Frozen Vegetables Market Size, Share, and Growth Forecast for 2025 - 2032

Frozen Vegetables Market Size and Share Analysis

The global frozen vegetables market is estimated to reach a size of US$ 41.17 Bn in 2025. It is predicted to rise at a CAGR of 5.4% through the assessment period to attain a value of US$ 59.32 Bn by 2032.

The demand for convenience products like frozen veggies is rising owing to urbanization in emerging nations like China and India. This is because younger people prefer ready-to-eat, healthy foods that fit into their hectic schedules.

The global pandemic accelerated the trend of frozen food as consumers prioritized products that reduced shopping frequency while retaining nutritional value. For example,

• The European Union's (EU) imports of frozen sweet potatoes, especially from the U.S. have tripled in the past four years, according to Rabobank, indicating rising consumer demand.
• In October 2023, McCain Foods launched a new line of frozen vegetable mixes in India, targeting millennials with aesthetic packaging and versatile options.
• Green Giant launched its frozen organic vegetable range in China in November 2023, leveraging technological developments and innovative packaging to extend its market presence in urban areas.

Key Highlights of the Market

• Demand for frozen produce is surging due to consumers' desire for quick and wholesome eating alternatives.
• Adoption of frozen vegetables is being boosted by increased awareness of their nutritional value and long shelf life.
• Innovation in freezing technologies has been proven to improve product quality and maintain nutritional content.

• Booming foodservice industry is creating a high demand for bulk frozen vegetable products.
• In 2025, conventional nature is estimated to attain a market share of 68.2% due to its convenient features.
• Based on product type, frozen potatoes are projected to account for a market share of 41.3% in 2025 due to their increasing use in quick-service food industry.
• North America is estimated to attain a market share of 28.7% in 2025, owing to the development in healthy trends.  
• Europe is anticipated to hold a market share of 34.5% in 2025 with a shift toward frozen fruits and vegetables among millennials.

Market Attributes	Key Insights
Frozen Vegetables Market Size (2025E)	US$ 41.17 Bn
Projected Market Value (2032F)	US$ 59.32 Bn
Global Market Growth Rate (CAGR 2025 to 2032)	5.4%
Historical Market Growth Rate (CAGR 2019 to 2023)	3%

Shift toward Healthy, Clean-label Products to Rise in North America

North America is set to account for 28.7% of the global market share in 2025. The region is projected to witness a CAGR of 5.2% through 2032, driven by the trend of home cooking and meal preparation. Consumers increasingly prioritize convenience and health, making frozen vegetables a popular choice for nutritious, ready-to-use meal components.

Based on the studies, the rise of e-commerce platforms and subscription meal services has increased accessibility, with online grocery sales in North America surging by 15% in 2023. For instance,

• In October 2023, Birds Eye launched a new line of frozen vegetable products featuring steamable packaging to cater to busy, health-conscious consumers.
• In November 2023, Green Giant and Freshly partnered to include frozen veggies in corporate wellness program meal packages to satisfy customer demand for quick and wholesome food alternatives.

Europe Sees Increasing Demand for Frozen Plant-based and Vegan Products

Europe is projected to hold 34.5% of the global market share in 2025, with a forecast CAGR of 4.8% from 2025 to 2032. It is set to be driven by rising demand for convenient, healthy meal solutions and changing lifestyles.

Consumers in Europe are adopting vegan and plant-based diets, prioritizing organic and locally sourced frozen vegetables for their nutritional benefits and environmental sustainability. Germany is attracting suppliers from emerging countries to meet the high demand for organic produce. For instance,

• In October 2023, Bonduelle launched a new line of frozen organic vegetable mixes in Germany, focusing on quick meal replacements for health-conscious consumers.
• Iglo extended its vegan range in Europe in November 2023, attracting demand for healthier, more sustainable eating habits and convenience in Europe. 

Rising Trend for Quick Prep Meals to Boost Demand for Frozen Potatoes

In 2025, potatoes are set to dominate the frozen vegetables market, accounting for 41.3% of the total share. It is set to be driven by their versatility, availability, and significant demand from the foodservice sector. For example,

• In 2023, frozen potato sales worldwide increased by 12%, a result of the popularity of potatoes in casual dining and quick-service restaurants, according to a few studies.
• In October 2023, McCain Foods extended its range of frozen potato products, introducing gluten-free and seasoned options to cater to evolving consumer preferences.
• In November 2023, Lamb Weston partnered with leading food service chains to offer innovative potato-based products like crinkle-cut fries and hash browns.

