Avocado Market Size, Share, and Growth Forecast for 2025 - 2032

Avocado Market Size and Share Analysis

Global Avocado Market size is likely to be valued at US$ 19.8 billion in 2025 and is estimated to reach US$ 30.2 billion by 2032, growing at a CAGR of 6.2% during the forecast period 2025−2032.

Surging desire for entire fruits and low-carb foods is driving the avocado market growth. Avocados are well-known for their abundance of nutrients and for being used in popular recipes like avocado toast and guacamole.

According to the OECD/FAO Agricultural Outlook 2021-2030, avocados are poised to become the second-most traded major tropical fruit by 2030, surpassing both pineapples and mangoes in export volume. Europe, in particular, has emerged as a key market, with avocados now ranking as the second-most valuable imported fruit from developing countries. Meanwhile, rising urbanization and a growing appreciation for protein and calcium-rich snacks are propelling demand in markets like China, which imported over 26,000 metric tons of fresh avocados from Peru in 2021 alone. This dynamic growth, coupled with a focus from leading companies on high-quality and sustainable production, underscores the avocado market's vibrant and expanding trajectory.

Key Industry Highlights

• Consumption of avocados is on the rise due to increased consumer awareness of their health benefits, particularly their heart-healthy fats and nutrients.
• Popularity of avocado-based products is rising beyond traditional guacamole, encompassing oils, spreads, and beauty products.
• Demand for ready-to-eat and processed avocado products is on the rise due to convenience preferences and busy lifestyles.
• Utilization of ripening technology and controlled atmosphere storage is enhancing product shelf life and market reach.
• In 2025, conventional nature is estimated to attain a market share of 73% due to its convenient features.
• Based on form, the raw segment is projected to account for a market share of 79% in 2025 due to its various health benefits.
• North America is estimated to hold a market share of 48.6% in 2025, with the U.S. driving import demand, regulatory influence, and varietal preference
• Asia Pacific is anticipated to hold a market share of 26.3% in 2025, with the expansion of retail sales channels in the region.

Global Market Attributes	Key Insights
Global Avocado Market Size (2025E)	US$ 19.8 Bn
Market Value Forecast (2032F)	US$ 30.2 Bn
Projected Growth (CAGR 2025 to 2032)	4.8%
Historical Market Growth (CAGR 2019 to 2024)	6.2%

North America dominates with the U.S. driving import demand, regulatory influence, and varietal preference

The avocado industry in North America is predominantly shaped by the U.S., which is projected to command 48.6% of the global market share in 2025, exhibiting a CAGR of 5.4% from 2025 to 2032.

The U.S. remains the cornerstone of the North American avocado market. In 2024, it accounted for over 80% of Mexico’s avocado exports by volume. The U.S. consistently relies on Mexico, which supplied approximately 88% of its total avocado imports, with peak shipments occurring from December to February, heavily influenced by Super Bowl demand. Hass avocados dominate these exports due to their superior shelf life, taste, and resilience during transit. In a move towards greater efficiency, the USDA revised its certification process in July 2024, shifting to remote monitoring of Mexican orchards and replacing in-person supervision with audit-based oversight. Avocados ranked as Mexico’s third-largest agricultural export, trailing only beer and tequila, underscoring their significant strategic value. As U.S. consumers continue to embrace nutrient-rich foods, the avocado's prominence is expected to grow, solidifying the U.S.'s role as a critical driver of North American market expansion. Domestically, California and Florida contribute up to 10% of the U.S.'s avocado consumption.

• According to the USDA, organic avocado sales increased by 13% in 2023, reflecting consumers' growing preference for sustainable and healthy options. In line with this trend, Mission Produce announced the expansion of its organic avocado offerings in leading U.S. retail chains in October 2023.
• In November 2023, West Pak Avocado launched its organic ripening program, specifically targeting Gen Z and health-conscious millennials.

