Broadcasting Equipment Market

Global Market Study on Broadcasting Equipment: Popularity of Encoders to Rise Rapidly across Geographies

Market Snapshot

As per Persistence Market Research’s industry analysis on broadcasting equipment, global sales are expected to top US$ 6.2 Bn in 2021. The global market is projected to register impressive growth at 9.4% CAGR through 2031.

Broadcasting equipment industry research indicates 7.7% y-o-y growth in 2021. Digital broadcasting equipment is set to enjoy the largest market share. On the other hand, demand for distributed broadcasting equipment is forecast to rise at 9.4% CAGR over the decade.

Find Out More about the Report Coverage


  • ACORDE Technologies S.A.
  • AvL Technologies, Inc.
  • Broadcast RF
  • Cisco Systems, Inc.
  • Evertz Microsystems, Ltd.
  • Harmonic Inc.
  • Ericsson AB
  • Belden Inc.
  • EVS Broadcast Equipment
  • Clyde Broadcast

Key Insights Covered in Broadcasting Equipment Industry Survey

  • Market Estimates and Forecast 2016-2031
  • Key Drivers and Restraints Impacting Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Broadcasting Equipment Sales and How to Navigate
  • Recommendation on Key Winning Strategies

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Broadcasting Equipment Demand Analysis from 2016-2020 Compared to Market Outlook for 2021-2031

The global broadcasting equipment market size expanded at 6.6% CAGR from 2017 to 2020, and is estimated to be valued at US$ 6.2 Bn in 2021.

Broadcasting is transmission of identical messages across various recipients at the same time. Broadcasting usually makes use of an electronic mass communication medium in order to share video and audio material with the same recipients.

Broadcasting equipment comprises a number of dedicated automated devices for transmitting visual and audio content. Commonly, this kind of widespread mass communication takes place through television, radio, or the internet. Antennas, amplifiers, switches, video servers, encoders, transmitters & repeaters, and modulators are some of the most commonly used broadcast equipment.

The global market is anticipated to witness growth in revenue from US$ 6.2 Bn in 2021 to over US$ 15 Bn by 2031.

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How is Digital Transformation Affecting Broadcasting Equipment Sales Outlook?

Constant evolution of digital technology in broadcasting has resulted in substantial increase in the capacity of transmitted bandwidth, and has enabled many more services, improved coverage, and better picture quality for content, globally.

The market for broadcasting equipment is primarily being driven by factors such as increasing focus on production automation, transition from analog to digital broadcasting, growing acceptance of high definition content across the globe, and rising number of digital channels.

Furthermore, requirement of HD content, and increasing use of this equipment in sports broadcasting, news production, worship places, and conferences are also factors responsible for driving market growth.

Rising adoption of smartphones & tablets and advancing technologies have further resulted in increased spending on cost-effective and advanced broadcasting equipment, as such, driving broadcasting equipment sales across the world.

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What are the Key Expansion Strategies Followed by Broadcasting Equipment Providers?

Companies operating in the market are delivering advanced, flexible, and cost-effective broadcasting equipment proactively, and are providing services to help end users maneuver through the ever-changing requirements.

With growing popularity of broadcasting equipment, companies are helping consumers in choosing the right broadcasting equipment as per their requirements. Companies have been working with different customers in order to understand their needs and further cater to their customized demands, aimed at meeting their frequently-changing industry-specific requirements.


Country-wise Insights

Why is Demand for Broadcasting Equipment Surging across the U.S.?

According to Persistence Market Research market analysis, overall broadcasting equipment spending in the U.S. alone is likely to increase at the rate of 8.7% from 2021 to 2031, with a market value of over US$ 1.6 Bn in 2021.

The U.S. will emerge as the largest market for broadcasting equipment in North America, due to strong presence of service providers such as Cisco Systems, Inc., Harmonic Inc., and Belden Inc., among others. This is attributed to increase in demand for flexible and advanced broadcasting equipment across different industry verticals.

North America has been recording substantial growth and is anticipated to offer numerous growth opportunities to vendors in the market over the forecast period. Increasing demand for UHD content production and transmission has been recognized as one of the primary factors that is driving market growth in North America.

