Hair Extension Market Size, Share, and Growth Forecast for 2025 - 2032

Hair Extension Market Size and Trends

The global hair extension market size is anticipated to reach a value of US$ 2,760.9 Mn in 2025 and is set to witness a CAGR of 7.0% from 2025 to 2032. The market will likely attain a value of US$ 4,433.4 Mn in 2032.

The Golden Globes, the highly anticipated annual awards ceremony for excellence in TV and film productions, ushered in one of the biggest beauty trends. In January 2025, Persistence Market Research observed a specific overarching and overwhelming beauty trend in Golden Globes, which is here to stay for a long time.

It revealed that minimalist aesthetic in hairstyles may soon leave the trends chart, replaced by eye-catching length and volume. Whether it was long locks on Maren Morris and Demi Moore or '60s-inspired, sky-high volume on Margaret Qualley and Nicole Kidman, the Golden Globe showed that hair extensions are the latest trend.

Key Highlights of the Hair Extension Industry

• Based on type, the human segment is projected to generate a share of 27.5% in 2025 due to high resistance to styling treatments like heat application and dyeing.
• By end user, the female segment will likely hold a share of 62.1% in 2025 as women seek lengthy and voluminous hair.
• North America is estimated to account for 21.9% share in 2025 because of the emergence of several start-ups providing high-quality yet affordable products.  
• Synthetic hair extensions are set to gain impetus through 2032, especially in Africa, due to their high cost-efficiency and need for low maintenance.
• Individuals suffering from hair thinning or hair loss are more likely to opt for extensions to achieve a natural look at a low cost.

Global Market Attributes	Key Insights
Hair Extension Market Size (2025E)	US$ 2,760.9 Mn
Market Value Forecast (2032F)	US$ 4,433.4 Mn
Projected Growth (CAGR 2025 to 2032)	6.3%
Historical Market Growth (CAGR 2019 to 2024)	7.0%

Historical Growth and Course Ahead

Pandemic-induced Shift toward DIY Beauty Boosted Demand for Clip-in and Tape-in Hair Extensions

In the historical period from 2019 to 2024, the global hair extension industry witnessed a steady CAGR of around 6.3%. The industry faced hindrances in early 2020 with the onset of the COVID-19 pandemic as supply chains were disrupted and salons were temporarily closed.

Professional hairstylists, who usually account for a significant portion of hair extension sales, were unable to operate. This resulted in a 30 to 40% decline in salon-based hair extension services across Europe and North America.

With the closure of salons, consumers gradually turned to Do-it-Yourself (DIY) beauty products. This led to a high demand for tape-in and clip-in hair extensions as these enabled consumers to achieve salon-like results without professional assistance. For instance,

• Canada-based Luxy Hair revealed that it witnessed a surge of 50% in clip-in extension sales between April and June 2020 as more consumers demanded temporary, cost-effective products to maintain their appearance for social media and virtual meetings.

As salons reopened by late 2021, international trade resumed, and the industry saw a robust recovery, specifically in salon-grade and luxury extensions. Premium brands, such as Remy Cachet, Hairdreams, and Great Lengths declared that they witnessed a 20 to 30% surge in wholesale orders from salons, as compared to pre-pandemic levels. This was because consumers started moving away from DIY styling to professional services.

Forecast Period to Witness Innovations in Natural-looking Synthetic Fibers Backed by Affordability

From 2025 to 2032, the hair extension industry is likely to showcase a CAGR of 7.0%. The industry is projected to witness constant innovations in next-generation synthetic fibers that mimic the movement, feel, and look of natural hair. It is mainly attributed to the high cost of premium-quality human hair backed by increasing supply shortages. Synthetic hair extensions are set to be appealing to budget-conscious consumers looking for tangle-free, heat resistant products.

Kanekalon, based in Japan, for instance, recently developed high-quality synthetic hair fibers that are currently being used by Outre and Shake-N-Go. Demand is anticipated to rise across Latin America and Africa, where synthetic products are set to provide an affordable and low-maintenance alternative to human hair-based products.

Market Dynamics

Growth Driver

Individuals Suffering from Hair Loss and Hair Thinning to Demand Extensions

Increasing prevalence of hair loss and hair thinning is projected to create a high demand for hair extensions across the globe. Hair loss has become a common issue worldwide, affecting both men and women due to factors like medical conditions, improper diet, stress, hormonal imbalances, and genetics.

• The American Academy of Dermatology (AAD) states that more than 30 million women and 50 million men in the U.S. suffer from some form of hair loss.

