ID: PMRREP33311
Format: PPT*, PDF, EXCEL
Last Updated: 27 November 2024
Industry: Healthcare
Number of Pages: 180
The toothbrush market is estimated to increase from US$ 7.51 Bn in 2024 to US$ 10.08 Bn by 2031. The market is projected to record a CAGR of 4.3% during the forecast period from 2024 to 2031.
Asia Pacific toothbrush market leads the global market share, accounting for approximately 42% of global sales, driven by population growth and rising oral health awareness. Eco-friendly toothbrushes, particularly bamboo variants, are gaining momentum in response to rising environmental concerns.
Key Highlights of the Market
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Market Attribute |
Key Insights |
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Toothbrush Market Size (2025E) |
US$7.9 Bn |
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Projected Market Value (2032F) |
US$10.6 Bn |
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Global Market Growth Rate (CAGR 2025 to 2032) |
4.3% |
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Historical Market Growth Rate (CAGR 2019 to 2024) |
3.9% |
Asia Pacific holds the notable market share in the global toothbrush market, driven by its vast population base, improving economic conditions, and growing awareness of oral health. Asia Pacific is home to over 4.5 billion people, which accounts for approximately 60% of the global population. Such an immense consumer base drives the demand for toothbrushes in urban and rural areas. Countries like India and China contribute significantly due to their large populations.
Rising incomes in these countries enable consumers to move from basic to premium oral care products, including electric toothbrushes. Asia-Pacific is experiencing growth in dental clinics and oral care services, creating an ecosystem that promotes toothbrush sales.
Oral health awareness has significantly improved in Asia Pacific, fueled by government initiatives, NGO efforts, and campaigns by multinational corporations. Programs like India’s National Oral Health Program and similar initiatives in China emphasize preventive dental care, boosting toothbrush sales.
Advertisements and social media campaigns have educated consumers about the importance of regular toothbrushing and the benefits of advanced products. Countries like India and Thailand attract dental tourists, indirectly boosting awareness and sales of oral care products. Increasing numbers of dentists and dental clinics in the region encourage the use of high-quality toothbrushes.
North America is expected to maintain a strong share of the toothbrush market in the coming years, largely due to increased awareness of oral hygiene. As a key element of personal health, maintaining dental cleanliness depends significantly on regular toothbrush use. Using a standard toothbrush consistently helps prevent gum-related issues and supports overall oral health. From a cleanliness standpoint, it is recommended that toothbrushes be replaced every three months, which encourages frequent purchases, especially of manual variants. Consumers in the region often choose soft-bristled toothbrushes with rounded tips, as these are effective at removing plaque while minimizing the risk of gum damage or oral tissue injury, contributing to safer and more efficient daily dental care routines.
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Category |
Market Share in 2025 |
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Product - Manual |
80% |
Based on product type, the market is further classified into manual and electric. Among these, the manual toothbrush type dominates the market share, being an affordable and convenient option of oral hygiene.
The affordability of manual toothbrushes appeals to price-sensitive consumers in Asia Pacific, Africa, and Latin America, from where the maximum revenue share of manual brushes is generated. Manual toothbrushes are widely available through various retail channels, including local shops, pharmacies, supermarkets, and online platforms.
In rural areas and underserved markets, where electric toothbrush infrastructure, i.e., charging and spare parts, is limited, manual toothbrushes remain the primary choice. Manual toothbrushes require no electricity or batteries, making them ideal for on-the-go use and for consumers in areas with limited access to power. Ease of use without needing additional maintenance or technological understanding further strengthens their appeal.
Manual toothbrushes are offered at a wide range of prices, designs, and features, from basic models to those with advanced bristle technology. Toothbrush manufacturers frequently update designs and introduce innovations to sustain demand and cater to evolving customer preferences.
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Category |
Market Share in 2025 |
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Bristle - Soft |
70% |
Based on bristle, the market is further divided into soft, medium, and hard bristles. Out of these, the soft-bristle toothbrushes dominate the market owing to the consumer’s preference for effective cleaning while minimizing the risk of gum damage and enamel erosion.
Dentists and oral health professionals widely recommend soft-bristled toothbrushes because they effectively clean teeth and gums without causing harm. Hard bristles, by contrast, can damage the enamel and irritate sensitive gums, leading to long-term dental issues. To avoid this, people prefer toothbrushes with soft bristles, eventually aiding the soft bristles segment to lead the market share.
Soft bristles are suitable for a wide demographic, including children, adults, and the elderly, making them a universally accepted option. Soft bristles are often the only recommended choice for individuals with specific dental conditions, such as sensitivity, bleeding gums, or post-surgery recovery.
A toothbrush is an essential product used to maintain oral hygiene and reduce dental issues. The growing number of oral problems is a key factor driving the toothbrush market expansion.
Bad breath, tooth erosion, tooth decay, tooth sensitivity, periodontal disease, oral cancer, etc., are some of the distinctive dental issues suffered by people all over the world. It is crucial to prevent these diseases by using the right brushing methods and choosing the right toothbrush.
Unhealthy lifestyles and poor dietary habits are likely to lead to various mouth infections, hence boosting the need for related items, including toothbrushes. The expansion of the toothbrush market is further anticipated to be bolstered by critical variables such as the enhancement of retail infrastructure and the establishment of more commercial distribution channels.
In 2024, companies like Kolibree are pioneering Bluetooth-connected toothbrushes, which track brushing habits with sensors and provide data through mobile apps, ensuring better user oral hygiene monitoring and feedback.
