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Customized Premixes Market

Market Study on Customized Premixes Based on the Expansion of the Dietary Supplement Market and the Increasing Demand for Fortified and Functional Foods

Market Size and Share Analysis

The global customized premixes market is estimated to value at US$ 8.96 Bn by the end of 2031 from US$ 5.92 Bn in 2024. The market is estimated to expand at a CAGR of 6.1% during the forecast period from 2024 to 2031.


Key Insights

Customized Premixes Market Size (2024E)

US$ 5.92 Bn

Projected Market Value (2031F)

US$ 8.96 Bn

Global Market Growth Rate (CAGR 2024 to 2031)


Historical Market Growth Rate (CAGR 2019 to 2023)


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Market Introduction and Key Trends

Customized premixes are blends of essential vitamins, minerals, amino acids, and other functional ingredients that are tailored to meet specific nutritional requirements or desired health outcomes. These premixes are formulated based on the nutritional needs of target populations, such as infants, children, adults, pregnant women, athletes, and animals.

Customized premixes are used as key ingredients in the production of a wide range of products across various industries, including food & beverage, dietary supplements and animal nutrition. Customized premixes are manufactured using various processing technologies and techniques such as microencapsulation and mixing and blending.

The market for customized  is poised for significant growth driven by factors such as increasing consumer awareness of health and wellness, technological advancements, growth in the food and beverage, nutraceutical, and animal nutrition industries, and regulatory support for quality and safety standards. As manufacturers continue to innovate and develop customized solutions to address evolving consumer needs and market trends, the market for customized premixes is expected to expand further in the coming years.

Key Innovations in the Market

  • Increasing focus on animal nutrition and feed additives
  • Technological developments in manufacturing as well as food processing
  • Widespread use of customized premixes in the dietary supplements formulation
  • Increase in health conscious people
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Key Dynamics Shaping the Market

Rising Demand for Functional and Fortified Foods

Functional and fortified foods are enriched with additional bioactive compounds, nutrients, and functional ingredients to offer specific health benefits beyond basic nutrition. Customized premixes work as the key ingredient in fortifying these foods, offering essential minerals, vitamins, amino acids, and other bioactive compounds for augmenting their nutritional profile.

Food manufacturers are constantly innovating and diversifying their product portfolios to cater to evolving consumer preferences and market trends. Customized premixes provide manufacturers with the flexibility to create a wide range of functional and fortified foods, including breakfast cereals, dairy products, beverages, snacks, baked goods, and meal replacements. These products offer consumers convenient and enjoyable ways to incorporate essential nutrients into their daily diets.

There is growing consumer awareness about the importance of nutrition in maintaining health and wellness. As a result, there is an increasing demand for functional and fortified foods enriched with vitamins, minerals, amino acids, and other nutrients. Customized premixes play a crucial role in fortifying food products, offering manufacturers the flexibility to create products with targeted nutritional profiles to meet consumer preferences.

Growth in the Nutraceutical and Dietary Supplement Market

The growth in the nutraceutical and dietary supplement market is a significant driver and fuels the demand for nutraceutical and dietary supplements.

The nutraceutical and dietary supplement market is exhibiting notable growth owing to the the rising prevalence of lifestyle-related diseases, and aging populations. Customized premixes are widely used in the formulation of dietary supplements to create products tailored to specific health needs, such as vitamins, minerals, botanical extracts, and specialty ingredients.

There is a corresponding increase in demand for customized premixes that form the basis of these supplements as consumers seek out supplements to support their overall health, and address specific health concerns.

Customized premix manufacturers play a crucial role in ensuring the quality, safety, and efficacy of dietary supplements. By providing high-quality premix ingredients sourced from reputable suppliers and backed by rigorous testing and quality control measures, premix manufacturers help supplement brands maintain consistency and reliability in their formulations. This instills consumer confidence in the products and enhances brand reputation.

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Factors Impeding the Market

Price Sensitivity among Consumers and Manufacturers

Price sensitivity among consumers and manufacturers can restrain the customized premixes market. Customized premixes frequently involve the sourcing of specialized ingredients as well as the formulation of tailored blends for meeting specific customer requirements.

This customization process can be labor-intensive and resource-intensive than producing standardized premixes, leading to higher production costs. Price sensitivity among consumers and manufacturers can restrict the adoption of customized premixes, particularly in price-sensitive markets or industries with tight profit margins.

High Research and Development Costs to Develop Customized Premixes

Customized premixes require high investment in product development and innovations. Industry players invest in a substantial share of their revenues in research and development. Since customized premixes are customized as per customer needs, each product has a different formulation and needs the trial off different combinations by custom premix manufacturers. This process incurs substantial costs.

Although, premix manufacturers are working on innovations and conduction specialized research for formulating such products to provide cost-effective solutions to food & beverage manufacturers, high research and development costs remain a key restraint for this market.

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Future Opportunities for the Plastic Extrusion Machine Market

The Proliferation of Digital Platforms, E-Commerce Channels

The proliferation of digital platforms, e-commerce channels, and direct-to-consumer (DTC) sales models present opportunities for customized premix manufacturers to reach a broad audience and engage with consumers directly. Leveraging digital technologies for personalized marketing, product customization, online consultations, and subscription services can enhance customer engagement, loyalty, and brand visibility in the competitive market landscape.

