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Sports Supplements Market

Global Market Study on Sports Supplements Outlook Market: Growing Penetration of Sports Supplements in the Online Retail Space Driving the Market Growth

Sports Supplements Market Segmented By Sports Nutrition, High Energy Supplements, Protein Supplements, Plant Based Protein Supplements, Dietary Supplements 

Sports Supplements Market Outlook (2023-2033)

According to Persistence Market Research Analysis, revenue generated from the global sports supplements market is estimated at US$ 12,438 Mn in 2023, and is expected to reach US$ 24,698 Mn by the end of 2033. Sales revenue is expected to register a CAGR of 7.1% over the forecast period (2023 –2033).

Sports Supplements Market Size (2023E)

US$ 12,438 Mn

Projected Sales of Sports Supplements (2033F)

US$ 24,698 Mn

Value CAGR (2023-2033)


Value Share of Top 4 Countries (2023E)


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Sports Supplements Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

In the historical period, the global sales of sports supplements were recorded at US$ 11,583 Mn for 2022 and the demand grew by 5.4% during (2018-2022). In the past few years, demand for electrolyte replenishment products grew at high rate which positively impacted global sports supplements market growth.

Sports supplements include a variety of drinks, powders, capsules, tablet and other forms that are designed to improve athletic performance and/or fill gaps in the diet of consumers who are enthusiastic about fitness and are engaged in workout on a regular basis. Sports supplements are the essential need of professional sportsmen and athletes. It includes protein, carbohydrates, minerals and vitamins, fats, amino acids, and others. Apart from athletes, normal human body requires particular amount of nutrients according to height, weight and the period exercise. The fitness and health have become the leading trend among consumer, who prefers sports supplements to fulfil their nutritional requirements, which remains the key decisive dynamics for driving the overall sports supplements market.

In regards to geography analysis of sports supplements, East Asia & South Asia and Pacific represents a huge growth potential in the global sports supplements market. Moreover, the surging demand for protein-based products is expected to grow the global sports supplements by 7.1% in the forthcoming years.

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What are the Key Trends in the Market for Sports Supplements?

“Increasing Geriatric Population Suffering from Digestive Insufficiencies”

Eating a balanced diet is important to maintain nutrition in the body, but in the case of senior citizens, it might be difficult because of aging, lack of physical activities, and other health concerns. Multiple reasons, ranging from dental problems to side effects of medication inhibit geriatric people from getting the nutrition they require, causing deficiencies among the elderly.

Due to of a lack of an active lifestyle, sufficient amounts of nutrients are not absorbed, and the functionality of the stomach and intestines and the production of digestive enzymes decreases, leading to gastrointestinal diseases. Consumption of digestive enzymes or supplements in the daily diet helps improve digestion and smooth absorption of nutrients. This also helps to increase their life expectancy.

The American Dietetic Association encourages senior citizens to consume nutritional supplements, as they are unable to produce the respective enzymes.

“‘Gradual Gain in Popularity of Veganism Profiting Market Growth”

Vegans and flexitarian population depend on plant-based proteins to fulfill their daily essential nutritional requirements. Consumers are inclining towards a vegan diet owing to the perception that it is healthier. Since nutrition is a priority for consumers looking to augment their diets through foods, the trend is likely to provide a push to the adoption of plant-based proteins in the global sports supplements landscape.

The developed economies in regions such as North America and Europe have experienced a rising movement concerning the adoption of veganism and are gathering traction in the South and East Asian regions, which is giving a thrust towards the growing popularity of plant-based nutritional products across the international market.

“Healthy Lifestyles Coupled with Increasing Consciousness Towards Preventive Health”

There is a gradual shift towards the consumption of wholesome food and adoption of healthy lifestyles due to growing consciousness of high-quality foods that further provide nutritional support and positively impact overall health. The modern population concerns over sedentary lifestyles and unhealthy food consumption has caused in widespread incidences of obesity and other lifestyle disorders. Therefore, consumers are preferring high protein content diet for weight loss and management.

Sport supplements manufacturers offer products with high-quality protein content and added other essential nutrients in order to satisfy the demand among consumers. The demand is further rising based on millennials growing requirement for protein-rich food.

“Growing Penetration of Sports Supplements in the Online Retail Space Driving the Market Growth”

E-Commerce is the most preferred shopping platform for consumers, especially urban consumers. Online shopping is an ongoing trend in today’s market, where consumers get good discounts, saves time, effort, and will get products on their door step. This is among the most convenient way of shopping which has spurred the sales as well as demand of sports supplements in the global space.

In sports supplement, online retailing is effective way of distribution channel; since consumer uncertainties regarding the authenticity of product through traditional sales channel, and thereby are opting for online retail providers with stringent regulations.

Hence, by increasing awareness about authenticity, sports supplement products are sold effectively through online retail and are driving the market for the key players operating in the sports supplement market.

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Country-wise insights

What is sales of sports supplements in the U.K. Market?

PMR analysis predicts the sales of sports supplements in the U.K. at US$ 351.0 Mn for 2023 and the market is anticipated to grow by 6.7%, owing to rising demand for protein supplements among professional athletes of U.K.

What is consumption of sports supplements in China & India?

In the impending years, the consumption of sports supplements in China & India is anticipated to grow at high rate of 7.6% & 10.8%, attributing to the young millennial inclining towards healthy lifestyle and increasing demand for sports supplements owing to the growing participation of populations in sports activities. The market value of sports supplements in China is estimated at US$ 1,738 Mn and for India is US$ 2,251 Mn by the end of 2033.

