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Wound Cleanser Products Market

Growing Occurrence of Chronic and Acute Wounds will Propel the Adoption of Wound Management Solutions, thus Providing Traction to the Overall Market for Wound Cleanser Products

Wound Cleanser Products Market Segmented By Saline Wound Solutions, Potable and Sterile Water as Wetting Agents and PHMB Povidone, Iodine Hydrogen, Peroxide as Antiseptic and Aloe, Glycerin as Moisturizers Product

Wound Cleanser Products Market Outlook (2023-2033)

Worldwide revenue from the wound cleanser products market stands at US$ 1.83 Bn in 2022, with the global market estimated to expand at a CAGR of 3.0% to reach US$ 2.53 Bn by the end of 2033.

Wound Cleanser Products Market Size (2022)

US$ 1.83 Bn

Projected Market Value (2033)

US$ 2.53 Bn

Global Market Growth Rate (2023-2033)

3.0% CAGR

Market Share of Top 5 Countries


As assessed by Persistence Market Research, wetting agents will contribute the largest share of 39.1% among the product category in 2023. The wound cleanser products market holds 8.5% of the global wound market valued at US$ 21.5 Bn in 2022.

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Sales Analysis of Wound Cleanser Products Market from 2012 to 2022 Vs Market Outlook for 2023 to 2033

The global market for wound cleanser products recorded a historic CAGR of 3.2% in the last 10 years from 2012 to 2022.

The markets in South Asia and East Asia show potential for rapid growth. The relatively huge population bases and high incidence rates of different chronic wounds are the main drivers of growth in these areas.

Reduced hospital stays and a decrease in the prevalence of chronic wound infection are expected to result from the adoption of uniform standards for wound care across various medical institutions. Therefore, the greater acceptance of treatment protocols among healthcare professionals as well as patients with chronic wounds has led to a movement in wound management treatment from conventional approaches to advanced wound management treatments that are supported by clinical and economic data.

In the coming years, market growth is also expected to be boosted by strategies like acquisitions, the introduction of novel products, reimbursements, and FDA approvals like Medicaid, as well as other elements like a greater focus on awareness campaigns by healthcare facilities for the incorporation of advanced wound care techniques.

Examples of chronic sores include venous leg ulcers, pressure ulcers, and diabetic foot ulcers. The growth in the prevalence of chronic wounds is directly related to the ageing population and the ensuing rise in diabetes and obesity.

Traditional wound care and cleansing procedures call for more frequent dressing changes, in addition to a lengthier healing time. The increased frequency of chronic wounds necessitates an effective wound care methodology, and as a result, advanced wound cleanser products are becoming more and more popular today.

These products support an approach with minimal contamination to the wound surface and require very little time for healing.

Recent new development like the following will boost the market in the forecast period.

  • In April 2021, Nanomedic Technologies Ltd., a biomedical therapeutics company, provided a cutting-edge novel approach to the care and treatment of wounds. This method has a significant impact on cutting force, material flow, tool performance, and cutting temperature distribution.
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What is Propelling the Growth of the Global Market?

“Increasing Prevalence of Chronic Wounds to Boost Market Expansion”

The global market for wound cleanser products is anticipated to rise as a result of an increase in surgical procedures, trauma and burn cases, an increase in the prevalence of chronic wounds, and a strong focus on developing innovative solutions.

According to a World Health Organization (WHO) study conducted in 2022, over 2 billion individuals worldwide—more than 10% of the world's population—suffer from one or more types of chronic wounds. Future projections indicate that this number will increase as the population ages and the prevalence of lifestyle-related diseases like diabetes and obesity increases.

  • In February 2019, AxioBiosolutions released MaxioCel, a wound care product that contains chitosan to aid patients with chronic wounds including diabetic ulcers and post-operative wounds in healing their wounds more quickly.

The rise in demand for better wound care products is a crucial element driving this market's progress. Because of technological advancements, manufacturers are now developing innovative and effective wound-washing solutions that can significantly improve patient outcomes. For instance, there has recently been an increase in the usage of innovative foam dressings, which have been found to be extraordinarily effective in treating deep wounds without causing patients any injury or suffering.

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How is Market Progress Being Affected to Some Extent?

“Product Recalls- Defective Products, Inconsistent Component Quality, & Packaging Issues”

The disadvantages of wound cleanser products include the fact that their uptake may be restricted in price-sensitive regions like Asia and other developing countries where advanced wound care and cleansing solutions are more expensive per unit compared to standard products. Moreover, chronic wound treatments are costly in these nations.

Additionally, problems including a lack of knowledge about wound cleansers and the expensive cost of some advanced products may limit the future growth of the global market to some extent. The global market for wound cleanser may experience slow growth because of an increase in product recalls brought on by defective products, inconsistent component quality, and packaging issues.

