Probiotic Strains Market

Market Study on Probiotic Strains: PMR Foresees Numerous Opportunities in this Space, Analysing the Expanding Aging Population, Increasing Recognition of Gut Health Benefits, an Expanding Application Scope in Food, Pharma, and Dietary Supplements

A Detailed Analysis of the Probiotic Strains Market Based on Growing Concerns Around Health and Wellbeing, and Notably Increasing Prevalence of Digestive Disorders

Report ID: PMRREP33743

Number of Pages: 152

Format: PPT*, PDF, EXCEL

Industry: Food and Beverages

Published Date: January-2024

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Probiotic Strains Market

The global probiotic strains market is forecast to expand at a CAGR of 8.4% and thereby increase from a value of US$5.6 Bn in 2023, to US$10 Bn by the end of 2030.


Key Insights

Probiotic Strains Market Size (2023E)

US$5.6 Bn

Projected Market Value (2030F)

US$10.0 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

The market, for strains is a thriving sector within the probiotics industry. Its primary focus is to identify and utilize strains of microorganisms. Probiotic strains refer to bacteria or yeast that provide health benefits when consumed in quantities. These microorganisms play a role in maintaining a balanced gut microbiota supporting digestive health and promoting overall wellbeing. The markets objective is to leverage the potential of these strains to address health concerns boost immune function and offer consumers a natural and proactive approach, to healthcare.

The market for probiotic strains is being driven by an increasing understanding of the significance of gut health and its influence on overall well-being. The growing interest among consumers in preventive healthcare and functional foods has led to a higher demand for products that are rich in probiotics, which in turn has contributed to the growth of the market. Furthermore, advancements in scientific research on probiotics have opened new possibilities for their use in various applications and formulations.

There are opportunities for companies to expand their range of products, develop strains that offer specific health benefits, and collaborate with food and beverage manufacturers to introduce products that are enhanced with probiotics. As the market continues to develop, probiotic strains have the potential to become essential components of comprehensive health and wellness strategies.

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Market Growth Drivers

Rising Consumer Awareness, and Health Consciousness

The probiotic strains market is experiencing higher growth due to the increasing awareness among consumers about the important connection between gut health and overall well-being. As people become more conscious about their health, they are more inclined to take proactive steps to maintain a healthy and strong digestive system. This increased awareness has resulted in a greater demand for products that are rich in probiotics and contain specific strains that provide targeted health benefits. Consumers are actively looking for solutions to boost their immune systems, improve digestion, and address gut-related problems, which is driving the market for specialized probiotic strains.

In addition, the strong growth of the probiotic strains market is driven by continuous scientific advancements in probiotic research. These advancements allow for the customization of strains to target specific health concerns. As researchers gain a deeper understanding of the interactions within the gut microbiome, they can identify and isolate probiotic strains with unique properties. This scientific progress enables the creation of tailored probiotic formulations that have precise health effects. This trend of customization is appealing to consumers who are looking for personalized healthcare solutions, and it is a major factor in the expanding market for probiotic strains with targeted functionalities.

Market Research Methodology

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Market Restraints

Regulatory Challenges, and Strain Classification

The complex regulations and strain classification in the Probiotic Strains industry can have a significant impact on market performance. The regulatory environment for probiotics is intricate and varies across different regions and countries. Identifying, characterizing, and classifying strains is challenging because different regulatory bodies have different criteria for evaluating probiotic products.

The lack of standardized guidelines can cause confusion and delays in getting market approvals. Manufacturers need to navigate through these regulatory complexities to ensure compliance and enter the market, which affects the overall performance of the Probiotic Strains Market. It is crucial to establish harmonized regulatory frameworks to promote innovation, facilitate market growth, and provide consumers with safe and effective probiotic product.

