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Roasted Barley Market

Market Study on Roasted Barley: Rapidly Increasing Application of Flavor-Enhancing Roasted Barley in Beverages

Roasted Barley Market by Nature (Organic and Conventional), The Conventional Roasted Barley segment dominates the largest market value share.

Roasted Barley Market Outlook (2023 to 2033)

The Market for Roasted Barley can be expected to expand at a value based CAGR of 3.8% and show an increase in revenue from US$ 17 Billion to around US$ 24.93 Billion by 2033.

Roasted Barley Market Size (2023E)

US$ 17 Billion

Projected Sales of Roasted Barley (2033F)

US$ 24.93 Billion

Value CAGR (2023 to 2033)

3.8%

Value Share of Top 4 Countries (2022E)

60%

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Roasted Barley Consumption Analysis (2018 to 2022) Vs. Market Estimations (2023 to 2033)

The global roasted barley market has witnessed significant growth in the historical period registering a CAGR of 4% in the historical period and was valued at US$ 17,005.90 Million in 2023.

Roasted barley formulate better and exciting flavors when used in beverage products. Roasted barley is among the major ingredients used in flavoring enhanced alcoholic beverages such as flavored beer and whiskey. However, it is also being used in other flavored beverages such as tea and coffee. For instance, in East Asia, roasted barley is widely used to make roasted barley tea, which offers a vibrant taste to consumers. Moreover, the Caffè d'orzo, a popular coffee drink in Italy, is made from roasted barley, and is considered one of the prominent coffee substitutes. As consumers gain awareness about flavored food ingredients, the likelihood of them using roasted barley for beverages will increase, thereby boosting the growth of the global roasted barley market.

  • For instance, roasted barley chocolate malt and roasted barley coffee malt are some of the roasted barley products that are being used to make flavored beer, whereas, distilled roasted barley malt is utilized to produce flavored whiskey.

The global market for roasted barley is estimated to reach an approximate valuation of US$ 24,931.88 Million in the forecast period.

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What are the Key Trends in the Market for Roasted Barley?

Increasing Application in Bakery Sector to Boost Market Growth”

Increasing use of roasted barley in bakery products is another key factor driving the growth of the roasted barley market. Roasted barley offers better nutritional value, which is one of the key reasons spurring its application across diverse end products. Barley is high in fiber, minerals, and antioxidants, and also offers better texture and flavor to end products, which makes it suitable to use in bakery applications. For instance, roasted barley bread is increasingly becoming popular among consumers due to its soft texture and better taste. As the demand for healthy and quality bakery products is on the rise, subsequent demand for roasted barley is expected to increase in the future.

“Rising Demand for Organic Food to Propel Growth”

Increasing awareness about the health benefits of organic and non-genetically modified products has caught the attention of manufacturers in the global roasted barley market. As a result of this, food manufacturers are increasing focus toward expanding their range of organic and non-GMO food products. Mostly, consumers from developed regions such as Europe and North America are progressively moving toward the consumption of organic food products. This has positively impacted the sales of organic roasted barley in the global market. Furthermore, genetically modified food is generating enough disapproval among consumers, which has further increased the demand for non-genetically modified food products. This trend has created a positive scenario for the expansion of the global roasted barley market in the coming years.

“Increasing Use of Roasted Barley Flour in Convenience Food Supporting Market Growth”

Roasted barley flour is used to make various convenience food products, which is one of the vital growth factors for the roasted barley market. Barley chocolate chip cookies, barley flour cakes, barley pancakes, and vegan bread with barley flour are some of the convenience food products where roasted barley flour is majorly utilized. Roasted barley flour enhances the texture and appearance of these products and offers a dark, rich, and warm flavor to the finished products. Apart from the above products, roasted barley flour is also used in gravy & roux, potato snacks, pizza crust, salsa, side dishes, and others. Moreover, consumers are also showing an interest in roasted barley flour and directly purchasing it to make various dishes at home.

“Growing Alcoholic Beverage Industry in Asia Boosting Demand for Roasted Barley”

Asian countries are exhibiting higher growth in food and beverage expenditure, which further positively impacts consumption of alcoholic beverages. Additionally, rapid adoption of western alcoholic beverages is also a factor contributing to the growing consumption of alcoholic drinks. Consumers in these countries also prefer infused alcohol drinks as they are keen to taste new flavors. These factors are significantly impacting the utilization of roasted barley malt in production of alcoholic beverages.

As Asia comprises the largest populated countries, companies are utilizing high quantities of roasted barley products to produce beer, whiskey, and other drinks to meet the demand for alcoholic drinks from this region. Therefore, the increasing demand for alcoholic beverages in Asian countries has a positive impact on the roasted barley market.

“Declining Barley Production Hampering Market Growth”

Barley production is witnessing a drastic fall over the past few years as the demand-supply gap is limiting the production. Furthermore, better yielding crops like canola, wheat, oats, and durum are increasingly displacing barley. For instance, in Canada, where barley is the fourth largest crop of the country, production was eight million tons in 2017 as compared to 10.2 million tons in 2013. As barley production is declining at a faster rate, this factor is negatively impacting the growth of the roasted barley market.