• These initiatives highlight North America's surging consumer demand and its embrace of sustainable agricultural methods within the global avocado industry.

Booming Retail Sector in Emerging Nations of Asia Pacific to Offer Novel Avenues

The avocado industry in Asia Pacific is anticipated to register a CAGR of 7.8% from 2025 to 2032, gaining 26.3% of the worldwide market share in 2025. The retail sector’s dominance and the surging demand from the food and beverage sector, especially in China, Japan, and India, are the main drivers in Asia Pacific. For example,

• In October 2023, New Zealand’s Avocado Co. announced a partnership with leading retailers in Asia Pacific to strengthen exports across China and Southeast Asia.
• In November 2023, Westfalia Fruit initiated an educational campaign in India to improve avocado knowledge and retail penetration. It aimed to capitalize on increased urbanization, disposable income, and the popularity of avocado-based culinary items in Asia Pacific. 

China's avocado market is experiencing modest growth, primarily driven by increasing imports from Peru and Chile. Distribution within the country is concentrated in urban retail channels, with high-end supermarkets like Ole and Sam's Club being key points of availability. Specialized fruit chains, such as Pagoda and Xianfeng, alongside major e-commerce platforms like JD.com and Tmall, are expanding avocado access across various cities. The emergence of online-to-offline (O2O) commerce models signifies a significant digital shift in fresh produce retail, aligning with the growing interest among Chinese consumers in nutrient-dense, premium fruits like avocados.

Consumers to Seek Raw Avocados due to Several Health Advantages

Raw avocados are predicted to dominate the avocado market, accounting for 79% of share in 2025. In supermarkets and farmer's markets, these are popular because of their high fiber content, health advantages, and rising customer desire for whole, unprocessed foods. For example,

• According to studies, global avocado production reached 8.5 million metric tons in 2023, with raw forms comprising the majority due to their versatility and nutritional profile.

• In October 2023, Mission Produce broadened its raw avocado distribution network in Europe and Asia, emphasizing the fruit’s benefits in promoting gut health.
• In November 2023, West Pak Avocado initiated a drive to educate customers about the health advantages of raw avocados, including recipes and preparation methods, as raw avocados continue to lead worldwide market growth.

Conventional Fruits Gain Traction Owing to Innovations in Pest Control Systems

In 2025, conventional avocado cultivation is set to dominate the market, holding 73% of the share due to its cost-efficiency and scalability. Despite the rising popularity of organic products, conventional farming remains the preferred method due to its ability to meet the global demand for avocados, reducing time-to-market and yields. For instance,

• According to the USDA, conventional avocado exports from Mexico to the U.S. increased by 12% in 2023, highlighting its importance in fulfilling large-scale demand.
• In October 2023, Calavo Growers announced investments in unique irrigation and pest management systems to boost conventional avocado yields.
• In November 2023, Mission Produce implemented non-organic, sustainable farming methods to preserve its market leadership in the avocado industry while striking a balance between environmental concerns and production.

Market Introduction and Trend Analysis

Growing knowledge of avocado's heart-healthy fats and vital elements has led to an increase in avocado consumption worldwide. For instance, according to studies, global avocado consumption exceeded 8 million metric tons in 2023, reflecting its popularity in the retail and food service sectors.

Rising demand for guacamole and other avocado-based dishes in Mexican and fusion restaurants drives commercial sales. For example,

• In October 2023, Chipotle announced plans to increase avocado procurement by 15% to support its guacamole offerings, capitalizing on rising consumer demand.
• The beauty industry’s embrace of avocado oils, exemplified by L'Oréal's new avocado-based skincare line launched in November 2023, highlights its versatility.

While climate change and water constraints in traditional growing countries like Mexico stabilize supply and lower price volatility, Westfalia's SmartRipening System is a ripening technology that enhances worldwide distribution and extends shelf life.

