Frozen Vegetables Market

Market Snapshot

According to a new study conducted on the frozen vegetables market by Persistence Market Research, Europe dominates the market with the highest value share of 38% in 2021. Business-to-consumer segment sales of frozen vegetables are valued at close to US$ 28.6 Bn, gaining traction from the foodservice industry.

Overall, the frozen vegetables market is worth US$ 35.3 Bn in 2021, and is projected to expand at 5% CAGR through 2031.

Demand Analysis for Frozen Vegetables from Compared to 2021-2031 Forecasts

From 2016-2020 the global market for frozen vegetables increased at a value CAGR of 3.8%. Expansion of the global frozen food industry has been fuelled by increase in demand and consumption of frozen meals in rising economies of the Asia Pacific region such as India and China. Market expansion is aided by increase in disposable income as well as changes in lifestyle and eating habits.

Major demanding region for frozen vegetables is Europe followed by North America. Rapid rise in large retail outlets, which include hypermarkets/supermarkets and other stores, is fuelling demand for frozen vegetables. Germany holds the highest value share of 24% in Europe, followed by the U.K. and France. In the North American region, the U.S. holds the highest market share.

Overall, through 2031, the global market of frozen vegetables is expected to expand at a CAGR of 5%.

How is Increasing Consumer Demand for Processed Foods Leading to Increased Product Launches of Frozen Vegetables?

People's working hours have risen as a result of the rigorous work culture in cities, making it harder for them to spend time on cooking. Consumers have been compelled to choose packaged and ready-to-eat meals due to their hectic lifestyles.

However, users can enjoy nutritious food that takes less time to make using frozen vegetables. Because frozen vegetables come in different varieties, consumers have the choice to choose what they want to eat.

Due to their fast-paced lifestyles, consumers are searching for inexpensive, quick, and ready-to-eat delicious food items, which presents significant development prospects for frozen vegetable products.

Due to growing demand for frozen vegetables, companies are focusing on developing new products. Because of shifting tastes, majority of frozen vegetable consumers are looking for new and advanced food products.

Customers like flavourful goods and blended vegetables that are simple to cook. Because of the changing needs of customers, several firms have started introducing innovative frozen food items.

• Pinnacle Foods Inc. launched two new products under the brand name ‘Birds Eye Flavor Full’ and ‘Birds Eye Protein Blends’. The Birds Eye Flavor Full range of products contains vegetables with flavors such as buffalo, ranch, teriyaki, and barbecue.

Will Long Shelf-Life of Frozen Vegetables Drive Market Growth?

Frozen food is seeing an increase in demand because of the technology employed in its manufacturing. Freeze drying, air drying, and vacuum drying processes have made it possible to store and consume vegetables, fruits, and other perishable foods for extended periods with proper preservation.

Frozen food has a longer shelf life than fresh food, ranging from weeks to months, allowing customers to eat it for extended periods. Elimination of moisture from vegetables during the freezing process gives them a longer shelf life and keeps them free from germs.

The frozen vegetable industry is expanding as a result of numerous advantages of freeze-drying technology. Regulatory approvals provided possibilities for frozen vegetable manufacturers who saw the potential of this industry and began supplying new-age goods long before they became a trend.

Market volume for frozen vegetables by product type is 19,226.2 kilo tons in 2021, and is expected to reach 29,412.4 kilo tons by 2031.

How Will Development of Cold Chain Logistics Across the World Provide Growth Opportunities to Manufacturers of Frozen Vegetables?

Companies are putting a lot of effort into developing cold chain logistics, which is critical for transporting frozen vegetables. Frozen vegetables are consumed in a variety of nations, with developed economies of North America and Western Europe accounting for a majority of the market.

Some companies in Europe are trying to establish their own distribution networks since frozen vegetables require a specific temperature and atmosphere after they are removed from cold storage. Frozen vegetables have the biggest risk of germs and can quickly decay if not handled properly after being taken out from cold storage.

Which Factors are Restraining Demand for Frozen Vegetables?

The frozen vegetables market is directly affected by changes in vegetable output and prices. High cost of raw vegetables can raise the cost of finished goods, resulting in a decline in frozen vegetable sales.

