Vegan Cosmetics Market

Market Study on Vegan Cosmetics: As the Desire for Sustainable Beauty Grows, PMR Foresees a Multitude of Opportunities Emerging for Manufacturers Specializing in Vegan Cosmetics

A Detailed Analysis of the Growth of the Vegan Cosmetics Market Based on the Advancements in Formulations and Ingredients, Coupled With the Introduction of New Products and an Increasing Consumer Preference for Natural and Organic Cosmetics

Report ID: PMRREP33687

Number of Pages: 211

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: January-2024

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Vegan Cosmetics Market

The global vegan cosmetics market is forecasted to expand at a CAGR of 6.3% and thereby increase from a value of US$16.9 Bn in 2023 to US$25.9 Bn by the end of 2030.


Key Insights

Vegan Cosmetics Market Size (2023E)

US$ 16.9 Bn

Projected Market Value (2030F)

US$ 25.9 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

Innovation in vegan skincare formulations introduces advanced solutions for various skin concerns. Plant-based ingredients with specific properties, such as antioxidants, vitamins, and hydrating agents, contribute to the creation of vegan skincare products that address a wide range of skin needs. Innovation provides cruelty-free alternatives to traditionally animal-derived ingredients. This not only aligns with ethical consumer preferences but also positions vegan cosmetics as leaders in promoting cruelty-free practices in the beauty industry.

Advances in biotechnology allow for the creation of synthetic versions of traditionally animal-derived ingredients. This innovation ensures that vegan cosmetics can replicate the functionality of non-vegan ingredients without compromising on product performance. Innovation extends to sustainable sourcing practices for vegan ingredients. Brands are exploring new ways to harvest and cultivate plant-based ingredients responsibly, reducing the environmental impact and supporting ethical and eco-friendly practices.

The use of novel plant extracts with unique properties is on the rise. These extracts can provide specific skincare benefits, such as soothing irritated skin, promoting collagen production, or brightening complexion, contributing to the diversification of vegan cosmetic offerings. The skincare industry is increasingly recognizing the importance of the skin microbiome.

Innovative vegan ingredients that support a healthy skin microbiome are gaining popularity, appealing to consumers interested in holistic and skin-friendly beauty products. Innovation leads to the creation of multi-functional vegan ingredients that can address multiple skincare concerns simultaneously. This efficiency appeals to consumers seeking simplified beauty routines without compromising on the effectiveness of the products.

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Market Growth Drivers

Growing Interest in Natural and Organic Cosmetics and Beauty Products

The increasing demand for natural and organic cosmetics is a significant driver for the growth of the vegan cosmetics market. The need for natural and organic cosmetic alternatives has increased because of growing public awareness of the potential harmful effects of synthetic and chemical-laden cosmetics. These inclinations are supported by vegan cosmetics, which are frequently plant-based and devoid of substances produced by animals. The global shift towards a healthier lifestyle and awareness of the potential health risks associated with certain chemicals in cosmetics drive the demand for natural and organic products.

Vegan cosmetics, being plant-based, are perceived as a healthier choice. Consumers are increasingly concerned about the environmental impact of their purchasing decisions. Vegan cosmetics, often using sustainable and cruelty-free practices, resonate with eco-conscious consumers who seek products that are not only good for their skin but also for the planet.

In addition, the ethical considerations associated with animal testing in the cosmetics industry have led consumers to choose cruelty-free alternatives. Vegan cosmetics, by definition, do not involve animal testing, making them attractive to consumers who prioritize ethical and humane practices. The clean beauty movement, emphasizing the use of natural and non-toxic ingredients, has gained momentum.

Vegan cosmetics, with their focus on plant-derived ingredients, fall within the clean beauty category and appeal to consumers seeking transparency in product formulations. Influencers and beauty bloggers play a crucial role in promoting natural and organic cosmetics, including vegan products. Social media platforms act as powerful channels for educating consumers about the benefits of using plant-based and cruelty-free beauty products.

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Market Restraints

Increased Production Expenses

Higher manufacturing costs often translate into higher retail prices for vegan cosmetics. This can make these products less affordable for price-sensitive consumers, limiting the market's appeal and potential customer base. In a market where conventional cosmetics may have lower production costs due to the use of more widely available ingredients, vegan cosmetics can face pressure to compete on price. This can impact profit margins and hinder the ability to gain a competitive edge. During economic downturns or periods of financial uncertainty, consumers may become more price conscious. This can lead to a decline in the demand for higher-priced vegan cosmetics, affecting sales and market growth.

