Top 10 Start Ups In Holographic Displays In 2024 Making Waves In Innovation

Holographic display technology has rapidly evolved in recent years, transitioning from science fiction to practical applications across a wide range of industries. By projecting three-dimensional (3D) images into the physical environment, these displays provide immersive experiences that are now being leveraged in sectors such as entertainment, healthcare, and education.

Unlike conventional screens, holographic displays create floating visuals that can be viewed from different angles without the need for special eyewear. This capability enhances user engagement making it particularly powerful in areas like virtual reality (VR), live events, and digital advertising.

One of the key advantages of holographic display devices is their ability to offer a highly interactive and immersive experience. Users can engage with 3D objects in real time, enabling new possibilities in product design, medical imaging, and training simulations.

How Holographic Advertising is Transforming Brand Engagement

Holographic advertising has become a reality from sci-fi concept in recent years transforming the way brands reach out to potential customers. It enables brands to provide a lifelike representation, thereby creating a mesmerizing scenario. Pepsi and Nike, for example have successfully utilized hologram advertising technology to attract more consumers.

Nike, while launching its HyperVenom Phantom II shoes, used a holographic display system in a mall located in London. It exhibited a 3D hologram of Neymar Jr., the popular footballer, illustrating the features of the shoes. Similarly, Pepsi Max turned a bus stop into a holographic display for running its campaign in London. It showed multiple humorous and scary scenes, such as a tiger on the road or the invasion of a robot.

Top 10 Start-ups in Holographic Displays Pioneering the Future of Visual Interaction in 2024

Start-ups around the globe are at the forefront of innovation, developing cutting-edge holographic display solutions. These companies are helping shape the future of visual technology, pushing the boundaries of what is possible with immersive displays. Given below is a list of the top 10 start-ups redefining how individuals interact with technology.

1. Light Field Lab

Founded in 2017, California-based Light Field Lab is transforming the way one perceives digital content by creating holographic displays that render 3D images in open space. Its product, the SolidLight system, offers highly detailed and volumetric holographic visuals that can interact with the physical world, making it ideal for entertainment, advertising, and even engineering. Its displays provide a unique sense of depth and realism, capturing the essence of real-life visual experiences.

2. VividQ

VividQ, launched in 2017 in Cambridge, focuses on developing software solutions for holographic displays. Its technology enhances how images are computed and projected, allowing for dynamic, real-time generation of 3D holograms. VividQ’s software is being used in a variety of industries, right from gaming to automotive, where the company enables the development of interactive 3D dashboards and head-up displays (HUDs) for the next generation of smart vehicles.

3. HYPERVSN

Founded in 2011, London-based HYPERVSN has developed a revolutionary 3D holographic display system. The company is creating stunning visuals for retail, marketing, and live events. Its holographic solutions are used by global brands to project larger-than-life 3D images that captivate audiences. What sets HYPERVSN apart is its ease of use and scalability, allowing organizations to create visual spectacles for everything- right from small installations to large-scale public displays.

4. Voxon Photonics

Voxon Photonics, founded in 2013, is pioneering in volumetric display technology that projects 3D images into open space without the need for glasses. Based in Australia, its holographic displays have applications across industries like entertainment, medical imaging, and education. Voxon’s innovative displays allow users to view and interact with 3D content from any angle, offering a truly immersive experience in fields, such as gaming and simulation.

5. Hologramme

Founded in 2018, Hologramme is a France-based start-up that offers holographic projection solutions designed for businesses and brands. Its Wi-Fi-controllable holograms and cloud-based updates allow for the real-time customization of 3D advertisements and content. By blending innovation with marketing strategies, Hologramme is turning holography into a business opportunity, enabling brands to create dynamic and engaging 3D advertising experiences.

6. Morelli Tech

Morelli Tech, founded in 2019 in Italy, focuses on developing interactive holograms and Augmented Reality (AR) systems for the automotive sector. Its key innovation includes holographic windshields and transparent touchscreens that enhance the driving experience by displaying critical driving-related information in real-time. By integrating immersive technology directly into cars, Morelli Tech helps drivers stay informed without distractions, improving safety and driving experience.

7. Holomoves

Dutch start-up Holomoves, founded in 2019, is breaking new grounds in patient rehabilitation with its innovative Mixed-Reality (MR) software. By using MR-glasses, it allows patients to see holographic projections while interacting with the real world, gamifying the rehabilitation process. Its 3D visualizations and educational modules enrich patient care, making recovery more engaging and effective through immersive, mixed-reality experiences.

8. IKIN

Based in San Diego and founded in 2017, IKIN has created a holographic open-source community that allows developers to feature 3D content using the RYZ technology. RYZ integrates Artificial Intelligence (AI) with holography, blending digital content with the physical world seamlessly. IKIN’s platform is designed for creators across industries like gaming, communications, and media, empowering users to develop their own holographic experiences and push the boundaries of AR and holography.

9. Tilt Five

Founded in 2017, Tilt Five is a Silicon Valley-based start-up that uses holographic technology to transform tabletop gaming into an immersive experience. By combining holographic glasses and tabletop AR, the firm provides users with vivid 3D graphics that leap from the table, enhancing the gaming experience for players. Its technology is making waves in the gaming industry, offering a new way to engage with virtual worlds and board games.

10. Vision 3D

India-based Vision 3D offers cutting-edge holographic projection solutions for various industries, including education, advertising, and entertainment. It specializes in holographic displays to create immersive experiences, allowing viewers to interact with dynamic 3D visuals. Its solutions are widely used in live events and retail spaces, where 3D projections capture audience attention and drive engagement.

Start-ups to Offer Immersive Experiences to Healthcare and Engineering Industries

The holographic display industry is booming, with start-ups pushing the envelope on what is possible in 3D visualization. From healthcare and engineering to live entertainment and advertising, these innovative companies are driving the future of immersive experiences. Whether through compact mobile devices or large-scale interactive displays, these technologies are set to revolutionize how individuals engage with digital content, offering endless possibilities for industries across the globe.