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Weight Loss Dietary Supplements Market

Global Market Study on Weight Loss Dietary Supplements: Potential of Supplementation to Dominate the Market over the Coming Years

Weight Loss Dietary Supplements Market Segmentation By Vitamins & Minerals, Amino Acids, Botanical Supplements in the Soft Gel/Pills Powder Liquid Form

Weight Loss Dietary Supplement Market Outlook (2023-2033)

The market for weight loss dietary supplement can be expected to expand at a value based CAGR of 6.0% and show an increase in revenue from US$ 31,032.6 Mn to around US$ 55,574.6 Mn by 2032.

Europe and North America are regions that show the highest consumption of weight loss dietary supplement.

Weight Loss Dietary Supplement Market Size (2023E)

US$ 31,032.6 Mn

Projected Sales of Weight Loss Dietary Supplement (2033F)

US$ 55,574.6 Mn

Value CAGR (2023-2033)


Value Share of Top 4 Countries (2022E)


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Weight Loss Dietary Supplement Consumption Analysis (2017-2022) Vs. Market Estimations (2023-2033)

The global weight loss dietary supplement market has witnessed significant growth in the historical period registering a CAGR of 6.0% in the historical period and was valued at US$ 31,032.6 Mn in 2023. The market is expected to grow steadily with the increasing consumption and awareness about benefits related to weight loss dietary supplements.

Increasingly sophisticated consumer demands coupled with manufacturers’ focus on core competences are the factors that are forcing manufacturers to search for the shortest paths to reach out to consumers. Weight management product manufacturers are accessing new sales channels to connect with diverse consumer demographics. High fragmentation in the industry and lack of customer loyalty are emerging as significant factors for the increase in retail sales of many weight loss supplements. Internet sales are booming thanks to ease of access to products and convenient purchasing, along with increased choices across brands.

Rising awareness about quality life that contributes to good health has led to rising consumer inclination towards healthy eating regimes and changes in lifestyle. Obesity is growing concern among consumers today, owing to their mostly sedentary lifestyles and unhealthy dietary habits. Consumers today demand supplements that have strong benefits concerning weight loss. Weight management products aid the demand from customers by providing support for losing weight along with other necessary nutrients for overall health.

  • According to the World Health Organization (WHO), obesity and being overweight are one of the chief causes for cardiovascular diseases which are the number one cause of death on a global scale.
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What are the Key Trends in the Market for Weight Loss Dietary Supplement?

“Increasing Consumer Acceptance of Personalized Nutrition to Benefit Weight Management Market”

Fast moving science and increased research has enabled customers to obtain quick solutions for specific health needs. Consumers have become more conscious when it comes to choosing nutrition for the body and are more progressively adopting alternative channels to self-diagnose and identify the body’s targeted needs. Easy availability of knowledge on the internet is also a key factor driving the demand for personalized nutrition. Many companies are also offering online quizzes that are mailed back to the company to receive results about what supplements or routines are required, based on the individual’s budget.

Companies are also offering customized supplement plans and monthly subscriptions along with tailored delivery formats. Individual personalized plans are aiding customers in creating long-lasting changes along with making it easier to stick to daily regimes.

Consumption of Dietary Supplements in Emerging Countries to Drive Sales of Weight Management Products

Emerging countries are witnessing a major economic transformation in the last few years. Consumer awareness concerning health and consumption of dietary supplement has also improved. Countries like India, South Korea, China, and Indonesia are seeing major progress in the consumption of dietary supplements.

With several major multinational brands concentrating on providing their products in developing economies, the product availability of different supplements has improved. The rising consumer purchasing power, combined with availability of different brands, has created a better market scenario for weight loss supplement manufacturers in these countries. Moreover, increasing internet sales of supplements are contributing towards greater growth of weight loss supplements in these countries.

“Growing Admiration for Plant-based Supplements to Stimulate Market Growth”

Plant-based products are gaining more traction in the nutraceutical industry owing to their potent health benefits and the perception of being cleaner than animal-based products. The consumer-driven vegan trend is also a major factor fueling growth for plant-based supplements.

Developed countries witness a higher demand for plant-based supplement products, thus generating a potential prospect for weight loss supplement manufacturers to innovate supplements that are plant-based.

  • For instance, in 2019, Abbott Laboratories extended the line of its Ensure product offering by launching vegan-friendly options for consumers. The Ensure line of the company offers balanced, complete, and targeted nutritional products for customers and with the vegan-friendly option, the company aims to increase its customer base in the U.S., as there are an increasing number of vegan consumers in the country.

“Increasing Obesity Levels to Result in Growth Opportunities for Manufacturers”

Sedentary lifestyle and changes in eating habits have led to an increasing demographic being obese and overweight. Consumption of highly processed foods with added sugar and artificial ingredients has added to this number. Obesity is associated with a higher incidence of a number of diseases, including diabetes, cardiovascular disease, and cancer. Thus, consumers have started viewing healthy weight as the base of overall well-being.

With the incidence of obesity increasing, the popularity of weight-loss supplements and weight management products has also grown. Concerns about appearance and health are propelling demand for weight loss products and this trend is expected to continue during the forecast period. Efforts to reduce weight are expected to stimulate increased demand for weight loss supplements and create opportunity for manufacturers.

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Country-wise insights

What is the value share held by U.S for the weight loss dietary supplement market?

The U.S held 24.4% of the market share in 2022 while North America holds 29.6% of the global market share.