Restricted Availability, and Limited Product Range

Limited product availability means consumers have fewer options to choose from. This constraint can hinder the ability of vegan cosmetics to cater to diverse consumer preferences, including various skin types, tones, and beauty needs. Vegan cosmetic brands may face a competitive disadvantage when compared to traditional brands that offer a wider range of products.

Consumers who are unable to find suitable vegan alternatives may choose non-vegan options, affecting the market share of vegan cosmetic brands. Consumers may be loyal to specific non-vegan brands due to familiarity and a history of satisfying their beauty needs. The limited availability of vegan alternatives may make it challenging to break this brand loyalty, hindering market growth.


Increasing Consumer Interest in Eco-friendly Beauty Products

Consumers are increasingly concerned about the environmental impact of their beauty products. Vegan cosmetics, often made with plant-based and sustainable ingredients, align with the growing desire for eco-friendly and environmentally conscious choices. Sustainable beauty goes beyond product formulations to include packaging. Vegan cosmetic brands often emphasize eco-friendly packaging, using recyclable materials and minimizing waste. This aligns with the broader consumer interest in reducing the environmental impact of packaging.

Consumers are increasingly interested in the transparency of a brand's sourcing practices. Vegan cosmetics, with their focus on plant-based ingredients, provide an opportunity for brands to communicate their commitment to ethical sourcing and transparency in the supply chain. Moreover, sustainability is becoming more and more important to governments and regulatory agencies across a range of businesses, including the cosmetics industry. Encouraging rules and regulations promotes the adoption of sustainable practices, creating an atmosphere that is conducive to the expansion of the vegan cosmetics industry.

Influencers, and celebrities advocating for sustainable living and cruelty-free beauty contribute to the popularity of vegan cosmetics. Endorsements by well-known figures help create awareness and influence consumer choices, driving market growth. The clean beauty movement, which emphasizes products with simple, natural, and non-toxic ingredients, aligns with the principles of vegan cosmetics. Consumers seeking clean beauty options often turn to vegan products for their commitment to simplicity and purity.

Analyst’s Viewpoint

The market for vegan cosmetics is expected to increase steadily in the future due to rising consumer awareness and desire for cruelty-free and environmentally friendly cosmetics. Vegan cosmetics have become increasingly popular due to the customers' desire for goods that are consistent with their moral and environmental beliefs and the trend towards more ethical and eco-friendly lives. The market is anticipated to grow in line with the advancements in cruelty-free procedures and plant-based ingredients. Businesses that use clean and vegan ingredients have an advantage over competitors as regulatory bodies place more emphasis on transparency.

Social media platforms are essential since they tend to raise awareness and have an influence on purchasing decisions. It is anticipated that market participants will make significant investments in research and development to improve product efficacy and expand product options. Partnerships between vegan firms and beauty influencers are probably going to increase market accessibility and awareness. It is predicted that the growth of e-commerce platforms will give customers a convenient way to research and buy vegan makeup products around the world.

Supply-side Dynamics

The US is the largest producer and consumer of vegan cosmetics in the world. The country has a strong presence of established vegan cosmetics brands, as well as a growing number of emerging brands. Additionally, the US market is mature and receptive to new trends, providing opportunities for innovation and growth in the vegan cosmetics sector.

The UK is a major player in the global vegan cosmetics market, with a strong focus on natural and organic cosmetics. The country has a long history of ethical consumerism, which has fuelled the demand for vegan and cruelty-free products. Additionally, the UK government is taking steps to promote sustainable practices in the cosmetics industry, which is further supporting the growth of the vegan cosmetics market.

The US is the largest consumer of vegan cosmetics in the world, with an estimated consumption of US$2.3 Bn in 2022. This is driven by a combination of factors, including the large size of the US cosmetics market, the growing popularity of veganism, and the increasing availability of vegan cosmetics products. With a projected consumption of US$1.8 Bn in 2022, China ranks second globally in terms of vegan cosmetics consumption.

China's middle class is expanding, and consumers' desire for natural and ethical beauty goods is driving the country's fast-growing vegan cosmetics business. India is the third-largest consumer of vegan cosmetics in the world, with an estimated consumption of US$1.5 Bn in 2022. The vegan cosmetics market in India is driven by growing awareness of animal welfare concerns and the increasing popularity of natural and organic cosmetics.

Market Segmentation

Which Product Types are Expected to Yield the Highest Revenue Benefits?

Robust Sales of Facial Products Category Persists, Driven by Escalating Health and Wellness Trends

The product type segment is segmented into facial products, eye products, lip products, and nail products. The facial products segment is expected to dominate the market. The broader health and wellness movement influences skincare choices. Vegan facial products, often perceived as healthier alternatives, appeal to consumers who associate plant-based formulations with clean beauty and overall well-being.

