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Mineral Sunscreen Market

Market Study on Mineral Sunscreen: PMR Foresees a Spectrum of Opportunities for Mineral Sunscreen Manufacturers, Driven by the Factors Like Rising Consumer Preference for Natural and Eco-friendly Sun Protection Formulations, and a Growing Emphasis on Environmental Sustainability

A Detailed Analysis of the Mineral Sunscreen Market Based on Growing Awareness About the Harmful Effects of UV Radiation, Newer Product Introductions, and a Surge in Outdoor Recreational Activities

Mineral Sunscreen Market

The global mineral sunscreen market is forecast to expand at a CAGR of 5.7% and thereby increase from a value of US$1.6 Bn in 2023, to US$2.3 Bn by the end of 2030.


Key Insights

Mineral Sunscreen Market Size (2023E)

US$1.6 Bn

Projected Market Value (2030F)

US$2.3 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

The mineral sunscreen market is anticipated to witness substantial growth from 2023 to 2030, driven by increasing awareness about the harmful effects of UV radiation on the skin and a growing emphasis on skin health. Consumers' rising preference for natural and organic ingredients in personal care products, coupled with concerns about chemical sunscreens, is boosting the demand for mineral-based alternatives. The market is expected to benefit from the expanding skincare industry, rising disposable incomes, and a surge in outdoor recreational activities. The inclination towards eco-friendly and reef-safe formulations is another key factor propelling market growth.

Technological advancements in the formulation of mineral sunscreens, addressing concerns related to the white cast and texture, are likely to enhance product adoption. Additionally, strategic collaborations and product innovations by key market players are anticipated to contribute significantly to market expansion. Geographically, North America and Europe are poised to dominate the mineral sunscreen market, owing to heightened awareness regarding skin health and stringent regulations on sun care products. However, emerging markets in Asia-Pacific are expected to exhibit lucrative opportunities, driven by a growing population, increasing disposable incomes, and a rising focus on personal care.

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Market Growth Drivers

Consumers Developing a Preventive Skincare Approach

The global mineral sunscreen industry is basking in a period of substantial growth, reflecting a shift in consumer preferences towards natural and eco-friendly skincare solutions. With an increasing awareness of the potential harm associated with chemical sunscreens, mineral sunscreens, composed of physical blockers like zinc oxide, and titanium dioxide, have emerged as a preferred choice for sun protection. The global mineral sunscreen market is thriving on the convergence of health consciousness, environmental sustainability, and technological advancements, positioning itself for sustained growth in the foreseeable future.

One of the key growth drivers for the mineral sunscreen market is the escalating demand for organic and natural skincare products. Consumers are increasingly seeking formulations that provide effective sun protection without compromising on health or environmental concerns. Mineral sunscreens, often touted as reef-safe and biodegradable, align with these sustainability aspirations, contributing to their surging popularity. Furthermore, the rising prevalence of skin-related issues and the growing awareness of the link between sun exposure and skin conditions are propelling the demand for mineral sunscreens. As health-conscious consumers prioritize preventive skincare, the industry is witnessing a notable surge in sales.

Technological advancements in formulation and application are also playing a pivotal role in market growth. Manufacturers are innovating to overcome traditional challenges associated with mineral sunscreens, such as white residue and a thick texture, making them more cosmetically elegant and user-friendly. In addition to personal health and cosmetic considerations, regulatory initiatives advocating for safer sun care products are fostering the market's expansion. As governments worldwide tighten regulations on sunscreens, mineral variants are gaining prominence for their perceived safety and efficacy.

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Market Restraints

Growing UV Awareness, and Preference for Natural Ingredients

The higher market growth for the mineral sunscreen market is propelled by escalating consumer awareness of UV radiation's detrimental effects and a growing preference for natural, organic ingredients in personal care. Rising concerns about the environmental impact of chemical sunscreens, coupled with the popularity of eco-friendly and reef-safe formulations, contribute to increased demand. Additionally, advancements in technology addressing formulation challenges, strategic collaborations among industry players, and a surge in outdoor activities further boost market growth. Geographical factors, such as stringent regulations in North America, and Europe, and emerging markets in Asia Pacific, also play pivotal roles in propelling the mineral sunscreen market forward.

Consumer Attitudes Shifting Towards Visible Residue and Textural Concerns

The mineral sunscreen market faces challenges such as overcoming consumer perceptions of white cast and texture issues associated with these products. Educating consumers about the advancements in formulation and dispelling misconceptions is crucial. Additionally, the relatively higher initial cost compared to conventional sunscreens poses a challenge, requiring effective communication of long-term benefits to justify the investment. Regulatory complexities and compliance with diverse international standards also present hurdles for market players. Addressing these challenges through research, targeted marketing, and strategic pricing strategies will be essential for sustained growth in the competitive mineral sunscreen market.

