Oral Hygiene Products Market

Global Market Study on Oral Hygiene Products: Rising Awareness about Dental Health Across Regions to Boost Market Growth

Oral Hygiene Products Market Segmented By Toothpaste, Mouth Wash & Rinse, Teeth Whitening, Floss, Tooth Brushes, Orthodontic Wax, Denture Cleansers and Fixatives Product with Dental Plaque/ biofilms, Dental Caries, Gingivitis, Halitosis, Periodontitis, Peri-implantitis Indication

  • January-2021
  • PMRREP25915
  • 279 Pages
  • Healthcare

Oral Hygiene Products Market: About the Report

Availability of innovative and attractive oral hygiene products is one of the major factors driving market growth off late. These products are being rapidly adopted by middle- and high-income groups. The report by PMR also goes on to talk about how the regions of North America, Europe, and Asia Pacific hold substantial shares as far as sales of oral hygiene products are concerned. Among all the available products, demand for toothpaste and mouthwash will continue to dominate this landscape. It is also important to understand the effect that the COVID-19 pandemic is having on the oral hygiene products market, which has been explained in detail in the report.

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Company Profiles

  • Colgate-Palmolive
  • Procter & Gamble
  • Unilever
  • GlaxoSmithKline
  • Johnson & Johnson
  • 3M Company
  • Dabur India Ltd.
  • Dentsply International Inc.
  • Ultradent Products, Inc.
  • Dentaid SL
  • Others.

Oral Hygiene Products Market Trends

Availability of Innovative Oral Hygiene Products to Boost Demand:

Innovative and attractive products such as battery-powered toothbrushes, electric toothbrushes, dental floss, fresh breath strips, chewing gum, denture adhesive creams, denture cleansers, and fixatives are driving the expansion of the oral hygiene products market size. Over the last two years, key market players have been focused on adopting new strategies that involve expansion of R&D facilities, merger and acquisition activities, collaborations, and innovative product launches such as teeth whitening products. For instance, in March 2018, GSK introduced a new product - Aquafresh Advance for 9 to 12-year-olds, in the kids’ oral care category, which offer cavity prevention and enamel protection.

Moreover, distributors play a big part in influencing the oral hygiene products market by providing market intelligence to consumers regarding changing trends and price adjustments. Advertisements and online sales go a long way in catalyzing sales in this market space.

Increasing Awareness among Consumers Regarding Cosmetic Dental Treatment:

Rising awareness among consumers about cosmetic dental treatments to improve personal aesthetics is positively impacting demand for oral hygiene products in international markets. People are eager to buy cosmetic whitening products to enhance dental aesthetics. Some of the premium-quality cosmetic whitening products commercially available in the oral hygiene products market are Complete Care Whitening Pen by Dr Fresh, LLC., and Crest Whitestrips, and teeth whitening kits by Procter & Gamble.

Dental Care Less Focused in Regions with Low-income Population: Occurrence of dental caries is high in school-going children, and are supposedly taken care of by dentists in high-income countries. But in middle- and low-income regions, a different trend of cases is reported. According to the World Health Organization (WHO), in Africa, dentist to population ratio is approx. 1:150,000, which is pretty low. This factor restrains the growth of the oral hygiene products market in such regions.

Increase in Number of Companies with Sole Focus on Providing High-quality Oral Hygiene Products:

Despite the global oral hygiene products market having several large players as well as smaller companies at the regional and global level, there are ample companies that have complete focus on being a provider of high-quality oral hygiene products for use in significant indications such as gingivitis, halitosis, periodontitis, and peri-implantitis. Different manufacturers have different brands and product offerings, with most large companies offering oral hygiene products in distinct flavours. Colgate-Palmolive is one of the leading players in the oral hygiene products market, with major brand offerings such as Colgate Total, Colgate Maximum, Colgate Max Fresh, Colgate 360°, Colgate Extra Clean, and others.

Oral Hygiene Products Market

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Regional Outlook of Oral Hygiene Products Market                    

Asia Pacific is expected to dominate the global oral hygiene products market share at over 40%, with a large consumer base in the region. There has been significant increase in the number of manufacturers in the oral hygiene products market in the Asia Pacific region. North America is expected to hold more than 24% of the oral hygiene products market share, due to high product adoption in the region. Europe is a lucrative region in oral hygiene products market, with increasing aesthetic concerns among the population.

Market Research Methodology - Perfected through Years of Diligence

A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market.

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COVID-19 Impact on Oral Hygiene Products Market

The global outbreak of COVID-19 has led to a negative impact on the growth of the oral hygiene products market, due to large-scale closures and shutdowns, restrictions on travel, and a halt in non-emergency dental. There has also been significant decline in dental clinic visits due to risk of virus spread, negatively impacting the progress of the global oral hygiene products market.

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Analysts’ Viewpoint

Increasing merger and acquisition activities in the oral hygiene products market will lead to consolidation of the market in the coming decade. An increasing number of new entries into the market and rise in production capacities will increase market value during the forecast period. The oral hygiene products market is expected to increase 1.5X by 2030, due to increasing awareness and rising aesthetic concerns among the general population. Toothpaste, among the products, is the most lucrative segment with the highest demand, followed by mouthwash. However, products such as teeth whitening and dental floss have yet to be adopted on a large scale in less developed regions.

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