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Hair Color Spray Market

Global Market Study on Hair Color Spray Market: Hair Color Spray Market to Generate High Revenue for Market Players across Regions

Hair Color Spray Market Segmented By Packaging, Nature, Consumer Orientation, Distribution Channel and Region

Hair Color Spray Market Outlook (2023–2033)

According to a new study by Persistence Market Research, the global hair color spray market generated a revenue of US$ 9,408.3 Million in 2022. Worldwide demand for hair color spray is set to accelerate at ~8.0% CAGR and top a market valuation of US$ 21,533.89 Million by 2033.

Attributes Key Insights

Hair Color Spray Market Size (2022A)

US$ 9,408.3 Million

Estimated Market Size (2023E)

US$ 10,057.47 Million

Projected Market Value (2033F)

US$ 21,533.89 Million

Value CAGR (2023–2033)


Collective Value Share: Top 3 Countries (2022)


The growing concern among people about maintaining the quality of their hair is one of the main factors driving the sales of hair color spray. Hair color sprays' capacity to offer protection, a better appearance, quality, and strength is projected to increase the market's adoption rate throughout the projection period. The demand for several additional hair treatment products, including shampoo, conditioner, hair development serum, and others, is also increased by hair color sprays, positively affecting the personal care sector.

Additionally, the market demand for hair color sprays is being excessively driven by the ability of these products to temporarily dye the hair for events or parties at the convenience and using hassle-free techniques made available by innovative and growing industries.

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Hair Color Spray Demand Analysis (2017 to 2022) Vs. Market Projections (2023 to 2033)

The market's players have been asked to switch to creative solutions as public understanding of contemporary tools and technology has increased. The millennial generation in particular like to choose cutting-edge options as consumers. This most likely applies to both the package and the actual product. For instance, DE LORENZO, an Australian manufacturer of hair care products, employs the highest proportion of recycled material in the packaging of their cosmetics items. The package has a logo identifying the recycled component, and worldwide demand for Hair Color Spray increased at a consistent CAGR of ~6.4% from 2017 to 2022.

Hair color sprays and other goods in the market are expanding quickly and obtaining a larger market presence because of beauty bloggers and influencers who inform consumers about the most recent trends in the sector. Furthermore, in order to take advantage of the blogger-consumer dynamic in the hair color spray market, the corporations and industry participants employ more effective marketing strategies.

Additionally, as global fashion trends change, market participants have been forced to offer a selection of hair color sprays in different tones to keep up with the latest fashions. Additionally, consumers now pick organic hair care products composed of natural materials and with less synthetic components since they are more conscious of the allergy risk associated with chemical hair care products.

Over the forecast period 2023–2033, the Hair Color Spray market is anticipated to expand at a CAGR of ~8.0% in terms of value.

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How Will Rise In Demand Is Likely To Increase Due To Chemical-Free Ingredients?

The ease of use by consumers and growing awareness of the health risks posed by the chemical ingredients present in permanent hair color sprays, which has led to a shift in consumer preferences from permanent to impermanent hair color sprays, are likely to be favorable factors in the growth of hair color spray.

In addition, the industry participants are making significant contributions to the R&D facilities in order to increase the product effectiveness and diversify their product offerings without sacrificing the quality of the substances employed.

Additionally, during the projection period, technical developments boosted the sales of hair color sprays, increasing the market's overall revenue. Other alternative hair coloring techniques currently hold the majority of the market share, but the aforementioned factors are expected to increase demand for hair color spray.

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Is Growing Awareness Among Men Regarding Personal Appearance Likely To Grow Demand For Hair Color Spray?

The widespread use of social media and the expanding internet have increased people's awareness of fashion trends. They have also helped men of all ages feel more confident, allowing them to spend money on personal grooming. Additionally, difficulties encountered when dying and coloring hair are probably going to increase demand for hair color spray.

Additionally, the availability of appealing and creative packaging for hair color sprays is boosted to increase their uptake among men and thus support the industry's expansion.

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How Does Market Expansion Benefit From Promotional Efforts Made By Players?

The active efforts made by the companies to promote their brands and goods on both offline and online platforms are one of the key factors fueling the demand for hair color spray in the market. Players conduct thorough market research, analyses consumer demands, and work to bring wanted products to the market.

Additionally, Hearst Magazine Media, Inc.'s Cosmopolitan, a digital platform, produced an article describing the "2020 Hair Color Trends" that aids players in the hair color spray market in offering clients items that are in great demand. All of these elements are expected to increase consumer base and have a big impact on market sales of hair color sprays.

How Will A Rise In Disposable Income And Male Awareness Of Personal Grooming Affect The Global Market For Hair Color Spray?

Increased discretionary income has made it possible for people to spend on personal grooming. Additionally, the demand for hair color sprays is anticipated to increase in the near future due to hair coloring and dry hair issues. These color sprays are more and more in demand from middle-aged women.

The trend of male grooming is expected to support the expansion of the global market. The packaging that hair color sprays come in is appealing and creative. Customers are increasingly choosing natural color sprays due to the inclusion of natural and organic chemicals in products.

Country-wise Insights

How Are Sales Likely to Increase With More Popularity of Hair Fashion Trends in the U.S.?

Due to an increase in the number of elderly people, the market in the U.S. is predicted to rise at a CAGR of 7.9% over the forecasted year. Additionally, the population of North America's growing interest in hair color sprays made with organic and natural ingredients is probably going to inspire producers to broaden their product line, which will increase sales.

However, synthetic hair color sprays hold the largest market share because to a variety of novel and useful qualities, including long-lasting effects, accessibility in a variety of colors, and bottle sizes, which is a drawback for natural hair color spray.