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Increasing Adoption of Targeted Marketing, Geographical Expansion, R&D, Collaborations, and Product Diversification

The mineral sunscreen market possesses several active opportunities that, if effectively harnessed, can significantly augment revenue. The strategic marketing initiatives play a pivotal role. By implementing innovative campaigns that educate consumers about the distinct advantages of mineral sunscreens, such as their superior efficacy in UV protection and environmentally friendly composition, market players can foster heightened consumer awareness and drive demand. Exploring untapped markets emerges as another promising avenue for revenue growth. Regions with an increasing awareness of skincare, coupled with a rise in disposable incomes, represent fertile ground for market expansion. Identifying and targeting these emerging markets can unlock new consumer bases and amplify overall market share. Research and development efforts are critical in addressing consumer concerns and optimizing product performance. Continuous innovation to overcome challenges associated with mineral sunscreens, such as the white cast effect and texture issues, can enhance product acceptance and appeal to a broader demographic.

Collaborations with influencers and skincare professionals form a dynamic opportunity for market players. By partnering with individuals who wield influence in the beauty and wellness space, companies can tap into established audiences, creating powerful promotional channels. This not only expands market penetration but also enhances brand credibility. Furthermore, customization and diversification of product offerings present avenues for revenue enhancement. Tailoring mineral sunscreens to cater to specific skin types, preferences, or intended uses can broaden market appeal and meet diverse consumer needs. Additionally, creating complementary products or bundling options can further incentivize purchases and drive revenue growth.

Analyst’s Viewpoint

The mineral sunscreen market is set to experience significant growth from 2023 to 2030, fueled by increased awareness of UV risks, a heightened focus on skin well-being, and a growing preference for natural ingredients, particularly in North America and Europe. Key drivers include strategic marketing, technological advancements, and collaborations. In the automotive sector, there's a rising emphasis on road safety, amplifying the importance of active health monitoring systems, especially in autonomous vehicles.

Challenges encompass consumer perceptions of visible residue and higher initial costs compared to traditional sunscreens, requiring educational efforts and strategic pricing for sustained development. Opportunities exist in targeted marketing, expanding geographically, investing in R&D, forming collaborations, and diversifying products to boost revenue, tackle challenges, and tap into emerging markets with an increasing awareness of skincare.

Supply-side Dynamics

Several factors, including the Raw Material Sourcing, Innovations in manufacturing processes, and Consumer Preferences, all contribute to the dynamic and rapid expansion of the global Mineral Sunscreen market. Neutrogena, EltaMD Inc., Sun Bum, Johnson & Johnson Consumer Inc., La Roche-Posay, Avalon Natural Products Inc, J&JCI, Australian Gold LLC, Edgewall, Goddess Garden, Coppertone are market leaders in the manufacturing sector. The top countries in the mineral sunscreen market are the United States, Australia, and Japan.

The US leads due to a high awareness of skincare and strong regulatory support for sunscreen products. Australia follows with its emphasis on sun protection due to the intense UV radiation. Japan ranks third, driven by a skincare-conscious population and a growing preference for natural and gentle formulations. These countries showcase robust markets for mineral sunscreens, reflecting diverse consumer needs and market dynamics.

The mineral sunscreen market involves a focus on sourcing high-quality natural ingredients, such as zinc oxide and titanium dioxide, to align with consumer preferences for eco-friendly products. Innovations in manufacturing processes emphasize enhancing cosmetic appeal while ensuring compliance with stringent regulatory standards. Manufacturers prioritize capacity expansion and invest in scalable technologies to meet the rising demand for mineral sunscreens. The industry's competitive landscape drives ongoing advancements, including sustainable practices, efficient supply chains, and customized formulations to address diverse market trends and consumer needs.

Market Segmentation

Which Type is Expected to be Responsible for the Highest Revenue Contribution?

Mineral Sunscreens Retain Dominance as they Work on Various Skin Types

Mineral sunscreens offer broad-spectrum protection suitable for various skin types, with distinct benefits for dry, oily, and sensitive skin. Dry skin benefits from the hydrating properties of mineral sunscreens, providing a protective barrier without exacerbating dryness. For oily skin, mineral sunscreens offer a non-greasy formula, preventing clogged pores and shine. Meanwhile, their gentle and hypoallergenic nature makes mineral sunscreens particularly advantageous for sensitive skin, minimizing the risk of irritation. As consumers increasingly prioritize skin health, the versatility of mineral sunscreens positions them as appealing choices for individuals across diverse skin types, driving revenue generation in the market.

