Hunting Apparel Market

Market Study on Hunting Apparel: With Rising Technology Integration, and Rising Expenditure on Leisure, PMR Foresees a Host of Opportunities Appearing on the Horizon, for Brands

A Detailed Analysis of the Hunting Apparel Market Based on Sustained Popularity of Hunting as a Recreational Activity, and Seasonal Demand Cycle, and New Product Launches

Report ID: PMRREP33586

Number of Pages: 168

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: December-2023

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Hunting Apparel Market

The global hunting apparel market is forecast to expand at a CAGR of 8.6% and thereby increase from a value of US$1.2 Bn in 2023, to US$2 Bn by the end of 2030.


Key Insights

Hunting Apparel Market Size (2023E)

US$1.2 Bn

Projected Market Value (2030F)

US$2.0 Bn

Global Market Growth Rate (CAGR 2023 to 2030)

8.6% CAGR

Historical Market Growth Rate (CAGR 2018 to 2022)

7.3% CAGR

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Market Introduction and Definition

The growing popularity of hunting attracts a larger and more diverse consumer base. Individuals from various age groups, backgrounds, and regions are taking up hunting as a recreational pursuit, creating a broader market for hunting apparel. Hunting is often a year-round activity with different seasons and game opportunities. This consistent demand for hunting apparel throughout the year contributes to sustained market growth as hunters seek gear suitable for various weather conditions.

The rising popularity of hunting extends to women, with an increasing number of females participating in the activity. This demographic shift creates new opportunities for the market to cater specifically to women's hunting apparel, expanding product offerings. The popularity of hunting among the youth is on the rise. As more young individuals become interested in outdoor activities, including hunting, a growing demand for youth-specific hunting apparel contributes to market growth.

The popularity of hunting aligns with a broader trend toward sustainable and ethical practices. Hunters increasingly value responsible hunting practices, ethical treatment of wildlife, and environmentally conscious choices, influencing the demand for eco-friendly hunting apparel. The increasing popularity of hunting has a positive economic impact on the hunting apparel industry.

Higher demand leads to increased production, sales, and innovation within the market, fostering a cycle of growth and development. Hunting tourism, where individuals travel to different regions for hunting experiences, contributes to the market's growth. Hunters on expeditions seek specialized apparel suited to the unique challenges of various terrains.

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Market Growth Drivers

Growing Seasonal Demand

Hunting seasons vary based on geography, climate, and the type of game. Different regions and countries have specific periods when hunting is permitted for various species. This leads to a predictable cycle of high demand for hunting apparel during these seasons. Hunters often plan their purchases in anticipation of upcoming hunting seasons. This cyclical nature of purchasing creates spikes in demand for hunting apparel during specific times of the year, allowing manufacturers and retailers to align their production and marketing strategies accordingly.

Seasonal demand encourages product rotation and innovation within the hunting apparel market. Manufacturers introduce new designs, technologies, and materials to coincide with the changing needs of hunters as they prepare for different seasons and weather conditions. Retailers often leverage the anticipation of hunting seasons to run promotions and sales, attracting consumers looking to update or replace their hunting apparel. This creates a sense of urgency among buyers, increasing sales during peak seasons.

In addition, the type of hunting apparel needed varies with weather conditions. Cold-weather gear, for instance, sees increased demand during the fall and winter seasons. Manufacturers tailor their product offerings to cater to the specific weather requirements of different hunting seasons. Seasonal demand benefits manufacturers and retailers and extends to the entire supply chain, including raw material suppliers and logistics providers. This synchronized demand cycle helps maintain a healthy ecosystem within the hunting apparel industry. Manufacturers can capitalize on seasonal demand by releasing limited-edition or seasonal collections. These exclusive offerings create a sense of uniqueness and urgency among consumers, encouraging them to purchase before the hunting season begins.

