Global Market Study on Oral Hygiene Products: Lack of Effective Oral Health Policy in Several Countries Restricting Revenue Growth


Oral Hygiene Products  Market
  • Published On : Dec-2018 |
  • Pages : 243 Pages |
  • Format : Oral Hygiene Products  Market Oral Hygiene Products  Market Oral Hygiene Products  Market Oral Hygiene Products  Market

Oral Hygiene Products Market is Highly Consolidated Among the Key Players

The oral hygiene products market is significantly dominated by leading manufactures present in the oral care industry. The consolidated nature of oral hygiene products market offers addressable business opportunities for the new entrants. The adoption of innovative products such as electric toothbrushes and battery-powered toothbrushes, dental floss, denture cleansers & fixatives and fresh breath strips is growing. Suppliers of oral care products can take this immense opportunity to cater the growing demand for oral hygiene products. Key players, such as Colgate-Palmolive, Procter & Gamble, Unilever, GlaxoSmithKline Plc., Johnson & Johnson, account for more than 80% revenue share in the global oral hygiene products market. Furthermore, increasing collaboration of companies operating in oral hygiene products market with local distributors would lead to increased product penetration in the oral hygiene products market.

Increased Preference for Mouthwash/Rinse

The mouth wash/rinse oral hygiene products are gaining acceptance in the U.S. market. Increasing incidence of oral diseases such as dental caries, gingivitis and halitosis, especially due to poor oral care has increased demand for oral hygiene products in order to maintain oral hygiene. Moreover, ready availability of oral hygiene products majorly toothpaste, mouthwash, tooth brush and floss through wide distribution channels leads to high revenue generation in the oral hygiene products market. Prolonged ignorance towards oral health can lead to serious oral diseases majorly including dental caries, gingivitis, halitosis, periodontitis and Peri-implantitis. The incidence of these diseases can be avoided by using different oral hygiene products, where toothpaste is mostly used. The growing need to maintain a standard oral hygiene has surged the demand for oral hygiene products, and the growth of the oral hygiene products market.

Availability of Innovative and Attractive Oral Hygiene Products

Availability of innovative products such as battery-powered toothbrushes, electric toothbrush, dental floss, fresh breath strips, chewing gums and denture adhesive creams, denture cleansers and fixatives is one of the major factors driving the growth of the oral hygiene products market. These products are rapidly adopted by the middle- and high-income groups. The key market players over last two years are focused on adopting new strategies that involve expansion of R&D facilities, merger and acquisition activities, collaborations and innovative product launches such as teeth whitening products. For instance, in 2013, Colgate entered into a collaboration with the Indian Dental Association in order to conduct various dental check-up campaigns.

Growing Awareness Regarding Dental Hygiene

Several initiatives for oral health awareness are being undertaken by leading oral hygiene market players over the recent years. The companies such as Colgate-Palmolive, Johnson & Johnson, Unilever, Proctor & Gamble are focused on spreading awareness regarding good oral health and dental hygiene. For instance, the American Association of Orthodontists (AAO) in 2015, collaborated with Crest/Oral-B in order to raise awareness regrading good oral care habits and hygiene maintenance particularly for orthodontic patients

Also, Crest + Oral-B's partnership with the AAO involved a number of initiatives to generate awareness among both consumers and dental professionals. Thus, owing to the increased awareness regarding essential oral care, the demand for oral hygiene products such as toothpaste, toothbrush, dental floss, mouthwash/rinse, denture cleansers, etc., is projected to increase at a robust rate over the coming years.

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Competitive Landscape

The competition section of the oral hygiene products market features profiles of key players operating in the market based on their shares, differential strategies, product offerings, marketing approach and company dashboard. Examples of some of the key players operating in the oral hygiene products market include Colgate-Palmolive, Procter & Gamble, Unilever, GlaxoSmithKline Plc., Johnson & Johnson, 3M Company, Dabur India Ltd., Dentsply Sirona, Ultradent Products, Inc., and Dentaid SL.

Definition

Oral hygiene products such as toothpaste, mouth wash, floss, toothbrush and others are specifically indicated for oral hygiene maintenance. They find large applications for major disease indications including dental caries, gingivitis, halitosis, periodontitis and peri-implantitis.

