ID: PMRREP3240
Format: PPT*, PDF, EXCEL
Last Updated: 12 Aug 2025
Industry: Food and Beverages
Number of Pages: 210
The global Frozen Bakery market size is projected to rise from US$34.8 Bn in 2025 to US$49.6 Bn by 2032, exhibiting a CAGR of 5.2% during the forecast period from 2025 to 2032.
The market is experiencing steady growth, driven by increasing consumer demand for convenient, high-quality baked goods, rising urbanization, and the expansion of retail and foodservice channels. Frozen bakery products, valued for their extended shelf life and ease of preparation, appeal to busy consumers and businesses seeking efficient solutions without compromising taste or quality, particularly in regions with robust retail infrastructure.
Key Industry Highlights:
Global Market Attribute |
Key Insights |
Frozen Bakery Market Size (2025E) |
US$ 34.8Bn |
Market Value Forecast (2032F) |
US$49.6 Bn |
Projected Growth (CAGR 2025 to 2032) |
5.2% |
Historical Market Growth (CAGR 2019 to 2024) |
4.2% |
The growing demand for convenient, ready-to-prepare food products is a major driver of the global frozen bakery market. With urbanization and fast-paced lifestyles on the rise, consumers increasingly seek time-saving solutions such as frozen breads, pastries, and doughs, valued for their long shelf life and ease of use. In emerging markets such as India, where the urban population is expected to hit 600 million by 2030, frozen bakery products are becoming a go-to choice for busy households.
Additionally, according to the American Frozen Food Institute (AFFI) and based on Technomic Inc. research, the second installment of the Power of Frozen in Foodservice report over 90% of foodservice operators now use frozen foods, including frozen bakery products across sectors such as healthcare, convenience stores, and fast casual dining in their menu offerings. As consumers prioritize convenience without sacrificing flavor, the frozen bakery market is set for sustained growth through 2032, driven by urban expansion and evolving dining habits worldwide.
High production and storage costs pose significant challenges to the frozen bakery market, particularly for small and medium-sized enterprises. The need for specialized freezing equipment and cold-chain logistics increases operational expenses, with cold storage costs rising by 18% in 2023 due to energy price hikes, according to the International Frozen Food Association.
Additionally, maintaining product quality during freezing and thawing processes requires advanced technology, which is costly for smaller players. In regions such as Africa, limited cold-chain infrastructure restricts market penetration, with only 25% of retail outlets equipped for frozen product storage in 2023, per a World Bank study. Consumer perceptions of frozen bakery products as less fresh compared to traditional baked goods further hinder adoption, particularly in rural and traditional markets.
The rising consumer focus on health and wellness is creating opportunities for healthier and gluten-free food products. With increasing awareness of dietary restrictions and lifestyle diseases, demand for low-sugar, whole-grain, and gluten-free options is surging.
In Asia Pacific, where celiac disease awareness is growing, companies such as Lantmannen Unibake have introduced gluten-free frozen pizza bases, reporting sales increases in 2024. The trend is supported by government initiatives, such as the EU’s Healthy Eating Campaign, promoting low-calorie and nutrient-rich foods. Retailers are also dedicating shelf space to premium, health-focused frozen bakery products, enabling manufacturers to differentiate their offerings and tap into premiumization trends through 2032.
North America, accounts for approximately 40% market share in 2025, driven by robust retail infrastructure and high consumer demand for convenience foods in the U.S. and Canada. Companies such as General Mills and Alpha Baking dominate, offering diverse frozen breads and pastries. Urbanization and busy lifestyles, coupled with strong supermarket penetration, are key growth drivers.
Asia Pacific is the fastest-growing region, fueled by rising disposable incomes, urbanization, and shifting dietary preferences in India and China. In India, frozen bakery product sales grew in 2024, driven by brands such as Monbake and Aryzta expanding their retail presence. Government initiatives promoting food safety and retail modernization, along with growing demand for Western-style baked goods, are boosting market growth.
The Middle East and Africa, the second fastest-growing region, are driven by increasing urbanization and demand for convenience foods in GCC countries and South Africa. In the UAE and Saudi Arabia, frozen bakery product sales grew in 2024, supported by expatriate populations and expanding retail chains such as Lulu Hypermarket. Companies such as Vandemoortele are leveraging partnerships to enhance distribution, with health-focused products gaining traction.
The frozen bakery market is highly competitive, with global leaders such as Aryzta AG, General Mills, and Grupo Bimbo dominating through extensive product portfolios and distribution networks. Regional players such as Lantmännen Unibake and Europastry focus on localized offerings and innovation in health-focused products. The rise of plant-based and gluten-free bakery products is adding competitive pressure, with companies investing in sustainable packaging and premiumization to enhance market share.
The Frozen Bakery market is projected to reach US$34.8 Bn in 2025.
Rising demand for convenience foods and expanding retail channels are the key market drivers.
The Frozen Bakery market is poised to witness a CAGR of 5.2% from 2025 to 2032.
The growing demand for healthier and gluten-free frozen bakery products is the key market opportunity.
Aryzta AG, General Mills, Inc., and BIMBO Food Service USA are a few key market players.
Report Attribute |
Details |
Historical Data/Actuals |
2019 - 2024 |
Forecast Period |
2025 - 2032 |
Market Analysis Units |
Value: US$ Bn/Mn, Volume: As Applicable |
Geographical Coverage |
|
Segmental Coverage |
|
Competitive Analysis |
|
Report Highlights |
|
Customization and Pricing |
Available upon request |
By Product Type
By Form
By Distribution Channel
By Region
For more information on this report and its delivery timelines please get in touch with our sales team.
About Author