Hair Color Spray Market

Market Snapshot

As per Persistence Market Research industry analysis, the global hair color spray market is witnessing steady growth with worldwide revenue up 7.7% year-on-year in 2021. Revenue from the sales of hair color sprays is set to increase 2X by 2031. North America will be a lucrative market for manufacturers, rising at a CAGR of 8.8% and capturing more than 25.4% share of the global market.

Key Points Addressed in Hair Color Spray Industry Research:

• Market Estimates and Forecasts (2016-2031)
• Key Drivers and Restraints Shaping Market Growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand Share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• COVID-19 Impact on Hair Color Spray Demand and How to Navigate
• Recommendation on Key Winning Strategies

Demand Analysis of Hair Color Spray from 2016 to 2020 Vs. Market Projections for 2021 to 2031

From 2016 to 2020, use of hair color sprays increased at around 5.7% CAGR, with the U.S., Canada, Germany, and U.K. holding significant share in the global market.

One of the major factors responsible for driving sales of hair color sprays is rising concerns over maintaining quality of hair. Hair color sprays provide protection, better look, quality, and strength, factors that are likely to escalate adoption over the coming years.

Additionally, demand for various other hair treatment products such as shampoos, conditioners, hair growth serum, and others is rising, positively influencing the personal care industry.

Capability of hair color sprays to temporary dye the hair for events or parties at convenience and through hassle-free methods is positively driving demand across regions.

How Will Rising Demand for Chemical-free Ingredients Shape Market Growth?

Demand growth of hair color sprays is owing to hassle-free usage and growing attention of the health dangers from chemical substances present in permanent hair color sprays, which has prompted a shift of the mind-set of consumers from permanent to temporary hair color sprays.

Additionally, market players extensively involved in R&D in order to enhance product effectiveness and expand their product portfolios without compromising on the quality of ingredients being used.

Is Growing Awareness among Men Regarding Personal Appearance Likely to Drive Demand for Hair Color Sprays?

Increasing usage of the Internet and social media has allowed individuals to become more aware of the trends in the fashion industry, and has also raised the bar of self-esteem among men of all ages, thus, compelling them to spend more on personal grooming. Moreover, the problems faced during hair coloring and dying are likely to boost demand for hair color sprays.

Availability of attractive and innovative packaging of hair color sprays is likely to boost adoption rate among men, and thus, contribute to overall market growth.

How are Promotional Activities Undertaken by Players Positively Impacting Market Expansion?

One of the major factors that is driving demand for hair color sprays is the aggressive efforts by players toward promoting their products and brands on both, offline and online platforms. Players perform rigorous market studies and aim at providing desired products to consumers.

Cosmopolitan, a part of Hearst Magazine Media, Inc., published an article stating the ‘2020 Hair Color Trends’ help players in the hair color spray industry to provide customers with products that have high demand. Such factors are likely to grow the customer base and have a significant impact on the sales of hair color sprays over the coming years.

Country-wise Analysis

How are Hair Fashion Trends in the U.S. Augmenting Sales of Hair Color Sprays?

The market in the U.S. is expected to rise at a CAGR of 7.9% over the decade owing to growth in the number of aged individuals. Additionally, growing demand for organic and natural ingredient-based hair color sprays among the population is likely to encourage manufacturers to expand their product portfolios, thus, driving sales.

However, synthetic hair color sprays occupy the highest market share due to various innovative and effective features, such as long-lasting effects and availability in various shades and bottle sizes, which is hampering natural hair color spray sales.

Will Premiumization and Digital Platforms Drive Sales of Hair Color Sprays in the U.K.?

The market in the U.K. is set to surge at an impressive CAGR of 7.6% over the next ten years, owing to premiumization as consumers are gradually inclining toward premium and luxury products in place of going to professional salons.

The current scenario has changed the lifestyle of customers and has increased dependency on digital platforms for purchasing essential items, thus creating vast growth opportunities for online retailers and drastically driving the sales of hair color sprays.

Will Millennials Make India a Major Investing Ground for Global Investors?

Sales of hair color sprays in India are set to surge at around 9% CAGR through 2031, with the country holding around 30% share in the South Asia market.

This growth is being led majorly by millennials who play a critical role in influencing industry trends. Indian millennials, with time, have become far more aware about what they purchase to groom themselves, and are likely to have a better sense of individualism in choices and their purchase decisions.

Moreover, changing and evolving lifestyle of individuals in being up-to-date with the latest trends is expected to drive sales of hair color sprays in the country.