Which Sun Protection Factor is Expected to be the Most in Demand?

Mineral Sunscreens with SPF 50 and Above Drive the Maximum Revenue

The sun protection factor (SPF) categories of 50 SPF to 69 SPF and 70 SPF and more are anticipated to be the most revenue-generating for the mineral sunscreen market. Consumers are increasingly prioritizing higher SPF formulations for enhanced sun protection, especially in regions with intense sun exposure. The demand for SPF 50 and above aligns with a growing awareness of the importance of robust sun protection in preventing skin damage and premature aging. Market players catering to these higher SPF categories are likely to witness increased sales and revenue, as consumers seek more potent and comprehensive solutions for effective sun care.

What is the Most Widely Observed Consumer Orientation?

Demand for Unisex Products Highest as Both Male and Female Consumers Embrace Sun Care Routine

The dominating segments by consumer orientation in the mineral sunscreen market include both male and female consumers, with a notable trend towards unisex products. Traditionally perceived as a predominantly female-focused product, mineral sunscreens have experienced a shift in consumer perception, with an increasing number of males adopting sun care routines. The demand for unisex formulations has surged, reflecting a preference for inclusive and versatile products. Market players recognizing and catering to this evolving consumer landscape by offering gender-neutral options are poised to capture a larger market share, contributing to the overall growth and diversification of the mineral sunscreen market.

Which is the Major Product Category by Nature?

Natural Products Remain Favored as Consumers Go Eco-friendly

The natural product category is anticipated to be the leading segment in terms of sales within the mineral sunscreen market. Consumers are increasingly inclined towards products that incorporate natural ingredients, reflecting a growing preference for sustainable and eco-friendly options. Mineral sunscreens derived from natural sources align with this consumer demand, offering effective sun protection without the use of synthetic chemicals. The emphasis on natural formulations, often featuring minerals like zinc oxide and titanium dioxide, is likely to drive sales, as consumers prioritize products that align with their preferences for environmentally conscious and skin-friendly solutions in the realm of sun care.

Top Regional Markets

Continuous Innovations Debuting Beauty Industry Uphold North America’s Leadership

North America is anticipated to be the most dominating region for the mineral sunscreen market. The region's dominance is attributed to a heightened awareness of skincare, rigorous sun protection practices, and stringent regulations promoting the use of safe and eco-friendly sunscreens. Increasing consumer preference for natural and organic products aligns with the properties of mineral sunscreens. Furthermore, constant product innovations, coupled with a robust beauty and personal care industry, contribute to the market's prominence in North America. While other regions, such as Europe, and Asia Pacific, exhibit substantial growth, North America is poised to lead in terms of market share and revenue generation.

Evolving Beauty Standards Create Strong Tailwinds for Asia Pacific

Asia Pacific presents significant opportunities for manufacturers in the mineral sunscreen market. The region's expanding population, rising disposable incomes, and an increasing awareness of skincare contribute to a growing market for sun protection products. There is a notable shift towards healthier and eco-friendly alternatives in personal care routines, creating a favorable environment for mineral sunscreens. Collaborations with local influencers, strategic marketing campaigns emphasizing the benefits of mineral sunscreens, and the customization of products to suit regional preferences can unlock substantial market potential. Additionally, addressing specific skin concerns prevalent in the diverse Asian population can further enhance market penetration and revenue growth.

Competitive Intelligence and Business Strategy

In the competitive landscape of the mineral sunscreen market, key players like Neutrogena, EltaMD Inc., Sun Bum, Johnson & Johnson Consumer Inc., La Roche-Posay, Avalon Natural Products Inc., Australian Gold LLC, and Coppertone exhibit strong market presence. Johnson & Johnson Consumer Inc. (J&JCI) stands out as a major player with multiple brands. Companies emphasize innovation, diverse product portfolios, and strategic collaborations to maintain a competitive edge. With a focus on meeting evolving consumer demands for natural and effective sun protection, these entities contribute significantly to shaping market trends and influencing consumer choices in the dynamic mineral sunscreen industry.

Key players in the mineral sunscreen market, such as Neutrogena and EltaMD, employ business strategies centered on innovation, brand diversification, and strategic collaborations. Emphasizing eco-friendly formulations and addressing specific consumer preferences, these companies aim to capture market share. Continuous research, product development, and effective marketing campaigns align with evolving consumer trends, positioning these entities as industry leaders in the competitive mineral sunscreen market.

