Sports, fitness clubs, gyms are the targeted places where a number of sportsmen, athletes, and gym freaks practice every day. Professional athletes and bodybuilders are trained under the guidance of coaches and experts. For these professional athletes, players, and bodybuilders, the need for nutritional intake depends on the body weight and the strength of exercise.
Each individual has different goals according to their sports type and fitness desire or as recommended by coaches or experts of respective fields. The experts and coaches are highly aware of the sports supplements available in the market and which is suitable for an individual. The experts mostly recommend products on the basis of nutritional content and ingredients used in the sports supplements. Considering an increasing number of fitness clubs and gyms across the globe along with growing health consciousness among consumers, manufacturers of sport supplements are focusing on improving their promotional strategies to attract a large segment of customers.
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- Glanbia plc
- Hormel Foods Corporation
- GNC HOLDINGS, INC.
- GlaxoSmithKline plc.
- Post Holdings Inc.
- Herbalife Nutrition Ltd.
- Muscle Pharm
- Freedom Foods Group Ltd.
- Atlantic Grupa
- Twinlab Consolidated Holdings Inc.
- Lovate Health Sciences International Inc.
- Scitec Nutrition
- Samworth Brothers
- Clif Bar & Company
Increased Consumer Awareness for Preventative Healthcare
Decreasing nutritional content of food products and their inability to fulfill the nutritional need of the human body is leading to weakness, anxiety, depression, and other health-related issues. In addition, a busy lifestyle and long working hours are being barriers to healthy eating.
Although large group of millennial demographic tends to follow their traditional diet patterns, busy routines give a way to fast-food solutions. Due to all these factors, people are not able to fulfill nutritional needs of the body. As a solution to this nutritional gap, consumers are inclining towards nutritional products or sports supplements to maintain their health and fulfill nutritional needs.
One spoon of sports supplements can provide sufficient nutrition, which can maintain the energy level of the human body for the entire day. These factors are creating a demand for sports supplement products throughout the globe.
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Growing Awareness of Healthy Lifestyle
Increasing climatic changes, busy lifestyles, and changing food habits are affecting human health as well as, food, water, air, and weather. Owing to these factors, people are becoming health conscious, and are focusing on exercises and consumption of nutritional food and supplements to strengthen energy level and to maintain a balanced diet. Besides, urbanization is growing widely across the globe.
Standard lifestyles, employment, and ease in daily life practices are attracting the rural population towards urban areas leading to crowd culture. As a part of maintaining health and fitness, people are preferring nutritional supplements, which is giving a boost to the global sports supplement market.
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North America and Europe Hold Prominent Market Positions
North America is one of the prominent regions for the sports supplements market, owing to the highest number of consumers and huge market space. With relatively high disposable income and changing lifestyles of the consumers, North America is further likely to offer greater opportunities for sport supplements market players.
Organic sports supplements are also contributing high value shares to the overall market. In addition, non-protein sports supplements have higher prices than protein supplements, and North America is witnessing increased demand for non-protein products.
In European countries, consumers are highly aware of health and fitness. Besides, consumers have high disposable incomes, are health consciousness, and aware about nutritional supplements. Developed countries such as the U.K, Germany, France, Italy, and others have a well-established market for sports supplements. The European sports supplements market is expected to grow at a CAGR of ~ 7% in the forecast period.
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A comprehensive view of the global sports supplements market has led our analysts to conclude that the market is growing at a healthy growth rate, with North America and Europe holding a large chunk of the global consumption of sports supplements. The market is gaining further boost from increasing usage of new and innovative flavored sports supplements.
The demand for protein-based sports supplements in all sectors will continue to grow and it will remain for a long time. Technological innovations and adaptation of new technologies by leading market players will give a thrust to the global sports supplements market.
Companies with research and development abilities and expertise in the use of technology will gather momentum and effectiveness in the global sports supplements market. Leading market players who are adopting an acquisition strategy and investing in research, marketing and promotion will continue to grow and have a vast market revenue share. However, high cost of sports supplements could restrain the growth of the market in the coming years.
Key Segments of the Global Sports supplements Market
PMR’s study on the global sports supplements market offers information divided into 4 important segments-type, nature, sales channel, and region.
Key Questions Answered in PMR’s Global Sports supplements Market
- Which region will have the highest market share in the global sports supplements market over the forecasted period?
- Which region is experiencing the highest growth (CAGR)?
- Which factors are impacting the global sports supplements market?
- Which are the global trends in the sports supplements market that are impacting the market?
- What strategies need to adopt by the emerging players in the global sports supplements market to capture the opportunities in various regions?
- What is the market structure of the global sports supplements market?