Nonetheless, the lip products segment of the vegan cosmetics market is expanding at the quickest rate. Vegan lipsticks are formulated without the use of beeswax or other animal-derived ingredients. They often feature plant-based waxes, oils, and pigments to deliver vibrant and long-lasting color.

Which Packaging Type is Preferred the Most?

Pumps and Dispensers Dominate over Other Packaging Types, Driven by The Increasing Premium Brand Positioning

The packaging type segment is bifurcated into pumps & dispensers, compact cases, jars, pencils and sticks, tubes, and others. The pumps & dispensers market segment is the largest for vegan cosmetics. Pumps and dispensers are often associated with premium and high-end cosmetic packaging. Vegan cosmetics brands that opt for sophisticated and well-designed pumps and dispensers can enhance their brand positioning, attracting consumers who associate quality packaging with premium product formulations.

However, the market segment exhibiting the most rapid growth is the tubes. Tubes provide a convenient and portable packaging solution for various cosmetic products. Consumers appreciate the ease of use and travel-friendly nature of tubes, making them a popular choice for items like creams, lotions, and gels in the vegan cosmetics market.

Which is the Largest Segment Based on Consumer Orientation?

Women Continue to be the Largest Consumer Base for Vegan Cosmetics Brands

The consumer orientation segment is sub-segmented into men, women, and kids. The women represent the greatest market segment for the vegan cosmetics industry. Women often integrate their personal values and lifestyle choices into their beauty routines. Vegan cosmetics appeal to those with plant-based or vegan lifestyles, providing beauty products that align with their broader ethical and dietary choices.

On the contrary, the market segment characterized by the most rapid growth is kids. Parents are becoming more conscious of the ingredients in the products they use on their children's skin. Vegan cosmetics, often formulated without harsh chemicals and allergens, are perceived as safer options for kids, addressing parental concerns about potential skin sensitivities and reactions.

What is the Best Sought Price Range in Global Market?

Premium Range Accounts for the Largest Share as Demand for Sustainable and Luxury Packaging Climbs up

The price range segment is categorized into mass and premium. Premium occupies the highest market share. Premium vegan cosmetics often come in sustainable and luxurious packaging. Brands may use eco-friendly materials, elegant designs, and innovative packaging solutions that contribute to a premium and exclusive feel, appealing to consumers who value both aesthetics and sustainability.

In contrast, the mass market segment is expanding at the quickest rate. Products in the mass price range typically include everyday essentials, such as basic skincare items, daily-use makeup products, and personal care items. These products are formulated to meet common beauty needs without the additional features associated with higher-priced alternatives.

Which Sales Channel will be the Major Contributor to Market Revenue?

Departmental Stores Represent the Largest Contributing Category

The sales channel segment is categorized into wholesalers/ distributors, departmental stores, specialty stores, online retailers, and others. The departmental stores segment is leading the market. Departmental stores offer a broad selection of vegan cosmetics, including skincare, makeup, haircare, and personal care products. This diverse range allows consumers to explore and choose from various brands and product categories, catering to different beauty needs.

Contrastingly, the online retailers market segment is increasing at the fastest rate. Online retailers offer global accessibility, allowing consumers from various regions to browse and purchase vegan cosmetics from the comfort of their homes. This expands the market reach and enables brands to cater to a diverse and international customer base.

Top Regional Markets

Europe's Dominance Grows with Rising Consumer Awareness About Veganism

European consumers are increasingly concerned about the ethical and environmental impact of their purchasing decisions. The awareness of animal cruelty in traditional cosmetics and the environmental consequences associated with certain ingredients drive the demand for cruelty-free and vegan alternatives. Europe has stringent regulations regarding animal testing for cosmetics. The ban on animal testing, implemented by the European Union, aligns with the principles of vegan cosmetics, fostering a positive environment for the market's growth.

Consumers in Europe are actively seeking transparency in product labeling. The demand for clear and accurate information about the ingredients and production processes of cosmetics is driving the popularity of vegan beauty products that often come with transparent and easily understandable labels.

Asia Pacific on the Brink of Exceptional Growth

The rising middle-class population is often associated with increased disposable income. As consumers in Asia Pacific experience higher purchasing power, they are more inclined to explore premium and ethical beauty products, including vegan cosmetics. As the middle-class population becomes more conscious of beauty and personal care, there is an increasing willingness to invest in products that offer both efficacy and ethical considerations.

Vegan cosmetics cater to this demand, providing an ethical choice without compromising on quality. The expanding middle class in Asia Pacific has greater access to premium and international beauty brands. Vegan cosmetics, often associated with higher-end and niche markets, benefit from the middle-class segment's willingness to invest in quality beauty products.