Sustainability Struggles in Probiotic Production

The probiotic strains market faces a major challenge when it comes to sustainability. The increasing demand for probiotics has put a strain on resources and has a negative impact on the environment. The complex processes involved in producing probiotics require a lot of energy and resources. Manufacturers need to find ways to make their production practices more sustainable. This can be done by improving production efficiency, finding alternative sources, and using eco-friendly packaging. It is crucial for the industry to find a balance between meeting market demand and being environmentally sustainable.


Diversification of Probiotic Applications

One potential way to increase revenue in the probiotic strains market is by diversifying the applications of probiotics. In addition to the traditional sectors of dairy and supplements, there is an opportunity to expand probiotics into new product categories such as functional foods, beverages, and even pet nutrition. This can open up untapped markets and cater to the increasing trend of health-conscious and wellness-focused lifestyles. Manufacturers can consider collaborating with others and innovating to create probiotic-rich products in various segments, giving consumers more options and establishing a strong presence in the market.

Moreover, another exciting opportunity lies in the adoption of precision nutrition and personalized probiotics. Recent advancements in microbiome research have allowed for a better understanding of an individual's unique microbial makeup, opening the door to tailored probiotic solutions. By creating probiotic formulations that are customized to an individual's specific microbiota, the effectiveness of these products can be enhanced, providing targeted health benefits. This approach aligns with the growing interest in personalized wellness, offering consumers personalized solutions that address their specific health needs. Companies that invest in research, technology, and partnerships to develop precision probiotics can position themselves as leaders in innovation, catering to the changing preferences of health-conscious consumers.

Analyst’s Viewpoint

The probiotic strains market is influenced by changing consumer preferences, increased focus on health, and expanding applications in various industries. The market is growing due to the rising demand for functional foods and dietary supplements, as well as advancements in probiotic strain research. In the future, incorporating probiotic strains into different products, such as food, beverages, and pharmaceuticals, will contribute to the market's continued growth. Industry stakeholders need to adapt to this evolving landscape by capitalizing on emerging trends and technological innovations to fully utilize the potential of the probiotic strains market.

Supply-side Dynamics

The probiotic strains market is undergoing significant changes in its supply-side dynamics. This is primarily due to advancements in biotechnology and increased consumer awareness of the health benefits associated with probiotics. Biotech companies are focusing on developing innovative cultivation and fermentation techniques to improve the potency and stability of probiotic strains. It is crucial to optimize the supply chain to ensure the viability of strains throughout the manufacturing, storage, and transportation processes.

Collaborations between research institutions and industry players are also contributing to the discovery of new probiotic strains to meet the growing demand for specialized and application-specific solutions. Additionally, strict regulatory frameworks are influencing supply-side strategies, emphasizing the importance of transparency and quality assurance.

China has become a major player in the global probiotic strains market, serving as a key supplier. The country's dominance can be attributed to its strong biotechnological infrastructure, extensive research capabilities, and a wide network of manufacturers specializing in probiotic strains. China's proactive approach to innovation and cultivation techniques has positioned it as a significant contributor to the industry's supply chain.

Leveraging its technological expertise, China offers a diverse range of probiotic strains to meet the growing demand from various industries. The country's role in the market goes beyond supply; it also serves as a hub for research and development, pushing the boundaries of strain effectiveness and application. China's massive influence, being a major supplier, plays a crucial role in shaping the global landscape of the probiotic strains market.

Market Segmentation

Which is the Major Type-wise Segment of the Market?

Lactobacillus acidophilus Retains the Leading Position Due to Proven Efficacy in Maintaining a Balanced Gut Microbiota

Lactobacillus acidophilus is a dominant category, gaining a significant portion of the market. This probiotic strain is well-known for its ability to thrive and adjust to different conditions. It is highly versatile and is widely acknowledged for its positive impact on gut health and immune system support. Consumers are attracted to products that contain this strain because it has been proven effective in maintaining a healthy balance of gut bacteria.