Market Research Methodology

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Market Restraints

Limited Innovation in Designs

The modern consumer is increasingly conscious of sustainability. Limited innovation may hinder the development of eco-friendly materials and production processes, causing brands to fall short in meeting environmentally conscious consumer expectations. Consumers may resist purchasing hunting apparel that appears outdated or similar to previous models. This resistance to change can result in slower inventory turnover, excess stock, and a negative impact on overall sales.

In a market where competition is intense, brands that fail to innovate risk falling behind. Competitors introducing novel designs and features can gain a competitive advantage, attracting customers seeking the latest and most advanced hunting apparel.

Changing Consumer Preferences

As consumer demographics evolve, there is a diversification of style preferences within the hunting community. Manufacturers must balance traditional and modern styles to cater to a broad range of tastes. Modern consumers often seek multi-functional apparel that can be used across various outdoor activities.

Adapting hunting apparel to serve multiple purposes while maintaining its effectiveness for hunting poses a design and marketing challenge. Changing weather patterns and the desire for year-round hunting have led to a preference for lightweight and breathable materials. Meeting these preferences without compromising durability and insulation poses a technical challenge for manufacturers.


Rising Technology Integration

Using smart materials with properties like moisture-wicking, temperature control, and scent control improves the functionality of hunting apparel. People looking for high-tech solutions are drawn to these modern materials since they increase comfort and functionality. Hunting apparel with integrated GPS, and navigation systems provides hunters with real-time location data, helping them navigate unfamiliar terrains more effectively. This feature enhances safety and convenience, making such apparel attractive to tech-savvy consumers.

Built-in communication systems, such as two-way radios or Bluetooth connectivity, enable hunters to stay connected with their group. This technology enhances coordination and adds a layer of safety to hunting expeditions. Integrating biometric sensors into hunting apparel allows for real-time monitoring of vital signs such as heart rate and body temperature. This information can be valuable for hunters to gauge their physical condition during strenuous activities.

Moreover, AR, and HUD technologies can be integrated into hunting apparel to inform users about their surroundings, weather conditions, or target tracking. This enhances the overall hunting experience and situational awareness. Incorporating thermal imaging and night vision technologies directly into hunting apparel expands the usability of the gear in low-light or night-time conditions. This is particularly valuable for hunters who engage in nocturnal activities.

Integrating solar panels into hunting apparel allows for charging electronic devices like GPS, or communication devices. This sustainable technology appeals to environmentally conscious consumers and enhances the practicality of the apparel. Hunting apparel seamlessly integrating with mobile apps can provide additional features such as weather updates, hunting forecasts, and real-time tracking. This connectivity enhances the overall hunting experience and offers valuable information to users.

Analyst’s Viewpoint

The hunting apparel industry is expected to have significant growth in the future due to changing customer preferences and technological improvements. Trends to look out for include an increasing focus on performance-focused and environmentally friendly textiles for hunters who care about the environment. The market environment will change when combined with smart textiles and cutting-edge technologies like odor control, and moisture wicking.

Furthermore, an increasing emphasis on adaptable, all-season clothing will match the multipurpose requirements of contemporary hunters. Given the increasing global popularity of hunting, the market is also well-positioned to grow geographically. Engaging in partnerships with outdoor enthusiasts and apparel manufacturers can be crucial for product development as it guarantees that the offers meet the changing demands of the hunting community. The hunting clothing industry is about to undergo a radical change, with innovation, sustainability, and technology integration determining its trajectory in the coming years.

Supply-side Dynamics

China is the world's leading manufacturer of hunting apparel, accounting for over 30% of the global market share. The country has a long history of textile manufacturing, and its factories can produce high-quality hunting apparel cheaply. Major Chinese hunting apparel manufacturers include Sitka Gear, Browning, and Beretta. Holding around 25% of the worldwide market, the United States is the second-largest producer of hunting apparel. The nation is renowned for its makers of long-lasting, premium hunting apparel, and hunting is deeply ingrained in its culture. Arc'teryx, First Lite, and Kuiu primarily produce American hunting clothing.