Frozen potatoes are leading the market due to their widespread adoption in restaurants and rising consumer demand for convenience and quick meal solutions.

Conventional Nature of Frozen Produce Gains Traction with Health Benefits

In 2025, conventional frozen vegetables are anticipated to lead with 68.2% of the global market share. It is due to their affordability and wide availability, particularly among budget-conscious consumers.

Conventional frozen vegetables remain popular due to cost-effectiveness and extensive distribution networks, with sales rising by 9% in 2023. It will likely be supported by strong demand in retail and food service sectors, despite the rise in organic options. For example,

• In October 2023, Birds Eye launched a new value-pack range of frozen vegetables, targeting cost-conscious families while maintaining quality.
• Green Giant introduced a discount-based program in November 2023, partnering with significant grocery retailers to make conventional options more accessible.

In light of the increased interest in organic alternatives, the study emphasizes how important cost and convenience are to preserving the appeal of traditional frozen veggies.

Frozen Vegetables Market Introduction and Trend Analysis

The consumer base for frozen greens is surging due to rising customer demand for quick and healthy meal alternatives. Increasing urban population, shifting food habits, and improvements in freezing technology are set to contribute to the industry.

Consumption is increased by the immense popularity of vegetarian and plant-based diets. Accessibility is improved by the growth of organized retail and e-commerce platforms. The need for bulk frozen vegetables is fueled by the booming foodservice sector. For example,

• Nutrition studies show that frozen vegetables retain up to 90% of nutritional value compared to fresh produce, leading to a 45% increase in frozen vegetable sales.

The advantages of cutting-edge freezing technology is improving the texture and flavor of vegetables. It is highlighted by the fact that 60% of working professionals choose frozen vegetables for speedy meal preparation.

Leading brands are attracting 70% vegetarian and vegan consumers with their specialized plant-based frozen vegetable offerings, highlighting opportunities in the plant-based market and e-commerce growth. Sales of refrigerated vegetables are rising quickly, with hypermarkets and supermarkets leading the way with a total share of 46% in 2025.

Historical Growth and Course Ahead

The global frozen vegetables market recorded a CAGR of 3% in the historical period from 2019 to 2023. Demand for frozen meals is rising in Asia Pacific, which includes countries like India and Japan. Under the Farmland brand, companies such as ITC Limited have increased the range of products they provide by adding frozen veggies and prawns.

In 2020, Ajinomoto Co., Inc. introduced AJISWEET RA, a stevia sweetener, to solve flavor problems that food and beverage producers in Japan were experiencing. Conagra labels introduced more than 12 items under several labels in response to shifting consumer demands.

To increase their market presence, the businesses are taking advantage of shifting lifestyles and economies. Demand for products featuring frozen vegetables is estimated to record a considerable CAGR of 5.4% during the forecast period between 2025 and 2032.

Market Growth Drivers

Rising Demand for Long Shelf Life to Spur Sales

Since frozen vegetables have a long shelf life and high nutritional content, the market is booming quickly due to dietary choices and nutritional awareness.

• According to studies, the global frozen foods market is projected to report a CAGR of 5.4% through 2031, reflecting shifting consumer habits.
• In October 2023, Green Giant introduced its ‘Superfood Blends’ line, featuring nutrient-rich frozen vegetables like kale and quinoa mixes, catering to health-conscious consumers.
• In November 2023, Birds Eye introduced its SteamFresh Veggie Bowls, which combine balanced nutrition and ease of use for busy homes.

Improvements in technology for freezing processes promote market growth by maintaining quality retention and appealing to plant-based dietary choices for nutritious, convenient meal alternatives.

High Popularity of Ready-to-eat Products to Influence Demand     

As working hours in cities have increased, so has consumer demand for processed meals, resulting in the emergence of frozen veggies. Frozen produce makes them more accessible to customers by providing a fast and wholesome substitute for boxed meals.

Customers' need for good, quick, and reasonably priced meal alternatives because of their hectic schedules has led to a huge increase in the frozen fruits and vegetables industry. It has, in turn, caused firms to concentrate on creating new products. For instance,

• The American food maker B&G Foods Holdings Corp. has launched a new frozen mixed vegetable product called ‘Broccoli and Carrot.’ This action is a reflection of customers' changing preferences and the rising demand for processed foods.

Market Restraining Factors

High Operational Costs May Hinder Supply Chain of Frozen Foods 

The availability of raw materials is projected to fluctuate, resulting in supply constraints and product quality fluctuations that will impair production and operations. Frozen veggies require specialized storage facilities, which raises operating costs and inhibits market growth. For instance,

• Price-conscious consumer sectors are less likely to accept frozen veggies since they are 25 to 30% more expensive than their fresh counterparts.