Bifidobacterium bifidum is becoming the fastest growing category due to the increasing awareness among consumers about its benefits. This probiotic strain is well-known for its ability to support digestive health and strengthen the immune system, which is why it is gaining popularity. Manufacturers are eager to take advantage of the growing demand for products that are good for the gut, so they are making sure to include Bifidobacterium bifidum in their formulations.

What is the Key Category by Form?

Dry Probiotic Strains Dominant

Dry probiotic strains are the dominant category. The reason for their popularity is that they have a long shelf-life, are easy to store, and can be easily used in different consumer products. Both manufacturers and consumers prefer dry probiotic strains because they are stable and can be used in a variety of applications such as supplements, dietary products, and functional foods. The versatility of dry probiotic strains has led to their widespread use, making them an important part of the probiotic strains market.

Liquid probiotic strains represent the fastest-growing category due to changing consumer preferences and innovative product formulations. Manufacturers who want to incorporate probiotic benefits into beverages, dairy products, and liquid dietary supplements can find a convenient and adaptable solution in liquid probiotics. These probiotic strains can easily blend into different liquid formulations, making them suitable for consumers who want a variety of easily consumable probiotic options.

Which End-use Application Spearheads Globally?

Dietary Supplements Identified to be the Largest Application Area

The dominant category is dietary supplements, and probiotic strains are crucial in meeting the rising demand for health and wellness. People are becoming more aware of the advantages of probiotics, which has resulted in their widespread use in dietary supplements. This usage helps improve digestive health and support the immune system.

The fastest-growing category in the probiotic strains market is functional foods. This is because consumers are now looking for products that provide both nutrition and health benefits. Probiotic strains are widely used in different functional food products such as yogurt drinks, fermented milk, fruit juices, and bakery items. As people become more focused on their well-being and preventive healthcare, the incorporation of probiotic strains into functional foods has seen significant expansion.

Top Regional Markets

Europe Claims the Maximum Revenue Share on Account of a Robust R&D Infrastructure

Europe has emerged as a dominating region in the probiotic strains market due to a confluence of factors that foster the widespread adoption of probiotics. The region's proactive approach to preventive healthcare, coupled with a strong emphasis on wellness, has driven consumer awareness regarding the benefits of probiotic strains. Robust research and development infrastructure, stringent quality standards, and a sophisticated food and beverage industry contribute to the prevalence of probiotics in various products. The increasing consumer inclination towards functional foods and dietary supplements has propelled the demand for probiotic strains, solidifying Europe's position as a key player in the global probiotic strains market.

Asian Markets Reap the Benefits from Growing Integration of Advanced Health Monitoring Systems

South Asia, and the Pacific is now the fastest-growing region, thanks to a variety of factors. One of these factors is the growing awareness of the health benefits that come with probiotics, as well as the increasing population in the region. As people in South Asia, and the Pacific become more conscious of their health, there is a rising demand for products that improve digestion and overall well-being. This change in consumer preferences, along with a larger population adopting probiotic-rich diets and supplements, has put South Asia, and the Pacific at the forefront of the global Probiotic Strains Market.

Competitive Intelligence and Business Strategy

Prominent organizations, including Bosch, Hansen Holding A/S, Probi, Aumgene Bioscience, Virchow Biotech Private Limited, and Merck KGaA are at the vanguard of this sector; Competitive intelligence plays a crucial role in making strategic decisions. Companies are investing a lot in collecting up-to-date information about market trends, what their competitors are doing, and what consumers prefer.

By understanding the competitive landscape, companies can find gaps in the market and create new and innovative probiotic strains that meet specific consumer needs. It is also important to closely monitor competitors' product development, pricing strategies, and distribution channels in order to stay ahead. Based on the intelligence gathered, companies often form collaborations and partnerships, which help them, stay proactive and adaptable in a changing market.

