Wound Cleanser Products Market

Global Market Study on Wound Cleanser Products: Wetting Agents to Remain Highly Preferred for Wound Cleansing Purposes

Wound Cleanser Products Market Segmented By Saline Wound Solutions, Potable and Sterile Water as Wetting Agents and PHMB Povidone, Iodine Hydrogen, Peroxide as Antiseptic and Aloe, Glycerin as Moisturizers Product in Spray, Solution, Gel, Foam From

  • May-2021
  • PMRREP11689
  • 293 Pages
  • Healthcare

Key Question Answered in Report

  • Which is the highest-grossing market for wound cleanser products?

    North America currently holds a dominant share, accounting for over 37.5% of the global market for wound cleansers. Burden of chronic wounds is growing rapidly in the U.S. due to the ageing population and a sharp rise in the incidence of diabetes and obesity. The U.S. market is expected to reach a valuation of US$ 694 Mn by 2031.

  • Which is the top-selling wound cleanser product?

    Wetting agents will remain the top-selling product in the market, accounting for over 38% of revenue generated by 2031. Wetting agents such as saline wound solutions and potable and sterile water reduce the occurrence of infection, thus catering to faster healing time.

  • Which are some of the leading companies offering wound cleanser products?

    As per Persistence Market Research analysis, over 70% of the market share is currently held by the top 11 players.

    Some of the leading companies are Coloplast A/S, Integra LifeSciences, Becton, Dickinson and Company, Medtronic plc, 3M Company, and ConvaTec Group plc. Major players are focusing on the development of novel and industrially viable products.

  • Who is the leading end users of wound cleanser products?

    Hospitals are expected to dominate the market over the forecast period, generating revenue worth US$ 814 Mn by 2031, due to high incidence of diseases such as diabetes and obesity, translating into increased complexity of wounds such as infections, ulcerations, and surgical wounds.

Find Out More about the Report Coverage


  • ConvaTec Group plc
  • Smith & Nephew plc
  • Reckitt Benckiser Group plc
  • B.BraunMelsungen AG
  • Coloplast A/S
  • Becton, Dickinson and Company
  • Molnlycke Healthcare
  • 3M

Report Also Covers:

  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Wound Cleanser Products and How to Navigate
  • Recommendation on Key Winning Strategies

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2016-2020 Sales of Wound Cleanser Products Vs Market Outlook for 2021-2031

The global market for wound cleanser products is expected to be value dat close to US$ 1.8 Bn in 2021. The regions of South Asia and East Asia depict scope for a high growing market among the regions represented in the report. Growth in these regions is due to a relatively large population base and high incidence rates of various chronic wounds.

Incorporation of standardized protocols concerning wound management in various medical institutions is expected to reduce the length of hospital stays and reduce chronic wound infection rates. Thus, expanded acceptance of treatment protocols among healthcare professionals as well patients with chronic wounds has given rise to a shift in wound management treatment from traditional methods to advanced wound management treatments that are backed by clinical and economic evidence.

Additionally, factors such as increased focus on awareness programs by healthcare facilities for the incorporation of advanced wound care facilities, with the employment of strategies such as acquisitions, novel product launches, FDA approvals, and reimbursements such as Medicaid are intended to boost market growth over the coming years.

Due to the procoagulant nature of the COVID-19 infection, diabetic patients suffering from diabetic foot ulcers may display aggravation due to compromised vascular supply. Wound cleansers would thus witness increase in demand across the world due to the COVID-19 impact on patients with chronic and acute wounds.


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Country-wise Insights

How Big is the Opportunity for Manufacturers of Wound Cleanser Products in the U.S.?

The wound cleanser products market in the U.S. is projected to increase to a value of US$ 694 Mn by 2031. Burden of chronic and acute wounds is growing rapidly across the country due to the ageing population and sharp rise in the incidence of diabetes and obesity.

Due to high prevalence of chronic wounds such as diabetic foot ulcers, as a result of high incidence of diabetes and obesity, demand for wound cleanser products is rising steadily in the U.S.

With the presence of a proposed reimbursement scenario by Medicaid and Medicare Services, demand for wound cleansers has witnessed an upsurge, as the proposed reimbursement scenario is based on a pay-for-scale model, in which the treating physician’s bills are government-based on the number and type of procedures performed.

Apart from these factors, traditional wound management and wound cleansing products such as cotton swabs, gauzes, etc., are witnessing a loss in attractiveness as compared to advanced wound cleansers, which allows for a decrease in the change of dressings, and thus, subsequent decrease in infection and contamination.

Why is Demand for Wound Cleansers Products High in the U.K.?

The U.K. is the most valuable market in Europe, holding a market share of around 21.0%. Leading manufacturers are focusing on the development of innovative wound cleansers by enhancing their ability to retain moisture balance and ingraining extended oxygen permeability and antimicrobial activity.

