Wool Market Share and Trends Analysis

The global wool market size is likely to value US$ 27.5 billion in 2025 and is projected to reach US$ 36.0 billion by 2032, growing at a CAGR of 3.9% between 2025 and 2032. This growth trajectory reflects a steady rooted in wool’s unique thermal properties and sustainable fiber profile, maintained even as synthetic alternatives dominate the textile sector.

Key Industry Highlights:

• Merino Wool leads the wool type segment with a 45.3% market share, while Cashmere Wool is the fastest-growing luxury segment.
• Apparel/Garments dominates with ~55% share, whereas Industrial Textiles shows the fastest adoption due to technical uses.
• East Asia holds the largest regional share at 30%, driven by China’s production of 367.5K tonnes in 2023 and sustainable textile initiatives.
• South Asia & Oceania account for 23% of the global market, supported by Australia’s production and India’s export-oriented wool industry valued at US$1.37 billion (FY25, Apr–Dec).
• Europe represents 25% of global demand, emphasizing luxury textiles, premium apparel, and traceable, sustainable wool products.
• The wool market is fragmented, with competition driven by quality, traceability, and innovation, featuring key players such as American Woolen Company, Pendleton Woolen Mills, Woolrich, Baa Ram Ewe, and Brown Sheep Company, Inc.

Key Insights	Details
Wool Market Size (2025E)	US$ 27.5 Bn
Market Value Forecast (2032F)	US$ 36.0 Bn
Projected Growth (CAGR 2025 to 2032)	3.9%
Historical Market Growth (CAGR 2019 to 2024)	3.1%

Market Dynamics

Driver - Macroeconomic Influence and Demographic Trends

Macroeconomic parameters, including government support for wool-producing sectors and steady global sheep populations, affect market supply and demand foundations. Global sheep numbers reached 1.266 billion in 2021, led by a 2.8% wheat in Australia and a 2% increase in India, driving stable raw wool availability despite minor production drops in countries like China and New Zealand. This supports a resilient supply chain critical for wool textile manufacturing, with clean wool production increasing by 0.2%, especially reflecting a 3% rise in Australia. Population demographics in large wool-consuming markets shape wool demand patterns as sustainability-centric textile consumption slowly gains ground in developed economies.

Technological Advancements in Wool Processing

Recent improvements in wool processing technology, such as traceability systems implemented by British Wool, have elevated operational efficiencies and enhanced product differentiation. These advancements enable the industry to meet escalating demands for provenance and traceability by brands, fostering premiumization.

Traceability premiums have been applied to over 700 tonnes of British wool recently, signalling market acceptance. Efficiency gains from depot relocations and service integration contribute to cost optimisation and supply chain robustness, ultimately supporting better price realisations and consumer confidence in wool products.

Regulatory and Sustainability Drivers

Government policy frameworks and industry organizations actively promote sustainable wool production aligned with international environmental goals. The Ministry of Textiles in India, through its Integrated Wool Development Programme (IWDP), which allocates US$ 1.66 million till 2026, focuses on quality enhancement, supply chain harmonisation, and skill development.

Globally, collaborative initiatives like the Campaign for Wool and the International Wool Textile Organisation seek to counter synthetic fiber dominance (synthetics comprise 70% of textile markets) by promoting provenance and traceability. Regulatory emphasis on eco-friendly textile manufacturing enhances wool’s market appeal amid tighter environmental compliance worldwide.

Restraint - Cost Barriers and Price Volatility

The wool market faces price pressures aggravated by commodity price fluctuations and high shearing costs. For instance, British Wool auction prices averaged 81.9p per kilo in 2023, below the £1.20 per kilo threshold needed to cover shearing expenses, impacting producer profitability. Supply-side constraints caused by adverse weather conditions, such as drought leading to lighter fleeces and reduced volumes, further stress cost structures and revenue potential. These financial challenges affect supply chain stability and may deter smallholder participation in the wool sector.

Supply Chain and Production Challenges

Structural challenges in maintaining consistent wool production persist, highlighted by a declining trend in greasy wool output since 2015 and production dips in major countries like New Zealand (2.4%) and China (0.4%) in recent years. Variability in clean wool yields, ranging from 76% in Australia to about 40% in China, complicates supply management and cost forecasting.

Transporting, grading, and processing infrastructure needs continual modernisation to meet evolving market demands, with inefficiencies often creating bottlenecks that hinder timely product delivery and quality consistency.

Opportunity - Emerging Regional Markets and Consumer Preferences

Expanding wool consumption in emerging markets offers significant actionable potential. For instance, Turkey’s wool sector, employing over 8,000 workers and hosting 110 companies focused on wool yarn manufacturing, leverages domestic raw wool imports to produce high-value textiles such as carpets and apparel. Export volumes exceeding $700 million reflect strong external demand.

India’s export-oriented wool sector, valued at $1.74 billion in FY24, with extensive product lines, benefits from government schemes aimed at competitiveness and quality improvement. These regions provide fertile ground for wool value addition amid growing sustainability awareness.

Technological Integration and Traceability Initiatives

Technological convergence through innovations in traceability and labelling system integration helps establish transparent, sustainable value chains that meet rising consumer demand for provenance. British Wool’s recent success in traceability applied premiums to substantial volumes, indicating a market shift towards authenticated wool products. This creates opportunities for collaborations and partnerships across the supply chain, enabling producers to command price premiums and differentiate within a commoditised industry space, further enhancing profitability and market positioning.

