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Natural Sweetener Blends Market Segmented By Powder and Granular Form, Application in Food Products, Beverages Sports Nutrition
The wide variety of natural sweeteners are commercially available to achieve preferred natural sweeter blends such as, stevia, molasses, coconut sugar, maple syrup, among others and are driving the market of natural sweetener blends. The companies in market are offering extensive product portfolio for functional property of sweetness, are added to various products.
Among them, some of the most commonly used ingredients include, fruit juices, fruit purees, honey and fruit syrups. Improving living standards is expected to alter consumer preference towards food products, thereby contributing to increased consumption of processed food, packaged food and other specialty products. In addition, increased consumer awareness towards low-calorie food is contributing to adoption of natural sweetener blends.
Increasing investments by companies coupled with geographical expansion by these players has led to high competitiveness in the natural sweetener blends market. Also, increased brand awareness for products dealing with specific issues such as obesity curtailment, nutritive advantages and health benefits is expected to drive demand for natural sweetener blends in future.
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With growing urbanization, the processed food market is expected to witness significant growth in the near future. However, development of re-formulated products owing to salt or fat replacement is expected to drive the demand natural sweetener blends in coming years.
In addition, consumer demand for convenience food is a key driver for specialty ingredients as these offer functionalities such as extended shelf-life, stability and texture of product. This has led manufacturers to focus on development initiatives to offer natural sweetener blends to consumers.
Demand for plant-based sweeteners or products with natural ingredients is a key area for companies to sustain the consolidated natural sweetener blends market. Furthermore, use of natural sweetener blends in beverages and packaged food is expected to penetrate the existing as well as new or untapped markets worldwide.
Furthermore, new product offerings, especially in the U.S. where natural sweetener blends has been recently recognized as a GRAS product, is expected to boost growth of the natural sweetener blends market in the near future.
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The key market players operating in the natural sweetener blends market include, GLG Leading Life Technologies, Lantic Inc., Bayn Europe AB, Steviva Ingredients, Whole Earth Sweetener Co., LLC., ADM WILD Europe GmbH & Co.KG, Cargil Inc., Productos Aditivos Group, Steviva Brands, Inc., Qingdao Oriental Tongxiang International Trading Co.,Ltd, among others.
The companies are focusing on mergers and acquisitions,, new product launches, and epansions and investments for business growth and development.
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Increasing number of manufacturers across the globe are launching products with natural sweetener blends especially in the beverages market space. Consumers today are looking for products claiming zero sugar which has further strengthened the market for natural sweetener blends in the near future. For example, Tate & Lyle has developed a sweetener blend containing allulose, which contains about 90% fewer calories than sugar.
