Home Care Chemicals Market

Global Market Study on Home Care Chemicals: Laundry Care to Drive Most Demand Over Next 10 Years

Home Care Chemicals Market Segmented By Solvents, Pigments, Surfactants Product for Hard Surface Cleaning, Laundry/Fabric Care, Dish washing

Key Questions Answered in Report

  • What is the expected growth rate for the home care chemicals market through 2031?

    By value, Persistence Market Research has projected home care chemical sales to witness a CAGR of close to 5% over the assessment period of 2021 and 2031.

  • Which are the most lucrative markets for home care chemical manufacturers?

    As per the study conducted by Persistence Market Research, India, China, and ASEAN countries are expected to remain markets expanding at high CAGRs over the coming years. Asia Pacific is projected to hold more than 2/5 market share through 2031.

  • Who are the prominent manufacturers of home care chemicals?

    Top manufacturers of home care chemicals include tier-1 companies such as BASF SE, DOW Inc., Solvay S.A., Evonik Industries, Hunstman International LLC, who together are expected to account for around 40% share of global revenue.

Find Out More about the Report Coverage


  • DOW Inc.
  • Solvay S.A.
  • Evonik Industries
  • Clariant AG
  • Huntsman International LLC
  • Ashland Inc.
  • Croda International Plc.
  • Lubrizol Corporation

Report Also Addresses:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Region-wise, and Country-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Home Care Chemicals and How to Navigate
  • Recommendation on Key Winning Strategies

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Sales of Home Care Chemicals from 2016 to 2020 Vs Market Projections for 2021 to 2031

Historically, from 2016 to 2020, demand for home care chemicals increased at 4.2% CAGR, wherein, developed economies such as the U.S., Japan, Germany, and the U.K. held a fair share of the global market.

Demand for home care chemicals is expected to be driven by growing population, urbanization, and awareness regarding hygiene and cleanliness. Surfactants, additives, and solvents are utilized for dishwashing, laundry care, and floor and wall cleaning of houses, hospitals, and institutions.

Home care chemicals further find application in hospitals and clinics, as both, disinfectants and also for cleaning purposes. Moreover, where food preparation is done on a regular basis, those areas must be kept clean.

Over, the global market for home care chemicals is anticipated to witness a growth rate of close to 5% over the next ten years. Asia Pacific is expected to remain a prominent market for home care chemicals market during the same period.

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A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market.

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What are the Key Opportunities for Home Care Chemical Manufacturers?

Home care chemical manufacturers have significant growth prospects for the manufacture of environment-friendly formulations that can be disposed of safely. Some of the green ingredients used are coconut-based surfactants, acetic acid, citrus oils, ethanol, propylene glycol ethers, and plant extracts.

Growing environmental regulations in developed countries for the use of eco-friendly ingredients in home care product formulations are likely to be adopted by developing countries. Thus, key players are focusing on the development of eco-friendly products for sustainable development.

Moreover, increased awareness about the environmental issues as well as growing concern toward health hazards is also raising demand and consumption of bio-based and non-hazardous chemical-based home care products, which, in turn, is expected to lead to increased investments by manufacturers in the R&D of eco-friendly chemicals used in various product applications such as detergents, soaps, air fresheners, and polishes.

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What are the Roadblocks for Suppliers of Home Care Chemicals?

Common household items such as cleaners, detergents, and dishwashing agents contain chemicals such as phosphate and ammonia, which can impact aquatic life, living organisms, and human beings as well.

Over the last few years, the European Union and authorities of various nations such as Canada, Australia, and the U.S. have imposed regulations on the usage of harmful chemicals in home cleaning products. Some of the regulations limit the concentration of ingredients used in formulations of home care products, which, in turn, is hindering market growth to some extent.

The phosphate restriction law introduced in the U.S. limits phosphorus concentration in home cleaning products to 0.5%. The European Commission announced a ban on phosphates in consumer laundry detergents and dishwasher detergents.

Which Region is Expected to Remain a Prominent Market for Sales of Home Care Chemicals?

The Asia Pacific region is expected to account for around 44% of the global share, and is also estimated to remain the most lucrative market for home care chemicals. Growth of the market has been driven by the presence of highly populated countries and key market participants.

China, India, Japan, and ASEAN countries, owing to their substantial population density, are expected to drive the market significantly. Increasing practices of cleaning and maintaining hygiene in hospitals and clinics in the region are also expected bolster market growth during the forecast period.


Country-wise Analysis

How is the Market Outlook of Home Care Chemicals for the U.S.?

