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Smart Pillows Market

Market Study on Smart Pillows: High Popularity of Anti-snoring Pillows Anticipated to Accelerate Sales Growth

Smart Pillows Market Segmented By Anti-snoring, Multifunctional Smart Pillows Product in Down and Feather, Cotton, Wool, Polyester, Foam Smart Pillows Fill Material

Smart Pillows Market Snapshot

According to Persistence Market Research, the smart pillows market generated a revenue of US$ 654.7 Mn in 2022. The demand for smart pillows will accelerate, with the top market players holding a prominent share of the smart pillows market in 2022. The global market for smart pillows is expected to reach US$ 8,058.1 Mn by 2033, growing at a ~21.3% CAGR from 2023 to 2033.

Attributes Key Insights

Global Smart Pillows Market Size (2022A)

US$ 654.7 Mn

Global Smart Pillows Market Size (2023E)

US$ 1,168.5 Mn

Projected Smart Pillows Market Value (2033F)

US$ 8,058.1 Mn

Value CAGR (2023-2033)


Collective Value Share: Top 3 Countries (2022)


As the name implies, smart pillows aid in relaxation, lessen snoring, and improve comfort. It includes several built-in capabilities, including the ability to detect snoring and softly vibrate to modify sleep posture without awakening the user. Chronic illnesses and ailments like Type 2 diabetes, heart disease, depression, and obesity can all be brought on by a lack of sleep.

A lack of sleep can also lead to blunders at work and car accidents. Such issues can be resolved with the aid of technological solutions, such a smart pillow. A smart pillow functions as an anti-snore pillow, has built-in speakers, a temperature control feature, an alarm clock, sleep trackers, Bluetooth speakers, personal bedtime audio solutions, and is composed of high-quality materials.

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Smart Pillows Market Analysis from 2017 to 2022 Vs Market Outlook for 2023 to 2033

Historically from 2017 to 2022, use of smart pillows increased at around 15.3% CAGR, with the U.S., Canada, Germany, and Russia holding significant share in the global market.

The development of sophisticated smart pillows is the outcome of an upsurge in creativity and technology. The need for the product is being fueled by the growing popularity of these pillows not only in domestic regions but also in the commercial sector, which includes restaurants, hotels, and other similar establishments.

Smart pillows are becoming increasingly popular due to greater health consciousness, increased knowledge of new therapeutic goods, and an increase in spine-related issues among millennials and generation Z. Demand for smart pillows is being driven by an increase in physical diseases, sports injuries, stress-related activities, as well as an increase in the usage of smart pillows for physical and mental rehabilitation.

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Will the Inclusion of Sleep Trackers in Smart Pillows Drive the Market Growth? 

A sizable audience of consumers are drawn to products like anti-snoring pillows as a result of the rapid advancement of numerous technical features. Another important factor influencing consumer choice for such "smart" products is the accessibility of technologically advanced features like sleep trackers in pillows.

The purpose of sleep trackers is to offer comprehensive data on sleeping habits. Smart pillows are increasingly coming with a sleep tracker. These gadgets come in a number of types, such as wearable accessories (such as the Fitbit Versa) and bed accessories. They monitor the various stages of sleep, sleep time, and overall sleep quality. These trackers measure the user's pulse as well, which aids in determining how well they slept.

Manufacturers are increasingly including sleep trackers into their pillows as a result of the growing popularity of these devices and their advantages in the evaluation of physical and mental health.

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Country-wise Analysis

Will the High Penetration of Top Brands in United States' Drive Product Adoption?

Over the course of the projection period, the U.S. market is anticipated to grow at a CAGR of more than 13.2%. The important determinant of market growth in the region is the higher penetration of premium brands in the regional market.

High levels of digital adoption in the U.S. has made it possible for players to considerably increase their reach. The smart pillows market has experienced a significant movement in bedding product sales from offline to online retailing platforms due to the growing network of e-Commerce throughout the United States, improving the sector.

The convenience of buying bedding products like smart pillows has been increased by the ability to compare and analyze product costs and topographies on online retailing sites. Therefore, it is anticipated that strengthening the digital ecosystem will contribute to increasing the acceptance and sales of such goods across the US.

How is Growing Interest in Smart Pillows Driving Product Sales in Germany?

In 2022, Germany had a 7.6% market share in global market for smart pillows, and it is predicted that this industry will continue to expand quickly. The region's high concentration of premium product offers is one of the most prominent changes that has changed market offerings, and it is anticipated that this tendency will continue to favour industry expansion.

One of the main drivers of market expansion is the inclination of the local people for smart pillows for their new-borns and toddlers. Additionally, a large number of organisations and manufacturers are launching various kinds of technologically sophisticated pillows to meet this expanding requirement.

For instance, a multinational and multidisciplinary team at the Instituto Superior de Engenharia do Porto (ISEP) developed a remotely interactive Smart Companion Pillow to monitor the baby's health and the quality of the air in the room based on a survey of related products as well as marketing, ethical, and sustainability evaluations. The obtained data can now be accessed from a distance once it has been saved on an online platform. The pillow prevents the baby from rolling from their back to their stomach, reducing the risk of Sudden Infant Death Syndrome (SIDS).

Why is the Demand for Smart Pillows Increasing in China?

China is the most prominent revenue contributor to the market in East Asia, and predicted to exhibit a growth rate of 18.4% during the forecast period. Early adoption of new technology, the presence of many big competitors, and rising concerns about welfare are some of the main factors causing revenue growth in the nation.

Over the past few years, smart pillow sales in China have been rising substantially. A sharp rise in business acumen and rising consumer goods demand have completely changed China's economy. The nation significantly outperforms the economies of the rest of the globe by being one of the top producers of consumer products in the world.

