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Heart Health Supplements Market

Global Market Study on Heart Health Supplements: Growing Preference for Personalized Nutrition Aiding Market Growth

Heart Health Supplements Market by By Form (Powder, Liquid & Soft Gels & Pills)

Heart Health Supplements Market Outlook (2023 to 2033)

The Market for Heart Health Supplements can be expected to expand at a value based CAGR of 4.5% and show an increase in revenue from US$ 10,765.80 Million to around US$ 16,718.95 Million by 2033.

Heart Health Supplements Market Size (2023E)

US$ 10,765.80 Million

Projected Sales of Heart Health Supplements (2033F)

US$ 16,718.95 Million

Value CAGR (2023 to 2033)


Value Share of Top 4 Countries (2022E)


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Heart Health Supplements Consumption Analysis (2018 to 2022) Vs. Market Estimations (2023 to 2033)

The global heart health supplements market has witnessed significant growth in the historical period registering a CAGR of 3.81% in the historical period and is valued at US$ 10,765.80 Million in 2023.

The global heart health supplements market derives profits from the rising consumer awareness regarding preventative healthcare. The higher availability of novel products that aid specific requirements and needs while being easily accessible are among the considerable factors responsible for the rising growth of the heart health supplements market. The steady prevalence of heart diseases owing to the sedentary lifestyle and eating habits along with increasing concerns about obesity have provided impetus towards the rising sales of heart health supplements. Furthermore, acquisitions, mergers and joint ventures by prominent players in the dietary supplements market landscape have strengthened the market positions of key manufacturers of the heart health supplements.

The global market for heart health supplements is estimated to reach an approximate valuation of US$ 16,718.95 Million in the forecast period.

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What are the Key Trends in the Market for Heart Health Supplements?

Increasing Customer Preference Toward Non-GMO Supplements”

The number of shoppers who have begun to shun genetically modified foods have been steadily rising leading to feelings of distrust, uncertainty and discomfort. This has resulted in concerns over genetically modified food and consumers view such products as potentially unhealthy and harmful. Thus, heightened concerns regarding bio-engineered foods has translated to continuing strong demand for products validated by non-GMO Project forcing the manufacturers to comply with the trend and guidelines. Therefore, manufacturers have begun offering supplements for heart health such as Coenzyme Q10 i.e., a non-GMO verified product supporting cardiovascular health by Viva Naturals.

  • According to the International Food Information Council Foundation’s Food and Health Survey in 2018, almost 40% of the existing shoppers perceive items containing non-GMO ingredients as being advantageous and healthier compared with similar products consisting of GMO ingredients.

“Increased Positioning for Natural Supplements”

The purchasing patterns by consumers is reflective about their perception about natural food ingredients and changes continuously with time. The adequacy of natural products and the associated benefits happen to be the most affecting factors resulting in the further growth and expansion of the heart health supplements that are sourced naturally.

Consumer preferences regarding natural products have been influenced for natural products due to a significant and steadily rising frequency of the population suffering from multiple diseases and allergies towards synthetic products, which has had a positive impact on the heart health supplements market.

  • Sanofi’s offering of Cenovis Mega E Vitamin E Capsules, which supports and promotes heart health and cardiovascular system comprises of naturally sourced Vitamin E, which supports healthy arteries and blood capillary health.

“Rising Consumer Awareness Toward Healthy Lifestyle”

The rising awareness regarding high-quality foods which contributes to good health and consisting nutritional value has driven consumer inclination towards healthy diet regimes and lifestyle changes. Obesity is steadily becoming a concern for the current consumers, primarily due to the sedentary lifestyles and poor eating habits. Therefore, the demand for supplements comprising of strong health benefits further aiding the prevention of heart diseases.

In this way, heart health supplements fulfil consumer demand by providing heart health support and other essential nutrients for the overall health.

  • According to the World Health Organization (WHO), obesity and overweight individuals are among the primary causes for cardiovascular diseases, and is the number one cause of mortality globally.

“Increased Production of Synthetic Dietary Supplements to Restrict Market Growth of Heart Health Supplements”

The supply of different ingredients used in supplements has outpaced the availability of methods used to produce them. The increasing demand for dietary supplements has pushed manufacturers to produce vitamins and minerals synthetically in laboratory. Most of the commercial dietary supplements are made from synthetic sources, which are cheaper and easier to produce than natural derivatives. Different laboratories use different techniques to produce synthetic supplements, which can be derived from different chemical reactions.

Synthetic dietary supplements serve the demand for customers but fails to provide the potent benefits of natural supplements. The availability of natural sources for developing dietary supplements depends on the climatic conditions and weather, while producing it synthetically in laboratories is much easier. Overdose of these dietary supplements may lead to side effects. Thus, increasing production of synthetic heart health supplements and increased penetration of it in the market may restrict its use among consumers demanding naturally-sourced heart health supplements.

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Country-wise Insights

How is the Global Market for Heart Health Supplements Projected to Grow in the Forecast Duration?

The global Heart Health Supplements market space is dominated by the established market like North America with share of 44.9% in the year 2022 owing to the increased awareness among consumers for preventive health-care and increased number of consumers dealing with life-style diseases.

