Asia Pacific Broadcasting Equipment Market
Asia Pacific Market Study on Broadcasting Equipment: Increasing Popularity of High Definition (HD) Media Expected to Drive Growth during Forecast Period 2016 – 2024
Broadcasting equipment are used to transmit audio-visual content over TV, radio and IP network. Radio broadcasting is long distance transmission of audio signals through radio waves. Radio broadcasting is carried out using various devices and equipment such as audio console, intercom, microphone, speaker, sable, transmitter, and receivers. Audio console are used to control and change the dynamics of audio signals, while intercoms allow for two-way communication between users.
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Media Excel Inc.
TVU Networks Corporation
XOR Media Inc.
For-A Company Limited
Unlimi-Tech Software Inc.
Grass Valley Canada
General Dynamics Mediaware
BroadStream Solution Inc.
Pebble Beach Systems Limited
Nevion Europe AS
Bridge Technologies Co AS
The APAC broadcasting equipment market is highly influenced by the ongoing trend of rising adoption of open architecture solutions. These solutions are compatible with multiple standards that offers the flexibility to media and production houses.
Consumers, especially in APAC region, prefer access to audio-visual content over multiple devices such as tablets, smartphones and desktops. OTT players such as YouTube, Netflix, and Amazon Prime offer multimedia content that can be accessed across various platforms. This is a major factor driving growth of the market.
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In the Asia Pacific region, various countries have low electricity penetration that is creating significant challenge for broadcasters. Infrastructure challenges such as lack of electricity and mismatch cabling can negatively affect growth of APAC broadcasting equipment market.
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The Key Participants
Key players in the APAC broadcasting equipment market include Media Excel Inc.(US), ChyronHego Corporation (US), TVU Networks Corporation (US), XOR Media Inc.(US), FOR-A Company (Japan), ORACLE Corporation (US), Unlimi-Tech Software Inc. (US), Grass Valley (Canada) and General Dynamics Mediaware (Australia).
Media Excel Inc. one of the prominent leader and offers HEVC encoder for Ultra HD Live. “HERO - 4K” by Media Excel Inc. enables production ready 4K HEVC for both file and Live workflows at the datacenter as well as in the cloud.
Most key players in APAC broadcasting equipment market are focused on carrying out promotional activities via industrial exhibitions to advertise their products and form strategic alliances with other broadcasting service providers to expand the reach of their business.
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