For example,

  • In August 2019, Irrimax Company's Irrisept Wound Debridement & Cleaning System was recalled and discontinued due to the possibility of a flaw in the sterile pouch seal, which could lead to a lack of sterility guarantee and the fact that the seal flaw is not readily apparent upon inspection of the pouch.
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Country-wise Insights

How large is the Market for Wound Cleanser Products in the U.S.?

“Developed Healthcare Infrastructure & Ageing Population in the U.S.”

The U.S. is set to account for a 32.1% share of the global market in 2023, and a similar trend is expected over the forecast period.

Due to an ageing population and a fast increase in the prevalence of diabetes and obesity, the burden of both chronic and acute wounds is spreading quickly across the nation.

The demand for wound cleanser products is gradually increasing in the United States as a result of the high number of chronic wounds, such as diabetes complications, and the high prevalence of obesity and diabetes.

A proposed reimbursement plan by Medicare and Medicaid Services has raised the need for wound cleansers. Based on a pay-for-scale paradigm, the treating physician's expenses in this case are determined by the quantity and type of procedures they carry out.

In addition to these concerns, traditional wound management and wound cleansing items like cotton swabs, gauzes, etc. are becoming less popular due to the advancement of wound cleansers, which reduces the need for changing dressings and, as a result, the risk of infection and contamination.

Why Is Wound Cleansers Product Demand High in the United Kingdom?

“Development and Introduction of Novel Products”

In 2023, with a market share of about 20.6%, the United Kingdom is set to be the most valuable market in Europe. By improving their capacity to maintain moisture balance and including prolonged oxygen permeability and antibacterial activity, top producers are concentrating on the development of novel wound cleansers.

Although the initial cost of solutions for cleaning wounds is somewhat greater than that of conventional treatment, the fact that changes are rare is anticipated to increase demand in the nation. In addition to protecting patients from reinfection, which can result in probable amputations, the use of wound cleansing products in homecare settings reduces hospital stay costs and provides a comforting factor.

What Factors are driving the Sales of Wound Cleanser Products in India?

“An Increased Focus on Hygiene”

In 2023, India will hold more than half of the South Asia market share and is expected to grow at a CAGR of 2.4%. Top businesses are focusing on geographic expansion in order to accelerate their revenue growth.

Reckitt Benckiser, for example, increased Dettol product penetration by cooperating with different distributors and online sales channels in order to maintain its market position and increase wound cleanser product sales. This was brought on by the advent of the COVID-19 outbreak, which has enhanced awareness of the importance of hygiene.

Category-wise Insights

Which is The Top-Selling Wound Cleanser Product in 2022?

“Lower Risk of Infection and Faster Healing.”

In 2022, wetting agents held a 39.2% market share globally . Wetting agents will continue to be the most popular product on the market over the forecasted years. Saline wound treatments and drinkable, sterile water are wetting agents that decrease the risk of infection and speedy healing. Wetting agents are the market leader in the product segment with the highest shareholdings due to their decreased risk of infection and accelerated recovery.

The market for wetting agents has been evolving due to the rising need for unscented surfactants. Wetting agents decrease the likelihood of spots drying, stop water socket formation, and increase the capacity to store water.

Which Form of Wound Cleanser Product is Largely in Focus within the Global Market?

“Wide Adoption of Irrigating Solutions in Hospital Settings”

In 2022, solutions held a 35.3% market share, which is the highest among form segment, due to the increasing prevalence of acute and chronic wounds, the high need for different cleansers in hospitals and clinics, and increased investments in the creation of cutting-edge solutions. The solutions segment is anticipated to have a rapid CAGR growth throughout the forecast period.

The most often used irrigating solution is sterile normal saline. Because of its physiologic nature, it is always safe to use in wounds. Regular saline, an isotonic solution, has little effect on normal wound healing. The solution does not produce an allergic reaction or affect the normal flora of the skin.

Which Type of Wound is Dominate in the Market for Wound Cleansers?

“Increasing Occurrence of Acute Wounds”

In 2022, acute wound dominates with the highest share of 49.0% of the global market share as compared to chronic wound. An acute wound is one that has recently occurred and has not yet moved through the various stages of wound healing. Acute wounds develop as a result of trauma or incisions and heal in a quick and systematic way. Incisions, excisions, and surgically debrided wounds are all considered as surgically induced wounds.

With the growing volumes of surgical procedures worldwide, the occurrence of acute wound is also on the rise. Appropriate wound management is an integral part of comprehensive patient care. Owed to these factors, the acute wound segment holds a larger share within the global market.

Who is the Leading End User of Wound Cleanser Products?

“Comprehensive Wound Care in Institutional Settings”

A sizable 36.8% of the market is held by hospitals. Hospitals generated US$ 674.4 Mn in revenue in 2022, the highest amount among all end users.