The toothbrush market experienced notable growth driven by rising oral hygiene awareness and increasing access to dental care in developing regions during the period from 2019 to 2024. The market experienced significant contributions from manual toothbrushes, which dominated due to affordability and widespread availability.
Innovations in manual toothbrush design, such as ergonomic handles and advanced bristle technology, fueled growth. Sustainability trends, such as bamboo toothbrushes, also emerged as a notable segment. However, market expansion in rural and underpenetrated regions remained relatively slow due to lower awareness and limited infrastructure.
The toothbrush market is projected to accelerate at a CAGR of 4.3% over the forecast period. Factors driving this growth include the proliferation of electric toothbrushes, particularly in emerging markets like Asia Pacific, where disposable incomes and awareness are increasing.
Currently, many individuals are afflicted by a range of oral health conditions, including dental caries, periodontal diseases, oral malignancies, oro-dental injuries, noma, and others.
The increasing incidence of such disorders is expected to elevate the need for clinically prescribed toothbrushes. According to the World Health Organization's 2024 global oral health status report, oral diseases impacted over 3.5 billion individuals globally, with 2.5 billion suffering from caries of permanent teeth.
Recent regulatory regulations prohibiting the use of plastic in the production of such items have significantly encouraged industry stakeholders to create sustainable dental care products, thereby presenting new avenues for market expansion. Beginning in November 2022, the government of New South Wales (NSW) prohibited not only single-use plastic bags but also the provision of single-use plastic items in New South Wales, Australia.
Individuals' unhealthy lifestyles and poor dietary practices are likely to lead to numerous mouth infections, thereby increasing the demand for such products. Also, significant factors such as the expansion of retail infrastructure, the rising number of dental clinics and hospitals, and various commercial distribution channels are poised to facilitate the growth of the toothbrush market.
Technological innovation in toothbrush design and functionality has significantly boosted market growth. The introduction of electric and smart toothbrushes with features like app connectivity, real-time feedback, and advanced cleaning modes caters to tech-savvy consumers seeking personalized oral care solutions.
Brands like Philips and Oral-B have launched toothbrushes with AI-enabled features that analyze brushing patterns and provide insights to improve technique. Such advancements are especially appealing to urban populations in developed markets where convenience and precision are valued.
Advancements in manual toothbrushes, such as antibacterial bristles and ergonomic handles, continue to enhance their appeal. The innovations address diverse consumer needs, driving market expansion across demographic segments.
In 2023, Oral-B, a leading brand in the oral hygiene industry, launched Oral-B Series 10, an AI-integrated electric toothbrush that offers a guided brushing experience with precise pressure control and personalized insights.
The environmental impact of toothbrush waste presents a major barrier to market growth. Traditional plastic toothbrushes contribute significantly to global plastic pollution, with billions discarded annually.
Electric toothbrushes introduce electronic waste, including batteries and internal circuitry, complicating disposal. These environmental concerns have led to stricter regulations in some regions, increasing compliance costs for manufacturers. Sustainable alternatives like bamboo toothbrushes are emerging, but their production remains limited, and adoption is gradual.
Consumers in environmentally conscious markets demand eco-friendly solutions, placing pressure on companies to innovate while maintaining affordability. This dual challenge of addressing sustainability and keeping costs competitive creates a bottleneck for market expansion, particularly in regions with stringent environmental policies.
The rise of smart technology in the oral care sector presents a transformative opportunity for the global toothbrush market. Smart toothbrushes equipped with AI, Bluetooth connectivity, and real-time feedback are revolutionizing oral hygiene by giving users personalized insights into their brushing habits.
Such devices appeal to tech-savvy consumers and individuals focused on precision oral care, particularly in urban and developed markets. Brands like Oral-B and Philips have pioneered this space with AI-powered brushes that monitor pressure, coverage, and duration.
The integration of gamification features for children and app-based tracking for adults ensures broader demographic appeal. The opportunity lies in making these high-tech brushes more affordable and accessible to middle-income and emerging markets.
Advancements in AI could enable future toothbrushes to diagnose oral health issues or integrate with broader health-monitoring ecosystems, positioning the toothbrush as a vital component of holistic healthcare solutions.
The market for toothbrushes is a highly fragmented space with the presence of a high number of local and key global players. Considering the competition with local players, key players in the market are focusing on expanding their portfolios and innovations in dental care products with various technological advancements to expand their customer base.
Toothbrush manufacturers are also coming up with single-use toothbrushes considering the hygiene requirements of travellers and eco-friendly toothbrushes to follow the governments' norms regarding plastic use.
Emerging players focus on sustainability, offering biodegradable toothbrushes to meet growing environmental concerns. Regional brands compete on pricing in cost-sensitive markets like Asia Pacific. The landscape is evolving as companies invest in research and development, sustainability, and digital strategies to capture diverse consumer preferences and expand globally.
The global market is estimated to increase from US$ 7.9 billion in 2025 to US$ 10.6 billion in 2032.
Rising oral health awareness, growing disposable income, and technological advancements in electric toothbrushes are key drivers of market growth.
The market is projected to record a CAGR of 4.3% during the forecast period from 2025 to 2032.
Some of the leading industry players in the market are Procter & Gamble, Koninklijke Philips NV, Kolibree.
Expanding demand in emerging economies, eco-friendly product innovations, and growing online retail channels present strong opportunities for market players.
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Attributes |
Details |
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Historical Data/Actuals |
2019 – 2024 |
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Forecast Period |
2025 – 2032 |
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Market Analysis Units |
Value: US$ Bn, Volume: As applicable |
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Key Regions Covered |
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Key Market Segments Covered |
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Key Companies Profiled in the Report |
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Report Coverage |
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Customization & Pricing |
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