Male Color Cosmetics Market

Market Study on Male Color Cosmetics: Analysing Male Color Cosmetics Within the Cosmetics Industry, PMR Foresees Various Opportunities for Male Color Cosmetics Manufacturers on the Horizon

A Detailed Analysis of the Male Color Cosmetics Market Based on a Growing Focus on the Cosmetics Industry, rising Product Regulations, and Improvements in Technology

Report ID: PMRREP33928

Number of Pages: 211

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: January-2024

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Male Color Cosmetics Market

The global Male Color Cosmetics market is forecast to expand at a CAGR of 9.8% and thereby increase from a value of US$15.89 Bn in 2023 to US$30.57 Bn by the end of 2030.


Key Insights

Male Color Cosmetics Market Size (2023E)

US$15.89 Bn 

Projected Market Value (2030F)

US$30.57 Bn 

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

The male color cosmetics market, which is an emerging trend in the cosmetics industry, pertains to the increasing prevalence of men utilizing cosmetics and associated merchandise for aesthetic intents. This paradigm shift signifies a cultural evolution in which hygiene and self-expression are no longer constrained by societal expectations of what is considered traditional. Male color cosmetics comprise a wide range of items, such as tinted moisturizers, foundation, and concealer, among others, that are designed to target complexion issues. The emergence of the market serves as evidence of evolving standards of attractiveness, emphasizing the need for merchandise that addresses the varied grooming requirements of contemporary males.

The worldwide growth of the male color cosmetics market is propelled by several factors. To begin with, the expanding definition of masculinity that has emerged in recent times has led to a greater embrace of hygiene customs that were previously linked to women. Furthermore, the proliferation of social media and the significant impact of beauty influencers have been instrumental in de-stigmatizing male cosmetics and establishing a forum that embraces a wide range of beauty manifestations. Furthermore, the market expansion has been further stimulated by the beauty industry's reaction to this evolving environment, which has seen brands introduce specialized product lines tailored for males. With men exhibiting greater discernment in their hygiene practices, the market for male color cosmetics is positioned for continued growth. This is attributed to the convergence of evolving societal standards and the development of targeted products.

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Market Growth Drivers

Changing Conceptions of Masculinity

The paradigm shift in the worldwide market for masculine color cosmetics is substantially attributable to the changing conceptions of masculinity. In the past, males were expected to conform to strict societal grooming norms, which were frequently interpreted as stoic and unrelated to beauty products. On the contrary, current viewpoints regarding masculinity are experiencing a significant shift, as they question long-standing preconceived notions and adopt a more comprehensive conceptualization.

The redefinition of masculinity entails a departure from the traditional notion that men ought to refrain from engaging in beautification practices that extend beyond fundamental hygiene. Presently, there is a growing trend among men to recognize and accept their entitlement to participate in hygiene practices that were previously considered feminine-only. This cultural transformation arises from a more extensive societal endeavor to achieve gender equality, which challenges the concept that specific behaviors or preferences are intrinsically linked to an individual's gender. Consequently, males are encouraged to manifest their individuality by utilizing color cosmetics, thereby deviating from conventional gender roles.

 Enduring Social Disapproval and Opposition

Notwithstanding the increasing recognition of masculine color cosmetics, a substantial impediment in the international market pertains to enduring social disapproval and opposition. Instances of entrenched cultural conventions and preconceived notions about masculinity erect obstacles for men who desire to openly investigate cosmetic products. In areas dominated by traditional gender roles, where men are discouraged from engaging in beautification practices that deviate from societal norms, the stigma is especially pervasive. Social resistance takes on a multitude of manifestations, spanning from covert censure to explicit derision, thereby fostering an atmosphere in which males might be apprehensive about wholeheartedly adopting color cosmetics.

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Market Restraints

Restricted Prominence and Availability of These Merchandise in Conventional Retail Environments

One notable obstacle confronting the worldwide market for male color cosmetics is the restricted prominence and availability of these merchandise in conventional retail environments. In light of the increasing market demand for male hygiene products, the conventional retail environment has exhibited a sluggish response, frequently relegating male color cosmetics to a specialized or digital domain. The constrained retail presence presents a significant barrier to market growth, hindering prospective customers from investigating and acquiring these products in brick-and-mortar establishments.


Nimble Nature of Influencer Marketing and the Simultaneous Shift in Consumer Attitudes

The exponential growth of the worldwide male color cosmetics industry can be attributed to the nimble nature of influencer marketing and the simultaneous shift in consumer attitudes. In the current beauty industry, there is a notable transition towards greater inclusivity. In this transformation, influencers, who possess substantial sway on social media platforms, are emerging as influential figures who are reshaping conventional narratives and cultivating a more tolerant stance toward masculine grooming.

