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Broadcasting Equipment Market

Global Market Study on Broadcasting Equipment: Popularity of Encoders to Rise Rapidly across Geographies

Broadcasting Equipment Market Segmented By Product such as Dish Antennas, Amplifiers, Switches, Video Servers, Encoders, Transmitters & Repeaters, Modulators

Broadcasting Equipment Market Outlook (2023-2033)

The market for broadcasting equipment was valued at US$ 4,564.1 Mn in 2022, and by the end of 2033, it is expected to have grown to US$ 9,780.7 Mn. The market for broadcasting equipment is predicted to grow at a CAGR of 7.30% from 2023 to 2033.

Broadcasting equipment is the one-to-many model of distributing audio or video material to a dispersed audience using any electronic mass communication medium, but usually one that uses radio waves.

Various goods, such as radio broadcasting digital, antenna, FM, Bluetooth, broadcast console, wireless, microwave, television, and AM, can be considered broadcasting equipment. Depending on the consumer's preference, their technology may be digital or analog. As a result, the client base expands, and the market as a whole grows. Dish antennas, transmitters, amplifiers, encoders, repeaters, and switches are examples of broadcasting products.

One reason fueling the expansion of the broadcasting equipment market is the rising requirement for significant investments in OTT service platforms, which offer content to several broadcast channels. The broadcasting equipment industry's adoption of cellular and high-speed internet infrastructure, as well as growing customer desire for multi-screen freedom, are driving the market's expansion.

The market for broadcasting equipment is expanding rapidly, although some factors, such as the economy's collapse and restrictions on advertising, will limit this growth.

In terms of the regional market landscape, the market in North America held a leading market share of 27.6% in the global landscape in 2022 and is expected to retain its leading position throughout the forecast period. Meanwhile, demand for broadcasting equipment in the Europe region will hold around 22.1% of the market in 2022.



Broadcasting Equipment Market Size (2023)

US$ 4,833.4 Mn

Projected Market Value (2033)

US$ 9,780.7 Mn

Global Market Growth Rate (2023-2033)


Dish Antennas Segment Market Share (2022)


U.S. Market Share (2022)


Broadcast Equipment for Television Segment Market Share (2022)


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Which Factors Are Influencing The Adoption Of Broadcasting Equipment Market?

“Investment to improve broadcasting Technology”

The broadcasting equipment service providers are expected to specially focus on the problems associated with the current broadcasting equipment process, and this is expected to create lucrative business opportunities for them. Several companies have already emerged as leaders in the broadcasting equipment market. The two factors mainly influence the adoption of broadcasting equipment such as realignment in capital expenditure and high-definition (hd) production and transmission.

The production and media businesses are realigning their capital investment in broadcasting equipment. Modern technology supports open architecture and is made up of cutting-edge software. These solutions give media and entertainment companies more flexibility because they are more compatible with various standards. Pay-per-usage is also in high demand, which enables media and entertainment companies to save on upfront installation fees for broadcasting equipment.

Demand for high-definition (HD) media material is on the increasing. Broadcasters are currently placing more and more emphasis on the creation and distribution of HD programming. In turn, this is increasing demand for tools like HD cameras and video servers. Therefore, during the anticipated period, these variables are anticipated to drive the market for broadcasting equipment.

  • In December 2020, Harmonic Inc. launched the Evoca television service that had end to end solution. The development helped Evoca to deliver more channels to subscribers,
  • In May 2021, EVS Broadcast Equipment launched Xtramotion, a cloud based solution that helps revolutionize the quality and intensity of end users storytelling.
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Which Factor Will Boost the Broadcasting Equipment Market in US?

“Transition from analogue to digital in broadcasting technology”

The US is the most lucrative market for broadcasting equipment in the North American region and is expected to maintain this position across the forecast period as well. The demand for broadcasting equipment in this country is witnessing significant development in the market in technological sector; and the advancement of analogue to digital broadcasting as people choose equipment that provides better picture quality and features.

In 2022, the US broadcasting equipment market helped the country to account for a dominant share of 19.5% in the global marketplace.

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How Will Broadcasting Equipment Market Demand Fare in Japan?

“Changing Shift from HD to UHD Provide Attractive Business Scope”

Different platforms in several Asian countries such as Japan, Korea, India, and China is a prime trend that is expected to demand for broadcasting equipment market in the future. Japan is expected to emerge as a highly lucrative market owing to the next generation information system.

Demand for broadcasting equipment market in Korea is also anticipated to rise due to the influence of similar prospects. The media broadcast industry is sighted changes in goal and video quality, which is a work to offer shoppers as though you were there encounters over the presentation gadgets on their decision.

Progress from top quality (HD) to super superior quality (UHD) has become normal among all the innovation and media industry experts. Ultra superior quality administrations are invented to observe more noteworthy reception and drive client commitment, particularly among all supporters. In the meantime, purchasers are going to "second screens" on their cell phones and other cell phones to expand the extent of their survey encounters. So the shifting from HD to UHD provide business scope.