Historical Growth and Course Ahead

The global avocado market recorded a CAGR of 4.8% in the historical period from 2019 to 2024. During the forecast period, worldwide sales of avocado products are anticipated to grow at a CAGR of 6.2%, offering significant value chain participants a profitable opportunity. For example,

• In 2024, 70% of non-millennials made repeat purchases of avocados, compared to 81% of millennials, according to a recent study from Persistence Market Research (PMR).

Customers, especially from North America and Europe, are increasingly favoring avocado-based snacks due to the rising popularity of high-nutrient foods, seeking qualities like high protein, calcium, and overall nutritional value.

Market Growth Drivers

Rising Desire among Consumers for a Healthy Lifestyle to Support Growth

Rising healthy lifestyle preferences have boosted the consumption of nutritious food products, including tree nuts, organic fruits, vegetables, and avocados. The healthy trend is fueled by shifting eating habits among the rising middle class in developing countries, where increased disposable income and health awareness drive demand for nutrient-rich diets. For instance,

• In October 2023, Del Monte Foods launched a new line of organic fruit and vegetable packs targeting health-conscious consumers in Asia and Latin America.
• In November 2023, Westfalia Fruit increased its organic avocado delivery to India, taking advantage of the country's rising need for wholesome, high-quality products.

As consumers prioritize their diets and food intake, healthy ingredients continue to dominate global markets, driven by innovation and accessibility in the retail and food service sectors. This consumer-driven demand is expected to further propel the market, with ongoing innovation in avocado-based products, including convenient ready-to-eat options and diverse culinary applications. The continued emphasis on health and wellness, along with the rising popularity of organic and sustainably sourced offerings, indicates a strong future for global avocado market expansion.

Popularity of Ready-to-Eat Products to Influence Consumer Lifestyle     

The growing convenience that busy customers want has led to an increasing popularity of processed and ready-to-eat avocado products, including guacamole, oil, and slices. For example,

• According to a report by the Hass Avocado Board in May 2024, avocado consumption in the U.S. reached an all-time high, with per capita consumption exceeding 9 pounds annually.

The preference for healthy and convenient food options has driven brands like Calavo Growers and Mission Produce to introduce pre-packaged, processed avocado items tailored to modern consumer needs. Adoption of online grocery platforms is increasing accessibility to products like avocados, leading countries like Mexico to innovate supply chain solutions to maintain freshness and meet global demand. This is reflecting a global shift toward timesaving, nutritious food options.

Market Restraining Factors

Climate Change May Hamper the Production of Avocados  

Avocado production is being impacted by climate change and water scarcity, which is causing supply volatility and price fluctuations. In important growing localities such as Mexico, California, and Chile, avocado production is extremely water-intensive, requiring up to 70 gallons of water per tree each day. As a result, it is susceptible to drought and shifting weather patterns. For example,

• According to World Bank data, drought conditions reduced Chile’s avocado exports by 20% in 2023, affecting global supply.
• In October 2023, Westfalia Fruit announced a sustainability initiative to implement water-saving irrigation technologies across its farms in South Africa, aiming to reduce water usage by 30%.
• In November 2023, Calavo Growers teamed up with a climate tech company to enhance weather-related risk prediction modeling. The partnership focused on sustainable practices to stabilize supply chains and ensure long-term sustainability, highlighting the importance of diversifying production zones.

Key Market Opportunities

Increasing Production of Hass Avocado to Present Growth Prospects

The growing popularity of plant-based and low-carb diets, which prioritize nutrient-dense foods and healthy fats, is consistent with such qualities. Hass avocados' high-fat content, rich flavor, and creamy texture are projected to propel them to a 76% market share in 2025, dominating the worldwide avocado industry. For example,

• According to studies, Hass avocados became the most popular type globally in 2023, with a 15% rise in demand.
• In October 2023, Mission Produce broadened its Hass avocado operations to South Africa, increasing exports to Europe and Asia to meet this rising demand.