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Country-wise Insights

What is the Projected Growth for the Asia Pacific Roasted Barley Market?

East and South Asia are projected to exhibit high growth in the global roasted barley market during the forecast period of 2019 to 2029. Growth witnessed in these regions is attributable to increasing per-capita food expenditure, coupled with rapid urbanization of developing nations in East and South Asia. Rising consumption of flavored beverages with exciting flavors and taste has positively impacted the roasted barley industry in South Asia. Moreover, increasing use of roasted barley in various food preparations has created a favorable environment for the expansion of the roasted barley market in East Asia.

What is the Outlook for the Europe and North America Roasted Barley Market?

Europe and North America account for a significant share in the market in terms of value, owing to the higher production outlook of roasted barley in these regions. Europe has a large number of roasted barley manufacturers, supported by a stronger consumer base as compared to other regions. Moreover, European countries also account for a major share in barley production, which is one of the contributing factors driving this market. North America is also expected to hold a noteworthy share in the global roasted barley market through 2029. Growth witnessed in the region is attributable to the increasing use of roasted barley for craft brewing.

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Category-wise Insights

What is the Segmental Breakdown of the Roasted Barley Market?

On the basis of nature, the roasted barley market is segmented into organic and conventional. The organic and conventional properties of roasted barley is recognized by the type of farming of crops.

On the basis of form, roasted barley market is segmented into whole and flour.

On the basis of end use, the roasted barley market is segmented into beverages, bakery, snacks & convenience food, animal feed, and others. Others includes dairy, confectionery, meat products, and others.

How is the Application, Form and Nature Segment of the Roasted Barley is Expected to Grow in the Forecast Duration?

Application in snacks and animal feed is expected to rise considerably, owing to higher demand for highly functional ingredients in animal feed and snacking products.

Whole barley has proved to be the most prominent segment by form, in the global roasted barley market. Growth witnessed in this segment has been spurred by the increasing use of whole roasted barley in the alcoholic beverage industry.

The organic roasted barley segment is forecast to exhibit high growth in the global roasted barley market through 2033. However, currently, the conventional roasted barley segment dominates the market with the largest market value share.

Competitive Dashboard

The roasted barley market is fragmented in nature. Key players operating in the roasted barley market space are adapting their strategies to benefit most from prevailing market trends. Leading manufacturers are adopting strategies such as geographic expansion and strengthening their supply chain with the focus on increasing production capacity. Additionally, manufacturers are aiming to cater to the rising number of health-conscious consumers to gain a competitive advantage in this space.

  • In January 2020, Muntons Malted Ingredients Inc. has made the investment of US$ 6.4 million for opening the new peating plant in Yorkshire. United Kingdom The plant has the capacity of producing the 100,000 tons of malts over the year. The production plan of plant includes the incorporation of the partially germinated barely with the pealed flavor (phenol) to strengthen its whisky business globally.
  • In November 2019, Axereal, the parent company of Boortmalt, acquired Cargill’s malt business. The acquisition made Boortmalt the world’s leading player in malt production. The acquisition included 16 malt houses in 9 countries, nearly 600 employees, and the total production capacity of 1.7 million tons.
  • In April 2017, Rahr Malting Co. opened Rahr Technical Center Brewery at its Shakopee, Minnesota location. The brewery produces beer for research and development, conducting product evolution, and offering other analytical solutions regarding malt and other brewing products.
  • In 2019, Malteurop launched its organic malts line for the brewing business. This line aimed to cater to craft brewers, who are increasingly demanding organic malts to meet the growing demand for organic food and beverage products across the world. Currently, this organic malt is available in Australia, Canada, New Zealand, and the U.S. Furthermore, in February 2020, the company started the production of organic malt in France.

Roasted Barley Industry Report Scope

Attribute

Details

Forecast period

2023 to 2033

Historical data available for

2018 to 2022

Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Nature
  • Form
  • End Use
  • Region

Key companies profiled

  • Muntons Malted Ingredients Inc.
  • Boortmalt
  • Malteurop Group
  • Bairds Malt
  • Simpsons Malt
  • Interquell
  • Proximity Malt
  • Rahr Malting Company
  • Catle Malting
  • IREKS GmbH

Report coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & pricing

Available upon request

Global Roasted Barley Market Report Segmentation

By Nature:

  • Organic
  • Conventional

By Form:

  • Whole
  • Flour

By End Use:

  • Beverages
  • Bakery
  • Snacks & Convenience Food
  • Animal Feed
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • Muntons Malted Ingredients Inc.
  • Boortmalt
  • Malteurop Group
  • Bairds Malt
  • Simpsons Malt
  • Interquell
  • Proximity Malt
  • Rahr Malting Company
  • Catle Malting
  • IREKS GmbH

- Frequently Asked Questions -

The global market for roasted barley has a value of US$ 17,005.90 Mn in 2023.

The global market for roasted barley has a value CAGR of 4.03% from 2018-2022.

The global market for roasted barley has a value of US$ 24,931.88 Mn in 2033.

The global market for roasted barley has a value CAGR of 3.8% from 2023-2033.

The top players hold more than 35-40% of the market share. They IREKS GmbH, Bairds Malt, Simpsons Malt, Rahr Malting Co.

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