The industry is likely to prosper in the forecast period based on the increasing emphasis of individuals on supplementation and preventative healthcare. The prevalence of obesity and other lifestyle disorders in the U.S. has placed increasing focus on the weight loss dietary supplements.

How is the North American Weight Loss Dietary Supplement Market Faring?

North America is likely to emerge as the largest market for weight loss dietary supplements during 2023-2033. Presence of the leading market players and increasing number of regulations by the U.S. Food and Drug Administration (FDA) on the manufacturing and labelling of weight loss dietary supplements are some of the factors driving the growth of the market in North America. Moreover, manufacturers are also focusing on the research and increasing their product portfolio with the launch of new products in the region. This is also resulting in the market growth in North America.

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Category-wise insights

Which Function of Weight Loss Dietary Supplement Accounts for High Revenue Generation?

Emulsifiers holds 21.9% of the global market value share and accounts for high revenue generated.

Emulsifiers offer various benefits to the consumer by interacting directly with water and oil which helps in even binding and mixing. This facilitates even ingredient distribution which helps in maintaining taste and uniform composition.

Which End User of Weight Loss Dietary Supplement is seen more across the World?

Based on the end user, women consume the greatest amount of supplements based on them having around 52% of the market.

Women in general place an increasing emphasis on their physical appearance which prompts them to consume dietary supplements to reach their fitness goals. Increasing time spent by both men and women alike due to jobs results in a tendency to gain weight, supplementation across gender divide to prevent that is gaining traction in the market.

Competitive Dashboard

The global weight loss dietary supplements market is primarily characterized by a large number of multinational players that occupy the major market share. The presence of multinational players accounts for high capital investment into development of new technologies to improve efficiency of the production process and optimize supply chains with rise in demand. Influx of capital into branding and promotion of their respective product offering helps attract new customers and consolidate the existing customer base.

  • In the year 2016, Vitaco Health Limited entered into a joint venture with Shanghai Pharmaceuticals Holding Co Ltd’s self-owned subsidiary SIIC Medical Science and Technology Ltd. and Zeus Ltd which is a privately held firm. This deal integrated the company’s different healthcare brands with Shanghai Pharma’s network and distribution channels for increasing its footprint in China.
  • In December 2018, GlaxoSmithKline plc and Pfizer agreed to merge their consumer health businesses to create a 68:32 joint venture company valued at US$ 12.7 Bn. The joint venture brought together two highly complementary portfolios of trusted consumer health brands.
  • On September 03, 2019, GNC Holdings Inc. established a partnership with BFG Brasil Comercial de Vitaminas LTDA, which is a certified retail operator. This enabled the company to intensify its presence in Brazil.
  • Herbalife Nutrition Ltd. announced a novel product in their lineup for busy Americans to help them maintain a healthy lifestyle. The newly established essential immunity lineup contained EpiCor, which acts in a similar manner to multivitamins in the immune system. EpiCor was introduced for its benefits regarding strengthening the consumer’s immune system along with vitamin D, zinc, and antioxidant benefits.

Weight Loss Dietary Supplement Industry Report Scope



Forecast period


Historical data available for


Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • By Form
  • By End User
  • By Distribution Channel
  • By Ingredients
  • By Region

Key companies profiled

  • Abbott Laboratories
  • Glanbia Plc
  • GlaxoSmithKline Plc.
  • Stefan Company
  • GNC Holdings Inc
  • Amway Corporation
  • Vitaco Health Limited
  • ABH Pharma Inc.
  • Herbalife International, Inc
  • Atlantic Multipower UK Ltd.
  • Nu Skin Enterprises, Inc.
  • Shaklee Corporation
  • Inc.

Report coverage

  • Market forecast
  • Company share analysis
  • Competition intelligence
  • DROT analysis
  • Market dynamics and challenges
  • Strategic growth initiatives

Customization & pricing

Available upon request

Weight Loss Dietary Supplement Industry Research by Category

By Form:

  • Soft Gel/Pills
  • Powder
  • Liquid

By End User:

  • Men
  • Women
  • Senior Citizen

By Distribution Channel:

  • Pharmacies Drug Store
  • Health & Beauty Store
  • Hypermarket/Supermarket
  • Online Sales
  • Other Sales Channel

By Ingredients:

  • Vitamins & Minerals
  • Amino Acids
  • Botanical Supplements
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • Abbott Laboratories
  • Glanbia Plc
  • GlaxoSmithKline Plc.
  • Stefan Company
  • GNC Holdings Inc
  • Amway Corporation
  • Vitaco Health Limited
  • ABH Pharma Inc.
  • Herbalife International, Inc
  • Atlantic Multipower UK Ltd.
  • Nu Skin Enterprises, Inc.
  • Shaklee Corporation
  • Inc..

- Frequently Asked Questions -

The global market for weight loss dietary supplement has a value of US$ 31,032.6 Mn in 2022.

The global market for weight loss dietary supplement has a value CAGR of 5.9% from 2017-2022.

The global market for weight loss dietary supplement has a value of US$ 55,574.6 Mn in 2033.

The global market for weight loss dietary supplement has a value CAGR of 6.0% from 2023-2033.

The top players in the global weight loss dietary supplement market includes Herbalife Nutrition Ltd., Amway, GNC Holdings Inc., Nu Skin Enterprises, Inc., Forever Living, USANA Health Sciences, Inc., Melaleuca Inc.

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