Global Market Study on Heart Health Supplements: Growing Preference for Personalized Nutrition Aiding Market Growth


Heart Health Supplements  Market
  • Published On : Sep-2020 |
  • Pages : 265 Pages |
  • Format : Heart Health Supplements  Market Heart Health Supplements  Market Heart Health Supplements  Market Heart Health Supplements  Market

Growing prevalence of heart diseases has compelled manufacturers to innovate effective heart health supplements. Expanding technological platforms and increased research on innovative heart health supplements are expected to mark an increased growth in the heart health supplements market. New product development with more health benefits is also influencing consumers to try these new innovative supplements. Manufacturers are offering heart health supplements in different flavors to attract consumers demanding nutrition without compromising on taste.

  • For instance, Chr. Hansen Holding A/S provides heart health supplements under the brand Vitafusion, which are made available in different flavors such as natural peach and berry lemonade.

According to the World Health Organization, cardiovascular disease is the number one cause of deaths, globally. An estimated 17.9 Mn people die each year because of cardiovascular disease. As such, the global heart health supplements market size is set to experience decent expansion over the forecast period of 2020 to 2030.

Heart Health Supplements Market Trends

Consumer Preference for Personalized Nutrition Gaining Traction: Fast-moving science and technology and increased research have enabled customers to obtain quick solutions for specific health needs. Consumers have become more conscious when it comes to choosing nutrition for the body, and are more progressively adopting alternative channels to shelf diagnose and identify targeted health needs. Easily available knowledge on the Internet is also a key factor driving the demand for personalized nutrition. This has proved to increase the sales of heart health supplements that serve the need for healthy heart support, thereby aiding the growth of the global heart health supplements market space.

  • Koninklijke DSM N.V. is focused on providing personalized heart health solutions for consumers. For instance, in 2019, the company acquired AVA to strengthen its position in personalized nutrition, and in 2019, it also collaborated with Panaceutics to bring out cost-effective personalized nutrition for consumers.

Increasing Customer Preference for Premium Organic and Clean-Label Supplements: Consumers today consider health to be of paramount importance, and are shelling out more money on supplements with organic ingredients, owing to their health benefits. Increasing awareness of harmful chemicals used in supplements is pushing consumers toward heart health supplements made with organic ingredients. Moreover, consumers seeking food products without any artificial ingredients and preservatives, which is further creating demand for clean-label supplements. Clean labels cut through the clutter of too much data and represent valuable information, enable consumers to feel that they have more control on their well-being.

  • Vita Naturals provides Coenzyme Q10 with organic ingredients to support cardiovascular health.

Regional Outlook of Heart Health Supplements Market

The established region of North America dominates the global heart health supplements market share, (45%), owing to increased awareness among consumers about preventive healthcare and rising number of consumers dealing with lifestyle diseases.

Emerging countries are witnessing a major economic change from the past few years. Consumer awareness regarding health consciousness and consumption of dietary supplements has also increased. Countries such as India, Brazil, Mexico, Malaysia, China, and Indonesia are witnessing major growth in the consumption of dietary supplements. Rising consumer purchasing power combined with accessibility of different brands and increasing Internet sales of these supplements are creating a better scenario for the heart health supplements market in these countries.

  • For instance, in Malaysia, Internet sales of dietary supplement products witnessed a growth of 16% from 2013 to 2017.

COVID-19 Impact on Heart Health Supplements Market

The spread of COVID-19 has moved many consumers to prioritize immune health, heart health supplements as well. The pandemic is throwing light on the impact that weak heart conditions may have increased disease susceptibility. Prevalence of heart diseases is high across the world. Thus, as a preventive measure and seeming wherewithal to live longer and healthier lives amidst the pandemic, the sales of heart health supplements as a preventive measure are expected to increase in the near term.

Analysts’ Viewpoint

The global heart health supplements market is expected to witness substantial growth over the coming years, with East Asia and South Asia anticipated to offer advantageous opportunities during the forecast period of 2020-2030. With major multinational brands focused on offering their products to developing economies in Asia Pacific, the East Asia and South Asia regions are expected to exhibit CAGRs of 6.3% and 7.1%, respectively.

Leading market players such as Herbalife Nutrition, GNC Holdings, Inc., BASF SE, Sanofi, Koninklijke DSM N.V., and others are focusing on channel polarization and innovative product launches. Improvement in quality of supplements with research & development for increased benefits of heart health supplements are other strategies being adopted by key players to gain a competitive edge in the global heart health supplements market landscape.