About the Report

PMR conducted a research study on oral hygiene products market for the forecast period 2018 to 2026. The oral hygiene products market report offers a comprehensive evaluation of the business opportunities prevailing in the oral hygiene products market along with insights on the oral hygiene products consumption trend, disease incidences, and awareness level for oral hygiene and oral hygiene products market competition. The report elaborates on the macroeconomic factors influencing the dynamics of oral hygiene products market and its futuristic potential.

Segmentation

The report offers a comprehensive taxonomy of oral hygiene products market based on product type, indication, distribution channel and region. The different oral hygiene products include toothpaste, toothbrush, mouth wash/rinse, floss, teeth whitening, orthodontic wax and denture cleansers & fixatives. These oral hygiene products can be easily availed from distribution channels such as supermarket/hypermarket, drug stores, retail pharmacies and E-commerce. The oral hygiene products market has been analysed across regions of North America, Latin America, Europe, Asia Pacific and MEA.

Additional Questions Answered

Some of the additional questions addressed in this report on oral hygiene products market-

  • What is the revenue potential of oral hygiene products across regions of North America and Europe?
  • Who are the key competitors and what are their portfolios in oral hygiene products market?
  • What are major challenges influencing the growth of the oral hygiene products market?
  • How intervention from regulatory authority is shaping the oral hygiene products market growth?

Research Methodology

The oral hygiene products market has been estimated based on supply-demand approach. The market was first calculated based on oral hygiene products consumption in different region/countries. The oral hygiene products volume was estimated based on the consumption of various types of oral hygiene products in top 20 countries globally across mentioned five disease indications. Other qualitative factors analysed during volume estimation for oral hygiene products incorporate awareness level for oral hygiene and others. This information is further validated with rigorous primary research (including interviews, surveys, in-person interactions, and viewpoints of seasoned analysts) and secondary research (including verified paid sources, authentic trade journals, and resourceful databases). The research study on oral hygiene products market also includes top trends and macro as well as micro economic factors shaping the oral hygiene products market. With this approach, the report on oral hygiene products market anticipates the industry attractiveness of every major segment in oral hygiene products over the forecast period.

A recent market study published by the company “Oral Hygiene Products Market: Global Industry Analysis 2013 – 2017 and Forecast 2018 – 2026” comprises a comprehensive assessment of the most important market dynamics. On conducting a thorough research on the historic as well as current growth parameters of the oral hygiene products market, growth prospects of the oral hygiene products market are obtained with maximum precision. The report features unique and salient factors that may have a huge impact on the development of the oral hygiene products market during the forecast period. It can help oral hygiene products market players to modify their manufacturing and marketing strategies to envisage maximum growth in the oral hygiene products market in the upcoming years. The report provides detailed information about the current and future growth prospects of the oral hygiene products market in the most comprehensive way for the better understanding of readers.

Chapter 1 – Executive Summary

The report commences with the executive summary of the oral hygiene products market report, which includes the summary of key findings and key statistics of the oral hygiene products market. It also includes the market value (US$ million) estimates of the leading segments of the oral hygiene products market.

Chapter 2 – Market Overview

Readers can find detailed taxonomy and the definition of the oral hygiene products market in this chapter, which helps readers to understand the basic information about the oral hygiene products market dynamics, company share, cost structure, pricing analysis, list of key distributor and suppliers, list of key market participants in oral hygiene products market included in the report.

Chapter 3 – Global Oral Hygiene Products Market Analysis (2013–2017) & Forecast (2018–2026), By Product Type

Based on the product type, the oral hygiene products market is segmented into different oral care products including toothpaste, toothbrush, mouth wash/rinse, floss, teeth whitening, orthodontic wax and denture cleansers & fixatives. In this chapter, readers can find information about key trends and developments in the oral hygiene products market and market attractive analysis based on the product type for each region that comes in different forms.

