Cosmetics ODM Market

Global Market Study on Cosmetics ODM: Mass & Indie Brands to Remain Largest End Users

Cosmetics ODM Market Segmented By Skin Care, Hair Care, Makeup, Body Care Product - Cosmetics ODM Sales in Germany is Contributed a Revenue Share of about 2.3% in the Global Market

Report ID: PMRREP32323

Number of Pages: 300

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: January-2023

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Cosmetics ODM Market Outlook (2023-2033)

The global Cosmetics ODM market is projected to expand at ~6.4% CAGR and reach ~US$ 24,533.2 Million by the end of 2033, up from its current market size of ~US$ 12,458.5 Million.

Global Cosmetics ODM Market Size (2022A)

US$ 12,458.5 Million

Global Cosmetics ODM Market Size (2023E)

US$ 13,192.8 Million

Projected Sales of Cosmetics ODM Market (2033F)

US$ 24,533.2 Million

Value CAGR (2023 to 2033)


Collective Value Share: Top 3 Countries (2022)


An increase in demand for high-end luxury and cosmetic items, changing consumer consumption habits and lifestyles, and ongoing technological breakthroughs such as 3D printing and air packaging are some of the major factors driving the global cosmetics ODM market. A company known as an original design manufacturer (ODM) creates products that are later branded and defined for sale by another business. These businesses enable businesses to produce without having to staff or manage a plant.

Other factors influencing the growth of the cosmetics ODM market include rising environmental awareness among consumers, a growing demand for environmentally friendly cosmetic packaging options, growing worries about the adverse effects of chemicals on the skin, and increased research and development efforts to incorporate natural ingredients into cosmetics, among others.

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Cosmetics ODM Market Analysis from 2017 to 2022 Vs Market Outlook for 2023 to 2033

Growth is anticipated to be primarily driven by improvements in 3D printing and airless packaging, increased demand for personal care products due to changing climatic conditions, and evolving consumer preferences toward organic and natural beauty goods. In contrast to the 4.6% CAGR observed between 2017 and 2022, PMR predicts that the ODM market for cosmetics will grow at a 6.4% CAGR between 2023 and 2033.

The demand for expensive premium cosmetics has increased due to factors such changing consumption patterns and lifestyle. These elements taken together will propel the global market for ODM cosmetic goods. Additionally, producers have released goods that specifically address the different grooming needs of men and women. Product introductions for men's cosmetics that address and treat their unique skin problems will further boost the growth of the market.

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How are Technological Advancements Aiding the Market’s Growth?

Cosmetic and skincare products are now being personalised thanks to 3D printing technology. Customization and personalisation have grown in significance across all industries, including fitness and personal care. Brands are utilising cutting-edge technology to appeal to a wider range of consumers.

Although developments in the 3D printing industry are catching customers' interest, injection moulding may not completely be replaced by 3D printing. Kolmar Korea is preparing to offer 3D-printed lipstick and compact powder in addition to its recently created 3D-printed skin cream. To collaborate strategically on R&D projects, the businesses join forces. For instance, Samyoung offered the 3D printing technology, and Kolmar Korea designed the formulation.

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How is Men’s Beauty Sector Contributing to Cosmetics ODM Sales?

Several male consumers place a high value on appearance and physical attractiveness. The market for men's grooming goods is no longer a second-class concern to those for women. At the moment, industry participants are focusing on two distinct groups of male consumers: those who prefer using toiletries to simply satiate everyday necessities and those who prefer using personal care goods to enhance their physical appearance.

Male beauty has received attention thanks to social media. Large and small beauty businesses are working to increase the appeal of male cosmetics for everyday usage, despite the fact that provocative and expressive looks like those on magazine covers and elsewhere aren't mainstream. Breaking stereotypes and making makeup for guys acceptable have the potential to grow the business.

The Man Company is an Indian company that sells a whole line of high-end goods for men's grooming that have been enhanced with natural essential oils. Brand addresses male aesthetic trends and states that it is devoid of dangerous ingredients. Many producers in the ODM industry are concentrating on skincare items made specifically for males. One business that specialises in products for scalp and follicle care is Unique Medicare Co., Ltd.

How are Slow Product Approvals Challenging the Growth Trajectory of Cosmetics ODMs?

Slower regulatory approval processes are one of the biggest problems that the market's stakeholders face. In order to acquire a competitive advantage over rivals, the market's players frequently want to strike first. However, lengthy and strict regulatory approval processes frequently have an impact on business strategies.

In addition, numerous testing and certification procedures cause delays in the release of items. To streamline and promote efficiency in the approval process, organisations and authorities like the FDA have launched a number of initiatives. As a result, throughout the forecast period, it is projected that slow product approval will hurt the global ODM cosmetics market.