Category-wise Analysis

Wool Type Segment Insights

Merino wool leads the wool type category with a 45.3% share, driven by its fine texture, softness, and versatility in high-quality clothing applications. Its adaptability across various climates and growing consumer preference for premium apparel underpin its market dominance. Merino’s superior fiber attributes support luxury and performance wear sectors, maintaining its strategic importance within the industry.

Cashmere wool is the fastest-growing segment, propelled by consumer demand for luxury and sustainable textiles. Its characteristics of warmth, softness, and hypoallergenic properties increase appeal in high-end fashion markets. The growing emphasis on sustainable luxury further supports cashmere’s expansion as consumers seek environmentally responsible alternatives, boosting its role in future market growth.

Application Segment Insights

The apparel/garments segment is the largest application, accounting for 55% share in 2025. It spans luxury fashion to everyday clothing, reflecting wool's versatility and comfort advantages. Demand is sustained by the textile industry’s preference for natural fibers that provide thermal regulation and breathability, essential for quality apparel lines.

Industrial Textiles represent the fastest growing application segment, including technical textiles used in insulation, filtration, and speciality fabrics. Their functional properties, such as durability and thermal performance, make wool valuable for industrial applications beyond traditional clothing, presenting new avenues for market penetration and product innovation.

Regional Insights and Trends

East Asia Wool Market Trends

East Asia holds approximately 30% of the global wool market. Dominated by China, Japan, and South Korea, this region combines a vast textile manufacturing base with significant wool consumption.

China led global production in 2023 with 367.5K tonnes, supported by government initiatives to modernise the textile sector. Despite minor production declines, the region’s demand is reinforced by expanding apparel production and sustainability drives encouraging blended textiles incorporating wool. Regulatory frameworks increasingly promote eco-compliance, influencing domestic wool processing and export dynamics.

South Asia Oceania Wool Market Trends

South Asia Oceania commands around 23% of the global market, with India, Australia, and New Zealand pivotal in production. Australia stands as a major wool producer and exporter, with a 3% rise in clean wool production in 2021 after drought recovery.

India, producing mainly carpet and apparel-grade wool, supports 1.2 million jobs in the organised sector and delivers substantial exports valued at US$1.74 billion in FY24. The Indian government’s Integrated Wool Development Programme allocates significant funding toward improving quality, production efficiency, and exports between 2022 and 2026. Upcoming infrastructure and policy projects aim to strengthen domestic supply chains and global competitiveness.

Europe Wool Market Trends

Europe accounts for approximately 25% of the global wool market, with strong emphasis on luxury textiles, premium apparel, and advancing sustainable practices. The United Kingdom’s British Wool organisation continues operational optimisations, focusing on traceability and premium pricing despite challenging commodity price environments.

European regulatory bodies emphasise environmental sustainability, directly influencing textile manufacturing and product standards. Wool-based textile exports remain robust, supported by growing consumer demand for provenance and eco-friendly materials, representing a mature and innovation-driven market sector.

Competitive Landscape

The global wool market is highly fragmented, with numerous small and medium-sized companies operating alongside a few larger players. Competition is primarily driven by product quality, brand reputation, and the ability to supply specialised and fine wools for apparel and luxury textiles.

Key market players include American Woolen Company, Pendleton Woolen Mills, Woolrich, Inc., Baa Ram Ewe, and Brown Sheep Company, Inc. Companies focus on differentiating through sustainable practices, traceability, and innovation in yarns and fabrics. While there are some dominant regional players, no single company holds a significant global market share, keeping the market competitive and diverse.

Key Industry Developments

• In Oct 25, Target Corporation partnered with Woolrich to launch the Woolrich x Target limited collection, blending Woolrich’s heritage in outdoor craftsmanship with modern fashion. The collection features over 100 men’s, women’s, and lifestyle items—including apparel, home goods, and outdoor gear—designed for style, function, and the urban adventure trend, making quality outdoor-inspired products accessible at affordable prices.
• In June 2024, Pendleton Woolen Mills celebrated a century of wool shirtmaking with a limited-edition collection, highlighting its long-standing craftsmanship and partnerships with local wool growers. The milestone underscores Pendleton’s legacy in producing high-quality wool shirts that have influenced fashion, outdoor culture, and multiple generations of consumers worldwide.
• In Nov 2022, Wrangler® and Pendleton Woolen Mills collaborated to launch the Wrangler x Pendleton Collection, combining Wrangler’s denim expertise with Pendleton’s high-quality wool. The collection features western-inspired designs, including jeans, sherpa jackets, hoodies, and a luxury wool blanket, highlighting heritage style and craftsmanship while appealing to modern fashion consumers.

Companies Covered in Wool Market

• American Woolen Company
• Pendleton Woolen Mills
• Woolrich, Inc.
• Baa Ram Ewe
• Brown Sheep Company, Inc.
• Harris Tweed Hebrides
• Rochford & Co.
• Laxtons
• Südwolle Group
• Modern Woollens
• Jaya Shree Textiles (Grasim Industries)
• Monte Carlo Corporate
• Blue Sky Fibers
• Highland Wool