The market in the United States grew by around 12% from 2016 to 2020. Demand for home care chemicals is expected to remain high over the forecast period as well. Laundry care products, dishwashing products, hard surface cleaning products are anticipated to boost demand substantially over the coming years.

What Makes China Prominent Market for Home Care Chemical Manufacturers?

In 2020, China accounted for around 40% of the market share in Asia Pacific for home care chemicals. China is anticipated to remain a hub for manufacturers owing to the presence of several raw materials manufacturers, government policies for the chemical industry, easy availability of workforce, and others.

China also enjoys a strong consumer base. The country is expected to witness a significant growth in the market owing to growing demand from the application segments.

Category-wise Insights

Why is There High Demand for Surfactants?

Surfactants are anticipated to remain one of the prominent products in the home care chemicals industry, accounting for around 57% of the North American market. Growing demand from application segments such as laundry and fabric care, dishwashing products, and many others are driving segment growth.

Surfactants are used to remove dust particles from surfaces, clothes, and other areas. A significant amount of surfactants are being consumed for the production of laundry care and dishwashing products, along with products used for cleaning hard surfaces.

Which Application Drives Demand for Home Care Chemicals?

Laundry care, as an application, accounted for around 50% of overall demand for home care chemicals in 2020 in Europe. High washing rate of clothes, fabric materials, and other laundry items are expected to bolster demand over the coming years. Global demand for laundry care is anticipated to witness significant growth owing to increasing requirement of cloth washing as well as rising awareness of hygiene for better health.

The growing population results in more usage of clothes, which ultimately leads to higher demand for home care chemicals to be used at laundry care facilities. Further, increasing requirement to wash clothes of patients and medical staff of at hospitals and clinics will also complement market growth over the years to come.

How Has COVID-19 Skyrocketed Sales of Home Care Chemicals?

Nationwide lockdowns impacted production as well as consumption of home care chemicals to a certain extent in various countries. Negative outlook of the market has been witnessed in lower income countries, owing to massive job losses and decrease in income.

However, due to COVID-19, utilization of home care chemicals for the production of cleaning agents increased due to surging practice of cleaning surfaces, washing of clothes, and cleaning of dishes.

Competitive Landscape

Persistence Market Research has profiled the following key home care chemical manufacturers in its report:

  • Ashland Inc.
  • Solvay S.A.
  • DOW
  • Evonik Industries AG
  • Clariant AG
  • Croda International
  • Lubrizol Corporation
  • Huntsman Corporation

Several key market participants have focused on product development, launching of new and innovative products, and expanding their manufacturing capacities by setting up new production units in emerging economies.

Key strategies include acquisitions, product innovation, collaborations, and partnerships with key players, strategic alliances, and strengthening of regional and global distribution networks. Some of the key developments are:

  • In 2021, BASF SE collaborated with Holiferm Ltd. of the U.K. and Allied Carbon Solutions Co., Ltd. of Japan to develop a production process for bio surfactant products.
  • In 2021, Solvay S.A.;s surface cleaner product Actizone F5 was certified as an effective cleaning agent against viruses, including SARS-COV-2, for 24 hours once applied.
  • In November 2020, DOW and Liby jointly introduced the firstfully recyclable laundry packaging in China.
  • In April 2021, BASF SE announced expansion of its product portfolio for cleaners and detergents and industrial formulators. This expansion will help the company expand its product portfolio associated with low-carbon footprint and will benefit the company for sustainable development.

Similarly, more developments related to companies manufacturing home care chemicals have been tracked by the team at Persistence Market Research, which are available in the full report.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle east and Africa

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • South Africa
  • GCC Countries
  • Turkey

Key Segments Covered

  • Product
  • Application
  • Region

Key Companies Profiled

  • Ashland Inc.
  • Solvay S.A.
  • DOW
  • Evonik Industries AG
  • Clariant AG
  • Croda International
  • Lubrizol Corporation
  • Huntsman Corporation


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  • Is the market research conducted by Persistence Market Research?

    Yes, the report has been compiled by expert analysts of Persistence Market Research, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

  • What research methodology is followed by Persistence Market Research?

    Persistence Market Research follows a methodology that encompasses the demand-side assessment, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

  • Who are the respondents for primary research?

    Persistence Market Research speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

    Persistence Market Research conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

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Key Market Segments Covered

By Product

  • Surfactants
  • Solvents
  • Additives
  • Others

By Application

  • Home Care Chemicals for Laundry Care
  • Home Care Chemicals for Hard Surface Cleaning
  • Home Care Chemicals for Dishwashing
  • Others

By Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

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