Road Marking Equipment Market

Global Market Study on Road Marking Equipment: Expansion of Road Infrastructure Coupled with Rising Road Safety Standards to Steer Market Growth

Market Snapshot

Newly released data on global road marking equipment industry analysis by Persistence Market Research shows that demand recorded a year-on-year (YoY) growth of 5.1% in 2021 to reach value sales of US$ 1.1 Bn. Demand from road construction contractors grew 5.1% to register sales of US$ 725.7 Mn, while that from airports was up by 4.5% to reach a value of US$ 176 Mn.

Find Out More about the Report Coverage


  • RME
  • United Pavement Marking, Inc.
  • EZ-Liner
  • Graco Inc.
  • MRL Equipment Co.
  • STiM
  • Arrow Striping and Manufacturing
  • Toyo Nainenki Kogyosha Co., Ltd.
  • CMC s.r.l.
  • Sibestar s.r.l.
  • ROCOL (part of ITW)
  • Toyo Nainenki Kogyosha Co., Ltd.

Key Insights Offered in Road Marking Equipment Industry Survey:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • New Installations / Sales including Retrofit of Road Marking Equipment
  • Assessment of Unit Shipments, Installations, and Assembly Price
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Road Marking Equipment Sales and How to Navigate
  • Recommendation on Key Winning Strategies

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Demand Analysis of Road Marking Equipment from 2016 to 2020 Vs Market Outlook for 2021 to 2031

As per Persistence Market Research’s road marking equipment industry analysis, historically, from 2016 to 2020, use of road marking equipment increased at around 4.1% CAGR, wherein, China, Japan, India, the U.S., Germany, and the U.K. held significant share in the global market.

In the recent, past road marking equipment manufacturers have benefitted from higher investments by government authorities in infrastructure development, and this factor stands true for both, developing as well as developed economies.

For instance:

  • According to the 14th Five-Year Plan, China is planning to spend around 190 Bn Yuan (US$ 29.3 Bn) in the 2021-2025 period on transportation infrastructure projects. This investment will be used to construct new expressways, upgrade existing highways, and improve rural road conditions, among other things in Tibet.
  • In December 2020, the Ukrainian government singed a €640 million financing arrangement with the European Investment Bank (EIB). This investment was targeted to improve Ukraine’s infrastructure, public transport, and road connections.

However, even over the coming years, government investment is anticipated to remain one of the prominent factor driving this market.

Additionally, increasing road standards due to safety concerns by national as well as international organizations are set to further profit road marking equipment providers. According to WHO, 1.25 million death occur each year due to road accidents, which is 3,400 deaths/day, and nearly half of those who die on the world’s roads are vulnerable road users: pedestrians, cyclists, and motorcyclists.

Road traffic injuries are the leading cause of deaths globally among people aged 15–29 years, and this number is set to increase ahead. One of the prominent reasons causing this high number of deaths is absence of road marking.

Over the assessment period, the market is anticipated to rise at around 6% value CAGR.

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What are the Key Opportunities Awaiting Road Marking Equipment Manufacturers?

Road markings will remain critical for all types of guidance systems, including autonomous vehicles. Tesla introduced autopilot capabilities in 2019 that aid in steering within a clearly marked lane, and according to Statista, the global autonomous car market is set to cross US$ 40 Bn by 2024.

Furthermore, all industry professionals agree on the importance of road markings for proper growth and working of autonomous fleet, and therefore, the autonomous vehicles market will provide lucrative opportunities for road marking equipment manufacturers.

Road marking will remain crucial for all types of guidance systems as we enter the age of mixed-level autonomous driving, as opined by Robert N. Dingess (CEO of the US-based Mercer Strategic Alliance and policy director for a global road marking alliance).

Additionally, growing number of airports (both, commercial as well as private) and sports infrastructure will also provide futuristic opportunities for market players.

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What Restraints Do Road Marking Equipment Suppliers Face?

Volatile and unstable markets in Asia Pacific will have direct and widespread implications on manufacturing companies. Rising cost of raw materials and tariffs for manufacturing road marking equipment will directly affect the operational cost of manufacturing processes, which is the primary concern of manufacturers.

Rising raw material prices directly destabilize the supply chain and a product’s selling price. Constant and unpredictable rise in the prices of raw materials of road marking equipment is a growing concern amongst manufacturers in the Asia Pacific region. This, in turn, is anticipated to hinder market growth to some extent.