Competitive Intelligence and Business Strategy

Prominent organizations, including Milani, and Tarte, are at the vanguard of this sector; Milani is dedicated to consistently innovating within the vegan cosmetics industry. They make significant investments in R&D to produce high-performance, vegan formulations with excellent pigmentation, extended wear, and skin-friendly qualities. To create cutting-edge vegan products that meet changing consumer expectations, they keep up with the latest trends and consumer preferences. Milani employs a targeted marketing strategy to reach their vegan audience. They utilize social media platforms, influencer collaborations, and online advertising to promote their vegan products and engage with vegan consumers. Additionally, they participate in vegan events and collaborate with vegan organizations to further enhance their brand visibility and credibility within the vegan community.

Tarte prioritizes quality assurance throughout the entire product lifecycle, from ingredient sourcing to manufacturing and distribution. They adhere to stringent quality control measures, utilize state-of-the-art manufacturing facilities, and implement rigorous testing procedures to ensure that their vegan cosmetics meet the highest standards of safety, efficacy, and consistency. Tarte is committed to expanding its global reach and establishing a presence in key vegan cosmetics markets worldwide. They participate in international trade fairs, form strategic partnerships with distributors and retailers, and invest in establishing manufacturing facilities in strategic locations to reduce production costs and improve delivery times.

Key Recent Developments

New Product Launch

In February 2023, the American beauty company Kinder Beauty launched vegan facial serums that were supported by science and contained ingredients, including hyaluronic acid, vitamin C, and baking soda. The products can be found on the business website.

Market Impact: The launch of these vegan serums is likely to increase brand awareness and recognition for Kinder Beauty, especially among consumers seeking vegan and science-based skincare products. The introduction of these serums expands Kinder Beauty's product portfolio. It allows them to cater to a broader range of consumers, including those with specific skin concerns or preferences for vegan skincare. The positive reception and demand for these vegan serums could lead to increased sales and revenue for Kinder Beauty, further solidifying their position in the vegan skincare market.

(Source: Beauty Packaging)

August 2022: Vegan skin and hair care products from OrgaGlo, an Indian company, were introduced in the country and are sold on Flipkart and the brand's website. The business introduced items in the baby, hair, face, and skin care areas.

Market Impact: OrgaGlo's launch generated substantial media attention, raising consumer awareness about vegan cosmetics and their benefits. This increased awareness sparked interest among consumers, prompting them to explore vegan alternatives to traditional cosmetics. OrgaGlo's entry into the market intensified competition among existing vegan cosmetics brands. This competitive landscape encouraged innovation and product development, leading to the introduction of newer, more advanced vegan cosmetics.

(Source: Business Standard)

In September 2022, Raw Beauty Wellness, an American company, introduced a new range of vegan skincare and haircare items. Prebiotic gel deodorant, lip oil, antioxidant serum, exfoliating serum, leave-in serum, and eye serum are among the vegan items.


Vegan Cosmetics Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Product Type
  • Packaging Type
  • Consumer Orientation
  • Price Range
  • Sales Channel
  • Region

Key Companies Profiled

  • Milani
  • Too Faced
  • Tarte
  • Urban Decay
  • Wet n Wild
  • Lush
  • Kat Von D Beauty
  • Others

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Vegan Cosmetics Market Research Segmentation

By Product Type:

  • Facial Products
  • Eye Products
  • Lip Products
  • Nail Products

By Packaging Type:

  • Pumps & Dispensers
  • Compact Cases
  • Jars
  • Pencils and Sticks
  • Tubes
  • Others

By Consumer Orientation:

  • Men
  • Women
  • Kids

By Price Range:

  • Mass
  • Premium

By Sales Channel:

  • Wholesalers/ Distributors
  • Departmental Stores
  • Specialty Stores
  • Online Retailers
  • Others

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

For report customisation and delivery information contact our sales representative.

Companies Covered in This Report

  • Milani
  • Too Faced
  • Tarte
  • Urban Decay
  • Wet n Wild
  • Lush
  • Kat Von D Beauty
  • Others

Frequently Asked Questions

The market is anticipated to grow at a CAGR of 6.3% during the projected period. 

The vegan cosmetics market size was valued at US$16.9 billion in 2023. 

The UK held the largest market share in 2023. 

Some of the prominent players in this market are Milani, Too Faced, Tarte, Urban Decay, Wet n Wild, Lush, and Kat Von D Beauty. 

The tubes segment is expected to grow at the fastest pace during the forecast period. 

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