The masculine color cosmetics market has been significantly impacted by the emergence of influencer marketing, which challenges long-standing gender stereotypes and societal conventions regarding masculinity. Irrespective of gender, influencers employ their platforms to exhibit genuine accounts of self-expression via beauty regimens, thereby legitimizing the application of cosmetics among heterogeneous audiences. Through active interaction with a diverse range of consumers, these influencers serve as a link between conventional gender roles and the ever-changing paradigm of contemporary masculinity. Their influence is especially conspicuous among younger age groups, who exhibit greater openness to challenging conventional gender norms.

Analyst’s Viewpoint

A convergence of technological advancements, sociocultural transformations, and evolving consumer preferences are causing a paradigm shift in the global market for male color cosmetics. Numerous determinants contribute to the expansion of the market and herald the onset of a paradigm shift within the cosmetics sector. An important catalyst is the dynamic nature of the concept of masculinity, which is altering conventional standards and promoting a more comprehensive approach to hygiene. With the evolution of societal attitudes, there is a growing acceptance among men of color of cosmetics as a method of personal expression, which has resulted in an upsurge in their demand. The market has transitioned from being a niche phenomenon to a mainstream occurrence, as men from various demographic backgrounds increasingly pursue products that cater to their specific skin types and preferences.

Although obstacles such as social disapproval and restricted presence in retail settings endure, they offer prospects for stakeholders in the industry to instigate transformation. Efforts to raise awareness and dispel misconceptions can be facilitated through education and awareness campaigns, whereas partnerships with retailers can augment the prominence of male color cosmetics in conventional physical retail establishments. In summary, the worldwide market for male color cosmetics is expanding at a rapid rate, propelled by evolving consumer attitudes, technological progress, and strategic partnerships. As the sector persists in managing these elements, it is positioned to redefine ideals of beauty and make a positive contribution towards a more comprehensive and varied portrayal within the wider domain of beauty and hygiene.

Supply-side Dynamics

The global market for masculine color cosmetics is characterized by intense competition, with L'Oréal, Estée Lauder Companies, and Menaji Worldwide as major players. These prominent companies in the industry have strategically positioned themselves to meet the varied grooming requirements of males by providing an extensive selection of cosmetic products tailored to their preferences. North America, specifically the United States, emerges as a prevailing influencer in the realm of masculine color cosmetics adoption. Market expansion has been fueled by the cultural shift in the region toward accepting various manifestations of masculinity. Additionally, South Korea has emerged as a significant participant, propelled by its cultural acceptance of male grooming practices and its advanced beauty industry. Prominent figures and influencers openly divulge their hygiene regimens for men on social media platforms within the United States, thereby exerting an impact on the general reception of male color cosmetics. The beauty industry in South Korea exhibits cutting-edge products, wherein male celebrities lend their endorsement to cosmetics, thereby stimulating greater market acceptance.

L'Oréal and Estée Lauder, among other industry titans, are significantly influencing the male color cosmetics market. Promoting inclusivity, these businesses are introducing specialized product lines tailored to the specific skincare requirements of males. Their market presence is enhanced through partnerships with male influencers and personalities, which in turn affects consumer perceptions. As a result of their dominance, masculine color cosmetics are no longer merely tolerated but celebrated on a global scale; this is transforming the market into a dynamic and inclusive environment. The substantial influence of dominant companies' strategic initiatives on the reshaping of societal norms regarding male grooming results in a more expansive and diversified market environment.

Market Segmentation

What Product Will Be Targeted the Most for Installations?

Face Products to be the Most Dominant owing to Focus on Skin Care Products

It is anticipated that face products will hold the greatest market share among the aforementioned segments in the male-color cosmetics industry. The main reason for this can be attributed to the growing market demand for specialized skin care products such as tinted moisturizers, foundation, and concealer. The extensive variety of facial products accommodates a broad spectrum of hygiene requirements, thereby making a substantial contribution to the overall market share. Eye products are anticipated to experience the most rapid expansion within the masculine color cosmetics market. The increasing prevalence of cosmetic items like eyeliners, mascaras, and eyeshadows suggests that males are increasingly turning to eye makeup as a method of expressing themselves. The rapid expansion of this segment is anticipated as a result of shifting consumer preferences regarding male hygiene and the demand for innovative cosmetic products that improve eye aesthetics.

Which End User Should Be Focused on the Most Regarding Sales?