This is owed to the rising incidence of diseases like diabetes and obesity, which causes wounds that are more complicated, such as infections, ulcerations, and surgical wounds. This can be ascribed to elements including rising patient admissions, rising surgical rates, rising healthcare costs, and rapid adoption of novel wound cleansers.

This market's expansion can be ascribed to an increase in surgical operations worldwide as a result of sedentary lifestyles and a rise in bariatric treatments, which call for the usage of wound care products which prevent surgical site infections.

Additionally, surgical wound care dressings are more appropriate for hospital use and impractical for home care. Moreover, a hospitals are significant purchasers of wound care, and have long-term contracts with suppliers.

Thus, as a result of the aforementioned factors, it is predicted that this category will grow during the forecast period.

Competitive Landscape

Leading producers including 3M Company, ConvaTec Group plc, B. Braun Melsungen AG, Johnson & Johnson Services, Inc., Mölnlycke Health Care, and Smith & Nephew plc lead the market for wound cleansing products on a global scale.

Major industry participants are concentrating on the creation of innovative and commercially viable products. Key Players are also concentrating on expanding their regional and worldwide reach through acquisitions and partnerships.

  • For instance- On April 23, 2020 - Johnson & Johnson announced a partnership between its lead investigational COVID-19 vaccine candidate, the Janssen Pharmaceutical Companies of Johnson & Johnson, and Emergent BioSolutions, Inc.

Similarly, the team at Persistence Market Research has tracked recent developments related to companies in the wound cleanser products market, which are available in the full report.

Wound Cleanser Products Market Report Scope



Forecast Period


Historical Data Available for


Market Analysis

  • USD Million for Value
  • Units for Volume

Key Countries Covered

  • U.S.
  • Canada
  • Brazil
  • Argentina
  • Mexico
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Russia
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • Turkey
  • GCC Countries
  • North Africa
  • South Africa

Key Market Segments Covered

  • Product
  • Form
  • Wound Type
  • End User
  • Region

Key Companies Profiled

  • ConvaTec Group plc
  • Smith & Nephew plc
  • Reckitt Benckiser Group plc
  • B.Braun Melsungen AG
  • Coloplast A/S
  • Becton, Dickinson and Company
  • Molnlycke Healthcare
  • 3M
  • Medtronic Plc
  • Integra LifeSciences Corporation
  • Johnson & Johnson Services Inc Company
  • Becton, Dickinson and Company
  • Integra LifeScience
  • Hollister Incorporation

Report Coverage

  • Market Forecast
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Segments of the Wound Cleanser Products Industry Research

By Product:

  • Wetting Agents
    • Saline Wound Solutions
    • Potable and Sterile Water
  • Antiseptic
    • PHMB
    • Povidone Iodine
    • Hydrogen Peroxide
  • Moisturizers
    • Aloe
    • Glycerine
  • Others

By Form:

  • Sprays
  • Solutions
  • Foam
  • Wipes
  • Gels

By Wound Type:

  • Acute Wounds
    • Surgical Wounds
    • Traumatic Wounds
  • Chronic Wounds
    • Vascular Ulcers
    • Diabetic Ulcers
    • Pressure Ulcers
    • Surgical Ulcers
    • Traumatic Ulcers
  • Burns

By End User:

  • Hospitals
  • Ambulatory Surgical Centers
  • Clinics
  • Long-term Care Centers
  • Home Care Settings

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

- Companies Covered in This Report -

  • ConvaTec Group plc
  • Smith & Nephew plc
  • Reckitt Benckiser Group plc
  • B.Braun Melsungen AG
  • Coloplast A/S
  • Becton, Dickinson and Company
  • Molnlycke Healthcare
  • 3M
  • Medtronic Plc
  • Integra LifeSciences Corporation
  • Johnson & Johnson Services Inc. Company
  • Angelini acraf S.p.A.
  • Integra LifeScience
  • Hollister Incorporation

- Frequently Asked Questions -

The global market is valued at around US$ 1.83 Bn in 2022.

By 2033, sales of the global market are anticipated to expand at a pace of 3.0% and reach US$ 2.53 Bn.

Demand for wound cleanser products increased at 3.2% CAGR from 2012 to 2022.

With a combined market share of 55.7% in 2022, the U.S., India, China, Canada, and Japan accounted for the majority of the demand for wound cleanser products.

The U.S. is set to account for a 32.1% share of the global market in 2023.

ConvaTec Group plc, Smith & Nephew plc, and Reckitt Benckiser Group plc. are the top three manufacturers of the wound cleanser products market.

China held a share of over 50% in the East Asian market in 2022.

In 2023, with a market share of about 20.6%, the United Kingdom is set to be the most valuable market in Europe

In 2023, India will hold more than half of the South Asia market share and is expected to grow at a CAGR of 2.4%.

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