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Beauty Supplement Market

Market Study on Beauty Supplement: The Beauty Supplement Market is Thriving on the Back of a Growing Consumer Emphasis on Beauty from Within, Enhanced Focus on Clean Beauty and Sustainability, and the Demand for Innovative Formulations Containing Vitamins, Antioxidants, and Collagen for Skin Health and Anti-aging Benefits

A Detailed Analysis of the Beauty Supplement Market Based on the Growing Inclination Towards Natural and Comprehensive Beauty Remedies, Flourishing Wellness Trends, and Newer Product Launches

Beauty Supplement Market

The global beauty supplement market is forecast to expand at a CAGR of 14.3% and thereby increase from a value of US$2.9 Bn in 2023, to US$7.5 Bn by the end of 2030.


Key Insights

Beauty Supplement Market Size (2023E)

US$2.9 Bn

Projected Market Value (2030F)

US$7.5 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

Consumers are growing more aware of what components are in the wellness and cosmetics they purchase. Pure and natural beauty supplements that don't contain artificial coloring, preservatives, or synthetic additives are popular among those who follow the clean beauty trend. Consumer trust depends on product formulation transparency. Customers looking for openness in their beauty choices are likely to be drawn to beauty supplement producers who openly disclose the origin and caliber of their ingredients, especially those that are natural and sourced from plants.

The larger movement towards health and wellness is influencing preferences for beauty supplements. Customers are searching for products that improve their general well-being and outward appearance. Ingredients that are natural and holistic are thought to assist holistic health objectives.

Natural and holistic remedies frequently align with a health and beauty preventive strategy. Instead of just treating current problems, consumers are becoming increasingly interested in beauty supplements that promote long-term well-being and help prevent problems.

Herbal and botanical extracts have become uniquitous in beauty supplements. It is known that some ingredients, such as ginseng, aloe vera, green tea, and other plant-based extracts, may help to support general wellness and skin health. Holistic beauty methods, like including skincare within a larger wellness routine, are growing in popularity. This trend is well-suited to beauty supplements supporting comprehensive skincare regimens that address internal and exterior elements.

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Market Growth Drivers

Growing Interest in Preventive Healthcare

Customers are adopting a more holistic approach to health and realizing that mental and emotional well-being is as important as physical health. This holistic approach to well-being is supported by beauty supplements, which are frequently promoted as factors in skin health, hair strength, and general look. An essential aspect of preventive healthcare is proactively treating imbalances and inadequacies in nutrition before they become health problems. Vitamin, mineral, and antioxidant-rich beauty supplements provide a targeted, easy method to fill nutritional deficiencies and maintain general health.

The preventive healthcare movement focuses on long-term health objectives instead of only treating acute problems. Beauty supplements align with the aim for long-term health and aesthetic benefits because they emphasize promoting skin suppleness, collagen production, and anti-aging benefits. In addition, the need for products that address the impacts of aging, particularly skin aging, is growing as the world's population ages. Beauty supplements appeal to the needs of an aging population by positioning themselves as a guard against premature aging. Stress is recognized to have a detrimental influence on skin health.

Preventive healthcare thus involves various strategies to manage it. Consumers looking for a comprehensive strategy to manage the impact of stress on their complexion and general appearance are drawn to beauty supplements since they frequently contain substances with stress-relieving qualities. Damage to the skin can be caused by environmental causes such as pollution, and UV radiation. In keeping with the preventative healthcare strategy to shield the skin from harm, beauty supplements with antioxidant qualities seek to avoid or lessen the effects of environmental stressors.

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Market Restraints

Allergic Reactions, and Potential Side Effects

Customer safety concerns become common when side effects or adverse responses to beauty supplements are reported. Safety is crucial in health and wellness; negative experiences could discourage prospective customers. Products with serious side effects may be the subject of regulatory investigations and product recalls.

Regulatory scrutiny can result in more stringent standards for product testing and compliance and a more difficult clearance procedure, impacting the time and resources needed to bring items to market. The reputation of brands of beauty supplements can be harmed by even a few isolated cases of adverse consequences. Negative publicity linked to unfavorable reactions can have long-lasting effects, affecting brand perception and customer loyalty in a market where consumer trust and loyalty are key drivers.

Scientific Validation, and Credibility

Comprehensive, peer-reviewed clinical studies often need more for beauty supplements, making it difficult to determine their effectiveness. Consumers need help to evaluate the true benefits of these goods, and their validity is called into question by the need for strong scientific evidence. Because appearances are frequently subjective, the placebo effect may impact how people perceive the improvements in their skin, hair, or nails.

