Heart Health Supplements Market

Global Market Study on Heart Health Supplements: Growing Preference for Personalized Nutrition Aiding Market Growth

Heart Health Supplements Market Segmented By Soft Gels/Pills, Powder, Liquid Form with Vitamins and Minerals, Amino Acids, Botanical Supplements Ingredient for Men, Women, Senior Citizen


Growing prevalence of heart diseases has compelled manufacturers to innovate effective heart health supplements. Expanding technological platforms and increased research on innovative heart health supplements are expected to mark an increased growth in the heart health supplements market.

New product development with more health benefits is also influencing consumers to try these new innovative supplements. Manufacturers are offering heart health supplements in different flavors to attract consumers demanding nutrition without compromising on taste.

  • For instance, Chr. Hansen Holding A/S provides heart health supplements under the brand Vitafusion, which are made available in different flavors such as natural peach and berry lemonade.

According to the World Health Organization, cardiovascular disease is the number one cause of deaths, globally. An estimated 17.9 Mn people die each year because of cardiovascular disease. As such, the global heart health supplements market size is set to experience decent expansion over the forecast period of 2020 to 2030.

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  • Bayer AG
  • USANA Health Sciences, Inc.
  • Sanofi 
  • Koninklijke DSM N.V.
  • Pfizer Inc.
  • Abbott Laboratories
  • Herbalife Nutrition Ltd. 
  • GNC Holdings Inc
  • Chr. Hansen Holding A/S
  • Amway
  • NOW Health Group, INC.
  • Nutramax Laboratories, INC.
  • The Nature's Bounty Co.
  • Nature's Way Products, LLC.
  • Viva Naturals 
  • NutraMarks, Inc.
  • Vitabiotics Ltd
  • Vitamin Shopee, Inc.
  • Pure Encapsulations, LLC

Heart Health Supplements Market Trends

Consumer Preference for Personalized Nutrition Gaining Traction: Fast-moving science and technology and increased research have enabled customers to obtain quick solutions for specific health needs. Consumers have become more conscious when it comes to choosing nutrition for the body, and are more progressively adopting alternative channels to shelf diagnose and identify targeted health needs.

Easily available knowledge on the Internet is also a key factor driving the demand for personalized nutrition. This has proved to increase the sales of heart health supplements that serve the need for healthy heart support, thereby aiding the growth of the global heart health supplements market space.

  • Koninklijke DSM N.V. is focused on providing personalized heart health solutions for consumers. For instance, in 2019, the company acquired AVA to strengthen its position in personalized nutrition, and in 2019, it also collaborated with Panaceutics to bring out cost-effective personalized nutrition for consumers.

Increasing Customer Preference for Premium Organic and Clean-Label Supplements: Consumers today consider health to be of paramount importance, and are shelling out more money on supplements with organic ingredients, owing to their health benefits. Increasing awareness of harmful chemicals used in supplements is pushing consumers toward heart health supplements made with organic ingredients.

Moreover, consumers seeking food products without any artificial ingredients and preservatives, which is further creating demand for clean-label supplements. Clean labels cut through the clutter of too much data and represent valuable information, enable consumers to feel that they have more control on their well-being.

  • Vita Naturals provides Coenzyme Q10 with organic ingredients to support cardiovascular health.

heart health supplements market

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Regional Outlook of Heart Health Supplements Market

The established region of North America dominates the global heart health supplements market share, (45%), owing to increased awareness among consumers about preventive healthcare and rising number of consumers dealing with lifestyle diseases.

Emerging countries are witnessing a major economic change from the past few years. Consumer awareness regarding health consciousness and consumption of dietary supplements has also increased. Countries such as India, Brazil, Mexico, Malaysia, China, and Indonesia are witnessing major growth in the consumption of dietary supplements.

Rising consumer purchasing power combined with accessibility of different brands and increasing Internet sales of these supplements are creating a better scenario for the heart health supplements market in these countries.

  • For instance, in Malaysia, Internet sales of dietary supplement products witnessed a growth of 16% from 2013 to 2017.

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COVID-19 Impact on Heart Health Supplements Market

The spread of COVID-19 has moved many consumers to prioritize immune health, heart health supplements as well. The pandemic is throwing light on the impact that weak heart conditions may have increased disease susceptibility. Prevalence of heart diseases is high across the world.

Thus, as a preventive measure and seeming wherewithal to live longer and healthier lives amidst the pandemic, the sales of heart health supplements as a preventive measure are expected to increase in the near term.

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Analysts’ Viewpoint

The global heart health supplements market is expected to witness substantial growth over the coming years, with East Asia and South Asia anticipated to offer advantageous opportunities during the forecast period of 2020-2030. With major multinational brands focused on offering their products to developing economies in Asia Pacific, the East Asia and South Asia regions are expected to exhibit CAGRs of 6.3% and 7.1%, respectively.

Leading market players such as Herbalife Nutrition, GNC Holdings, Inc., BASF SE, Sanofi, Koninklijke DSM N.V., and others are focusing on channel polarization and innovative product launches. Improvement in quality of supplements with research & development for increased benefits of heart health supplements are other strategies being adopted by key players to gain a competitive edge in the global heart health supplements market landscape.

Key Segments of Global Heart Health Supplements Market

PMR’s report on the global heart health supplements market offers information divided into four segments – form, ingredient, sales channel, and region.


  • Powder
  • Liquid
  • Soft Gel & Pills


  • Vitamins and Minerals
  • Amino Acids
  • Botanical Supplements
  • Others

Sales Channel

  • Hypermarkets/Supermarkets
  • Drug & Specialty Stores
  • Online Retail
  • Other Retail Formats


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Questions Answered in PMR’s Global Heart Health Supplements Market Report

  • Which region will hold the highest market share in the global heart health supplements market during the forecast period?
  • Which region will show the highest growth (CAGR)?
  • Which factors are impacting the global heart health supplements market?
  • What are the global trends impacting the heart health supplements market?
  • What strategies must emerging players adopt to capture opportunities in various regions in the heart health supplements market?
  • What is the market structure of the global heart health supplements market?

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