The US is the world's largest consumer of hunting apparel, with an estimated market size of over US$2 Bn. This is due to several factors, including the country's large population of hunters, its strong tradition of hunting, and its relatively high disposable income. Canada is the second-largest consumer of hunting apparel in North America, with an estimated market size of over a billion-dollar. Hunting is a popular pastime in Canada, and the country has a large population of hunters. With an estimated $500 million market, Germany is Europe's top hunting apparel consumer. Germany has a long history of hunting, making it a popular recreational activity.

Market Segmentation

Which Apparel Type is Responsible for Driving the Maximum Sale?

Jackets Available in Seasonal Variety will be the Top-selling Category

The apparel type segment is segmented into jackets, vests, pants, and bibs. The jackets segment is expected to dominate the market. Hunting jackets are essential for a hunter's gear, protecting the elements. The seasonal nature of hunting means a recurring demand for jackets tailored to different weather conditions, such as insulated jackets for colder seasons and lightweight, breathable options for warmer months.

Nonetheless, the pants segment of the hunting apparel market is expanding at the quickest rate. Hunting pants are designed with a focus on functionality and performance. Features such as water resistance, durability, and breathability are crucial for providing comfort and protection in different hunting environments. Pants that offer versatility for various weather conditions and terrains are in high demand.

Who is the Most Prominent End User of Hunting Apparel?

Women Identified to be the Leading End User Segment

The end user segment is bifurcated into men, and women. The women's market segment is the largest for hunting apparel. The need for functional and high-performance gear drives women's hunting apparel. As female hunters seek apparel that combines comfort, durability, and specific features such as moisture-wicking and scent control, the market responds with innovative products.

Nevertheless, the market segment exhibiting the most rapid growth is men. Fashion trends increasingly influence men's hunting apparel. Brands that successfully combine style with functionality, offering apparel worn in the field and casual settings, attract consumers who prioritize aesthetics and performance.

Which is the Largest Sales Channel for Brands in Hunting Apparel Market?

Supermarkets Contribute the Largest Revenue Share

The sales channel segment is sub-segmented into supermarkets, and hypermarkets. Supermarkets represent the greatest market segment for the hunting apparel industry. Supermarkets often cater to a broad customer base, including individuals who may casually engage in outdoor activities like hunting. Carrying a limited selection of basic hunting apparel, such as camouflage jackets or thermal layers, provides convenience for shoppers looking to make impromptu purchases.

On the contrary, the hypermarket is characterized by the most rapid growth. Hypermarkets may focus on offering affordable and entry-level hunting apparel suitable for beginners or occasional outdoor enthusiasts. Basic items like camouflage jackets, thermal layers, and hats could be part of the selection to meet the needs of customers looking for budget-friendly options.

Top Regional Markets

Asia Pacific Leads the Way on Account of the Increasing Spending on Leisure Activities

Increasing affluence often leads to a preference for premium and high-quality products. Consumers with higher disposable incomes are willing to invest in hunting apparel with advanced features, innovative designs, and superior materials.

As disposable income increases, individuals have the financial means to engage in outdoor recreational activities, including hunting. This participation increase fuels the demand for specialized hunting apparel designed for comfort, functionality, and style. Higher disposable incomes often correlate with an increased preference for branded products and items incorporating advanced technologies.

Hunting apparel brands that invest in technological innovations and establish a strong brand presence can attract consumers seeking top-tier products. Affluent individuals are more likely to seek out specialized gear for their outdoor pursuits. This includes hunting apparel tailored to different hunting environments, weather conditions, and specific game types. The demand for gear that enhances the overall hunting experience is higher among consumers with greater disposable income.

Europe Grows Lucrative with Rising Consumer Interest in Outdoor Recreational Activities

The rising interest in outdoor recreation in Europe encompasses various activities, from hiking, and camping, to hunting. As more individuals engage in outdoor pursuits, there is an expanding market for specialized hunting apparel designed to meet the unique requirements of hunters. Europe's diverse climates and landscapes provide opportunities for year-round outdoor activities. This year-round engagement creates a continuous demand for hunting apparel suitable for different seasons, weather conditions, and terrains.