Heart Health Supplements Market: Report Scope

The latest market report by Persistence Market Research on the global heart health supplements market evaluates the opportunities and current market scenario, providing insights and updates about the corresponding segments involved in the global heart health supplements market for the forecast period of 2020-2030. The report provides detailed assessment of key market dynamics and comprehensive information about the structure of the global heart health supplements market. This market study contains detailed insights into how the global heart health supplements market is anticipated to grow during the forecast period of 2020-2030.

The primary objective of the global heart health supplements market report is to provide insights regarding opportunities in the market that are supporting the transformation of global businesses associated with heart health supplements. It is very important to consider that, in an ever-wavering economy, we provide estimated (Y-o-Y) year-on-year growth rate in addition to the compound annual growth rate (CAGR) for overall forecasts, to enable readers better understand the analysis and evaluation of the global heart health supplements market, and to discover lucrative opportunities in the market.

This report also provides an estimate of the global Heart health supplements  market  size and corresponding revenue forecasts carried out in terms of absolute $ opportunity. It also offers actionable insights based on the future trends in the heart health supplements market. Furthermore, new and emerging players in the global heart health supplements market can make use of the information presented in the study for effective business decisions, which will provide momentum to their businesses as well as the global heart health supplements market.

The study is relevant for manufacturers, suppliers, distributors, and investors in the global heart health supplements market. All stakeholders in the global heart health supplements market, as well as industry experts, researchers, journalists, and business researchers can leverage the information and data represented in PMR’s report.

Key Segments of Global Heart Health Supplements Market

PMR’s report on the global heart health supplements market offers information divided into four segments – form, ingredient, sales channel, and region.

Form

Ingredient

Sales Channel

Region

  • Powder
  • Vitamins and Minerals
  • Hypermarkets/Supermarkets
  • North America
  • Liquid
  • Amino Acids
  • Drug & Specialty Stores
  • Latin America
  • Soft Gel & Pills
  • Botanical Supplements
  • Online Retail
  • Europe
  • Others
  • Other Retail Formats
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Questions Answered in PMR’s Global Heart Health Supplements Market Report

  • Which region will hold the highest market share in the global heart health supplements market during the forecast period?
  • Which region will show the highest growth (CAGR)?
  • Which factors are impacting the global heart health supplements market?
  • What are the global trends impacting the heart health supplements market?
  • What strategies must emerging players adopt to capture opportunities in various regions in the heart health supplements market?
  • What is the market structure of the global heart health supplements market?

Global Heart Health Supplements Market: Research Methodology

Persistence Market Research is committed to providing unbiased market research solutions to its clients. PMR follows a robust methodology for the deduction of data included in this report. A unique research methodology is utilized to conduct extensive research on the global heart health supplements market, and reach conclusions about the future growth factors of the market. PMR’s research methodology comprises primary research methods coupled with secondary research methods, which ensure the accuracy and reliability of the conclusions in this report.

A demand-side approach is followed to estimate the sales of target products, followed by an in-depth supply-side assessment of value generated, key trends, and events over a predefined period. This methodology is based on standard market structures, methods, and definitions that are based on inputs from local sources in over seven regions - North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East & Africa, which PMR considers for segmenting the global market. Statistics, characteristics, and variances are collected at a regional level, aggregated at the same level, and then synthesized at a worldwide level to create global market measurements. Our main sources of research include:

  • Primary Research
  • Secondary Research
  • Trade Research
  • Social Media Research

Companies covered in Heart Health Supplements Market Report

  • Bayer AG
  • USANA Health Sciences, Inc.
  • Sanofi 
  • Koninklijke DSM N.V.
  • Pfizer Inc.
  • Abbott Laboratories
  • Herbalife Nutrition Ltd. 
  • GNC Holdings Inc
  • Chr. Hansen Holding A/S
  • BASF SE
  • Amway
  • NOW Health Group, INC.
  • Nutramax Laboratories, INC.
  • The Nature's Bounty Co.
  • Nature's Way Products, LLC.
  • Viva Naturals 
  • NutraMarks, Inc.
  • Vitabiotics Ltd
  • Vitamin Shopee, Inc.
  • Pure Encapsulations, LLC

Heart Health Supplements Market

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