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Online On-demand Home Services Market

Market Study on Online On-demand Home Services: Healthcare End Use to Be Prominent Revenue Generator

Market Outlook (2024–2033)

According to a new study by Persistence Market Research, the global online on-demand home services market generated a revenue of US$ 3.73 Bn in 2024. Worldwide demand for online on-demand home services is set to accelerate at 5.7% CAGR and top a market valuation of US$ 7 Bn by 2033.

All digital marketplaces that provide timely access to a wide range of home amenities are included in online on-demand home services. Due to the accessibility and convenience that these facilities offer, there is an increasing need for them on a global scale. Similar to how they connect users with service providers, these platforms also handle billing and payment processes, simplifying the payment process for clients.

A factor that will aid market expansion is the increase in advertising and marketing initiatives. Vendors in the global market are running implementing advertising campaigns across a variety of platforms to increase client awareness and maintain a loyal customer base. To capture clients' attention, they have started utilizing a variety of smart marketing methods.

  • For instance, organizations such as TATA, Amazon Home Services, Angi Inc., and others guarantee the caliber of support through their Happiness Guarantee Program.

In the event that poor service is provided, the corporation pays a sum as compensation. Thus, during the projected period, the focus on casting new advertising campaigns by retailers is anticipated to positively influence market growth.

Online On-demand Home Services Market Size (2023A)

US$ 3.73 Bn

Estimated Market Size (2024E)

US$ 4.03 Bn

Projected Market Value (2033F)

US$ 7.03 Bn

Value CAGR (2024–2033)


Collective Value Share: Top 3 Countries (2023)


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Online On-demand Home Services Demand Analysis (2019 to 2023) Vs. Market Projections (2024 to 2033)

Virtually every aspect of our lives now involves some form of digital technology, and its uses are increasingly varied. To satisfy consumers' growing demands for a range of services, including financial and retail, as well as the possibility to watch movies at home, new companies have been creating innovative products. This greatly aided the market's overall growth during the historical period, and worldwide demand for online on-demand home services increased at a consistent CAGR of 4.7% from 2019 to 2023.

A software application that operates online and provides services to users through an interface is referred to as Software-as-a-Service (SaaS). These services are everything that is made available online and allow subscribers to communicate with each other and provide unrestricted access to information.

Such services are both free and paid and can aid users in finding the information that they need using a search engine, which can be both simple and complex. Customers can use online on-demand home services quickly and affordably to test various services right from the convenience of their homes.

Over the forecast period 2024–2033, the online on-demand home services market is anticipated to expand at a CAGR of 5.7% in terms of value.

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How is Ever-increasing Internet Usage Driving the Market for Online On-demand Home Services?

The market for online on-demand home services will continue to increase due to the rising use of smartphones, cheaper data availability, and increasing related applications.

Additionally, over the study period, market value growth will be fueled by increasing consumer demand for items that are simpler to get amid the current rapid urbanization trend. Additionally, the expansion of the global market will be aided by factors such as the impact of digitalization and the improving standard of living worldwide.

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Will Rising Investments and Product Advancements Have an Impact on Online On-demand Home Services?

Market players across the globe are highly focused on investments across different aspects of the industry to improve on their market share in the industry. During the forecast period of 2024 to 2033, market players will have profitable prospects due to growing investments made by end-use organizations in cloud-based solutions, along with the rapid expansion of m-Commerce platforms. The future expansion of the online on-demand home services sector will also be facilitated by the creation of cutting-edge apps that provide timely services.

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Can Security & Fraud Issues Associated with Internet Apps Have a Detrimental Impact on This Market?

Security and fraud threats associated with online apps are an important factor that is anticipated to have a negative impact on the entire industry. This element is therefore expected to pose a hurdle to market growth. Further, the market's extreme fragmentation makes it difficult to win over customers' trust, which is hampering the growth of the market to some extent.

Country-wise Insights

Why are Online On-demand Home Services Now a Necessity in the United States?

The most sought-after Online On-demand Home Services Market include pest control, salon & beauty treatments, home cleaning & repairs, electrical work, and plumbing services. Especially since the pandemic, the need for in-home medical care and diagnostic services has skyrocketed.

Leading companies operating in the U.S. home services sector are Amazon Home Service, IAC, Yelp, SERVIZ, TaskRabbit, ServiceTitan, and Handy.

In a McKinsey poll, a new logistics paradigm will emerge by 2030 because of artificial intelligence. Businesses are aggressively investing in technologies such as automated dispatch systems to streamline logistics operations, which makes the trend rather obvious.

How is the Market Faring in the U.K.?

The steadily rising employment rate of women aged 25 to 64 may have played a role in both the increase in discretionary income and the need for domestic cleaners. Although this number may be reaching a plateau, it is nevertheless steadily climbing each year and is now just around 73%.

Families will earn more money when both partners are employed; however, they will also sacrifice time that would have been spent on housework. To maximize the amount of free time available outside of working hours, hiring a cleaner is a practical alternative. Additionally, finding and hiring a household cleaner is now simpler than ever before thanks to technological improvements. Numerous online businesses (such as TidyChoice) let their users book a cleaner without having to call or interview them.

Platforms for cleaning services can scale effectively and cut down on back-office expenses due to online booking & scheduling technology and online payments. Lower prices are thereby passed on to customers because of this efficiency.

Will China’s Huge Population with High Disposable Income Affect the Market?