With thorough scientific research, it becomes easier to distinguish between the psychological effects of expectations and real product effects. It cannot be easy to quantify improvements in beauty-related factors, including skin elasticity or hair thickness. Credible scientific data is hard to establish because of the subjective nature of beauty ratings and the absence of standardized measurement tools.

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Enhanced Focus on Clean Beauty and Sustainability

Customers are looking for products with as little adverse effect on the environment as possible as they become more environmentally conscious. Manufacturers of beauty supplements can draw in environmentally conscious customers by emphasizing eco-friendly packaging, sustainable sourcing, and ecologically friendly production methods. Customers concerned about how their purchases will affect nearby communities and ecosystems respond favorably to messages emphasizing fair trade principles and ethical sourcing of ingredients.

Brands of beauty supplements might have a competitive advantage by emphasizing ethical and fair trading practices. The clean beauty movement promotes products with minimum and transparent ingredient lists and avoids dangerous chemicals and additions. Supplements for beauty that emphasize pure formulations devoid of extraneous ingredients and possibly dangerous components are in line with the clean beauty movement.

Moreover, customers are looking for items that are animal-friendly and free of cruelty. Beauty supplement companies that pledge to use cruelty-free testing and production techniques can reach the expanding consumer base of ethical shoppers who value cruelty-free goods above those that test on animals. It is essential to communicate clearly about the ingredients in products and the sourcing procedures and be transparent in labeling. Consumers looking for clean and sustainable solutions can develop trust in brands that are transparent about the source of raw materials, production methods, and general transparency of the supply chain.

Analyst’s Viewpoint

The market for beauty supplements will rise steadily over the coming years due to rising consumer awareness of holistic beauty regimens. The growing emphasis on total well-being is anticipated to drive a rising demand for supplements that support healthy skin, hair, and nails. Formulation innovations that include collagen, vitamins, and botanical extracts will be crucial in determining consumer preferences for the products. Moreover, the growing trend towards customized beauty supplements that cater to each individual's specific demands is probably driven by the growing popularity of personalized nutrition. Using cutting-edge technologies, like DNA analysis, in customized cosmetic solutions could become a major trend.

It is anticipated that consumers who care about the environment will become more interested in eco-friendly beauty supplements due to the increased emphasis on sustainable and clean ingredients. E-commerce platforms will still dominate sales because they offer easy access to various products. Influencer and celebrity endorsements on social media are expected to influence customer decisions greatly. Consumer trust will be fostered by industry dynamics that are likely to be shaped by regulatory advancements and strict quality requirements as the market grows.

Supply-side Dynamics

United States, Amway, The Vitamin Shoppe, and NutraBiotics are among the top producers. The US has excellent research skills and technology developments in nutraceuticals, focusing on novel formulations and clinical trials. Canada, Businesses that meet the rising demand from consumers for natural and organic ingredients include Jamieson Laboratories and Valeo Pharma. Food and medicine safety laws are well-established in the US, and Canada, guaranteeing consumer protection and quality control. This increases confidence and gives firms access to international markets. Numerous US-based and Canadian businesses value clinical research and scientific data to back up the claims made for their beauty products. This meets the needs of customers looking for products with supporting data.

The US is the largest consumer globally; celebrity endorsements, a robust health culture, and the accessibility of a wide range of beauty supplements have propelled the US to the top in the world market share rankings. Collagen, biotin, and hyaluronic acid are especially luring consumers. The country's expanding disposable incomes, emphasis on anti-aging, and social media impact are all driving the country's booming market for beauty supplements. Supplements for teeth whitening, collagen, and antioxidants are highly sought after. Beauty supplements play a big role in the "K-beauty" fad popular in South Korea. Glutathione, collagen, and marine collagen are well-liked because they are thought to improve skin health and brightness.

Market Segmentation

Which is the Dominant Form Type Segment of the Market?

Tablets Bestseller for their Precise and Accurate Dosage

The form type segment is segmented into tablets, capsules, liquid, powder premixes, gummies or chewable, lozenges, and other form types. Tablets represent the most sizable market segment for beauty supplements. Because tablets provide accurate dose management, customers may be sure that every meal has the correct amount of active substances. This accuracy is especially crucial in the beauty supplement industry, as some dosages may be designed to provide the best possible outcomes.

