Natural Health Supplement Trends to Look Forward to In 2017


Date : Aug 19, 2017 Author : Shambhu Nath Jha Category : Lifestyle

Sound business strategy can be adopted by following these healthy crystal ball trends

A natural health supplement is meant to provide nutrients that are not consumed in sufficient quantities. There are more than 50,000 dietary supplements available today and they include vitamins, fatty acids, fiber, and amino acids, among others. There are a few trends that can be expected in the Natural Health Supplements Market for the year 2017 and beyond. 

Probiotics – Probiotics have become quite popular in the 21st century all across the world. However, yogurt alone does not provide the required dose of ‘your friendly neighborhood bacteria’.

Supplement makers are taking this into account and marketing their wares with billions of colony forming units in a variety of probiotic strains in addition to probiotic fiber meant for the lower GI tract’s epithelial lining. While 10 billion colony forming units were considered very large five years ago, today the numbers can easily exceed 100 billion CFU’s!

Sweetener shift – The last few years have seen the rise of sucralose and stevia at the expense of saccharin and aspartame. Consumer organizations – largely due to taxes on sugary drinks – along with policymakers, have evidenced new guidelines that highlight that added sugars and calories are pushing companies to further reduce the sugar used by them.

There should be a seismic shift towards ‘low sugar’ or even ‘no sugar’ and ‘sugar-free’ products going forward.

Adaptogens – Stress is largely in one’s head and these highly effective botanicals – first used by Russian Olympic athletes several decades ago – are now seeing a resurgent interest in a society overburdened with stress. The Natural Health Supplements Market is booming with rhodiola, ashwagandha, schisandra, eleuthero, maca and ginseng.

All this is part of the larger Ayurvedic movement, which is gradually introducing its concept of balanced wellness into Western countries by way of moringa and amalaki.

In 2016, the global natural health supplements market was valued at nearly US$ 37 Bn, which is estimated to register a CAGR of 8.0% over the forecast period to reach nearly US$ 70 Bn by the end of 2024.

Source - Persistence Market Research 

Digestive health – This booming market is being met in several directions. Fiber is huge from both a digestive as well as a weight management and safety perspective. Probiotics and enzymes are an intrinsic part of digestive health but a new component of the Natural Health Supplements Market are bitters – herbs that facilitate digestion by enabling bile and digestive enzyme production. Bitters have also been shown to ease bloating, nausea, gas and heartburn and improve appetite.

Vision supplements – Our smartphone and tablet screens are blinding us (literally and figuratively). Of the 600 or so carotenoids found naturally, just three – RS-zeaxanthin, RR-zeaxanthin and lutein make up the macular pigment found at the back of the eye.

The highest visual performance can be attributed to the macula of the eye. This portion of the eye is also susceptible to the maximum photo-oxidative damage. Zeaxanthin isomers and lutein absorb most high energy blue light and this helps protect retinal tissue.

Carbon-friendly foods – There is a massive amount of pent-up energy in conscious, engaged individuals on account of a number of political shocks seen last year. Dismantling climate change agreements will hardly be a cakewalk. From plant proteins to clean-energy products to regenerative agriculture, informed citizens may realize that economics often trumps politics.

Carbon framing should come to account for a lion’s share of the global agricultural discussion, much more than either genetically modified organisms or organics. 


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