Furthermore, rising penetration of smartphones and the Internet in the country is also driving market growth. Growing demand for ultra-high definition content and rising number of digital channels are anticipated to offer major growth opportunities to emerging as well as established players in the market.

Will the U.K. Be a Lucrative Market for Broadcasting Equipment Suppliers?

The market in the U.K. is anticipated to be valued at around US$ 1.4 Bn by 2031. In recent years, the U.K. media landscape has been changing rapidly. Consumers now have access to a greater range of media and communication services than ever before, and convergence is shifting to communication services being used and more content being consumed.

For instance, content that was previously only delivered on televisions, in cinemas, or in newspapers can now be accessed on devices such as tablets, smartphones, and IP TVs. In the same way, traditional broadcast TV continues to gain popularity, with consumers in the U.K. watching, on an average, over four hours per day.

The Broadcast Joint Technical Committee brings ETSI together with the European Broadcasting Union and CENELEC. The committee is responsible for broadcast systems for radio, television, data, and other services via cable, satellite, and terrestrial transmitters.

Every year, members broadcast over 30,000 hours of free-to-air sport, negotiated by the European Broadcasting Union, including events such as the Paralympic Games, the Tour de France, FIFA World Cup 2022, and International Biathlon World Championships.

What is Driving Demand for Broadcasting Equipment in China?

According to the Persistence Market Research analysis, the market for broadcasting equipment in China is likely to expand at a CAGR of close to 10% from 2021 and 2031, with a market value of around US$ 385 Mn in 2021.

China, Japan, and South Korea are creating potential growth opportunities for broadcasting equipment suppliers owing to rising demand for digital broadcasting. Increasing popularity of digital content and growing demand for the same is further driving market growth.

In the wake of the COVID-19 pandemic, there has been an increase in demand for digitization to run businesses across the globe. Growing demand for automation is anticipated to fuel demand. Companies across China are focused on implementing digital technologies in order to resume business operations through 2021 and beyond.

How are Broadcasting Equipment Sales Faring across India?

The market in India is anticipated to witness growth in revenue from around US$ 216.8 Mn in 2020 to US$ 744 Mn by 2031. Demand for digital broadcasting equipment has increased rapidly in major economies of South Asia and Pacific, including India, and Australia & New Zealand, which has created key potential growth opportunities for market participants.

Moreover, in India, there has been steady growth in the adoption of broadcasting equipment across radio and television applications. Also, India happens to be a potential market for digital broadcasting technology, owing to rise in demand for digital content across various broadcasting channels.

Demand for digital broadcasting equipment is projected to show major growth as developers seek cost-efficient solutions.

Category-wise Insights

Why are Encoders Witnessing Huge Popularity?

The market is segmented into dish antennas, amplifiers, switches, video servers, encoders, transmitters & repeaters, modulators, and others. Encoders are dominating the market and estimated to account for 32.7% of total market value share.

This growth can be attributed to rising demand for cost-effective and advanced broadcasting equipment along with increasing demand for UHD content production and transmission.

There has also been an increase in traction for video servers broadcasting equipment, and the segment is expected to surge at the highest CAGR of 11.5% over the decade.

Why is Digital Broadcasting Reflecting Higher Growth Prospects?

In terms of technology, the market is segmented into digital broadcasting and analog broadcasting variants. The digital broadcasting segment is expected to register the highest CAGR of 10.3% during the forecast period, while also creating an incremental opportunity of US$ 8.5 Bn through 2031.

The broadcasting industry has been in transition from analog to digital broadcasting system for a few years now. There has been increase in the adoption of digital systems, and thus, gradual increase in competition in the market.

The transition has not been easy, as it will demand some changes in institutional settings. Transition from analog to digital broadcasting is especially driving demand for broadcasting equipment. However, factors such as higher cost of broadcasting equipment may impede market growth to some extent.

Why Does Television Application Hold a High Market Share in Broadcasting Equipment?

In terms of application, the market is segmented into radio and television. The television segment is expected to hold a larger share in the market, having accounted for US$ 4.3 Bn in 2020, and is poised to increase at a considerable CAGR of 10.3% over the next ten years.