Even though hair transplant surgeries are gaining traction, they are invasive and costly, making hair extensions an ideal non-surgical alternative. These provide a natural-looking and instant solution that can blend easily with one’s original hair. Indique Hair, for instance, has created special volumizing extensions that cater specifically to those suffering from receding hairlines or thinning crowns. Launch of similar products by brands, keeping in mind their target audience, is projected to push demand.

Market Restraining Factor

Bonded and Sewn-in Extensions May Face Decline as Wigs Gain Popularity

Europe and North America are anticipated to experience a decline in sales of bonded and sewn-in hair extensions in the foreseeable future. These are likely to be replaced by premium wigs that offer easier styling options, less damage, and greater flexibility.

The Professional Beauty Association (PBA) mentioned that in 2022, custom human-hair and lace-front wigs spurred by 24% in the U.S. alone. It proves that certain consumers are slowly inclining toward wigs due to their specific features that hair extensions cannot provide.

Key Market Opportunity

Convenience and Affordability to Result in the Emergence of Hair Extension Subscription Services

The market for hair extensions is currently seeing rapid consumer shifts toward subscription-based models. These provide users with hair extensions, styling products, and maintenance kits weekly or monthly. Surging need for regular hair improvement products, affordability, and convenience, specifically among salon clients, influencers, and frequent extension users, is set to boost the subscription-based model.

Such models further help consumers ease financial burdens by providing discounted packages or monthly instalment plans. For instance, customers can replace their extensions at a discounted rate every eight weeks with Glam Seamless' VIP Plan, guaranteeing they always have voluminous, fresh hair without incurring expensive one-time fees. Similar other packages introduced by key companies are anticipated to create new opportunities for growth.

Hair Extension Market Insights

Type Insights

Human Hair Extensions to See High Demand due to Ability to Provide a Natural Look

By type, the human segment is anticipated to hold a hair extension market share of 27.5% in 2025. Due to their natural look, adaptability, and resistance to styling treatments like heat application and dyeing, human hair extensions are set to gain impetus. Remy hair is regarded as the finest quality among human hair varieties because of its unbroken cuticles and alignment, which guarantee a tangle-free and natural appearance.

On the contrary, synthetic hair extensions are less expensive but do not offer the same degree of longevity and adaptability. Customers seeking high-end, long-lasting hair treatments are hence mainly set to be interested in human hair extensions.

End User Insights

Shifting Grooming Standards Encouraging Both Men and Women to Explore Hair Extensions

In terms of end user, the female segment will likely hold a share of 62.1% in 2025. Women mainly prefer voluminous, long hair. However, thinning, breakage, and slow hair growth may be a few struggling aspects of long hair.

Hair extensions offer a unique solution by adding length, volume, and even colors without chemical-based treatments. Use of tape-in and clip-in extensions is set to gain impetus among celebrity hairstylists to bag red carpet-ready looks, which is further projected to influence women consumers.

Surging penetration of YouTube, TikTok, and Instagram has also contributed to the rising demand for hair extensions among women. Celebrities and influencers often showcase their hairstyles using extensions, which is anticipated to make these a desirable beauty trend. Brands like Luxy Hair and Bellami Hair in the U.S. have joined hands with influencers to promote their extensions among women. For instance,

• Chris Appleton, Kim Kardashian's hairstylist, collaborated with Bellami Hair to co-develop superior-quality hair extensions. The Bellami X Chris Appleton collection includes professional-grade hair extensions made for celebrity-like transformations and seamless blending.

Even though the field of hair extensions is dominated by women since time immemorial, men are showcasing considerable demand with rising consciousness of appearance and evolution of societal norms. Great Lengths, for example, is a premium hair extension brand that offers discrete, natural men's extensions to help restore their confidence by covering hair loss. In only one sitting, this treatment can cover up balding or thinning areas at the crown or hairline, giving them a new look and more self-confidence when they leave the salon.

Regional Insights and Trends

North America Hair Extension Market

Start-ups in the U.S. to Transform the Hair Extension Industry with Direct-to-consumer Models

North America is anticipated to hold a share of 21.9% in the global market in 2025. Growth is mainly attributed to rising consumer demand for ethically sourced, customizable, and premium-quality hair extensions.

The U.S. hair extension market will likely witness the emergence of several start-ups offering unique products for various types of hair. Mayvenn is a prime example of this trend. Founded by Diishan Imira in 2013, the brand has transformed the conventional supply chain.

It provides high-quality human hair extensions by connecting consumers directly with hairstylists. Professional stylists can gain commissions with this business model. Investors like Andreessen Horowitz and Serena Williams have provided the start-up with fundings of up to US$ 36 Mn, thereby helping it to reach a value of US$ 100 Mn.

On the other hand, Canada is projected to showcase steady growth, especially in Montreal, Vancouver, and Toronto. Consumers are now shifting toward brands offering transparency in terms of both production and sourcing. Toronto-based Locks & Mane, a popular hair extension brand, for example, has become popular by providing salon-like, ethically sourced clip-in extensions at an affordable price.