Also, in the South Asian region, road contractors mostly prefer hand-propelled and self-propelled machines over truck-mounted ones. Prominent reason is price difference of around US$ 100,000 between hand-propelled and truck-mounted equipment.

Additionally, rise in steel prices is set to increase road marking equipment prices further, causing the price gap to expand more, which will negatively affect the market.

Which Region Offers the Largest Opportunity for Sales of Road Marking Equipment?

With an absolute dollar opportunity of around US$ 242 Mn, North America is expected to be the most lucrative market for road marking equipment suppliers. The U.S is leading the North American market, and is expected to witness 1.7X growth during 2021-2031.

With increased spending by federal as well as state governments on road infrastructure, road marking equipment has seen significant sales in recent times.

Additionally, the U.S. accounts for prominent share in sports infrastructure, owing to high presence of sports stadiums, especially in colleges and high schools, which is unique to the U.S. sporting culture.


Country-wise Analysis

What is the Growth Scenario for India in the Global Market for Road Marking Equipment?

The South Asian market is anticipated to observe significant growth over the assessment period, with India leading the way at a CAGR of more than 7%.

India has high prominence of hand-propelled road marking equipment, part of which could be explained by high presence of the unorganized sector or tier-II & III players. Also, most of the exports from the country are to neighbouring countries such as Sri Lanka, Bangladesh, Nepal, etc., and few to Middle Eastern countries.

Will China Be a Lucrative Market for Road Marking Equipment Manufacturers?

In 2020, China accounted for over 50% share of the East Asian market for road marking equipment. High presence of tier-II players has contributed to the growth of the road marking equipment industry in the country.

China has a prominent share in the export market, and most of its products are exported to parts of Asia, the Middle East, and North America. The country’s manufactures are known for value for money products.

What is the Growth Prospects for Germany in Road Marking Equipment?

In the European market, Germany is a prominent market and is anticipated to reach over 16% market share by 2031.

Due to stricter safety standards, Germany has limited the use of solvent-based paints used in road marking equipment, owing to their high VOC emissions. The country is shifting toward environmentally safer options such as waterborne paints, thermoplastics, and cold plastic.

However, waterborne paints do not provide the durability as thermoplastic or cold plastic paints, owing to which, demand for thermoplastic and cold plastic paints is rising.

Category-wise Insights

Why is Hand-propelled Road Marking Equipment the Most Used?

Hand-propelled road marking equipment will account for over 55% volume share in the global market by the end of the assessment period. These machines are extensively used due to their very low cost and high mobility.

Hand-propelled road marking equipment does not have pre-heaters installed due to space constraints, owing to which, end users have to buy them separately for heating the powder coating such as thermoplastic. However, these do come with boilers to keep the paint at a desirable temperature of around 180° - 220 °C (for thermoplastic).

Why is Demand for Multi-gun Spraying Road Marking Equipment Surging?

To reduce time and increase machine productivity, market participants are focusing on developing machines with multiple guns and colors, and these machines can make road marking application up to five times faster than traditional single-gun machines.

According to Australian Civil Aviation Safety Regulations, dictate markings must be clearly visible against the background upon which they are placed, and on a surface of light color, a contrasting black surround must be provided: on a black surface, a contrasting white surround must be provided.

This is a very tedious job for machines with single-gun sprayers, causing longer times for a single job. However, this issue is overcome by machines with multiple guns.

For instance, the Graco LineLazer IV 250DC, Dual Color Striper was designed primarily to solve the unique requirements of more complex road marking contracts involving large lines and numerous colors, such as those found at airports.

Why is Thermoplastic Road Marking Equipment Generating Most Revenue?

By coating, thermoplastic accounted for around 50% demand in 2020. Growing prominence of thermoplastic road marking equipment is due to its high durability and comparatively low cost.

Other factors responsible for its increasing sales are high wear and tear resistance, high visibility, quicker set time, environment-friendly (lower VCO emissions), and others.

Which is the Most-used Technology for Road Marking Equipment?

Airless technology accounted for over 40% share in road marking equipment. This technology reduces coating loss/wastage owing to high precision. This helps manufacturers minimize the overall weight of the machine.

Furthermore, absence of air means that less spraying mist is produced, preventing paint from accidently settling onto neighboring locations. Another advantage of the airless application is that the paint is dispersed more finely, and no bubbles form on the surface.