Growth of the television segment can be primarily attributed to rising need for better quality picture content, flexible input and output options, and better integration options. Furthermore, increasing investments by major established players in research & development activities are also projected to contribute substantially to market expansion.

Competitive Landscape

According to Persistence Market Research industry analysis, ACORDE Technologies S.A., AvL Technologies, Inc., Broadcast RF, Cisco Systems, Inc., Evertz Microsystems, Ltd., Harmonic Inc., Ericsson AB, and Belden Inc., EVS Broadcast Equipment, Ericsson AB, and Clyde Broadcast are identified as key manufacturers of broadcasting equipment.

Companies manufacturing broadcasting equipment are aiming for product innovation and strategic partnerships with other vendors to enhance their portfolios while addressing the demand of an expanding customer pool. Introduction of new products and strategic partnerships are key in this landscape.

  • In January 2021, Belden Inc. completed the acquisition of OTN Systems N.V. (OTN), a leading provider of automation networking infrastructure solutions. The acquisition is aimed at enhancing the former company’s product portfolio and offering advanced products to customers.
  • In April 2019, Belden Inc. completed the acquisition of FutureLink business from Suttle Inc. as well as Opterna International Corp. (Opterna), which designs and manufactures complementary fiber connectivity, cabinets, and enclosure products used in optical networks.

Broadcasting equipment manufacturers are also focusing on entering into partnerships with technology and digital solution providers to target new innovations within the market. This strategy helps companies broaden their geographic reach with additional service portfolios.

Broadcasting Equipment Market Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Million for Value

Key Countries Covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Turkey
  • South Africa

Key market Segments Covered

  • Product
  • Technology
  • Application
  • Region

Key Companies Profiled

  • ACORDE Technologies S.A.
  • AvL Technologies, Inc.
  • Broadcast RF
  • Belden Inc.
  • Cisco Systems, Inc.
  • Clyde Broadcast
  • Harmonic Inc.
  • EVS Broadcast Equipment
  • Ericsson AB
  • Evertz Microsystems, Ltd.

Report Coverage

  • Market Forecasts
  • Vendor Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

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Category Segmentation of Broadcasting Equipment Industry Research


  • Dish Antennas
  • Amplifiers
  • Switches
  • Video Servers
  • Encoders
  • Transmitters & Repeaters
  • Modulators
  • Others


  • Analog Broadcasting Equipment
  • Digital Broadcasting Equipment


  • Broadcasting Equipment for Radio
  • Broadcasting Equipment for Television

FAQs Answered in Market Study

  • What is the global market size for broadcasting equipment?

    The global broadcasting equipment market is currently valued at around US$ 6.2 Bn.

  • At what rate did demand for broadcasting equipment increase in the last five years?

    Demand for broadcasting equipment increased at 6.6% CAGR from 2016 to 2020.

  • What are the key market trends shaping the demand for broadcasting equipment?

    Market players are focused on introducing technological improvements and offering cost-effective broadcasting equipment to help enterprises improve their productivity and offer integration flexibility.

  • Which countries are key producers of broadcasting equipment?

    According to Persistence Market Research analysis, the U.S., U.K., China, Japan, and Germany are key countries producing broadcasting equipment.

  • What is the North America growth outlook for sales of broadcasting equipment?

    North America is dominating the global market for broadcasting equipment accounting for 38.5% market share, and is set to expand at a CAGR of 8.9%.

  • Who are the top 5 broadcasting equipment providers and what is their market share?

    Cisco Systems, Inc., Evertz Microsystems, Ltd., Harmonic Inc., Ericsson AB, and Belden Inc. are the top broadcasting equipment providers, and are likely to account for over 53% of the global market.

  • At what rate will demand for broadcasting equipment rise in across Europe?

    The European market for broadcasting equipment is expected to rise at a CAGR of 9.4% from 2021 to 2031.

  • Which are the top five countries driving broadcasting equipment demand?

    Leading countries driving demand for broadcasting equipment are the U.S., U.K., China, Japan, and India.

  • What are the market statistics for broadcasting equipment in Japan and South Korea?

    Demand for broadcasting equipment in Japan and South Korea is expected to account for 36.8% and 18.6% value share, respectively, in the East Asia market.

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