Chapter 4 – Global Oral Hygiene Products Market Analysis (2013–2017) & Forecast (2018–2026), By Indication

Based on the indication, the oral hygiene products market is segmented into dental caries, gingivitis, halitosis, periodontitis and Peri-implantitis. In this chapter, readers can find information about the disease epidemiology for each of the five indications and developments in the oral hygiene products market and market attractive analysis based on indication for each region.

Chapter 5 – Global Oral Hygiene Products Market Analysis (2013–2017) & Forecast (2018–2026), By Distribution Channel

Based on the distribution channel, the oral hygiene products market is segmented into supermarket/hypermarket, drug stores, retail pharmacies and E-commerce. In this chapter, readers can find information about key trends and developments in the oral hygiene products market and market attractive analysis based on distribution channel for each region.

Chapter 6 – Global Oral Hygiene Products Market Analysis (2013–2017) & Forecast (2018–2026), By Region

This chapter explains how the oral hygiene products market will grow across various geographic regions, such as North America, Latin America, Europe, Asia-Pacific (APAC) and the Middle East & Africa (MEA).

Chapter 7 – North America Oral Hygiene Products Market Analysis 2013–2017 & Forecast 2018–2026

This chapter includes detailed analysis of the growth of the North America oral hygiene products market along with the country-wise assessment including the U.S. and Canada. Readers can also find regional trends in oral hygiene products market, regulations, and company share analysis by indication along with market growth based on product type, indication, distribution channel and country of oral hygiene products in North America.

Chapter 8 – Latin America Oral Hygiene Products Market Analysis 2013–2017 & Forecast 2018–2026

Readers can find detailed information about factors such as, oral hygiene products pricing analysis, and regional trends that are impacting the growth of the Latin America oral hygiene products market. This chapter also includes the growth prospects of the oral hygiene products market in leading LATAM countries such as Brazil, Mexico and Rest of the Latin America.

Chapter 9 – Europe Oral Hygiene Products Market Analysis 2013–2017 & Forecast 2018–2026

Important growth prospects of the oral hygiene products market based on its product types, indication and distribution channel in several European countries, such as Germany, the U.K., France, Italy, and Spain are included in this chapter.

Chapter 10 – APAC Oral Hygiene Products Market Analysis 2013–2017 & Forecast 2018–2026

India, Australia and New Zealand, Thailand, Taiwan are the leading countries in the APAC region that are the prime subject of assessment to obtain growth prospects of the APAC oral hygiene products market in this chapter. Readers can find thorough information about the growth parameters of the APAC oral hygiene products market during the period 2018–2026.

Chapter 11 – MEA Oral Hygiene Products Market Analysis 2013–2017 & Forecast 2018–2026

This chapter provides information on how the oral hygiene products market will grow in the major countries in MEA region, such as GCC Countries, Turkey, and South Africa, during the period 2018–2026. Readers can find important factors that can make a huge impact on the growth of the oral hygiene products market in MEA based on the market segmentation, during the forecast period. This chapter also provides the overview of regulations, drivers, restraints, and trends in the MEA oral hygiene products market.

Chapter 12 – Competition Landscape, Company Share and Company Profiles

In this chapter, readers can find a comprehensive list of all the leading stakeholders in the oral hygiene products market along with detailed information about each company, including company overview, revenue shares, strategic overview, and recent company developments. Market players featured in the oral hygiene products report include Colgate-Palmolive, Procter & Gamble, Unilever, GlaxoSmithKline Plc., Johnson & Johnson, 3M Company, Dabur India Ltd., Dentsply Sirona, Ultradent Products, Inc., and Dentaid SL.

Chapter 13 – Assumptions and Acronyms

This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the report.

Chapter 14 – Research Methodology

This chapter helps readers to understand the research methodology followed to obtain various conclusions, important qualitative information, and quantitative information about the oral hygiene products market.

Companies covered in Oral Hygiene Products Market Report

Company Profiles

  • Colgate-Palmolive
  • Procter & Gamble
  • Unilever
  • GlaxoSmithKline
  • Johnson & Johnson
  • 3M Company
  • Dabur India Ltd.
  • Dentsply International Inc.
  • Ultradent Products, Inc.
  • Dentaid SL
  • Others.

Oral Hygiene Products Market

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