Nonetheless, the powder premixes segment of the beauty supplement market is expanding at the quickest rate. Powdered beauty supplements provide a flexible way to consume them. Customers may add the powder to various liquids, including juice, water, and smoothies, giving them more options for including supplements in their daily routine.

What are the Topmost Ingredients in Global Market?

Biotin Finds the Maximum Application, Especially in Hair Care

The key ingredients segment is bifurcated into collagen, biotin, vitamins, minerals, hyaluronic acid, omega-3 fatty acids, antioxidants, amino acids, herbal extracts, pro and probiotics, and other ingredients. The biotin market segment is the largest for beauty supplements. Promoting the health of hair is frequently linked to biotin. It is thought to improve overall hair quality, lessen hair loss, and strengthen hair. Because of its connection to hair care, biotin is a highly sought-after component of beauty supplements that address issues with hair.

Nevertheless, the market segment exhibiting the most rapid growth is minerals. Mineral zinc is necessary for healthy skin and aids in the healing of wounds. It also helps to preserve the integrity of nails and hair. Zinc-containing beauty supplements are in high demand due to their ability to treat skin issues and enhance general health.

Which is the Dominant Area of Functionality?

The Skin Care Support Segments Spearheads on Account of the Anti-Aging Properties

The functionality segment is sub-segmented into skin care support, nail care support, hair care support, eye care support, and other functionalities. Skin care support represents the greatest market segment for the beauty supplement industry. This is because collagen, hyaluronic acid, and antioxidants (vitamins C and E) are common components in beauty supplements that aim to prevent aging by increasing skin suppleness and minimizing the appearance of wrinkles, and fine lines.

The market for supplements with anti-aging qualities is driven by the desire to prevent indications of aging and preserve skin that looks youthful. On the contrary, hair care support is the market segment with the most rapid growth. Hair growth and thickness are frequently encouraged by adding ingredients like biotin, vitamins A and E, and minerals like zinc and iron. Those who want to add volume and length to their hair frequently look for supplements that help with these functions.

Which is the Strongest Distribution Channel?

Hypermarkets or Supermarkets Continue to Dominate Owing to Greater Brand Visibility, and Shelf Presence

The sales channel segment is categorized into hypermarkets or supermarkets, specialty stores, drug stores and pharmacies, convenience stores, online retail channels, and other sales channels. Hypermarkets or supermarkets occupy the highest market share. Supermarkets and hypermarkets compete fiercely for shelf space. Increased shelf presence and exposure help beauty supplement manufacturers draw attention from consumers by showcasing their products prominently.

In contrast, the online retail channels market segment is expanding quickly. Numerous brands of beauty supplements are available in online stores. Customers can peruse and select from an extensive assortment, frequently discovering products not found near physical retail establishments.

Top Regional Markets

North America at the Top as Innovative Formulations and Ingredients Continue to Make their First Debut in the US

Consumers in North America are especially interested in anti-aging products that go beyond conventional lines. Because of their promise to more effectively address indications of aging, novel formulations containing antioxidants, collagen boosters, and peptides are becoming increasingly popular. The effects of stress on skin health and general well-being are becoming more widely recognized. Beauty supplements with stress-relieving components and adaptogenic plants appeal to customers looking for holistic approaches to their physical and mental well-being. A growing number of beauty supplements are being created as hybrid products with skincare advantages. Supplements like hyaluronic acid, ceramides, and vitamins are designed to help skin seem younger and more hydrated.

Cultural Emphasis on Beauty to Advance Market Growth of Asia Pacific in Long Term

Asia Pacific has a long history of centuries-old beauty customs. Traditional methods have laid the foundation for the cultural significance of beauty passed down through the generations and frequently involve natural components. In many Asian cultures, success and social position strongly correlate with appearance. Keeping oneself presentable and well-groomed is considered advantageous and personally fulfilling in both social and professional contexts. The Asia Pacific's media and entertainment sectors strongly advocate for certain beauty standards. Pop culture figures, influencers, and celebrities establish standards for beauty that shape consumer perceptions and motivate the urge to use beauty products to meet these standards.

Competitive Intelligence and Business Strategy

Prominent organizations, including Nature’s Bounty Co., Ltd. and Nutrafol Inc., are at the vanguard of this sector; Nature's Bounty provides beauty supplements full of fruit extracts, botanical extracts, and other natural ingredients, capitalizing on its Korean background and the need of its customers for natural products. They create various supplements targeting particular appearance-related issues, such as collagen formation, skin health, hair development, and anti-aging. Beyond simple vitamin and mineral combinations, Nature's Bounty uses cutting-edge components and synergistic mixes to offer distinctive value propositions and differentiate itself from rival products. To establish credibility and confidence, they fund clinical studies and present data from science proving the effectiveness of their formulas and substances.