Middle East and Africa Hair Extension Market

Hair Extension Demand Rises in the Middle East and Africa with Cultural and Luxury Trends

The Middle East and Africa has its own beauty standards, regulatory frameworks, and lifestyle influences, contributing to increasing demand for hair extensions. In Sub-Saharan Africa, hair extensions are considered not only a beauty trend but also a basic need owing to the region’s unique hair care practices.

On a daily basis, it can be challenging to maintain the coarse, tightly coiled hair that many African women naturally have. They hence use protective hairstyles like braids and weaves, which call for premium human and synthetic hair extensions, to shield their natural hair from drying out and breaking. For instance,

• Ghana, South Africa, and Nigeria accounted for more than 60% of Africa’s total hair extension sales in 2023, with braiding hair being the bestselling product.

Unlike Africa, in the Middle East, hair extensions are considered a functional product to help achieve a luxurious look. This is because voluminous and long hair is often associated with social status, femineity, and beauty in the region. Consumers in high-income countries like Riyadh and Dubai are demanding natural and premium hair extensions that can seamlessly blend with their original hair.

Top-tier brands like Hairdreams and Balmain Hair Couture are hence entering the Middle East by launching high-end human hair extensions that cost more than US$ 1,000 per set. Women from highly affluent backgrounds are being targeted by these brands as they are willing to spend a premium in hair extensions to achieve a flawless look to attend social gatherings.

Asia Pacific Hair Extension Market

Rising Demand for Hanfu-inspired Extensions in China Offsetting India’s Human Hair Export Ban

In Asia Pacific, the market for hair extensions in China is projected to be the most prominent through 2032. The Hanfu movement, a cultural renaissance in which young Chinese ladies adopt classic Han dynasty attire and hairstyles, is one of the most distinctive factors propelling demand.

Fans of Hanfu frequently sport intricate, long, flowing hairstyles that are challenging to pull off with only natural hair. Hence, demand for clip-in extensions and hairpieces that can immediately reproduce historical appearances has increased in the country. By introducing Hanfu-inspired hairpieces that blend in perfectly with natural hair, companies like YueHua Hair and Jinpai Hair Products have benefited from this trend.

In India, on the other hand, hair extension manufacturers may face supply chain disruptions due to the recent export ban on raw human hair priced below US$ 65 per kg. Several local firms are highly dependent on sourcing raw hair at relatively lower costs to manufacture affordable extensions for both domestic and international markets.

Restrictions on exports are anticipated to lead to difficulties in procuring raw human hair at competitive prices. This will likely affect mid- and small-scale companies who depend on cost-effective sourcing strategies, thereby leading to declining profit margins. However, this is anticipated to create a new opportunity for synthetic hair extensions in India as these provide affordable alternatives for those who can no longer purchase natural human hair products.

Hair Extension Market Competitive Landscape

Key companies in the hair extension industry are focusing on launching new product ranges to broaden their existing portfolios. They are also aiming to cater to the unfulfilled demand for hair extensions across developing countries by opening cutting-edge facilities and outlets. A few renowned personalities are also investing huge sums in the opening of new brands catering to the requirements of specific sections of society.

The market is also projected to witness collaborations between several hair extension brands and famous hairstylists to co-develop innovative products. They are further anticipated to conduct research and development activities to come up with innovative hair extension technologies to enhance their quality.

Key Industry Developments

• In October 2024, BELLAMI, one of the world's largest hair extension brands, re-launched the BELLAMI x Eric Vaughn Collection by joining hands with Eric Vaughn. The new range offers clients and stylists unique options to create natural-looking yet sophisticated hairstyles. For busy salon professionals, this ready-to-use line is essential as it cuts down on preparation time and boosts style efficiency.
• In July 2024, hairtalk, based in Germany, introduced its new Bond-Preserving Lightening Technology to address quality issues faced by the hair extension industry. This innovation aims to preserve the structural integrity of the hair while increasing the longevity of its Remy human hair extensions.
• In March 2024, HairOriginals, a D2C wig and hair extension brand, opened its exclusive outlet in Hyderabad, India. The brand wants to meet the unmet demand for high-quality natural wigs and hair extensions in the city. It is also providing the ‘Experience before Purchase’ concept through its outlet.

Companies Covered in Hair Extension Market

• Hairlocs
• Balmain Hair Group B.V.
• Great Lengths Universal Hair Extensions Srl
• Hair Visions International
• Cinderella Hair Extensions
• Easihair Pro USA
• Viva Femina Inc.
• Racoon International
• SO.CAP. Original USA