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Category-wise insights

Which nature of sports supplements is dominating the global sports supplements market?

By nature segment, the conventional sports supplements category holds a global share of 81.6% and is expected to grow at a CAGR of 7.0% over the upcoming years. However, the organic supplement is likely to exhibit high growth during forecast period.

What is the compound annual growth rate of protein based sports supplements?

The strong demand for protein based products among the consumers to meet their daily diet have significantly heightened the sales of protein sports supplements in the global market. The worldwide sales predicted for protein-based sports supplements is US$ 804 Mn for 2023 and is expected to grow by 9.3% during 2023-2033.

Competitive Dashboard

Companies are, investing in research and development (R&D) with a mindset of offering innovative products to consumers with natural, safe ingredients, and flavors to gain consumer loyalty and brand reputation. Moreover, manufacturers are also following the promotional strategy of collaborating with top sports celebrities to promote their products and to increase awareness and popularity amongst consumers. Supplement manufacturers in the energy supplements space are increasingly using brand ambassadors to promote their brands. This strategy leaves a huge impact on consumers while buying products.

In addition, the companies are planning to expand their production capabilities by installing high-tech technology and equipment to meet the global demand for protein sport supplements. Players are focusing on strengthening distributing network for smooth supply chain that will assist operation process along with acquiring international certifications for international acceptance of products.

  • In October 2022, Optimum Nutrition, a Glanbia Nutritionals sports nutrition brand, launched its newest plant-based product, Gold Standard 100%, which contains 24 grams of premium plant-based protein to fuel a wide range of fitness activities.
  • In 2021, MuscleBlaze launched a new range of protein supplements, including Fuel One Way, Creatine Monohydrate, MB pre-workout 200, and MB peanut butter, which cater to the fitness goals of sports enthusiasts without compromising on nutrition and health.
  • In October 2022, Two new pre-workout products EUPHORiQT and BURN iQ, were recently launched by Iovate Health Sciences International Inc. These products are formulated with Enfinity and are designed to provide better energy enhancement and focus than caffeine for athletic activity and endurance.
  • In fiscal year 2022, A new home protein test kit, MB ProCheck, was developed and introduced by MuscleBlaze, a sports nutrition brand owned by Bright Lifecare Pvt. Ltd. The kit enables consumers across India to determine the presence and amount of whey protein in their protein powder. Each kit comprises a test tube and a glass vial containing a patented test solution.
  • In January 2022, Noumi Nutritionals’ sports nutrition brand Vital Strength introduced a new all-in-one supplement called Amino Max . This multifunctional powder can be used by athletes as a substitute for an energy drink, an EAAs & BCAAs powder, a hydration solution, and an adaptogen solution.
  • Enervit SpA promotes its products and maintains a strong market presence by sponsoring sporting events and airing advertisements during such events to increase awareness among sports enthusiasts.

Sports Supplements Industry Report Scope



Forecast period


Historical data available for


Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Type
  • Nature
  • Sales Channel

Key companies profiled

  • BPI Sports
  • Bright Lifecare Pvt. Ltd.
  • Enervit SpA
  • Glanbia PLC
  • GNC Holdings, Inc.
  • Herbalife Nutrition
  • Iovate Health Sciences International Inc.
  • Mondel?z International, Inc.
  • Muscle Pharm
  • Noumi Nutritionals Pty Ltd
  • Now Foods
  • Post Holdings Inc.
  • Scitec Nutrition
  • Twinlab Consolidated Holdings Inc.
  • Amway

Report coverage

  • Market forecast
  • Company share analysis
  • Competition intelligence
  • DROT analysis
  • Market dynamics and challenges
  • Strategic growth initiatives

Customization & pricing

Available upon request

Sports Supplements Industry Research by Category

By Nature:

  • Organic
  • Conventional

By Type:

  • Protein
    • Powder
    • Bars
    • RTD
  • Branched Chain Amino Acid
    • Tablet
    • Capsule
    • Powder
  • Alanine & Carnitine
    • Tablet
    • Capsule
    • Powder
  • Carnitine
    • Tablet
    • Capsule
    • Powder
  • Vitamin and Mineral
    • Tablet
    • Capsule
  • Omega 3, 6 and 9
  • Energy & Electrolyte

By Sales Channel:

  • Hypermarket/Supermarket
  • Convenience Store
  • Specialty Store
  • Health Clubs/Gym
  • Pharmaceutical & Drug Stores
  • Online Retail/ E-commerce

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • Amway
  • BPI Sports
  • Bright Lifecare Pvt. Ltd.
  • Enervit SpA
  • Glanbia PLC
  • GNC Holdings, Inc.
  • Herbalife Nutrition
  • Iovate Health Sciences International Inc.
  • Mondel?z International, Inc.
  • Muscle Pharm
  • Noumi Nutritionals Pty Ltd
  • Now Foods
  • Post Holdings Inc.
  • Scitec Nutrition
  • Twinlab Consolidated Holdings Inc.
  • Others (Available on Request)

- Frequently Asked Questions -

The global market for sports supplements has a value of US$ 12,438 Mn in 2023.

The global market for sports supplements has a value CAGR of 5.4% from 2018-2022.

The global market for sports supplements has a value of US$ 24,698 Mn in 2033.

The global market for sports supplements has a value CAGR of 7.1% from 2023-2033.

Companies such Glanbia PLC, GNC Holdings, Inc., Herbalife  Nutrition, Mondelēz International, Inc, and others are some of the major players operating in the global sports supplements market.

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