Key Recent Developments

New Product Launch

Gen Z skincare brand, Bubble, confronts summer skincare challenges with the introduction of two mineral SPF 40 sunscreens. The tinted sunscreen, Plus One, and the invisible sunscreen, Solar Mate, were developed based on consumer feedback, inspiring both product features and collaborative involvement in packaging and naming. Bubble's approach reflects a commitment to engaging its community, aligning with evolving consumer needs, and providing innovative solutions to common skincare issues.

Market Impact: Bubble's launch of two mineral SPF 40 sunscreens, Plus One and Solar Mate, is poised to impact the mineral sunscreen market by catering to Gen Z's skincare preferences. With consumer-inspired features and collaborative engagement in packaging and naming, Bubble reflects a trend towards personalized and community-driven skincare solutions. This strategic approach aligns with the evolving demands of consumers, potentially influencing buying behavior and contributing to the brand's competitiveness in the dynamic mineral sunscreen market.

CosMedical Technologies in 2022 introduced Radiant Shield SPF 40, an anti-aging moisturizer offering broad-spectrum protection against UVA, UVB, blue light, and environmental pollution. This medical-grade mineral SPF combines 17% zinc oxide for UV blocking, Ectoin for skin barrier revitalization and blue light protection, Lipochroman to combat environmental pollution, and a botanical blend for hydration and firming. As one of the first skincare products addressing all three sources of skin aging, Radiant Shield SPF 40 stands out with its chemical-free formulation, providing comprehensive defense against free radicals, UV rays, blue light, and pollution for a sustained youthful appearance.

Market Impact: The launch of Radiant Shield SPF 40 by CosMedical Technologies is poised to make a significant impact on the mineral sunscreen market. By offering comprehensive protection against UVA, UVB, blue light, and environmental pollution, the product addresses multiple sources of skin aging, meeting the evolving demands of consumers. As one of the first skincare products with such extensive coverage, Radiant Shield SPF 40 reflects a growing trend towards holistic sun protection and anti-aging solutions, potentially influencing consumer preferences and contributing to the brand's competitiveness in the mineral sunscreen market.

Supergoop has launch the Daily Dose Bioretinol + Mineral SPF 40 on December 20, 2022, a groundbreaking combination of mineral sunscreen and bioretinol fluid. Despite traditional concerns about daytime use, Supergoop Founder Holly Thaggard addresses questions, emphasizing the product's unique formulation. The innovative fluid caters to both sunscreen and retinoid needs, marking a significant advancement for skincare enthusiasts.

Market Impact: Offering a unique blend of mineral sunscreen and bioretinol, it caters to the dual needs of sun protection and skincare. The innovative formulation challenges traditional concerns about using retinoids during the day. This product's introduction reflects a growing trend towards multifunctional skincare solutions, potentially influencing consumer preferences and contributing to Supergoop's prominence in the competitive mineral sunscreen market.

Mineral Sunscreen Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • By Skin Type
  • By Sun Protection Factor
  • By Consumer Orientation
  • By Nature
  • By Region

Key Companies Profiled

  • Neutrogena
  • EltaMD Inc.
  • Sun Bum
  • Johnson & Johnson Consumer Inc.
  • La Roche-Posay
  • Avalon Natural Products Inc
  • J&JCI
  • Australian Gold LLC
  • Edgewall
  • Goddess Garden
  • Coppertone

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Mineral Sunscreen Market Research Segmentation

By Skin Type:

  • Dry
  • Oily
  • Sensitive

By Sun Protection Factor:

  • Up to 29 SPF
  • 30 SPF to 49 SPF
  • 50 SPF to 69 SPF
  • 70 SPF and more

By Consumer Orientation:

  • Male
  • Female
  • Unisex

By Nature:

  • Natural
  • Organic
  • Synthetic

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

- Companies Covered in This Report -

  • Neutrogena
  • EltaMD Inc.
  • Sun Bum
  • Johnson & Johnson Consumer Inc.
  • La Roche-Posay
  • Avalon Natural Products Inc
  • J&JCI
  • Australian Gold LLC
  • Edgewall
  • Goddess Garden
  • Coppertone

- Frequently Asked Questions -

The market is anticipated to grow at a CAGR of 5.7% during the projected period.

The mineral sunscreen market was valued at US$1.6 billion in 2023.

The US held the largest market share in 2023.

The prominent players in the market are Neutrogena, EltaMD Inc., Sun Bum, Johnson & Johnson Consumer Inc., La Roche-Posay, Avalon Natural Products Inc, J&JCI, Australian Gold LLC, Edgewall, Goddess Garden, and Coppertone.

The sun protection factor (SPF) categories of 50 SPF to 69 SPF and 70 SPF and more are expected to grow at the fastest rate during the forecast period.

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