Which End User Holds Lucrative Avenues for Road Marking Equipment Producers?

Road construction contractors accounted for more than 60% share in 2020. High investments for the development of road infrastructure across the globe have led to high demand for road marking equipment. New infrastructure projects by government authorities will further boost the sales of road marking equipment.

Other than road construction contractors, airports & sports infrastructure are experiencing significant development in the Asia Pacific region.

Competitive Landscape

Majority of companies discussed in the report have focused on product launches, mergers, and partnerships. Strategies include innovation, collaborations with key players, partnerships, strategic alliances, and strengthening of regional and global distribution networks.

Some of the key developments are:

  • In May 2021, Hofmann unveiled its new cloud management system for its road marking machine, through which, operators can manage machines on a common platform via the Internet or a smartphone app.
  • In 2020, Hofmann launched the Road Marking Machine H10-2 and the new-generation road marking machine H18-2.
  • In October 2018, The Borum A/S partnered with Core Equipment for both, distribution as well as maintenance & servicing of Borum road marking equipment in Canada. This partnership will strengthen Borum’s presence in the country.

Similarly, recent developments related to companies manufacturing road marking equipment have been tracked by the team at Persistence Market Research, which are available in the full report.

Road Marking Equipment Market Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • South Africa
  • Turkey
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Oceania

Key Market Segments Covered

  • By Type
  • By Coating
  • By Technology
  • By End Use
  • By Region

Key Companies Profiled

  • Vogel Traffic Services (DBA EZ-Liner)
  • Hofmann
  • Graco Inc.
  • MRL Equipment Co.
  • M-B Companies
  • The Weir Group plc
  • STiM
  • CMC s.r.l.
  • Winter Markiertechnik GmbH
  • Toyo Nainenki Kogyosha Co., Ltd.


Available upon Request

Key Segments Covered in Road Marking Equipment Industry Research

By Type

  • Hand-propelled Road Marking Equipment
  • Self-propelled Road Marking Equipment
  • Truck-mounted Road Marking Equipment

By Coating

  • Thermoplastic Paints
  • Cold Paints
  • Others

By Technology

  • Airless Road Marking Equipment
  • Airspray Road Marking Equipment
  • Thermoplastic Airspray Road Marking Equipment

By End User

  • Road Marking Equipment for Road Construction Contractors
    • Private
    • Government
  • Road Marking Equipment for Construction Companies
  • Road Marking Equipment for Airports
  • Road Marking Equipment for Sports Infrastructure

FAQs Answered in Market Study

  • What is the current size of the road marking equipment market?

    The global road marking equipment market is currently valued at around US$ 1.1 Bn.

  • What is the demand outlook for road marking equipment through 2031?

    Demand for road marking equipment is slated to expand at 6% CAGR to reach a market valuation of US$ 2 Bn by 2031.

  • At what CAGR did the road marking equipment industry expand over the last 5 years?

    The market for road marking equipment expanded at 4.1% CAGR from 2016 to 2020.

  • What are the key trends being witnessed in this landscape?

    Prominence of multi-gun spraying machines and rising demand for thermoplastic road marking machines are key trends being observed in the market.

  • What is the market share of the top 5 players manufacturing road marking equipment?

    Ratings on the basis of market share, market reach, and clientele show that the top 5 players are Emerson Graco Inc., HOFMANN & Vogel Traffic Services, STiM and Winter Markiertechnik GmbH, who together account for over 10% market share.

  • Which are the top 5 countries driving demand for road marking equipment?

    The U.S., Germany, Japan, India, and China are driving most of the demand for road marking equipment.

  • At what percentage is the market in Germany going to register growth in Europe?

    The market for road marking equipment in Germany is projected to expand at over 7% CAGR through 2031.

  • Which countries are key producers and exporters of road marking equipment?

    The U.S., Germany, Japan, China, and India are key road marking equipment producing and exporting countries.

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  • Is the market research conducted by Persistence Market Research?

    Yes, the report has been compiled by expert analysts of Persistence Market Research, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

  • What research methodology is followed by Persistence Market Research?

    Persistence Market Research follows a methodology that encompasses the demand-side assessment, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

  • Who are the respondents for primary research?

    Persistence Market Research speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

    Persistence Market Research conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

  • Is a sample of this report available for evaluation?

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