Country-wise Analysis

How is “Natural” Theme Boosting Cosmetics ODM Sales in Germany?

The demand for organic or green cosmetics is being driven by rising consumer knowledge of the advantages of organic consumer goods and backing from powerful local enterprises for their development and product visibility. When compared to traditional products, the development and production of products with green ingredients is more environmentally beneficial. Additionally, organic consumer goods also come with less adverse effects. These elements have the effect of increasing the demand for organic goods. Germany contributed a revenue share of about 2.3% in the global market

In terms of natural cosmetics, Germany is at the top of Europe. A growing trend that is anticipated to last into the future is the need for natural components used in cosmetics and toiletries. The popularity of organic beauty products is a reflection of the present rise in consumer awareness of their health and the environment. Companies are replacing synthetic chemicals with natural substances in line with the trend, in part due to customer demand and in part due to a shift towards sustainable raw materials.

As people become more aware of the negative consequences of chemicals, there is an increasing demand for chemical-free products. Customers are demanding more affordable, healthy products with natural ingredients. In addition to increased disposable incomes, there has been an increase in allergy cases as more and more products with chemical base fill the shelves.

What Role does Indie Brands Play in the U.S. Cosmetics ODM Sales Proliferation?

If the contracted party can close the knowledge gap within the business, independent cosmetic brands frequently prefer to outsource tasks. In addition, there is always a risk of some tasks or crucial data relating to the company's competitive advantage being revealed. Therefore, the choice of whether to outsource or keep a crucial function in-house is made after taking into account a variety of criteria like financial gains and the competitive edge of the organisation. U.S. contributed the highest revenue share of nearly 18.8% in the global market.

Some American independent cosmetics companies include UOMA Beauty, Thrive Cosmetics, Sydney Grace Cosmetics, Sugarpill, Shared Planet, Shroud Cosmetics, Persona Cosmetics, Ofra Cosmetics, Midas Cosmetics, and Give ME Glow Cosmetics. Numerous American independent firms are vegan and cruelty-free, which increases demand in the market.

How are Skincare Products and Digital Landscape Boosting Sales of Cosmetics ODM in China?

The Chinese cosmetics market is dominated by skincare, yet K-Beauty is losing ground there. The Foundation of Korea Cosmetic Industry Institute published data in 2020, showing that exports of Korean cosmetics to mainland China climbed 14.3% in 2019 as opposed to an average yearly increase of 41% between 2013 and 2018. The main factor contributing to K-decline beauty's in the Chinese market is counterfeiting. China is expected to grow at a robust CAGR of 9.5% throughout the forecast period.

An increase in consumer demand as well as the quickening growth of the middle class have been largely attributed to the rise of the millennial generation. Domestic and foreign businesses have benefited greatly from the digital landscape, especially those in the cosmetics and skincare sectors. They have penetrated the online space using a mix of robust social media presence and e-commerce platforms.

Category-wise Insights

Why is Hair Tonic Gaining Popularity in the Market?

Globally, hair care is changing due to an increase in incidences of hair damage, hair loss, and hair thinning. Air pollution is causing excessive hair loss, according to research, because exposure to common pollutants decreased the amounts of four proteins required for hair growth and retention.

Hair tonics, which lubricate and minimise split ends, hydrate hair, lessen skin damage, and protect the scalp, are commonly made with natural oils. Hair tonic also aids in hair styling, which is popular due to social media impact. Additionally, the hair tonic segment is expected to grow at nearly 9.6% CAGR during the projection period.

Will Demand for Natural Cosmetics Amplify the Sales?

When combined with statements about the efficacy of the product and brand identity, natural claims have significantly increased the sustainability level in addition to being important product purchase motivations. The complete disclosure of beauty businesses' sourcing techniques, products, ingredients, and sustainability policies has also become a consumer demand.

As there is increased demand on cosmetics brands and manufacturers to demonstrate their commitment to social and environmental responsibility, more of them are looking for methods to reinvent their own brands by focusing on sustainable goods, services, and consumer experiences. Vegan cosmetics contain formulae derived from plants, which are kinder to the skin and better suited for delicate skin.

Further, animal-based products have a tendency to clog pores because they can be quite heaving on the skin. The cosmetic industry as a whole is moving toward natural and vegan products, which is accelerating the organic trend. As a result, the natural cosmetics segments is anticipated to grow at a CAGR of 7.1% through 2033.

How is Sustainable Packaging Type Surfacing in the Cosmetics ODM Market?