Among the members of China's expanding middle class, the demand for professional home cleaning services has been rising quickly. Three years ago, the cleaning industry, along with other businesses such as personal care, experienced a surge.

The increase in middle-class discretionary income is one reason for this surge. More affluent people prefer service providers to clean their houses because a large percentage of women have busy job schedules. Companies now need to set greater criteria for these types of services because of this reason.

  • The CEO of Dazhong Gongjiang, a professional cleaning firm in Beijing, Xin Heng, recently said that the rating for China's home services is just 55 points, while Japan's home services are rated at 80 points, indicating that there is significant room for growth in this industry.

The market for online on-demand home services in China is predicted to expand at a value CAGR of 8.5% through 2033.

Category-wise Insights

Which Platform Type Commands a Larger Share in the Market?

During the anticipated term, the mobile segment will significantly increase its market share. One of the primary platforms used by vendors to provide online on-demand home services is mobile applications or apps. Before booking or setting up an appointment for Online On-demand Home Services Market from the available slots, customers must first download such programs. Once they have chosen the necessary service, they can view the costs.

Customers of mobile applications that provide online on-demand home services can rate the services provided by the service provider. Customers have the option of making payments online or offline. During the projection period, the online on-demand home services market's mobile application segment is anticipated to grow at a faster rate due to rising smartphone usage and Internet penetration.

In the global market for online on-demand home services, this category holds a significant market share of 58.6%.

Which Type of Online On-demand Home Service is Highly Sought-after?

During the projection period, the healthcare segment is expected to exhibit a significant CAGR of 17.7%. In recent years, there has been an upsurge in the demand for healthcare on demand. People can hire on-demand yoga and fitness instructors through healthcare applications, who can provide them with in-person instructions.

  • Amazon intended to expand its primary care service to include mental health support in August 2022. With Ginger, a mental healthcare provider, Amazon Care, the company's primary-care service, aimed to expand its roster of medical partners and services by including behavioral health support. Through this service, Amazon Care customers will have on-demand access to mental health specialists such as certified therapists or psychiatrists.

Competition Landscape

Vendors are using a variety of methods, including product/service launches, geographic growth, strategic alliances, partnerships, mergers, and acquisitions, to strengthen their position in the global market.

For instance:

  • In August 2021, Microsoft Corporation collaborated with automation-focused digital technology company Aera Technology. This collaboration is anticipated to facilitate the fusion of Aera's cognitive operating system with Microsoft Azure's digital twins, creating a virtual representation of a physical entity in the automation process.
  • HomeServe Plc: The business is divided into membership & HVAC in EMEA, membership & HVAC in North America, and home specialists with a strong emphasis on membership & HVAC in EMEA and membership & HVAC in North America. Home cleaning services, electrician services, and plumbing services are some of its main specialties.

Online On-demand Home Services Industry Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Market Segments Covered

  • Platform Type
  • End Use
  • Region

Key Companies Profiled

  • Inc.
  • Angi Inc.
  • AskforTask Inc.
  • ByNext Inc.
  • E Home Services
  • Fixi Co. Ltd.
  • Helpling GmbH and Co. KG
  • Home Reno Pte. Ltd.
  • HomeServe Plc
  • Houzz Inc.
  • MyClean Inc.
  • Oneflare Pty Ltd.
  • Paintzen Inc.
  • Inc.
  • Super Home Inc.
  • TaskEasy Inc.
  • TaskRabbit Inc.
  • The ServiceMaster Co. LLC
  • Up Your Home Services Sdn Bhd
  • Urban Co.
  • Others

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

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Segmentation of Online On-demand Home Services Market Industry Research

Platform Type:

  • Web
  • Mobile

End Use:

  • Media & Entertainment
  • Carpentry
  • Food
  • Home Welfare
  • Beauty
  • Retail
  • Healthcare


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa (MEA)

- Companies Covered in This Report -

  • Inc.
  • Angi Inc.
  • AskforTask Inc.
  • ByNext Inc.
  • E Home Services
  • Fixi Co. Ltd.
  • Helpling GmbH and Co. KG
  • Home Reno Pte. Ltd.
  • HomeServe Plc
  • Houzz Inc.
  • MyClean Inc.
  • Oneflare Pty Ltd.
  • Paintzen Inc.
  • Inc.
  • Super Home Inc.
  • TaskEasy Inc.
  • TaskRabbit Inc.
  • The ServiceMaster Co. LLC
  • Up Your Home Services Sdn Bhd
  • Urban Co.
  • Others

- Frequently Asked Questions -

The global online on-demand home services market was valued at US$ 3.73 Bn as of 2022.

Demand for online on-demand home services is projected to increase at 5.7% CAGR and be valued at US$ 7.03 Bn by 2033 end. Inc., Angi Inc., AskforTask Inc., ByNext Inc., E Home Services, Fixi Co. Ltd., Helpling GmbH and Co. KG, Home Reno Pte. Ltd., HomeServe Plc, Houzz Inc., MyClean Inc., Oneflare Pty Ltd., Paintzen Inc., Inc., Super Home Inc., TaskEasy Inc., TaskRabbit Inc., The ServiceMaster Co. LLC, Up Your Home Services Sdn Bhd, and Urban Co. are key market players.

The accessibility and convenience offered by these facilities are important factors propelling their demand. Similar to how they connect users with service providers, these platforms also simplify the payment process for clients.

The top 3 online on-demand home service providers accounted for close to one-third market share in 2022.

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