Immune Health Supplements Market

Global Market Study on Immune Health Supplements: Rapidly Rising Demand for Immunity-boosting Products Augmenting Market Growth

Immune Health Supplements Market Segmented By Vitamins, Minerals, Herbal/Botanical Extracts, Amino Acids, Probiotics, Omega-3 Fatty Acids Ingredient from Plant-Based, Animal-Based Sources in Soft Gels/Pills, Tablets, Powder, Liquid Form


Immunity care has become a vital part of today’s hectic lifestyle, as consumers are increasingly concerned about their health. Today’s time-saving consumers, including those following healthy, balanced diets, are taking the support of nutritional supplements. Consumers across the world are feeling the need to boost their immune systems in order to avoid unpleasant outcomes of infectious diseases.

For manufacturers in the immune health supplements market, the major concern is to find well-recognized ingredients that can meet these demands of consumers to boost their immunity. For instance, elderberry, medicinal mushrooms, probiotics, and omega-3 fatty acids are all highly demanded by manufacturers as key ingredients to manufacture supplements. Besides this, research & development on immunity health supplements is continuously expanding to prepare highly-effective nutritional supplements for immunity.

Vitamins are among the most essential nutrients that are required to strengthen the immune system. For example, vitamin D is a fat-soluble nutrient, essential for the health and proper functioning of the immune system. Vitamin C supports the functions of various immune cells, and enhances their ability to protect against infections.

  • For instance, in 2019, Herbalife Nutrition Ltd. introduced a new immune supplement ‘EpiCor’ for busy Americans to help them stay healthy. This essential immunity line contains key micronutrients and multivitamins that support and strengthen the immune system with vitamin D, zinc, and food antioxidants.

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  • Herbalife Nutrition
  • GNC Holdings
  • NOW Health
  • Nutramax Laboratories
  • Nature's Bounty
  • Banyan Botanicals
  • Source Naturals
  • Nutramarks Inc
  • Nature's Way Products
  • Abbott 
  • Natural Immunogenics
  • Solaray Inc.
  • Sambucol USA
  • Quantum Health, Inc.
  • Vitabiotics Ltd.
  • Rainbow Light
  • AdvoCare
  • Pure Encapsulations, LLC.
  • Country Life, LLC
  • Natural Health Concept

Innovation & Formulation of Novel Immune Supplements to Steer Market Growth

Innovation has been a steady part in the growth of the dietary supplement industry, as well as in the expansion of business opportunities for manufacturers. New product development with more health benefits is also influencing consumers to try these new innovative supplements. Furthermore, increasing use of novel and traditional ingredients for supplement manufacturing is also a considerable factor for the rise in the launch of new innovative dietary supplements.

The growing risk of infectious diseases has also increased the buzz in the formulation of innovative and novel immune health supplements. Additionally, with the growing technological platform of nanotechnology, manufacturers are able to create their best innovation for immune health supplements. This would further increase the supply of new and beneficial formulations of supplements for consumers, thereby boosting the growth of the immune health supplements market.

  • For instance, in March 2020, a New Zealand-based dietary supplement firm, Vitality Wellness, launched an immune health supplement that is made from blackcurrants, along with additional nutrients such as are vitamin C, vitamin D, zinc, and others.

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Buzz of Flavor-enhanced Immune Health Supplement Products

Supplement manufacturers are offering flavored supplement products to target the individual consumer base. Flavor-enhanced immune health supplements are also creating a buzz among most consumers. With the ongoing crisis of infectious diseases, the demand for immune health food supplements is expected to rise, along with a rise in the demand for flavor-enhanced immune health supplements.

Highly used flavored blends include super orange, acai berry, coconut-pineapple, cranberry-pomegranate, meyer lemon, and raspberry. Moreover, these flavored immune health supplements are also available in the form of gummies, such as elderberry immune gummies, raspberry immune gummies, and others. Manufactures are specifically offering these flavored gummies to support the immune health of children.

  • For instance, in February 2019, an Australian wellness brand, Swisse, launched Vitamin C+Manuka honey chewing tablets. The product also contains lemon and acerola cherry extract that supports the immune system.

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Organic, Non-GMO, and Clean Label Trend Catalyzing Demand

Organic and non-GMO ingredients are rapidly gaining traction across the world, owing to the various health benefits associated with these products. Hence, manufacturers in the immune health supplements market are also adding organic and non-GMO ingredients in their supplements to influence consumers.

This trend has positively influenced the demand for organic immune health supplement products as well, further creating a potentially favorable market scenario for organic and non-GMO dietary supplements.

  • For instance, in April 2017, Solaray Inc., a dietary supplement manufacturer, launched the Liposomal turmeric root extract with non-GMO and vegan properties. The product also has no fillers, blinders, or excipients. It offers several benefits, including immune support, anti-inflammatory properties, and others.

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Regional Outlook of Global Immune Health Supplements Market

Emerging countries have been witnessing a major economic change from the past few years. Consumer awareness regarding health consciousness and consumption of dietary supplements has also increased. Countries such as India, Brazil, Mexico, Malaysia, and Indonesia are witnessing major growth in the consumption of dietary supplements.

With major multinational brands focused on offering their products to developing economies, product availability for different supplement products such as immune health supplements has increased. Rising consumer purchase power combined with the accessibility of different brands is creating a better scenario for the immune health supplements market in these countries. Moreover, increasing online sales of supplement products is another contributing factor to market growth.

  • For instance, in Malaysia, online sales of dietary supplement products witnessed a growth of 16% from 2013 to 2017.

COVID-19 Effect on Immune Health Supplements Market

At present, analysis of impact of COVID-19 on the immune health supplements market is a moving target, but all signs point to an ongoing negative global economic outlook through the first half of the year. However, the dietary supplements market is witnessing a reverse impact, as consumers are seeking dietary supplements to avoid any kind of infectious disease.

A different kind of consequence of the global pandemic is the rising demand for immunity and respiratory health supplement products. Vitamin & mineral supplements, herbal nutrition, and protein supplements are exhibiting high demand.

Since the whole world has been affected by the COVID-19 pandemic, demand is expected to rise internationally and exponentially. However, the major challenge would be establishing a proper supply chain network to ensure the proper distribution of products.

Analysts’ Viewpoint

The global immune health supplements market is anticipated to witness substantial growth over the forecasted period of 2020-2030. North America, East Asia, and Europe are the dominating regions in the global immune health supplements market, a trend that will continue for the better part of the next decade. With the growing need for maintaining and increasing immunity power, the global immune health supplements market is set to experience decent growth through 2030.

Key Segments of Global Immune Health Supplements Market

PMR’s report on the global immune health supplements market offers information divided into five segments - nature, source, form, sales channel, and region.


  • Organic
  • Conventional


  • Plant-based
  • Animal-based


  • Tablets
  • Capsules
  • Powder
  • Liquid

Sales Channel

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Pharmacy & Drug Stores
  • Online Retail


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Questions Answered in PMR’s Global Immune Health Supplements Market

  • Which region will hold the highest market share in the global immune health supplements market during the forecast period?
  • Which region is experiencing the highest growth (CAGR)?
  • Which factors are impacting the global immune health supplements market?
  • What are the global trends impacting the immune health supplements market?
  • What strategies must be emerging players adopt to capture opportunities in various regions in the immune health supplements market?
  • What is the market structure of the global immune health supplements market?


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