Emerging countries are witnessing a major economic change from the past few years. Consumer’s awareness regarding health consciousness and consumption of dietary supplement has also increased. Countries such as India, Brazil, Mexico, Malaysia, China, and Indonesia are witnessing major growth in the consumption of dietary supplements. The rising consumer purchase power combined with accessibility of different brands and increasing internet sales of these supplements is creating a better market scenario for the heart health supplements in these countries.

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Category-wise Insights

Which Sales Channel and Form Segments Among the Heart Health Supplements Market Project Higher Growth Potential?

Online retail sales of heart health supplements are expected to exhibit higher value CAGR of 6.6% over the forecast period, attributable to the growing internet penetration and quick seek out deals for choosing price and quality specific products.

The liquid form of heart health supplements is expected to exhibit value CAGR of 4.8% over the forecast period globally, owing to pill fatigue which is expected to create a change in the delivery and dosage of supplement products by the manufacturers.

What is the Segmental Breakdown of the Heart Health Supplements Market?

By form, the global heart health supplements market is segmented into powder, liquid, softgel, and pills. By ingredient, the global heart health supplements market is segmented into vitamins and minerals, amino acids, botanical supplements, and others. Others include omega-3 fatty acids and chemical compound like Coenzyme Q10 for supporting healthy heart. By sales channel, the heart health supplements market is segmented into hypermarkets/supermarkets, drug & specialty stores, online retail, and other retail formats.

Competitive Dashboard

Leading manufacturers in the global heart health supplements market space are carrying out various expansion strategies by acquiring companies operating in the consumer health business in order to increase their market presence along with increasing their product portfolios. In addition, key players in the global heart health supplements landscape are focusing on launching new products in-line with the latest market trends to attract more customers and increase their customer base.

  • In July 2018, Bayer AG expanded its partnership with Broad Institute to launch a new research effort to develop solutions for heart failure. With the help of precision cardiology laboratory, the company focuses on using innovative technologies to better understand heart failure for pursuing new drug targets and better supplement solutions.
  • In 2018, USANA Health Sciences, Inc. began to expanded their presence across Europe in order to increase their global footprint. The company widened their global presence by inaugurating subsidiaries in Germany, Romania, Spain and Italy from approximately 20 to 24 markets worldwide.
  • In 2017, Sanofi completed the acquisition of Boehringer Ingelheim’s business in the consumer healthcare, to expand its product portfolio in the healthcare segment and the acquisition further enabled the company to capitalize on a specialized structure to update the existing product offerings and the expertise’s and competencies of the staff transferred to Sanofi.
  • Koninklijke DSM N.V. and By-Health, a Chinese firm collaborated to develop new cardiovascular health products containing tomato extract ingredient, Fruitflow. The agreement would enable the company to meet with the technical and regulatory standards of China and increase the penetration of its product in Asia Pacific.

Heart Health Supplements Industry Report Scope



Forecast period

2023 to 2033

Historical data available for

2018 to 2022

Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Form
  • Ingredient
  • Sales Channel
  • Region

Key companies profiled

  • Bayer AG
  • USANA Health Sciences, Inc.
  • Sanofi
  • Koninklijke DSM N.V.
  • Pfizer Inc.
  • Abbott Laboratories
  • Herbalife Nutrition Ltd.
  • GNC Holdings Inc
  • Chr. Hansen Holding A/S
  • Amway
  • NOW Health Group, INC.
  • Nutramax Laboratories, INC.
  • The Nature's Bounty Co.
  • Nature's Way Products, LLC.
  • Viva Naturals
  • NutraMarks, Inc.
  • Vitabiotics Ltd
  • Vitamin Shopee, Inc.
  • Pure Encapsulations, LLC

Report coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & pricing

Available upon request

Heart Health Supplements Industry Research by Category

By Form:

  • Powder
  • Liquid
  • Soft Gels & Pills

By Ingredient:

  • Vitamins & Minerals
  • Amino Acids
  • Botanical Supplements
  • Others

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Drug & Specialty Stores
  • Online Retail
  • Other Retail Formats

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • Bayer AG
  • USANA Health Sciences, Inc.
  • Sanofi
  • Koninklijke DSM N.V.
  • Pfizer Inc.
  • Abbott Laboratories
  • Herbalife Nutrition Ltd.
  • GNC Holdings Inc
  • Chr. Hansen Holding A/S
  • Amway
  • NOW Health Group, INC.
  • Nutramax Laboratories, INC.
  • The Nature's Bounty Co.
  • Nature's Way Products, LLC.
  • Viva Naturals
  • NutraMarks, Inc.
  • Vitabiotics Ltd
  • Vitamin Shopee, Inc.
  • Pure Encapsulations, LLC

- Frequently Asked Questions -

The global market for heart health supplements has a value of US$ 10,765.80 Mn in 2023.

The global market for heart health supplements has a value CAGR of 3.81% from 2018-2022.

The global market for heart health supplements has a value of US$ 16,718.95 Mn in 2033.

The global market for heart health supplements has a value CAGR of 4.5% from 2023-2033.

The top players Herbalife Nutrition, Sanofi, Koninklijke DSM N.V., BASF SE, GNC Holdings, Inc., Amway, Abbott Laboratories with a market share of about 30%-40%.

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