Global Market Study on Bubble Tea: Increasing Worldwide Demand for Healthy and Unique Drinks to Spur Sales

Bubble Tea  Market
  • Published On : Mar-2020 |
  • Pages : 250 Pages |
  • Format : Bubble Tea  Market Bubble Tea  Market Bubble Tea  Market Bubble Tea  Market

Trends in the beverage industry are changing rapidly with the changing taste preferences of consumers. Consumers seek food & beverages with healthy ingredients, owing to increasing awareness about health and health-related issues. Thus, players in the bubble tea market focus on bubble tea offerings with unique and fresh ingredients such as organic cream, fresh fruit, soy milk, and green tea. These ingredients help improve the nutritional value, taste, and texture of bubble tea.

Cong cha USA provides healthy bubble tea containing lemon juice, honey, and green tea, which is considered as one of the best and healthiest teas in the U.S.

Rising Popularity of HoReCa and Café Culture to Propel Demand for Bubble Tea

Coffee shops and cafés are the fastest-growing segments in the foodservice industry, especially in countries in South Asia. Consumers in this region are expected to show an interest in bubble tea as it is a new and unique drink. Additionally, rising popularity of the café culture and changing consumer preferences are expected to boost the sales of bubble tea. Multinational café and foodservice brands that offer bubble tea are also focusing on expanding their outlets in developing market to attract more consumers. Untapped countries in the Asia Pacific region, such as India, are expected to offer substantial growth prospects for players in the global bubble tea market.

  • For instance, McDonalds, which offers bubble tea, is planning to double its outlets in India. It is also focusing on increasing its outlets in China and Japan, where bubble tea is widely popular.

Lack of Ease in Penetration of Untapped Markets to Hamper Growth

Bubble tea is widely popular among consumers in some countries in Asia Pacific, such as China, Japan, and Taiwan, which are leading markets, as well as in North America. However, the bubble tea market is at its initial stage in Latin America and the Middle East and Africa. Consumers in these regions are unaware of the unique characteristics of bubble tea, and may not readily accept this new drink. Low penetration of bubble tea products in these regions may adversely impact the overall growth of the bubble tea market.   

Unique Flavor Profile of Bubble Tea to Boost Sales

Increasing urbanization, rise in disposable income, and changing lifestyles of consumers, especially in emerging economies, have resulted in more people inclining toward off-the-shelf products. Consumers today are bold, adventurous, and curious, and want sensorial experiences that are bold and innovative. Bubble tea has a unique flavor profile and texture, attributable to the addition of tapioca pearls, which offers consumers an experience that cannot be easily recreated at home.

Regional Landscape of Global Bubble Tea Market

Asia Pacific is one of the fastest-growing regions in the world, based on both population and economy. This region has the highest number of tea consumers, which makes Asia Pacific a key region that holds the highest market share in the global bubble tea market. The region will offer the most lucrative growth prospects for players in the bubble tea market. While consumers in certain countries in this region are not well informed about bubble tea products and the characteristics of bubble tea, the region is surely witnessing an increase in the popularity of bubble tea products.

Europe is one of the leading markets for ice tea, as consumers in this region are always eager to try new products and appreciate and accept products easily. Europe is expected to be the fastest-growing regional market in the global bubble tea market, as the tourism and food service industry in this region is growing at a noteworthy rate.

Analysts’ Viewpoint

The global bubble tea market has been witnessing impressive growth over the past years. Europe is anticipated to record the highest growth rate during the forecast period, while Asia Pacific remains the top producer and consumer of bubble tea in the global market. An increasing number of foodservice outlets in various regions is expected to have a significant, positive impact on the growth of the bubble tea market across the globe.

Bubble Tea Market: Report Scope

The latest market report by Persistence Market Research on the global bubble tea market evaluates the opportunities and current market scenario, providing insights and updates about the corresponding segments involved in the global bubble tea market during the forecast period of 2019-2027. The report provides detailed assessment of the key market dynamics and comprehensive information about the structure of the global bubble tea market. This market study contains exclusive insights into how the global bubble tea market is anticipated to grow during the forecast period.

The primary objective of the global bubble tea market report is to provide insights regarding opportunities in the market that are supporting the transformation of global businesses associated with bubble tea. It is very important to consider that, in an ever-wavering economy, we provide estimated (Y-o-Y) year-on-year growth rate in addition to the compound annual growth rate (CAGR) for overall forecasts, enabling readers to better understand the analysis and evaluation of the global bubble tea market, and to discover lucrative opportunities in the market.

This report on the global bubble tea market also provides an estimate of market size and corresponding revenue forecasts carried out in terms of absolute $ opportunity. It also offers actionable insights based on the future trends in the bubble tea market. Furthermore, new and emerging players in the global bubble tea market can make use of the information presented in the study to make effective business decisions, which will provide momentum to their businesses and the bubble tea market.

The study is relevant for manufacturers, suppliers, distributors, and investors in the global bubble tea market. All stakeholders in the global bubble tea market, as well as industry experts, journalists, and business researchers, can leverage the information and data represented in PMR’s study.

Key Segments of Global Bubble Tea Market

PMR’s study on the global bubble tea market offers information categorized into three key segments - type, topping, and region.




Fruits & Berries


North America



Latin America

Blend/Mixed Flavors

Popping Boba




Asia Pacific

Middle East & Africa

Key Questions Answered in PMR’s Global Bubble Tea Market

  • Which region will hold the highest market share in the global bubble tea market during the forecast period?
  • Which region is experiencing the highest growth (CAGR)?
  • Which factors are impacting the global bubble tea market?
  • What are the global trends impacting the bubble tea market?
  • What strategies must emerging players adopt to capture opportunities in various regions in the bubble tea market?
  • What is the market structure of the global bubble tea market?

Global Bubble Tea Market: Research Methodology

PMR is committed to providing unbiased market research solutions to its clients. PMR follows a robust methodology in the deduction of data included in this report. A unique research methodology is utilized to conduct extensive research on the global bubble tea market and reach conclusions about the future growth factors of the market. The research methodology uses primary research methods coupled with secondary research methods, which ensure the accuracy and reliability of the conclusions in this report.

A demand-side approach is followed to estimate the sales of target products, followed by an in-depth supply-side assessment of values generated, key trends, and events over a predefined period. This methodology is based on the use of standard market structures, methods, and definitions that are based on inputs from local sources in over five regions, i.e. North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa, which PMR considers for segmenting the global market. Statistics, characteristics, and variances are collected at a regional level, aggregated at the same level, and then synthesized at a worldwide level to create global market measurements. Our main sources of research include-

  • Primary Research
  • Secondary Research
  • Trade Research

Companies covered in Bubble Tea Market Report

  • Lollicup USA Inc.
  • Krishna Foods
  • 8tea5
  • Chatime
  • Gong cha USA
  • Boba Tea Company
  • Bubble Tea House Company
  • Bubblelicious Milk Tea & Fruit Tea
  • Happy Lemon
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