Online Advertising Market Segmented By Social Media Advertising, Search Engine Advertising (including PPC), Email Marketing, Display Advertising, Native Advertising Ad Format on Mobile Advertising, Web/Desktop Advertising Platform
Industry: IT and Telecommunication
Published Date: January-2023
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 320
Report ID: PMRREP4711
The global market share of the online advertising market was estimated to have held the market share of US$ 193,455.1 Mn in 2022, this number is estimate to reach US$ 209,125.0 Mn in 2023 and over the forecast period, the number is estimated to reach US$ 529,399.5 Mn by 2033 by growing at a CAGR of 9.7% over the forecast period.
Online advertising, that is also known as internet advertising is a form of marketing that is done over the internet, intended to target the online users. The advertisement may be in the form of digital posters, videos, GIFs, social media posts etc.
The benefit of online advertising over traditional advertising is that, online advertising allows the company to save a lot money and the end users that are targeted with the online advertisements, are often their target market.
North America held the largest market share of 28.1% for the year 2022 and East Asia was estimated to have held the second largest market share of 21.1%.
|
Online Advertising Market Size (2022) |
US$ 193,455.1 Mn |
|
Projected Market Value (2033) |
US$ 529,399.5 Mn |
|
Global Market Growth Rate (2023-2033) |
9.7% |
|
Search Engine Market Share (2022) |
26.5% |
|
US Market Share (2022) |
16.5% |
|
Retail Market Share (2022) |
18.2% |
“Growth in Online Users and Time Spent on the Internet, Help the Online Advertising Market Grow ”
The online presence of people has increased over the past few years and will continue to grow because of internet and smartphone penetration, social media engagement, creation of content in vernacular languages and growth in the e-commerce businesses and the online presence of several businesses, will help the online advertising market grow over the forecast period.
“Presence of Several Large Social Media Platforms Helps US Dominate the Online Advertising Market”
US is home to several large social media platforms and search engines that are used for online advertising such as Google, Twitter, Facebook, YouTube etc. This automatically gives US an upper hand when it comes to the online advertising market.
High internet penetration and being the third most populated country, allows the number of internet users to be one of the highest globally.
Due to these reasons, the market for online advertising was estimated to have held the largest market share of 23.3% in 2022.
“Growth in E-Commerce Driving the Market for Online Advertising in India”
The market for online advertising in India is a highly promising one because of a growing e-commerce industry, high internet penetration and a large number of smart phone users and is estimated to grow at a CAGR of 11.7% over the forecast period.
However, because of the various unethical and dishonest methods that have been carried out by advertisers over the past years, ASCI (Advertising Standards Council of India) has interfered and has placed regulations for the online advertising activities. This will make the online advertising environment safe for the end consumers and allow the competition among companies more fair.
“Popularity of Online Shopping Allows Online Advertisements to Perform Well ”
Germany is the most populated European country and is highly developed allowing the market to flourish in this region and held a market share of 12.4% in 2022. Proper regulations for online advertising are in place and the growth in online shopping will allow the market for online advertising to grow in this country.
Why Search Engine Advertising Held the Largest Market Share?
“Search Engine Act as A Gateway for Internet Users, allowing it to Dominate the Online Advertising Market”
Search engines are often treated as a gateway to the internet by numerous people and depending upon search they make and the websites they are shown. Whenever visiting a new website, the website is initially visited from a search engine.
Due to this search engines, primarily Google, are an important component of the internet, and this creates space for numerous companies to advertise their products and services. Many websites are not large and depend upon the advertisements placed on the website pages by the search engine.
Due to these reasons, search engines held the largest market share of 26.5% in 2022 and are estimated to maintain dominance over the forecast period for the online advertising market.
Which Application Segment of the Online Advertising Market Holds a Larger Share Market?
“Retail Holds a Major Market Share by Application”
Retail held the largest market share for online advertising in 2022 of 18.2% and is estimated to maintain dominance over the forecast period.
The reason for this dominance is that the products and services of the retail sector can appeal to a vast number of end users and the growth of e-commerce businesses has helped grow the popularity of online deliveries. These factors are playing a major role in the accelerated growth of the online advertising market.
Online advertising companies need to first build a substantial user base before they could successfully deploy commercials upon their platforms, hence making it important for the users with a provide quality and engaging platform.
Recent developments related to key players providing the online advertising market have been tracked by the analysts at Persistence Market Research, which will be accessible in the full report.
|
Attribute |
Details |
|
Forecast Period |
2023-2033 |
|
Historical Data Available for |
2018-2022 |
|
Market Analysis |
US$ Mn for Value |
|
Key Regions Covered |
|
|
Key Countries Covered |
|
|
Key Market Segments Covered |
|
|
Key Companies Profiled |
|
|
Pricing |
Available upon Request |
By Ad Format:
By Platform:
By Vertical:
By Region:
To know more about delivery timeline for this report Contact Sales
In 2022, demand for the online advertising market amounted to US$ 7,829.5 Mn.
The global online advertising market is estimated to grow at a CAGR of 24.7% over the forecast period.
The market for online advertising market is forecasted to have a market value of US$ 87,866.1 Mn by 2033.
Demand for the online advertising market in China is projected to rise at 25.6% CAGR over the forecast period.
In 2022, North America online advertising market held a dominant market share of 28.5%.
