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Mustard Flour Market

Market Study on Mustard Flour: Nutritional Richness Factor Driving High Demand for Yellow Mustard Flour

Mustard Flour Market Segmented By type such as yellow mustard flour, brown mustard flour, and golden mustard flour.

Mustard Flour Market Outlook (2023 to 2033)

The global mustard flour market is forecasted to expand at a CAGR of 5.8% and thereby increase from a value of US$ 815 million in 2023 to US$ 1.43 billion by the end of 2033, as per a new report compiled by skilled analysts at Persistence Market Research.

Mustard flour has wide applications in various food formulations such as packaged foods and cooking ingredients. Urban consumers' fast-paced lifestyles are causing a shift in preferences toward prepared foods and beverages that are time-saving and convenient at the same time. This, in turn, is expected to drive global mustard powder market growth over the coming years.

Several factors such as rapid urbanization, high disposable incomes, hectic schedules, and a lack of time to cook have resulted in ready-to-drink (RTD) beverages and ready-to-eat (RTE) foods becoming an integral component of consumer diets. To satisfy the changing expectations of consumers, leading firms in the food and beverage industry are focusing on the manufacturing of RTE products.

Attributes Key Insights
Mustard Flour Market Size (2023E) US$ 815 Million
Projected Market Value (2033F) US$ 1.43 Billion
Global Market Growth Rate (2023 to 2033) 5.8% CAGR
Historical Market Growth Rate (2018 to 2022) 4% CAGR
Revenue Share of Top Four Countries (2022E) 44%
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What are the Key Trends Shaping the Mustard Flour Market?

“Increased Willingness of Consumers to Explore Diverse Cuisines and Shift toward Low-sugar Food Items”

Consumers nowadays are willing to explore diverse tastes and cuisines from various parts of the world, driven by the trend of cooking and learning unique recipes. As a result, different condiment sauces are becoming increasingly popular in kitchens as they add an authentic touch to dishes, enhancing the overall culinary experience. These condiment sauces not only add a delightful twist to meals but also contribute to a sense of healing, while providing consumers with a range of flavors, including sour, sweet, bitter, and salty.

The current shift in consumer preferences, leaning toward less-sweet products, and the growing fascination with global flavor experiences have created a favorable environment for the mustard seed powder market. Particularly, the younger generation, including millennials and Generation Z, is highly intrigued by the diverse array of flavors and cuisines from around the world. They seek to experience vibrant tastes in their favorite dishes, leading to a surge in demand for different condiment sauces, thus driving the market growth.

“Growing Awareness of Health Benefits Associated with Condiment Sauces

Many consumers are inclined to eat healthy foods and are looking for products that contain low calories and fat content to fulfill their dietary requirements such as gluten-free, sugar-free, and low-sodium foods. Manufacturers are providing consumers with various condiment sauce options comprising mustard flour as an ingredient to fulfill their requirements and cater to both older and younger consumer groups.

The trend of health-on-the-go has a positive impact on the sales of condiment sauces and mustard flour as healthy ingredients such as mustard sauce, tahini, and pesto, along with the incorporation of lean meat and healthy vegetables, are being increasingly used in various sauces to satisfy the taste buds of consumers. Rising demand among consumers for products made from healthy ingredients is expected to drive the sales of mustard flour, as it contains various nutrients and minerals that are beneficial for health.

Focus on Culinary Innovation and Enhanced Customer Appeal

Ground mustard is obtained from hulled mustard. This results in a less intense taste when compared with mustard seeds and is used as a base to prepare mustard sauces and other dishes. Mustard flour can also be used as an ingredient to prepare processed foods as a substitute for horseradish flour, turmeric powder, and wasabi powder. This allows manufacturers to innovate to include mustard powder to impart flavor and discover new flavor profiles, which allow for more customer engagement and appeal regarding their products.

Increasing Investments in Research and Development

Drought conditions due to the effects of climate change have adversely impacted mustard yields in recent years, causing a significant surge in mustard flour prices. This has prompted manufacturers to allocate resources towards research and development (R&D) to enhance yields and meet the escalating global demand. Research is also underway to develop new uses for mustard and its derivatives.

“Incorporation of Mustard Oil into Bakery Items Due to its Prolonged Shelf Life

To maintain the appeal and freshness of food products over an extended period, food and beverage producers are actively seeking methods to achieve longer shelf lives for their portfolios. Traditional preservatives no longer meet the expectations of modern consumers, leading to a growing preference for condiment sauces like soy sauce as alternative preservation solutions.

Mustard possesses valuable antimicrobial properties and contains various bioactive compounds such as glucosinates. When these compounds come into contact with water, they transform into isothiocyanates, which act as natural preservatives. This advantageous characteristic allows mustard powder to be incorporated into various formulations, effectively extending the shelf life of products. Moreover, incorporating mustard essential oils into bakery items can help inhibit fungal growth and the production of aflatoxins, providing an additional layer of preservation for such products.

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Country-wise Insights

What is the Sales Projection for Mustard Flour in European Countries?

“High Demand for Food and Beverages with Organic & Natural Ingredients

Sales of mustard flour in Germany, France, and the United Kingdom are estimated at US$ 54.4 million, US$ 43.6 million, and US$ 40.8 million, respectively, in 2023.

Demand for mustard flour is predicted to rise at a CAGR of 3.9% through 2033. This is because manufacturers in Europe have started using mustard flour as a key ingredient in a variety of food & beverage products, and the market for organic and natural products in Europe is growing.