Furthermore, drop in raw vegetable output might reduce supplies for processing companies, severely impacting the market. Availability of water, quality of water, availability of manure and pesticides, and other elements, all have a part in the production of vegetables. The food production problem is a huge global phenomenon that is primarily caused by lack of resources for production.

Conventional vegetables account for a majority of volume in the worldwide fresh vegetables industry. Fertilizers and other chemicals are utilized in conventional vegetable cultivation. These pesticides and fertilizers are harmful to human health and create a variety of problems.

Chemicals used to produce vegetables become concentrated in the goods to some level, causing a variety of health problems. Consumers are seeking organic alternatives to conventional vegetables as they become more aware of the possible harmful consequences of these pesticides.

Country-wise Insights

Why Does France Account for a Large Share for Frozen Vegetables in the European Region?

The frozen vegetables market is witnessing significant growth in France in the European market at a value CAGR of 5.5%.

High demand for frozen vegetables in the European region is due to changes in consumers' consumption habits, such as ready-to-eat or simple-to-make meals, and substitution of animal-based foods with vegetable-based alternatives, which are expected to fuel this rise.

Which Country Holds the Largest Share in the East Asia Market for Frozen Vegetables?

China holds a major share in the East Asian market for frozen vegetables. This is due to increase in domestic production of frozen vegetables and also rise in consumption by the population in the country.

Moreover, increasing demand for convenience foods will have a positive impact on the market, which is slated to expand at a CAGR of 5.7%.

Category-wise Insights

Which Type of Frozen Vegetable is Most Demanded in the Global Market?

Based on product type, potatoes, tomatoes, broccoli, and cauliflower are mostly demanded and consumed frozen vegetables. Market value of potatoes is US$ 12.6 Bn.

Demand frozen vegetables is increasing from foodservice businesses owing to ease of usage and high availability.

How are Various Distribution Channels Offering Sales Opportunities for Frozen Vegetable Suppliers?

Sales of frozen vegetables are increasing through business to consumer segments at a rapid rate. The hypermarkets/supermarkets segment is witnessing a high growth rate among the business to consumer channels, at a CAGR of 5.4%, followed by specialty stores, convenience stores, and online retail.

Impact of COVID-19

COVID-19 has had a significant influence on foodservice operations. Consumers stopped visiting restaurants almost immediately, cutting off revenue streams and forcing layoffs and temporary and permanent closures of businesses.

Frozen vegetables are widely used by foodservice operators. COVID-19 had a profound impact on restaurants, hotels, and foodservice businesses.

Foodservice operations have shifted as a result of the pandemic, changing the industry's direction. Foodservice will be different over the coming months and years, whether it's through simplifying menus, preparing dishes better for delivery and outdoor dining, bundling meals, offering specials to feed families, or selling drinks to go.

To safeguard both, their employees and customers, most restaurants have adopted strict health and safety rules that encompass everything from sourcing to preparation and service. These measures taken by foodservice operators to attract customers will positively influence the market in the coming future.

Competitive Landscape

Major suppliers of frozen vegetables are focused on product launches and advancement of processing technologies. They are also adopting new techniques to preserve vegetables for a longer period of time.

• In June 2020, ITC Limited has announced that it will increase the sourcing of fruits and vegetables, which will help the company strengthen its Farmland brand. The company has extended its product offerings under the Farmland brand by launching frozen vegetables such as peas, tinda, and parwal.
• In October 2020, Goya Foods, Inc. announced the expansion of a production facility with an investment of US$ 80 Mn, in Texas, U.S. The company has planned to extend its manufacturing and distribution capacity, and also purchased new food processing equipment to double its production capacity.

Frozen Vegetables Industry Report Scope

Key Segments of Frozen Vegetables Industry Survey

Nature:

• Organic
• Conventional

Product Type:

• Beans
• Peas
• Corn and Baby Corn
• Broccoli and Cauliflower
• Potatoes
• Onions
• Tomatoes
• Carrots
• Spinach
• Others

Distribution Channel:

• Business to Business (Foodservice)
• Business to Consumer
  • Hypermarkets/Supermarkets
  • Convenience stores
  • Specialty Stores
  • Online Retail

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