Individual Products to Sell Rapidly Owing to a Wide Range of Portfolios

Individual products are anticipated to hold the highest market share in the male color cosmetics industry. This classification encompasses individual products such as lipsticks, eyeshadows, and hygiene items. An additional benefit of individual products is their adaptability, which enables consumers to construct a customized hygiene regimen through the selection of items that correspond to their specific inclinations and requirements. With the growing demand for customized cosmetic solutions among consumers, the market is anticipated to be dominated by the individual products segment. Although the market share may be dominated by individual products, it is anticipated that the commercial products segment will undergo the most rapid expansion. Commercial products, including curated collections of cosmetics and skincare, pre-packaged grooming kits, and exhaustive sets, provide males with a streamlined and curated approach to grooming. The increasing demand for all-in-one solutions that streamline the grooming process for males is driving the expansion of this market segment. These products appeal to individuals who desire a streamlined and uncomplicated method of incorporating color cosmetics into their daily lives. In light of the ongoing evolution of the market, commercial products strive to attract an ever-growing consumer base.

Which Nature Is Expected to Benefit the Most from Revenue Generation?

Synthetic Color Cosmetics to be Distributed at a Maximum Pace owing to an Extensive Selection of Vibrant and Long Lost Colours

It is expected that synthetic color cosmetics will hold the most significant market share in the male color cosmetics sector. The established presence of synthetic formulations in the cosmetics industry, which provide an extensive selection of vibrant and long-lasting color options, is the driving force behind this dominance. The prominence of this segment can be attributed to consumer familiarity with and confidence in synthetic constituents, which position it as the preferred option for individuals in search of a wide range of technologically advanced color cosmetic products. The natural/organic color cosmetics sector is anticipated to witness the most rapid expansion within the market for men's hygiene products. Growing consumer consciousness and inclination towards eco-friendly, sustainable, and cruelty-free products propel the market demand for formulations that are natural and organic. The continued influence of environmental consciousness on consumer decision-making is anticipated to drive the rapid growth of this market segment, which caters to individuals who desire to maintain a balanced approach to personal hygiene and environmental stewardship.

Which Price Range is expected to generate the most value for the market?

Mass Products to Occupy the Maximum Market Share owing to their Economical Price and Convenient Accessibility

In the male-color cosmetics industry, the mass-color cosmetics segment is anticipated to hold the greatest market share. This is predominantly attributed to its economical price, convenient accessibility, and extensive stock at retail establishments. With their ability to attract a wider range of consumers, including those who value affordable alternatives without sacrificing product excellence, mass-color cosmetics constitute a market segment that is currently dominant. Although mass color cosmetics currently hold a larger market share, it is expected that the premium color cosmetics segment will undergo the most rapid expansion. This can be ascribed to the changing consumer mentality, which increasingly appreciates luxury formulations of superior quality and sophisticated packaging. The premium color cosmetics market is expanding at a rapid rate because an increasing number of consumers are willing to invest in such products due to their enhanced features, unique formulations, and opulent appearance, as attitudes toward male hygiene continue to evolve.

Which Sales Channel Are Expected to Be Valued at the Maximum?

Online Retail Products to Account for Maximum Sales owing to their Vast Selection of Products

With the potential to capture the highest market share in the male color cosmetics industry, online retail is positioned to do so. Online platforms are favored by consumers worldwide due to their accessibility, vast selection of products, and convenience. With the growing reliance of consumers on e-commerce for their shopping requirements, the online retail sector emerges as a critical distribution channel for masculine color cosmetics. It is anticipated that specialty retailers will witness the most rapid expansion in the market for male-color cosmetics. These retail establishments provide consumers in search of particular grooming solutions with a customized and engaging purchasing experience through their curated assortment of merchandise. The expansion of specialty stores is driven by their capacity to furnish specialized advice, cultivate customer allegiance to particular brands, and establish an exclusive area for male color cosmetics, thereby catering to the increasing need for a customized and enlightening retail setting.

Top Regional Markets

Why is North America Emerging as a Dominating Region?

Rapid Urbanization and Widening Sustainable Population Will Lead to Market Expansion

Geographically, North America is positioned to hold the largest share of the worldwide market for masculine color cosmetics. Multiple factors contribute to this region's dominance. To begin with, a cultural transformation in North America has propelled men to adopt progressive conceptions of masculinity by promoting the utilization and incorporation of color cosmetics into their personal hygiene regimens. The area is renowned for its varied consumer demographic and considerable receptiveness towards beauty and cosmetic merchandise, which creates a favorable setting for the expansion of the market. Furthermore, North America's stronghold in the male color cosmetics market can be attributed to the presence of prominent cosmetic brands and a firmly established beauty industry infrastructure.

What Opportunities Lie in South Asia & Oceania for Manufacturers?

