Roasted Barley Market

Roasted barley formulate better and exciting flavors when used in beverage products. Roasted barley is among the major ingredients used in flavoring enhanced alcoholic beverages such as flavored beer and whiskey. However, it is also being used in other flavored beverages such as tea and coffee. For instance, in East Asia, roasted barley is widely used to make roasted barley tea, which offers a vibrant taste to consumers. Moreover, the Caffè d'orzo, a popular coffee drink in Italy, is made from roasted barley, and is considered one of the prominent coffee substitutes. As consumers gain awareness about flavored food ingredients, the likelihood of them using roasted barley for beverages will increase, thereby boosting the growth of the global roasted barley market.

For instance, roasted barley chocolate malt and roasted barley coffee malt are some of the roasted barley products that are being used to make flavored beer, whereas, distilled roasted barley malt is utilized to produce flavored whiskey.

Increasing Application in Bakery Sector to Boost Market Growth

Increasing use of roasted barley in bakery products is another key factor driving the growth of the roasted barley market. Roasted barley offers better nutritional value, which is one of the key reasons spurring its application across diverse end products. Barley is high in fiber, minerals, and antioxidants, and also offers better texture and flavor to end products, which makes it suitable to use in bakery applications. For instance, roasted barley bread is increasingly becoming popular among consumers due to its soft texture and better taste. As the demand for healthy and quality bakery products is on the rise, subsequent demand for roasted barley is expected to increase in the future.

Rising Demand for Organic Food to Propel Growth

Increasing awareness about the health benefits of organic and non-genetically modified products has caught the attention of manufacturers in the global roasted barley market. As a result of this, food manufacturers are increasing focus toward expanding their range of organic and non-GMO food products. Mostly, consumers from developed regions such as Europe and North America are progressively moving toward the consumption of organic food products. This has positively impacted the sales of organic roasted barley in the global market. Furthermore, genetically modified food is generating enough disapproval among consumers, which has further increased the demand for non-genetically modified food products. This trend has created a positive scenario for the expansion of the global roasted barley market in the coming years.

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South Asia is New Emerging Market for Roasted Barley

East and South Asia are projected to exhibit high growth in the global roasted barley market during the forecast period of 2019-2029. Growth witnessed in these regions is attributable to increasing per-capita food expenditure, coupled with rapid urbanization of developing nations in East and South Asia. Rising consumption of flavored beverages with exciting flavors and taste has positively impacted the roasted barley market in South Asia. Moreover, increasing use of roasted barley in various food preparations has created a favorable environment for the expansion of the roasted barley market in East Asia.

Europe and North America account for a significant share in the market in terms of value, owing to the higher production outlook of roasted barley in these regions. Europe has a large number of roasted barley manufacturers, supported by a stronger consumer base as compared to other regions. Moreover, European countries also account for a major share in barley production, which is one of the contributing factors driving this market. North America is also expected to hold a noteworthy share in the global roasted barley market through 2029. Growth witnessed in the region is attributable to the increasing use of roasted barley for craft brewing.

Analysts’ Viewpoint

The global roasted barley market is witnessing substantial growth, with South Asia and East Asia anticipated to offer considerable opportunities during the forecast period of 2019-2029. Increasing use of roasted barley in beverage applications, along with bakery and animal feed, is contributing to the growth of the global roasted barley market in the foreseeable future.

Leading market players such as Muntons Malted Ingredients Inc., IREKS GmbH, and others are focusing on business expansion to strengthen their position in the global roasted barley market. Increasing production capacity and improvement of supply chain are other strategies being adopted by key players to gain a competitive edge in the global roasted barley market.