According to a marketing campaign started by Westfalia Fruit in November 2023, Hass avocados, a fruit that is both flexible and healthy, have been heavily promoted in plant-based diets. Globally, Hass avocados remain the preferred option for customers and food service companies because of their exceptional flavor and extended shelf life.

Cosmetics and Personal Care Industry Rejuvenates Avocado-Infused Beauty Products

The cosmetics and personal care sector is experiencing an increasing demand for avocado oil and extracts due to their high nutritional profile and skincare advantages. Rich in fatty acids and vitamins A, D, and E, avocado oil is preferred for its anti-aging and moisturizing qualities. For example,

• In November 2024, the global sales for avocado-based ingredients in cosmetics were valued at over US$ 300 Mn, with a surge driven by consumer preferences for natural and sustainable products.

Leading brands like L'Oréal and The Body Shop are incorporating avocado oil into their skincare lines, promoting its hydrating and rejuvenating effects. For instance,

• In October 2024, Kiehl's launched an avocado-infused face mask, taking advantage of eco-friendly laws and clean beauty trends to profit from the booming avocado oil industry.

Competitive Landscape for the Avocado Market

The avocado industry is seeing key players prioritize high-quality products, focusing on superior texture and innovative packaging to enhance consumer experience. As demand for avocados rises, producers are working to improve their production capabilities to meet the market's rising needs effectively.

The production of avocados is estimated to be influenced by climate change as well as the disturbance in the global trade of food and beverage products. Regional players in the market are envisioned to streamline the export and import operations of avocado and its by-products.

The avocado market profiles leading companies, with a detailed overview of the operations, business strategies, and financial performance reviews. Key industry players explore various business segments, product portfolios, and recent developments, highlighting how to adapt to market trends and consumer preferences.

Recent Industry Developments

• In January 2025, the Association of Avocado Producers and Packers Exporters of Mexico (APEAM) announced that it will export 110,000 tons of avocados for the Super Bowl, a significant milestone for the country's avocado exports to 34 countries.
• In January 2025, Sainsbury's planned to reduce plastic waste by introducing kerbside recyclable paper packaging with bamboo netting in avocado twin packs, with a trial across 77 supermarkets.
• In January 2025, Avocados from Mexico introduced Guacline, an AI platform connecting football fans with Rob Gronkowski, allowing for interaction, Gronk AI story, and guacamole recipes for game day.
• In October 2024, Chosen Foods introduced a new, chef-inspired avocado oil squeeze bottle, offering easy, controlled use and certified non-GMO, gluten-free, and glyphosate residue-free cooking, suitable for high-heat cooking up to 500°F.
• In October 2024, Mission Produce introduced Retail-Ready Mangos, a 4-count value pack of snacking mangos, as part of its 'World's Finest Avocados and World's Finest Mangos' campaign.
• In September 2024, MegaMex Foods introduced five new WHOLLY Guacamole flavors, including Jalapeño Garlic, Serrano Lime, Cilantro Lime, Classic Guacamole, and Southwest Guacamole, all made with 100% real Hass avocados.
• In September 2024, Everbowl introduced avocado toast and smoothies with unique spreads, extending the menu and introducing toast as a new category to increase visits and set the stage for future innovation.
• In May 2024, Avocados Australia, an avocado company from Australia, entered the market in India with cricket icon Brett Lee as brand ambassador, marking a significant milestone for the fresh fruit market.

Companies Covered in Avocado Market

• McDaniel Fruit Co.
• Henry Avocado Corporation
• Del Rey Avocado Co. Inc.
• The Horton Fruit Company
• Fresh Del Monte Produce Inc.
• Superior Foods Companies
• Brooks Tropicals Holding, Inc.
• Salud Foodgroup Europe B.V.
• Costa Group Holdings Limited
• West Pak Avocado, Inc.
• Olivado USA
• Calavo Growers, Inc.
• Others