Rising Urbanization and Evolving Societal Norms to Promote Growth

South Asia and Oceania are anticipated to witness the most rapid expansion of the market for male color cosmetics. A combination of cultural shifts, rising urbanization, and an increased awareness of hygiene practices among men in these regions support this forecast. The evolving societal norms have led to a significant increase in the acceptability of male beauty and self-care practices, which has generated a considerable market opportunity. In South Asia and Oceania, the demographic dividend, which consists of a sizable youth population, contributes to the increase in demand for masculine color cosmetics. The region's heterogeneous markets comprise both established beauty industries and emerging markets with unexplored capabilities, establish a dynamic environment conducive to market growth. Furthermore, the swift assimilation of masculine color cosmetics in these areas can be attributed to the impact of worldwide beauty trends, which are facilitated by digital connectivity.

Competitive Intelligence and Business Strategy

Prominent entities in the international male color cosmetics industry, namely L'Oréal, Estée Lauder Companies, and Menaji Worldwide have implemented comprehensive strategies to retain and increase their market portions.

A titan of the beauty industry, L'Oréal, has made substantial investments in research and development to produce innovative cosmetics for males. The extensive assortment of products they offer, which includes men's skincare and cosmetics, accommodates a wide range of maintenance requirements. Strategic alliances between L'Oréal and male celebrities and influencers increase brand awareness and cultivate an image that is both relatable and aspirational among male consumers. Furthermore, the organization capitalizes on its vast distribution infrastructure to guarantee broad availability, a critical element in optimizing market penetration. As a group, these market leaders are expanding their product lines and actively interacting with customers via marketing campaigns, influencer collaborations, and strategic acquisitions. Their all-encompassing strategies, which consist of product innovation, effective marketing, and inclusiveness initiatives, substantially contribute to the preservation and growth of their market presence. These industry leaders maintain a leadership position in the dynamic male color cosmetics market due to their ability to anticipate and anticipate consumer preferences and trend developments.

Key Recent Developments

Acquisition Notice

Purplle completed the acquisition of the cosmetics and skincare brand Faces Canada in December 2021. Purplle raised $60 million from Premji Invest, the family office of Wipro founder-chairman Azim Premji, last month, valuing the direct-to-consumer (D2C) brand at $630 million.

Market Impact: The July 2019 launch of a skincare refrigerator by Facetory Inc. represented a noteworthy advancement in the worldwide market, specifically in the beauty and skincare sector. By addressing the increasing demand from consumers for specialized storage solutions, this innovation extends the shelf life of hygiene products. The market impact is characterized by a heightened emphasis on the durability and conservation of products, which influences consumer inclinations and motivates other manufacturers to investigate specialized refrigeration solutions for their product categories.

Male Color Cosmetics Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Product
  • End User
  • Nature
  • Price Range
  • Sales Channel
  • Region

Key Companies Profiled

  • L’Oreal
  • Estee Lauder Companies
  • Chanel
  • Menaji Worldwide LLC
  • Mens MakeUp
  • Glossier Inc.
  • Koh Gen Do
  • Hourglass
  • Formen Inc
  • Others

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Male Color Cosmetics Market Research Segmentation

By Product:

  • Lip Products
  • Face Products
    •    BB Creams
    •    CC Creams
    •    Beard Color Sticks/Pens
    •    Face Foundations
  • Eye Products
    •    Under Eye Concealers
    •    Kohl
    •    Eyeliners
    •    Eyebrow Pencils
  • Other Products

By End User:

  • Individual Products
  • Commercial Products

By Nature:

  • Natural/Organic Color Cosmetics
  • Synthetic Color Cosmetics

By Price Range:

  • Premium Color Cosmetics
  • Mass Color Cosmetics

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Speciality Stores
  • Drug Stores
  • Online Retail
  • Department Stores
  • Beauty Stores
  • Multi-brand Stores
  • Direct Sales

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

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Companies Covered in This Report

  • L’Oreal
  • Estee Lauder Companies
  • Chanel
  • Menaji Worldwide LLC
  • Mens MakeUp
  • Glossier Inc.
  • Koh Gen Do
  • Hourglass
  • Formen Inc

Frequently Asked Questions

The market is anticipated to grow at a CAGR of 9.8% during the projected period.

The Male Color Cosmetics market was valued at USD 15,893.5 million in 2023.

The United States held the largest market share in 2023.

The prominent players in the market are L’Oreal, Estee Lauder Companies, Chanel, Menaji Worldwide LLC, and Mens MakeUp, among others.

The specialty retail segment is expected to grow at the fastest growth during the forecast period.

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