How is Demand for Mustard Flour Shaping Up in China?

“Rapidly Rising Utilization of Mustard Flour in Food and Beverages”

The market in China is anticipated to advance at a value CAGR of 7.5% through 2033. Demand for mustard flour has grown significantly owing to the increasing use of ground mustard seeds in various food & beverage products such as pasta sauces, curries, and food powder across the country.

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Category-wise Insights

Which Type of Mustard Powder is Widely Popular across the World?

“High Demand for Yellow Mustard Flour Due to its Nutritional Richness

In 2023, yellow mustard flour leads the market with a share of 37.7%. Due to an increase in its use in the food processing sectors, revenue from yellow mustard flour is projected to reach US$ 307.2 million in 2023. Yellow mustard seeds are rich in vitamins B6, C, and K as well as thiamin, riboflavin, and folic acid.

Which End Use of Mustard Flour Accounts for Higher Sales?

“Widespread Use of Mustard Flour in Producing Foods and Beverages”

Ground mustard is extensively used in food products such as sauces, mayonnaise, and condiments products. This utilization is forecasted to reach US$ 450 million in 2023.

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Competitive Dashboard

Multinational companies account for 45% to 50% share of mustard flour sales. Prominent market players include Minn-Dak Growers, Mincing Spices, Minokyu Corporation, Virdhara International, and Great American Spice Company, among others. These manufacturers are focused on customizing their product offerings to cater to different applications in the food industry, personal care and cosmetics industry, and others due to the versatility of mustard flour.

Regional market players hold 50% to 55% and local manufacturers account for 20% to 25% share of the market.

  • Factoria-Agro, Ltd. is constantly engaged in innovative product development and introducing products for a wide range of applications. The company focuses on raising sustainability standards across the supply chain to deliver products that meet customers' expectations.
  • Ddev Spices Private Limited prioritizes maintaining manufacturing quality and responsibly sourced domestic products to meet its consumer requirements safely within a culture of entrepreneurship and innovation.
  • In July 2020, ITC Limited successfully acquired Sunrise Foods for US$ 287.63 million. This acquisition is expected to help the company augment its product portfolio and expand its footprint globally and across the country.
  • Mincing Spices has obtained various certifications such as SQF HACCP, American Spice Trade Association, and USDA organic certifications. These certifications display the company's commitment to quality and consumer satisfaction.
  • Minn-Dak Growers, Ltd. is committed to quality service by maintaining a highly integrated program in specialty crop processing, marketing, and research. The company’s research team constantly monitors the changing trends in the food industry to ensure the supply of high-quality products to its customers.

Mustard Flour Market Report Scope

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ Million for Value
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  
Key Countries Covered
  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  
Key Market Segments Covered
  • Type
  • End Use
  • Distribution Channel
  • Region
Key Companies Profiled
  • Ddev Spices Private Limited
  • Factoria-Agro, Ltd.
  • Great American Spice Company
  • G.S. Dunn Dry Mustard Millers
  • Divis Laboratories Ltd.
  • ITC Limited
  • Lanna Products Co., Ltd.
  • McCormick & Company, Inc.
  • Mincing Spice
  • Minn-Dak Growers, Ltd.
  • Minokyun Corporation
  • S&B Foods Inc
  • Sakai Spice Corporation
  • Sujino Co., Ltd.
  • Unilever PLC (Colman's)
  • Virdhara International
  • Wisconsin Spice, Inc.
  • Woodland Foods
  • Others (on Additional Request)
Report Coverage
  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  
Customization & Pricing Available upon request

Mustard Flour Market Research Segmentation

By Type:

  • Yellow
  • Brown
  • Oriental
  • Blended

By End Use:

  • Food and Beverages
    • Dressings & Salads
    • Sauces & Seasonings
    • Processed Meat & Seafood Products
    • Others
  • Foodservice
  • Retail/Household

By Distribution Channel:

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retail

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • Ddev Spices Private Limited
  • Factoria-Agro, Ltd.
  • Great American Spice Company
  • G.S. Dunn Dry Mustard Millers
  • ITC Limited
  • Lanna Products Co., Ltd.
  • McCormick & Company, Inc.
  • Mincing Spice
  • Minn-Dak Growers, Ltd.
  • Minokyun Corporation
  • S&B Foods Inc.
  • Sakai Spice Corporation
  • Schlüter & Maack
  • Sujino Co., Ltd.
  • Unilever PLC
  • Virdhara International
  • Wisconsin Spice, Inc.
  • Woodland Foods
  • Other Companies (on Additional Request)

- Frequently Asked Questions -

The global mustard flour market expanded at a CAGR of 4% from 2018 to 2022.

Worldwide sales of mustard flour are estimated at US$ 815 million in 2023.

Europe occupies a leading market share of 29% in 2023.

Demand for mustard flour is projected to reach a market value of US$ 1.43 billion by 2033.

Worldwide sales of mustard flour are forecast to increase at a value CAGR of 5.8% from 2023 to 2033.

Demand for mustard flour in the United States is set to rise at 4.7% CAGR through 2033.

Rising demand for organic ingredients and increasing use of mustard flour in baking are driving market growth.

Minn-Dak Growers, Minokyu Corporation, Virdhara International, and Great American Spice Company are key market players.

The market in China is projected to reach US$ 115.4 million by 2033, while that in India is predicted to reach US$ 151.7 million by 2033.

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