Will Premiumization and Digital Platforms Fuel the UK’s Market for Hair Color Sprays?

Due to the rapid adoption rate and premiumization, where consumers are rapidly gravitating towards premium and luxury items instead of professional salon services and treatments, the population in the UK is projected to contribute most to the sales of hair color spray.

Additionally, the contemporary environment has altered consumer lifestyles and increased people's reliance on digital platforms to buy necessities, which has greatly increased the need for hair color sprays and provided enormous growth potential for online merchants.

How Millennials are making India a Significant Investment Destination for Foreign Investors?

The Indian market is projected to forecast high sales of hair color spray in the South Asian market, driven mostly by millennials who are important industry trendsetters. With time, Indian millennials have developed a far greater awareness of the products they use to preserve their hair and personal appearance, and they probably feel more free to express their individuality while making decisions and making purchases.

Additionally, people's changing and evolving lifestyles include keeping up with the hottest sectors, which is boosting the need for hair color sprays. The market for hair spray market in India is predicted to expand at a value CAGR of 9.2% through 2033.

Will Number of Acquisitions Promote Sale of Hair Color Spray in Brazil?

Innovation, individuality, and dependability are the three main characteristics that today characterize the power of a brand across all industries. Additionally, corporations are actively purchasing and merging with other players to develop their businesses in order to reach that level.

For instance, the Brazilian cosmetics company Natura Cosmetics purchased Avon in 2019. The companies were able to grow their consumer base thanks to this acquisition, which helped them rank among the largest cosmetics holdings in the world.

Category-wise Insights

Which category of hair color sprays commands the market?

Sprays in metal bottles are anticipated to see brisk growth in demand, with a CAGR of an outstanding 7.9%. Metal bottles are more widely used than plastic bottles because of their lightweight, high-strength, and small size characteristics.

Which segment of the market with a focus on consumers is anticipated to dominate?

Due to the expanding portfolio of unisex hair color sprays that provide customers a range of options in terms of hues, fragrance, bottle size, and other factors, the unisex segment is the greatest contributor within the consumer orientation category, posting a CAGR of 8.5%.

Which Online Retailers Projected to Register Significant Growth?

Online sales are likely to dominate over the forecast period in terms of distribution channel, according to the market analysis, with a highest CAGR of 12.9%. Customers' lifestyles have evolved in recent years, encouraging them to choose quick, simple solutions to make buying things more enjoyable.

Initially, hair color products were a subset of the service sector, but technological advancements and the availability of rapid and simple distribution options, such as through online platforms, have created more room for the sector to expand.

Competition Landscape

Market participants are developing innovative strategies to diversify their product offerings across geographies. The market for hair color sprays is regarded as being quite competitive due to the increasing industry penetration of various players. Additionally, it encourages the creation of innovative items that stand out from the competition. Due to customer demand, a select few players have increased their product offerings by adding a variety of hair color sprays to their portfolios.

For instance:

  • In August 2020, Coty Inc. announced a strategic partnership with the international investment firm KKR. Through the issuance of convertible preferred shares to KKR, the company will receive an initial investment of $750 million. A Memorandum of Understanding ("MOU") between the two parties will give KKR control over the professional beauty and retail hair businesses, strengthening Coty Inc. and fostering long-term industry growth.

Hair Color Spray Industry Report Scope

Attribute Details

Forecast Period


Historical Data Available for


Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Market Segments Covered

  • Packaging
  • Nature
  • Consumer Orientation
  • Distribution Channel
  • Region

Key Companies Profiled

  • L’Oréal S.A.
  • Kao Corporation
  • Henkel AG& Co.
  • Estee Lauder
  • Coty Inc.
  • Bumble and Bumble Products LLC
  • IGK Hair
  • John Paul Mitchell Systems
  • Natura Cosmeticos
  • Kryolan
  • Sally Beauty Supply LLC
  • Guangzhou Hstar Biological Technology Co., Ltd.
  • Graftobian Make-up Company
  • Others

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

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Segmentation of Hair Color Spray Industry Research

By Packaging Type

  • Plastic Bottle
  • Metal Bottle

By Nature

  • Synthetic
  • Natural/ Organic

By Consumer Orientation

  • Men
  • Women
  • Unisex

By Distribution Channel

  • Wholesalers/ Distributors
  • Supermarkets/ Hypermarkets
  • Independent Beauty Stores
  • Independent Clinics/ Spas
  • Online Retailers
  • Others

By Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Middle East and Africa (MEA)
  • Oceania

- Companies Covered in This Report -

  • L’Oréal S.A.
  • Kao Corporation
  • Henkel AG& Co.
  • Estee Lauder
  • Coty Inc.
  • Bumble and Bumble Products LLC
  • IGK Hair
  • John Paul Mitchell Systems
  • Natura Cosmeticos
  • Kryolan
  • Sally Beauty Supply LLC
  • Guangzhou Hstar Biological Technology Co., Ltd.
  • Graftobian Make-up Company
  • Others

- Frequently Asked Questions -

The global hair color spray market was valued at US$ 9,408.30 Million as of 2022.

Demand for hair color spray market is projected to increase at 8.0% CAGR and be valued at US$ 21,533.89 Million by 2033 end.

L’Oréal S.A., Kao Corporation, Henkel AG& Co., Estee Lauder, Coty Inc., Bumble and Bumble Products LLC, COLORSMASH, IGK Hair, John Paul Mitchell Systems, Natura Cosmeticos, Kryolan, Sally Beauty Supply LLC, Guangzhou Hstar Biological Technology Co., Ltd., Graftobian Make-up Company, Others are key market players.

Growth in number of collaborations between different key players is a special feature as key trends in this space.

The top three hair color spray market providers accounted for close to one-third market share in 2022.

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