Though the initial cost of wound cleanser products is relatively higher than that of traditional treatment, the fact that the frequency of change is low is expected to fuel demand in the country. Use of wound cleanser products in homecare settings saves on hospital stay costs and adds an element of comfort, besides the fact that patients are safer from reinfection, which can lead to possible amputations.

Why is Innovation Key to Succeed in Brazil’s Market for Wound Cleanser Products?

Brazil holds the highest market share of 32% in Latin America’s market for wound cleanser products, with its market value expected to reach US$ 33 Mn by 2031.

Over the last ten years, manufacturers have shifted their focus significantly to the introduction and launch of novel, industrially viable, and non-obvious products for advanced wound management. These innovative products can confer moisture balance with prolonged time of action, extended oxygen permeability, antimicrobial activity, and the ability to promote autolytic debridement.

Prevalence of chronic wounds has increased rapidly in Brazil, Argentina, and Mexico. Thus, there has been an increase in the adoption of advanced wound cleanser products across these countries, which is augmenting market growth in Latin America.

Which Factors are Boosting Wound Cleanser Product Sales in India?

The market in India is set to be valued at US$ 205 Mn by the year 2031. Leading manufacturers are focusing on geographic expansion to boost their revenue growth.

For instance, Reckitt Benckiser increased its penetration of Dettol products by collaborating with various distributors and online sales channels to retain its market position and increase the sales of wound cleanser products, as the impact of the COVID-19 pandemic has accentuated and heightened the importance of hygiene.

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Category-wise Insights

How is Increasing Prevalence of Chronic Wounds Impacting Demand for Wound Cleanser Products?

The chronic wound segment is expected to hold around 45% share of the market by value in 2031, expanding at a CAGR of 2% over the next ten years

Chronic wounds include diabetic foot ulcers, pressure ulcers, and venous leg ulcers. Increase in the geriatric population and subsequent rising occurrence of diabetes and obesity are directly related to rising incidence of chronic wounds. Traditional methods of wound care and wound cleansing not only require a longer period for healing but also require more frequent changes to the dressing.

Thus, increase in the prevalence of chronic wounds calls for an efficient method of wound care, and, as such, advanced wound cleanser products that employ an approach with less contamination to the wound surface and need less time for healing are gaining in attraction.

Competitive Landscape

The global wound cleanser products market is dominated by top manufacturers such as 3M Company, ConvaTec Group plc, B. Braun Melsungen AG, Johnson & Johnson Services, Inc., Mölnlycke Health Care, and Smith & Nephew plc.

Major market players are focusing on the development of novel and industrially viable products. Moreover, key players are focusing on enhancing their global and regional presence through acquisitions and collaborations. 

Some of the leading companies operating in the market are:

  • Coloplast A/S
  • Integra LifeSciences
  • Becton, Dickinson and Company
  • Medtronic plc.
  • 3M company
  • ConvaTec Group plc.
  • B. Braun Melsungen AG
  • Johnson & Johnson Services, Inc
  • Smith & Nephew plc
  • Mölnlycke Health Care

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa

Key Countries Covered

  • US
  • Canada
  • Brazil
  • Mexico
  • Argentina
  • U.K.
  • Germany
  • France
  • Italy
  • Russia
  • Spain
  • Poland
  • India
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • South Africa
  • GCC Countries

Key Segments Covered

  • Product
  • Form
  • Wound
  • End User
  • Region

Key Companies Profiled

  • Coloplast A/S
  • Integra LifeSciences
  • Becton, Dickinson and Company
  • Medtronic plc.
  • 3M company
  • ConvaTec Group plc.
  • B. Braun Melsungen AG
  • Johnson & Johnson Services, Inc
  • Smith & Nephew plc
  • Mölnlycke Health Care

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Market Segmentation by Category


  • Wetting Agents
    • Saline Wound Solutions
    • Potable and Sterile Water
  • Antiseptic
    • PHMB
    • Povidone Iodine
    • Hydrogen Peroxide
  • Moisturizers
    • Aloe
    • Glycerine
  • Others


  • Wound Cleanser Sprays
  • Wound Cleanser Solutions
  • Wound Cleanser Foam
  • Wound Cleanser Wipes
  • Wound Cleanser Gels


  • Wound Cleanser Products for Acute Wounds
    • Surgical Wounds
    • Traumatic Wounds
  • Wound Cleanser Products for Chronic Wounds
    • Vascular Ulcers
    • Diabetic Ulcers
    • Pressure Ulcers
    • Surgical Ulcers
    • Traumatic Ulcers
  • Wound Cleanser Products for Burns

End User

  • Hospitals
  • Ambulatory Surgical Centers
  • Clinics
  • Long-term Care Centers
  • Home Care Settings


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA


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