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U.S. Beauty Devices Market

U.S. Market Study on Beauty Devices: Demand for Hair Removal Devices to Remain High Over the Decade

US Beauty Devices Market Segmented By Intense Pulsed Light Devices, Hair Growth Devices, Hair Removal Devices, Derma Rollers, Cellulite Reducer and Cleansing

US Beauty Devices Market Outlook (2023-2033)

The market size of US beauty devices was valued at US$ 6,337.4 Mn in 2022, and is analyzed to grow at a CAGR of 9.3% during the forecast period of 2023 to 2033. It is expected to have grown to US$ 16,326.2 Mn and the market for US beauty devices is estimated to be the size of US$ 6,812.7 Mn in 2023.

Devices that are used to enhance the physical appearance are called the beauty devices and they are being widely used for treating acne, pigmentation, blemishes, age spots, wrinkles and freckles. These account for a sizable proportion of skin problems among women worldwide. Certain factors, such as growing prevalence of skin diseases, increasing number of road accidents that result in scars, rising scenario of aging population are some of the major factors accelerating the growth of the US beauty device market in the coming future.

Growing skin concerns due to prolonged exposure to the sunrays along with the increasing emphasis of the social media are key factors analysed to positively impact the US beauty devices market during the forecast period of 2023-2033.

Growing concern among the younger population about their visual appeal & appearances is the principal factor driving the growth of the beauty devices market in the US region. Additionally, increasing awareness regarding the availability of various skin devices and treatments, combined with rising disposable income, is benefiting the growth of the beauty devices market. Such factors are providing lucrative environment for the adoption of US beauty devices systems in the coming future.

US Beauty Devices Market Size (2023)

US$ 6,812.7 Mn

Projected Market Value (2033)

US$ 16,326.2 Mn

US Market Growth Rate (2023-2033)


Salon Segment Market Share (2022)


Skin Derma Rollers Segment Share in US Beauty Devices Market (2022)


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What Restraints Will Hamper the Growth of US Beauty Devices Market?

“Rising Prevalence of Dermal Concerns together with the High cost of Beauty Devices”

The high cost of buying and maintaining beauty devices along with the rising skin concerns associated with the over use of chemicals & cosmetics are the major restrains to the growth of the beauty device market in the US region. Additionally, rising psychological & health issues associated with the exposure to the cosmetic product are causing serious disease like skin cancer, dullness and so on. These are some of the major challenges to the growth of US beauty device market.

  • In January 2023, L'Oréal had launched HAPTA, the first handheld, ultra-precise computerized makeup applicator designed to meet the beauty demands of people with limited hand & arm mobility.
  • In January 2023, L'Oréal had launched L'Oréal Brow Magic, an at-home electronic eyebrow makeup applicator that gives customized brow looks in seconds.
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Category-wise Insights

Why Derma Rollers Segment Have the Larger Market Share in the US Beauty Devices Market by Type?

“Beauty-Conscious Customers Allow the Derma Rollers to Have a Large Market Share Because of Skin Care Habits”

Derma rollers segment is analyzed to dominate the US beauty devices market with the share of 56.8% owing to the factors such as increase in the number of beauty-conscious customers coupled with the rising demand for skin care products by millennials and so on.

Furthermore, derma rollers have recently gained popularity, owing to the fact that they are easily accessible via online stores and can be utilized at home by customers with a combination of appropriate skin skincare products.

Why US beauty devices for Salon Usage Have the Largest Market Share in 2022?

“Rising Awareness, Wellness Tourism and Expectations of a Better Service Help Salons Have the Largest Market Share”

US beauty devices for salon usage hold the largest share of 28.7% in 2022, owing to the factors such as growing wellness tourism industry, rising awareness among the consumers about their spiritual, physical and psychological well-being and so on.

Furthermore, various people who travel for business or pleasure frequently include wellness activities, spas & salons, which boosts the adoption & utilization of aesthetic instruments in various regions combined with the growing usage of the advanced healthcare devices in salons are also boosting the adoption of beauty devices in salons in US region.

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Competitive Landscape

Major US beauty devices companies are collaborating to provide the best & personalized beauty experience to its consumers.

  • In January 2023, L’Oréal collaborated with Johnson & Johnson to launch smart beauty technologies in cosmetics, hair care and skin supplements to enhance the experience of its consumers.
  • In November 2022, Nu Skin Enterprises had launched LumiSpa iO device, a smart skin treatment and cleansing device. It features Nu Skin's patented micropulse technology and elevates personalized beauty to a new level with customized treatments available, intelligent mentoring, skincare routine tracking, and so on.

Recent developments related to key players providing US beauty devices market solutions have been tracked by the analysts at Persistence Market Research, which will be accessible in the full report.

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US Beauty Devices Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Market Segments Covered

  • Type
  • Usage Area

Key Companies Profiled

  • Panasonic Corporation
  • Lumenis Ltd.
  • Nu Skin Enterprises Inc.
  • TRIA Beauty Inc.
  • Home Skinovations Ltd.
  • Carol Cole Company Inc.
  • L’Oréal SA
  • Candela Corporation
  • MTG Co. Ltd.
  • Koninklijke Philips N.V.
  • LightStim


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Key Segments of US Beauty Devices Market Industry Research


  • Hair Removal Devices
  • Cleansing Devices
  • Acne Devices
  • Rejuvenation Devices
  • Intense Pulsed Light Devices
  • Oxygen and Steamer Devices
  • Hair Growth Devices
  • Derma Roller
  • Cellulite Reduction Devices

Usage Area:

  • Salon
  • Spa
  • At-Home

- Companies Covered in This Report -

  • L’Oreal Group
  • Nu Skin Enterprises Inc.
  • Home Skinovations Ltd.
  • PhotoMedex, Inc.
  • TRIA Beauty, Inc.
  • Konikklijke Philips N.V
  • Syneron Medical, Ltd.
  • Cynosure, Inc.
  • Procter & Gamble Company.
  • Others

- Frequently Asked Questions -

In 2022, the market value of US beauty devices was US$ 6,337.4 Mn.

The US beauty devices market is estimated to advance at an 9.3% CAGR through 2033.

The market for US beauty devices is forecasted to climb to US$ 16,326.2 Mn by 2033 end.

At-home segment is projected to rise at a CAGR of 12.2% CAGR over the forecast period.

Hair removal devices are estimated to grow at the highest CAGR of 13.8% over the forecast period.

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