The tourism industry in Europe attracts outdoor enthusiasts and adventure travelers. Individuals seeking hunting experiences as part of their travel itinerary contribute to the demand for versatile hunting apparel that can adapt to various environments.

Competitive Intelligence and Business Strategy

Prominent organizations, including Sitka Gear, and First Lite are at the vanguard of this sector; the former is committed to continuous innovation in product design and technology. They invest heavily in research and development to create cutting-edge hunting apparel that meets the evolving needs of hunters. Their innovative products are designed to provide superior performance, comfort, and durability in various hunting environments.

Sitka Gear has built a strong brand reputation by focusing on quality, performance, and authenticity. They have partnered with renowned hunters and outdoor enthusiasts to promote their products and reinforce their brand identity. Sponsoring hunting events and organizations has enhanced brand visibility and credibility among hunters.

First Lite is dedicated to ongoing innovation in technology and product design. To produce cutting-edge hunting clothing that satisfies hunters' changing needs, they make significant investments in R&D. Their cutting-edge goods are made to be extremely durable, comfortable, and effective in various hunting conditions.

The company aggressively seeks out strategic alliances with major participants in the outdoor and hunting sectors. These alliances further strengthen Their competitive edge, giving them access to new technology, distribution channels, and market knowledge. They work with outfitters, dealers, and producers of outdoor apparel to increase their market share and impact in hunting wear.

Key Company Developments

New Product Launch

In September 2023, H&M India revealed its third store in Hyderabad and announced plans to expand the city. Currently, the organization has 55 locations throughout 28 different cities nationwide.

Market Impact: H&M's expansion into Hyderabad is expected to significantly increase its brand presence and market share in the city and surrounding areas. The new store will provide greater convenience and accessibility for H&M's existing customer base and attract new customers who may not have previously had the opportunity to shop at the brand. This increased brand exposure will likely boost sales and market share for H&M in the region.

(Source: ET Retail)

In August 2023, Reliance Retail launched its first store in Hyderabad's Sarath City Mall, opening its youth-focused apparel brand, "Yousta." The "Yousta" line is also offered on online retailers like Ajio and JioMart.

Market Impact: The launch of Yousta is expected to increase competition in the Indian youth fashion market, which is already crowded with established brands such as H&M, Zara, and Forever 21. This increased competition will likely drive innovation and creativity among brands as they strive to attract and retain young customers. Consumers expect to see more unique, stylish designs and affordable pricing.

(Source: Live Mint)

Hunting Apparel Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Type
  • Sales Channel
  • End User
  • Region

Key Companies Profiled

  • Cabela's
  • Bass Pro Shops
  • Under Armour
  • Sitka Gear
  • Realtree
  • Mossy Oak
  • ScentBlocker
  • First Lite
  • Kuiu
  • Huntworth

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Hunting Apparel Market Research Segmentation

By Type:

  • Jackets
  • Vests
  • Pants
  • Bibs

By End User:

  • Men
  • Women

By Sales Channel:

  • Supermarket
  • Hypermarket

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

For report customisation and delivery information contact our sales representative.

Companies Covered in This Report

  • Cabela's
  • Bass Pro Shops
  • Under Armour
  • Sitka Gear
  • Realtree
  • Mossy Oak
  • ScentBlocker
  • First Lite
  • Kuiu
  • Huntworth

Frequently Asked Questions

The global hunting apparel market is anticipated to grow at a CAGR of 8.6% during the projected period.

The hunting apparel market size is approximately US$1.2 Bn as of 2023.

China is currently the leading market in the hunting apparel industry.

Some of the prominent players in this market include Cabela's, Bass Pro Shops, Under Armour, Sitka Gear, Realtree, Mossy Oak, ScentBlocker, First Lite, and Kuiu, Huntworth.

Women represent the fastest-growing segment of the market through the end of 2030.

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