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Which Countries in Europe Could be Lucrative Markets for broadcasting equipment Providers?

“Germany to Have Great Opportunities for Technologies that use AI for broadcasting equipment”

The availability of advanced broadcasting equipment services enabled the growing adaptation of new technology. The broadcasting equipment market is utilizing AI for making the content visually, more interesting and interactive. AI can be used in FM radio stations to monitor the illegal broadcasting and record their frequency in them. It helps automatically to grow productivity, efficiency and create opportunities during production of content.

Due to these reasons broadcasting equipment market in Germany held the market share of 10.5% in 2022.

Category-wise Insights

Why Dish Antennas Show Lucrative Growth in Broadcasting Equipment Market?

Based on product, the market is segmented into dish antennas, amplifiers, switches, video servers, encoders, transmitters and repeaters, modulators, and other segments as well. In 2022, dish antennas accounted for 18.2% of the global market share and are expected to maintain their position over the next ten years. The increase in demand for lightweight, energy-efficient, and advanced antennas that are cost-effective, reliable, and have an improved life span is likely to fuel market growth.

Thus, this would improve the overall quality of broadcasting equipment products, enabling the highest market share to be held by this industry by a wide margin.

In Application Segment Broadcast Equipment for Television holds the largest market share?

The market is divided into broadcasting equipment for radio and broadcasting equipment for television. The broadcasting equipment for television accounted for 70.3% of the global market share and is expected to hold that position over the next ten years.

The increasing demand for digital broadcasting equipment and IPTV services the increasing popularity of TV shows and sports events. The developing disposable income of consumers in developing regions has increased investment in the development of high-quality television. The growing use of high-resolution TV sets has also led to an increase in demand for HD and higher-quality television programming, which in turn leads to a consequent demand for better-quality broadcast equipment.

Competitive Landscape

Major broadcasting equipment companies are collaborating and partnering with other organizations to provide more efficient solutions.

  • In December 2021, EVS Broadcast Equipment signed a contract with HBS AG in which EVS will provide turkey solutions consisting of all broadcasting equipment and services such as live replay and production to HBS Ag for FIFA World Cup from November 2021 to December 2022 to be held in Qatar.
  • In February 2021, Grass Valley announced a partnership with Gravity Media to provide production solutions and advanced workflows for big sports events. Though this partnership, Grass Valley is able to leverage a future ready production environment for broadcast services.

Recent developments related to key players providing broadcasting equipment Market solutions have been tracked by the analysts at Persistence Market Research, which will be accessible in the full report.

Business Transcription Industry Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa (MEA)

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
  • Turkey
  • South Africa
  • GCC Countries

Key Market Segments Covered

  • Product
  • Technology
  • Application

Key Companies Profiled

  • Acorde Technologies S.A.
  • AvL Technologies, Inc.
  • Broadcast RF
  • Cisco Systems, Inc.
  • Evertz Microsystems, Ltd.
  • Harmonic Inc.
  • Ericsson AB
  • Belden Inc.
  • EVS Broadcast Equipment
  • Clyde Broadcast
  • Rohde & Schwarz
  • Crown Broadcast
  • Nautel Ltd.
  • Nevion Europe


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Key Segments of Broadcasting Equipment Market Industry Research

By Product:

  • Dish Antennas
  • Amplifiers
  • Switches
  • Video Servers
  • Encoders
  • Transmitters & Repeaters
  • Modulators
  • Others

By Technology:

  • Analog Broadcasting Equipment
  • Digital Broadcasting Equipment

By Application:

  • Broadcasting Equipment for Radio
  • Broadcasting Equipment for Television

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia Pacific
  • Middle East and Africa

- Companies Covered in This Report -

  • Acorde Technologies S.A
  • AVL Technologies, Inc.
  • Broadcast RF
  • Cisco Systems, Inc.
  • Evertz Microsystems, Ltd.
  • Harmonic Inc.
  • Ericsson AB
  • Belden Inc.
  • EVS Broadcast Equipment
  • Clyde Broadcast
  • Rohde & Schwarz
  • Crown Broadcast
  • Nautel Ltd.
  • Nevion Europe

- Frequently Asked Questions -

In 2022, demand for broadcasting equipment accounts for a valuation of US$ 4,564.1 Mn.

The global broadcasting equipment market is estimated to advance at a phenomenal 7.3% CAGR through 2033.

The market for broadcasting equipment is forecasted to climb to US$ 9,780.7 Mn by 2033 end.

Demand for broadcasting equipment market in India is projected to rise at an astronomical CAGR of 8.1% over the next ten years.

In 2022, the North America broadcasting equipment market held a dominant market share of 27.6%.  

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