The website and other digital marketing platforms are Nutrafol's main means of direct consumer sales. As a result, they may keep tight ties with their customers, manage their brand's messaging, and gather useful information for focused marketing initiatives. They strive to establish confidence with prospective clients by providing individualized consultations with trichologists and hair loss specialists via their website and other virtual platforms. High-grade, frequently clinically validated substances like saw palmetto extract, curcumin, and biotin are used in Nutrafol's formulations. Their emphasis on superior ingredients helps justify their higher price point compared to other brands.

Key Recent Developments

New Product Launch

Nature's Bounty Co. is a well-known producer and distributor of vitamins, supplements, and products for sports nutrition. In November 2020, the company introduced Pure Beauty, a new range of beauty supplements that contains hyaluronic acid, biotin, and collagen supplements.

Market Impact: The entry of a well-known company like Nature's Bounty into the beauty supplement market raised awareness of the market for supplements in general. This might have helped the whole market by increasing customer interest in and trials of beauty supplements. Some consumers who were first dubious about the beauty supplement category may have changed their minds due to Nature's Bounty's reputation for high-quality, scientifically supported products. This increased general customer confidence in beauty supplements.

HUM Nutrition was acquired by the multinational consumer goods corporation Unilever in 2021. This acquisition is anticipated to aid HUM Nutrition in broadening its global presence and quickening its rise in the market for beauty supplements.

Market Impact: HUM Nutrition's reach may be further increased by Unilever's vast global network of distribution channels and marketing know-how, making its products available to a far bigger audience worldwide. This could grow the market and customer base for beauty supplements. HUM Nutrition's visibility and brand awareness can be greatly increased by Unilever's marketing budget and resources. This may draw in new clients and possible financiers, boosting the company's market expansion and visibility.

Beauty Supplement Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Form Type
  • Key Ingredients
  • Functionality
  • Sales Channel
  • Region

Key Companies Profiled

  • Nature’s Bounty Co., Ltd.
  • Nature Made Co.
  • OLLY Co., Ltd.
  • Briogeo Inc.
  • Ritual Inc.
  • Persona Nutrition
  • Garden of Life
  • Nutrafol Inc.
  • HUM Nutrition Inc.
  • Neocell Inc.
  • Swolverine
  • Thome Co., Ltd.

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Beauty Supplement Market Research Segmentation

By Form Type:

  • Tablets
  • Capsules
  • Liquid
  • Powder Premixes
  • Gummies or Chewable
  • Lozenges
  • Other Form Types

By Key Ingredients:

  • Collagen
  • Biotin’
  • Vitamin
  • Minerals
  • Hyaluronic Acid
  • Omega-3 Fatty Acids
  • Antioxidants
  • Amino Acids
  • Herbal Extracts
  • Pro and Probiotics
  • Other ingredients

By Functionality:

  • Skin Care Support
  • Nail Care Support
  • Hair Care Support
  • Eye Care Support
  • Other Functionalities

By Sales Channel:

  • Hypermarkets or Supermarkets 
  • Specialty Stores
  • Drug Stores and Pharmacies     
  • Convenience Stores     
  • Online Retail Channels
  • Other Sales Channels

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

- Companies Covered in This Report -

  • Nature’s Bounty Co., Ltd.
  • Nature Made Co.
  • OLLY Co., Ltd.
  • Briogeo Inc.
  • Ritual Inc.
  • Persona Nutrition
  • Garden of Life
  • Nutrafol Inc.
  • HUM Nutrition Inc.
  • Neocell Inc.
  • Swolverine
  • Thome Co., Ltd.

- Frequently Asked Questions -

The market is anticipated to grow at a CAGR of 14.3% during the projected period. 

The beauty supplement market was valued at US$2.9 billion in 2023. 

The US held the largest market share in 2023. 

Some of the prominent players in the market are Nature’s Bounty Co., Ltd., Nature Made Co., OLLY Co., Ltd., Briogeo Inc., Ritual Inc., Persona Nutrition, Garden of Life, Nutrafol Inc., HUM Nutrition Inc., Neocell Inc., Swolverine, and Thome Co., Ltd. 

By form type, the powder premixes segment is expected to grow at the fastest CAGR during the forecast period. 

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