Market stability has been impacted by supply chain disruptions that have raised production costs and produced vegetables of uneven quality. Consumer purchasing decisions are being influenced by concerns about sustainability, energy consumption, and packaging materials, which is pushing frozen vegetable producers to adopt eco-friendly practices and lessen their environmental effects.

Key Market Opportunities

Innovation in Freezing Technologies Present Growth Prospects

Innovation in freezing technologies is altering the frozen meal market by ensuring better preservation of nutritional content and improved product quality. Global investments in freezing technologies such as individual quick freezing (IQF) and cryogenic freezing, driven by consumer preferences for premium frozen foods, increased by 8% in 2023, focusing on methods like individual quick freezing and cryogenic freezing. For instance,

• In October 2023, Birds Eye adopted advanced IQF technology for its new line of vegetable blends, ensuring freshness and nutritional value.
• In order to achieve minimum nutritional loss, McCain Foods stated in November 2023 that it would be installing state-of-the-art freezing technology in its production plants.

The quality and nutritional value of frozen meals are improved by technological developments, increasing their appeal as quick and healthful dinner alternatives.

Popularity of Plant-based and Vegetarian Diets Presents Sustainable Avenues

Global consumption of refrigerated veggies is rising dramatically due to the popularity of plant-based and vegetarian diets, which offer a sustainable and practical substitute for conventional food alternatives. For instance,

• The nutrient-rich frozen choices, especially among millennials and Gen Z who are changing to vegetarian diets, helped propel the global plant-based food market's 12% growth in 2023 and increased sales of ready-to-use frozen veggies.
• In October 2023, Green Giant launched its plant-based frozen vegetable bowls, catering to the rising demand for quick, plant-focused meals.
• Birds Eye introduced its ‘Plant Power’ line in November 2023, featuring frozen options tailored for vegetarian diets, including high-protein blends like lentils and edamame.

Frozen vegetables are gaining popularity as a part of plant-based diets due to the growing emphasis on reducing meat consumption and promoting environmental sustainability.

Competitive Landscape for the Frozen Vegetables Market

Key manufacturers control the frozen vegetables market, and innovation and quality are important considerations. To stay ahead of the competition, leading manufacturers take advantage of their extensive product lines and distribution systems.

In order to accommodate different consumer preferences and culinary customs, vendors make use of their special skills and market knowledge. Partnership agreements and market penetration improve the competitive landscape.

Prominent suppliers, such as those listed above, promote market dynamism using inventive goods and flexible supply networks. The competitive environment is anticipated to change toward growth and diversification as consumer preferences change and the need for quick, healthful food alternatives rises, although competition is already fierce.

Recent Industry Developments

• In September 2024, Green Giant introduced twelve new frozen vegetable product lines, including Crispy Smashed Potatoes, Corn Cob Bites, Veggie Ramen, and Roasting Veggies, offering convenient and affordable options.
• In June 2024, Conagra Brands introduced over 50 new frozen meals, vegetables, and snacks this summer, including gluten-free cookies and pretzels, Southern-style singer Dolly Parton, and new vegetable and side dishes.
• In May 2024, Planted Ventures LLC introduced four new Italian-grown frozen food categories, including Entrée Bowls, Smoothie Bowls, Veggie Blends, and Veggie Commodities, now available at select Costco Wholesale Stores.
• In April 2024, Bonduelle, a family business partnered with ExxonMobil and Constantia Flexibles to create recyclable frozen vegetable packaging, aiming to contribute to a circular economy by 2025 and save up to 25% in plastic for its frozen natural range in France.
• In March 2024, BigBasket and chef Sanjeev Kapoor launched Precia, a frozen food brand featuring fresh vegetables, snacks, and sweets, using individual quick-freezing technology to preserve natural texture and flavor.
• In June 2023, Nortera introduced the Arctic Gardens brand to the U.S. food service market, offering versatile, efficient, and reliable frozen and canned vegetables, processed in North America.

Companies Covered in Frozen Vegetables Market

• Ajinomoto Co., Inc.
• General Mills Inc.
• ITC Limited
• ConAgra Foods, Inc.
• Uren Food Group Limited
• B&G Foods Holdings Corp.
• Greenyard NV
• J.R. Simplot Co.
• The Kraft Heinz Company
• Nature’s Garden
• Ardo
• Goya Foods Inc.
• Mother Dairy Fruit & Vegetable Pvt Ltd
• Dawtona Frozen
• SPT Foods
• Others