Crafting an effective business strategy is crucial for long-term growth and market positioning. Nowadays, businesses are embracing a customer-centric approach by aligning their strategies with the changing health and wellness preferences of consumers. One important strategy to meet the diverse demands of the market is product diversification, specifically by developing strains for niche applications. Additionally, it is essential to strengthen relationships with suppliers and optimize the supply chain to ensure the availability of high-quality probiotic strains. These components are vital for a successful business strategy.

Key Recent Developments

New Product Launch

In January 2023, KeVita, a Tropicana-owned brand, expanded its line of Sparkling Probiotic Lemonade with the addition of mango flavor to the existing range of classic and peach probiotic lemonade. The products are available in US retail chains such as Kroger and Walmart.

Market Impact: This expansion is poised to influence the Probiotic Strains Market by meeting diverse consumer preferences and enhancing market penetration, particularly through major retail channels. KeVita's proactive product extension aims to capitalize on the growing demand for probiotic beverages, providing consumers with a broader array of flavorful and health-conscious choices in the ever-evolving probiotics landscape.

(Source: Foodbev Media)

In September 2022, Nestle Garden of Life launched its first probiotic product in China, which can be used in infant foods. Under the baby food category, baby cereal accounts for a major share of the segment, led by growing innovations in the segment.

Market Impact: This strategic entry into the Chinese market, particularly within the baby food category dominated by innovations like baby cereal, is expected to reshape the Probiotic Strains Market dynamics. Nestle's foray into providing probiotic solutions for infant nutrition aligns with the growing emphasis on early-life health, catering to the evolving demands of health-conscious parents and contributing to the diversification of probiotic offerings in the market.

(Source: Nutraingredients Asia)

In July 2022, BioGaia launched a new product BioGaia Pharax, a probiotic product to support children's respiratory health, in the UK market.

Market Impact: The introduction of targeted probiotic solutions reflects the industry's commitment to catering to diverse health needs and expanding the application of probiotics beyond traditional digestive health domains. The UK market is set to witness the ripple effects of this innovation, potentially influencing consumer preferences and shaping the trajectory of probiotic product development in the region.

(Source: BioGaia)

Probiotic Strains Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Type
  • Form
  • End-use Application
  • Region

Key Companies Profiled

  • Hansen Holding A/S
  • Probi
  • Aumgene Bioscience
  • Virchow Biotech Private Limited
  • Merck KGaA
  • I. du Pont de Nemours and Company
  • Koninklijke DSM N.V.
  • Ganeden
  • Lesaffre
  • Essum AB
  • Valio Dairy
  • BioGaia
  • Morinaga Milk Industry Co., Ltd

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Probiotic Strains Market Research Segmentation

By Type:

  • Lactobacillus acidophilus
  • Lactobacillus rhamnoses GG
  • Bifidobacterium bifidum
  • Other

By Form:

  • Dry
  • Liquid

By End-use Application:

  • Food and Beverages
  • Yogurt Drink and Fermented Milk
  • Fruit Juice
  • Bakery
  • Meat Products
  • Pharmaceuticals
  • Functional Food
  • Animal Feed
  • Dietary Supplement

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

For report customisation and delivery information contact our sales representative.

Companies Covered in This Report

  • Hansen Holding A/S
  • Probi
  • Aumgene Bioscience
  • Virchow Biotech Private Limited
  • Merck KGaA
  • I. du Pont de Nemours and Company
  • Koninklijke DSM N.V.
  • Ganeden
  • Lesaffre
  • Essum AB
  • Valio Dairy
  • BioGaia
  • Morinaga Milk Industry Co., Ltd

Frequently Asked Questions

The market is anticipated to grow at a CAGR of 8.4% during the projected period.

The probiotic strains market size was valued at US$5.6 billion in 2023.

The US held the largest market share in 2023.

The prominent players in the market are Hansen Holding A/S, Probi, Aumgene Bioscience, Virchow Biotech Private Limited, and Merck KGaA.

By form, the liquid segment is expected to grow at the fastest CAGR during the forecast period.

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