The cosmetics industry's packaging trends have changed to favour safer, natural formulae and useful packaging. Natural alternatives are being adopted in product packaging as a result of the excellent response that natural alternatives are receiving in the product industry. Incorporating natural solutions is part of the companies' marketing strategies, in addition to generating an immediate connection with profitable packaging design. However, the pumps & dispensers segment held the major share in the market of about 21.3% in 2022.

Competition Landscape

Market participants are developing innovative strategies to reduce operating expenses. Due to increased input costs and retailer power, several actions are being done. The well-established businesses are closely reviewing their operational chains from both the input and output viewpoints.

In light of this, the participants are expected to experience a reduction in operating expenses by establishing new strategic relationships with key players or suppliers to attain new levels of efficiency.

For Instance:

  • Super Stay Vinyl Ink Liquid Lipcolor from Maybelline New York, which offers up to 16 hours of wear and no-budge vinyl colour, was introduced in 2022. The Color Lock Complex formula of this longwear lipstick, which is made up of liquid shine-boosters and high impact ink pigments, resists smudging and transfer and offers an instant shine finish for long-lasting, severe wear.

Cosmetics ODM Industry Report Scope



Forecast Period


Historical Data Available for


Market Analysis

  • US$ Million for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Market Segments Covered

  • Product type
  • Nature
  • Packaging Format
  • End Use
  • Region

Key Companies Profiled

  • COSMAX Corporation
  • Toyo Beauty Co. Ltd.
  • Nox Bellcow Cosmetics Co. Ltd.
  • Picaso Cosmetic Laboratory Group
  • Kolmar Korea
  • Ancorotti Cosmetics S.r.l.
  • Cosmo Beauty Company Ltd.
  • Cosmecca Korea
  • The Fareva Group
  • B. Kolormakeup & Skincare S.p.a.
  • BioTruly Group
  • ANC Corporation
  • Intercos Group
  • Francia Beauty
  • Others (As per Request)

Customization & Pricing

Available upon Request

Key Segments Covered in Cosmetics ODM Industry Research

Cosmetics ODM Market by Product Type:

  • Skin Care
    • Creams
    • Lotions
    • Toners
    • Facial Cleansers
    • Serum
    • Sunscreen
    • Face Packs/ Masks
    • Others
  • Hair Care
    • Shampoos
    • Conditioners
    • Hair Rinses
    • Hair Dyes
    • Hair Tonics
    • Hair Styling Products
  • Makeup
    • Facial Products
    • Eye Products
    • Lips Products
    • Nail Products
    • Other color Cosmetics
  • Body Care
    • Soaps
    • Shower Gels
    • Creams
    • Foot Cream
    • Others

Cosmetics ODM Market by Nature:

  • Natural/ Organic
  • Synthetic

Cosmetics ODM Market by Packaging Format:

  • Bottles
  • Compact cases
  • Droppers
  • Folding Cartons
  • Jar
  • Pallete
  • Pouches
  • Pumps and Dispensers
  • Roll On
  • Roll On Sticks
  • Sachet
  • Sticks
  • Tube
  • Wraps
  • Others

Cosmetics ODM Market by End Use:

  • Prestige Brands
  • Private Labels
  • Mass Brands
  • Indie Brands

Cosmetics ODM Market by Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East Africa

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Companies Covered in This Report

  • COSMAX Corporation
  • Toyo Beauty Co. Ltd.
  • Nox Bellcow Cosmetics Co. Ltd.
  • Picaso Cosmetic Laboratory Group
  • Kolmar Korea
  • Ancorotti Cosmetics S.r.l.
  • Cosmo Beauty Company Ltd.
  • Cosmecca Korea
  • The Fareva Group
  • B. Kolormakeup & Skincare S.p.a.
  • BioTruly Group
  • ANC Corporation
  • Intercos Group
  • Francia Beauty
  • Others (As per Request)

Frequently Asked Questions

The global cosmetics ODM market reached a valuation of US$ 12,458.5 Million at the end of 2022.

Between 2017 and 2022, global sales of cosmetics ODM increased at 4.6% CAGR.

Europe leads the global market and accounted for highest share in 2022.

Some of the leading manufacturers of cosmetics ODM are COSMAX Corporation, Toyo Beauty Co. Ltd., Nox Bellcow Cosmetics Co. Ltd., Picaso Cosmetic Laboratory Group, Kolmar Korea, Ancorotti Cosmetics S.r.l., Cosmo Beauty Company Ltd., Cosmecca Korea, The Fareva Group, B. Kolormakeup & Skincare S.p.a., BioTruly Group, ANC Corporation, Intercos Group, and Francia Beauty among others.

The global market for cosmetics ODM is expected to expand at 6.4% CAGR through 2033.

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