Rice Protein Ingredients Market: Market Outlook
Rice protein is rich in amino acids, starch, vitamin E, and ferulic acid which helps maintain the good health of the skin and the body. Intake of rice as protein helps reduce blood sugar levels and promotes fat burning. It is derived from both white and brown rice which helps in enhancing the metabolism for the body. Rice protein ingredients have a considerable amount of glutamine and alanine which enhances skin cell hydration and thus has applications in cosmetic industries. Isolates which as rice protein ingredients have properties like gelling and emulsification with fat and water retention capacity and thus has applications in baking. Hydrolyzed rice protein ingredients are used in the formulation of hypoallergenic infant formula and are potentially used for a variety of other nutrition as well.
Vegan food is considered to be healthier than conventional food with reduced risk of cancer and diabetes encouraging consumers to turn vegan thus increasing the demand for rice protein ingredients market. The increasing number of allergies in many consumers is rising along with the number of millennials turning gym freaks proving to stimulate the demand for rice protein ingredients. Increasing cost required for the production of rice protein ingredients is expected to hinder sales for the market.
Rice Protein Ingredients Market: Market Dynamics
Increasing demand for rice protein ingredients due to its different functional properties to drive growth for the market
Rice protein ingredient has applications in beverages, dairy alternatives, bakery, sports, and energy nutrition and are used in many product categories such as soups, powdered shakes, pasta, ready-to-drink beverages, protein bars, snacks, and cereals due to the functions of texturing, gelling properties, foaming, and emulsification. With excellent amino acid profiles for helping reduce the risk of cholesterol and heart disease, it has applications in the non-food industry such as pharmaceuticals for maintaining good health.
Rice proteins ingredients as potential alternative to animal proteins to bolster sales for the market
With the awareness created by the animal rights organizations as well as animal lovers, change has been witnessed among the people for animal protection. The vegan diet movement has been led by the consumers owing to the benefits of consuming plant-based products along with preserving animals. Consumer today demand for food that has health benefits along with environment protection and rice protein ingredients serves this need with being allergen-free and suitable for consumers intolerant to gluten and lactose thus driving sales for it.
Rice Protein Ingredients Market: Segmentation
Based on nature, the rice protein ingredients market has been segmented as
Based on form, the rice protein ingredients market has been segmented as
Based on function, the rice protein ingredients market has been segmented as
Based on application, the rice protein ingredients market has been segmented as
Based on the region, the rice protein ingredients market has been segmented as
Rice Protein Ingredients Market: Key Players
The key players operating in rice protein ingredients market are Axiom Foods Inc., North Coast Naturals, AIDP Inc., RiceBran Technologies, Nutribiotic, Nutrition Resource Inc., Shaanxi Fuheng, Top Health Ingredients, Inc., Ribus, Inc., Golden Grain Group Limited, Green Labs, LLC, Organic Ingredients Co. Ltd., and others
Rice Protein Ingredients Market: Opportunities
Government schemes supporting the cause for organic products may prove to increase the sales opportunity for the organic rice protein ingredients market. Organic rice protein ingredients market meet the needs of the consumers who look for lactose-free, non-allergen, and gluten-free protein sources thus increasing opportunity for the manufacturers to increase their revenue by targeting this segment of consumers. Constant research and development by the key manufacturers to develop new products along with increasing consumer demanding nutritional food with benefits may increase opportunities for new players to enter this market.
Rice Protein Ingredients Market: Regional Outlook
The rice protein ingredients market is expected to witness growth in Europe followed by the U.S. owing to the strong emphasis on a healthier lifestyle and increased awareness among the consumers for gluten and allergy-free products. The rice protein ingredients market is expected to witness positive demand in the Asia Pacific with the increasing awareness of the importance of protein in diet consumers are demanding protein-based nutritional products. With increasing organic rice farming in Brazil and the government schemes encouraging the usage of organic products, this factor is expected to show a positive impact on the growth of organic rice protein ingredients in Latin America.
COVID-19 Impact on Rice Protein Ingredients Market
The COVID-19 spread has seriously affected the worldwide economy and numerous businesses and industries are expected to observe a slow growth rate. The food and beverage industry is also expected to observe the aftermath of the pandemic as the key manufacturers operating in this industry are encountering low production, the supply chain has been disturbed along with disrupted trade flows. During the lockdown, the government and the food industry of different countries have come together to serve the consumers with essential commodities. Thus, protein providing manufacturers like rice-protein ingredients is expected to witness low to moderate impact of the pandemic in the next to three quarters of the forecasted period.