Category-wise Insights

Which Hair Color Spray Category Dominates the Market?

In terms of packaging type, demand for sprays in metal bottles is expected to rise at an impressive rate of 7.9% CAGR. The adoption rate of metal bottles is comparatively higher than plastic bottles due to their lightweight, high-strength, and compact size features.  

Will Natural Hair Color Sprays Register Notable Demand Growth

In terms of nature, natural/ organic hair color sprays are projected to register a CAGR of 8.2%. Rise in harmful side-effects of synthetic hair color sprays are likely to push demand for hair color sprays based on natural chemicals.

Which Consumer Segment is Expected to Push Up Sales of Hair Color Sprays?

The unisex consumer segment is the highest contributor reporting a CAGR of 8.5%, because of the expanding portfolio of unisex hair color sprays that provide customers with various options in shades, fragrances, bottle size, and other benefits.

Will Online Retailers of Hair Color Sprays Register Significant Growth?

As per the market study, in terms of distribution channel, online sales are expected to dominate at a high CAGR of 12.9%.

Recent times have encouraged and changed the lifestyles of customers, shifting them to opt for easy and quick alternatives with a better experience. Initially, hair color products were part of the service industry; however, innovation in technologies and availability of quick and easy distribution alternatives, i.e., through online platforms, have paved a greater growth opportunity for the industry.

COVID-19 Impact on Market

The sudden COVID-19 outbreak completely shut down activities in the market, and changing lifestyle of individuals emphasized sales of essential items for survival. This encouraged hair color spray manufacturers and distributors to evolve accordingly and adapt new processes and customer-eccentric approaches in order to gain revenue.

• For instance, L’Oréal S.A., in its beauty magazine, published articles regarding various hair color trends and how to apply temporary color using hair color spray.

Restrictions by governments on public gatherings, outdoor activities, parties, events, and trading between countries affected the production capacity of hair color spray suppliers, thereby having a direct influence on sales.

Competition Landscape

Players operating in the market are finding new ways to expand their product portfolios across regions. The hair color spray market is categorized as a highly competitive space with growing penetration of various players in the industry.

Further, it promotes the development and innovation of products to create a point of difference when compared to the rest. In light of this, a few players have expanded their portfolios to include a range of hair color sprays as desired by customers.

Hair Color Spray Industry Report Scope

Hair Color Spray Industry Survey by Category

By Packaging Type

• Hair Color Sprays in Plastic Bottles
• Hair Color Sprays in Metal Bottles

By Nature

• Synthetic Hair Color Sprays
• Natural/ Organic Hair Color Sprays

By Consumer Orientation

• Hair Color Sprays for Men
• Hair Color Sprays for Women
• Unisex Hair Color Sprays

By Distribution Channel

• Wholesalers/ Distributors
• Supermarkets/ Hypermarkets
• Independent Beauty Stores
• Independent Clinics/ Spas
• Online Retailers
• Others

FAQs Answered in Study

• What is the current size of the hair color spray market?

  The global hair color spray market is valued at around US$ 8.1 Bn at present.

• Who are the top 5 manufacturing companies of hair color sprays?

  Top 5 manufacturers of hair color sprays are L’Oréal S.A., Henkel AG& Co., Natura Cosmeticos, Coty Inc., and Estee Lauder.

• At what CAGR did the hair color spray industry expand over the past 5 years?

  The global market for hair color sprays increased at 5.7% CAGR from 2016 to 2020.

• What are key trends shaping the global market for hair color sprays?

  Rise in number of collaborations between different key players is a feature in this market space.

• Which are the top 5 countries driving demand for hair color sprays?

  Top 5 countries driving most of the demand for hair color sprays are Italy, France, Canada, India, and Mexico.

• What is the predicted outlook for the North American market?

  North America held a significant share of 24.3% in 2020, and by 2031, is likely to rise at a CAGR of 8.6%.

• At what percentage is sales of hair color sprays registering growth in Europe?

  The European market for hair color sprays is expected to expand steadily at a CAGR of 7.9% over the next ten years.

• Which countries are key exporters of hair color sprays across the world?

  Key exporters of hair color sprays are China, Italy, Germany, France, and the U.S.

• What are the key market statistics for South Korea and Japan as far as hair color sprays are concerned?

  Market analysis reveals that year-on-year demand growth in South Korea was 4.6% in 2021, whereas, Japan is set to progress at a CAGR of 7.1% through 2031.