China's market has had significant growth for more than ten years, supported by steadily rising industrial imports and exports, output, and financial investments. Sales of smart pillows in the nation are anticipated to increase as a result of ongoing mergers between emerging firms.

How is the Smart Pillows Market Advancing in India?

Smart pillow sales in India are anticipated to grow at a remarkable 24.6% CAGR. This development is attributed to the region's players offering more products and, as a result, millennials being aware of them.

Millennials make up the bulk of the population in India. As millennials' end-use preferences have grown more significant, they are steadily gravitating toward high-end products with cutting-edge technology. It is viewed as a potential market by a sizeable percentage of the rural millennial population. By taking advantage of the expanding demand in rural areas, market players may see bigger profits.

As millennial customers in India learn more about the advantages of premium goods, they look forward to spending more money on them. As a result, it is anticipated that millennials' attitudes regarding the products they use will change in the next years, encouraging the adoption of smart pillows in the country.

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Category-wise Insights

Why is Demand for Anti-snoring Pillows Key to Revenue Generation?

Anti-snoring pillows are anticipated to have brisk growth in demand, with a 22.1% CAGR.

These pillows are lightweight and ergonomically created to lessen or restrict the excessive snoring. These pillows come in a wide range of premium materials and are ergonomically built, making them more appealing to customers. These pillows allow user to adjust the snoring's volume, which in turn regulates it.

Over the next years, it is anticipated that increased awareness of the efficiency of anti-snoring pillows, the significant increase in snoring with ageing, and a greater willingness among people to control their snoring habits would expand the market for smart pillows.

Which Fill Material Drives Most Demand for Smart Pillows?

Traditional down and feather accounted for a sizeable share of the fill material demand in 2022, accounting for 26.8% of the total share. Consumers strongly favor products made with down and feathers because manufacturing procedures are evolving and improving along with them.

Among all the fillings, down and feather is the best insulator. Due to its characteristics, this fill material offers far more warmth per ounce than other options, has a much larger market, and has drawn in a sizable customer base.

Targeted shopping has grown in popularity in a number of regions, and many specialty shops have sprouted up. Products are being created by manufacturers with a certain target demographic in mind. Lightweight down and feather products are being advertised in warmer climates to keep up with the trend.

How is Residential Sector Contributing towards the Market Growth?

Residential category contribute a value share of around 38.4% in 2022. Smart items, like smart pillows, are quickly gaining popularity and have a sizable user base in both urban and rural areas.

As the residential sector continues to grow, more businesses are concentrating on introducing more sophisticated, multi-functional pillows. These pillows are becoming popular with consumers as a result of the expanding residential areas, which is anticipated to accelerate the growth of smart pillows in the residential sector in the years to come.

Which Sales Channel is expected to Contribute More Revenue Share over the Forecast Period?

The online sales channel is anticipated to have a significant CAGR of 25.3% over the course of the projection year. A sizeable portion of the market is taken up by supermarkets and hypermarkets. Additional significant sales channels include multi-brand stores and specialty shops.

On the other hand, it is anticipated that due to increased digital penetration in high income nations, online sales will grow quickly during the projection period. Sales of smart pillows through online channels are projected to be significantly influenced by consumers' growing preference for online shopping and payment options.

Competition Landscape

Market players are coming up with cutting-edge plans for delivering their goods internationally. These actions and endeavours are required due to growing competition. The majority of the leading businesses in the sector have adopted the four P marketing mix, which combines product, price, place, and promotion and has led to an increase in each company's market share.

Forging distinctive strategic ties with important organisations or suppliers in order to have a sizable market presence will remain a trend in this age of the industrial revolution.

Report Scope

Attribute Details

Forecast Period


Historical Data Available for


Market Analysis

  • US$ Mn for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Segments Covered

  • Product Type
  • Fill Material
  • Application
  • Sales Channel

Key Companies Profiled

  • Advanced Sleep Technologies
  • Tempur-Pedic North America, LLC.
  • SleepSmart Pillow
  • Smart Nora
  • REM-Fit
  • Sunrise Smart Pillow
  • 10minds
  • MAETEL Pillows
  • GioClavis Co., Ltd.
  • isense LLC.
  • Others

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

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Key Segments Covered in Smart Pillows Industry Research

By Product Type

  • Anti-snoring
  • Multifunctional
  • Others

By Fill Material

  • Down and Feather
  • Cotton
  • Wool
  • Polyester
  • Foam
  • Others

By Application

  • Residential
  • Commercial

By Sales Channel

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Wholesalers/Distributors
  • Multi-brand Stores
  • Online Retailers
  • Other Sales Channels

- Companies Covered in This Report -

  • Advanced Sleep Technologies
  • Tempur-Pedic North America, LLC.
  • SleepSmart Pillow
  • Smart Nora
  • REM-Fit
  • Sunrise Smart Pillow
  • 10minds
  • MAETEL Pillows
  • GioClavis Co., Ltd.
  • isense LLC.
  • Others

- Frequently Asked Questions -

The global market for smart pillows was valued at above US$ 654.7 Mn in 2022.​​​​​​​​​​​​​​​​​​​​​​​​​​​​

The global market for smart pillows increased at 15.3% CAGR from 2017 to 2022.

Growing popularity of online stores, new product launches, and increasing mergers and acquisitions are key trends in this space.

Top 5 countries driving most of the demand for smart pillows are the U.S., U.K., Germany, Russia, and China.

North America held a significant share of 28.0% in 2022 in the global market.

The European market for smart pillows is expected to surge steadily at a CAGR of 15.4% over the next ten years.

Key exporters of smart pillows are China, the U.S., and Germany.

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