Digital platforms and e-commerce channels allow customized premix manufacturers to reach a broader audience beyond their traditional geographic boundaries. By establishing an online presence, manufacturers can access new markets, engage with customers globally, and overcome the limitations of physical distribution networks. This expanded reach enables manufacturers to tap into untapped market segments and capitalize on growing demand for customized premix solutions.

E-commerce channels enable customized premix manufacturers to sell directly to consumers, by passing traditional retail intermediaries. By leveraging data analytics and digital marketing tools, manufacturers can optimize customer acquisition, retention, and lifetime value.

Category-wise Analysis

Minerals Hold the Notable Growth in the Customized Premixes Market

The rising intake of fortified food & beverage products is due to the fact that many minerals cannot be synthesized by the human body and have to be consumed through food diets. Moreover, their deficiency in the everyday diet of end consumers has led to consumer inclination toward mineral-enriched products, which is fueling the industrial use of minerals in a wide range of food and beverage products.

The Food and Beverage Industry Is a Leading Sector for Customized Premixes

Customized premixes are used to enrich a huge array of food and beverage products, including breakfast cereals, dairy products, bakery goods, beverages, snacks, and infant formula, with essential vitamins, minerals, and functional ingredients. Fortified foods and beverages offer consumers convenient and tasty options to meet their nutritional needs and address specific health concerns.

Vitamin and mineral premixes are among the most common types of customized premixes. These premixes are formulated to deliver specific combinations of essential vitamins to meet dietary requirements or nutritional targets. They are widely used in a range of applications, including food fortification, dietary supplements, and animal nutrition.

Customized premixes are commonly used in the food and beverage industry to fortify products with essential vitamins, minerals, and other nutrients. These premixes allow manufacturers to enhance the nutritional value of their products, meeting consumer demand for foods and beverages that provide added health benefits beyond basic nutrition. Fortified products cater to consumers seeking convenient ways to meet their dietary requirements and address specific health concerns.

Region-wise Analysis

How Asia Pacific is Dominating the Customized Premixes Market

The food and beverage industry in Asia pacific is experiencing significant growth, fueled by factors such as economic development, urbanization, and changing consumer preferences. Manufacturers in the region are increasingly adopting customized premixes to fortify their products with essential nutrients, functional ingredients, and bioactive compounds to meet consumer demand for healthy and nutritious options.

There is growing awareness of the importance of nutrition and health as lifestyles and dietary habits evolve in Asia Pacific countries. Consumers are increasingly seeking out products that offer added health benefits, such as fortified foods and dietary supplements formulated with customized premixes. This shift in dietary preferences is driving the demand for customized premixes in the region.

Competitive Landscape for the Customized Premixes Market

The competitive landscape for the customized premixes market is characterized by the presence of several key players operating globally, regionally, and locally. These industry participants compete based on factors such as product innovation, customization capabilities, quality assurance, regulatory compliance, pricing strategies, and distribution networks.

Companies in the market have extensive expertise in nutrition science, food technology, and ingredient manufacturing, allowing them to offer a wide range of customized premix solutions to food, beverage, supplement, and animal nutrition industries worldwide.

There are numerous regional and local players operating in specific geographic markets. These companies often specialize in niche segments, target specific customer segments, or focus on regional preferences and regulatory requirements. Regional and local players may have a competitive advantage in terms of market knowledge, customer relationships, and responsiveness to local market dynamics.

Top Industry Players Profiled in the Global Plastic Extrusion Machine Market

  • Glanbia plc,
  • DuPont de Nemours, Inc
  • Royal DSM N.V
  • Archer Daniels Midland Company (ADM)
  • Corbion(Netherlands)
  • DPO International(Malaysia)
  • BNSL Limited
  • Farbest Brands
  • Fenchem Biotek Ltd.
  • Nutrifusion LLC
  • Jubilant Ingrevia Limited      
  • Vitablend Nederland BV

Recent Development

  • ADM, a worldwide leader in human and animal nutrition made an announcement about making an agreement of acquiring PT Trouw Nutrition Indonesia in December 2023.

Market Report Scope



Forecast Period

2024 to 2031

Historical Data Available for

2019 to 2023

Market Analysis

US$ Billion for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East and Africa

Key Market Segments Covered

  • Process Type
  • Machine Type
  • Component
  • Material
  • Application
  • Region

Key Companies Profiled

  • Battenfeld-Cincinnati Group
  • Coperion GmbH
  • KraussMaffei Group
  • Apex Engineers
  • Shyam Plastic Machinery
  • Reifenhauser India
  • WellShyang Machinery
  • Extrusion Technik USA, Inc
  • Graham Engineering

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

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Customized Premixes Market Segmentation

By Form

  • Powder
  • Liquid

By Application

  • Food Sector
  • Dietary Supplements
  • Pharma OTC Drugs
  • Pet Food

By Ingredient Type

  • Vitamins
  • Minerals
  • Amino Acids
  • Nucleotides
  • Antibiotics
  • Fibers
  • Other Types

By Region

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • South America
  • The Middle East and Africa

- Companies Covered in This Report -

- Frequently Asked Questions -

The global plastic extrusion machine market is estimated to value at US$ 8.96 Bn by the end of 2031 from US$ 5.92 Bn in 2024.

Increasing demand for functional and fortified foods is gaining traction in the market.

Battenfeld-Cincinnati Group, Coperion GmbH, KraussMaffei Group, and Apex Engineers are a few of the leading players operating in the market.

Mineral premixes are expected to dominate the market growth.

The proliferation of digital platforms and e-commerce channels is a key opportunity in the market.

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