Global Market Study on Natural and Organic Personal Care Products: Increasing Demand to be Witnessed in North America Followed by APAC in the Coming Years


Natural Organic Personal Care Product  Market
  • Published On : Apr-2018 |
  • Pages : 142 Pages |
  • Format :

Persistence Market Research offers a 10-year forecast for the natural and organic personal care products market between 2018 and 2028. The primary objective of the report is to offer insights on the advancements in the natural and organic personal care products market. The study demonstrates market dynamics that are expected to influence the current environment and future status of the global natural and organic personal care products market over the forecast period. This report also provides updates on trends, drivers, restraints, value forecasts, and opportunities for manufacturers operating in the global natural and organic personal care products market.

Natural personal care products often indicate the absence of artificial colors, flavors, and synthetic substances. These are derived from natural sources but are not essentially organic. Natural personal care products may contain ingredients that are not 100% organic. Moreover, there are no regulations for natural labels to be attached to these products as opposed to an 'organic' label. However, natural ingredients can contain chemicals, or can be grown in the presence of certain additives. On the other hand, the organic ingredients used in personal care products are strictly organically farmed without any pesticides, chemicals, or artificial fertilizers, and undertake rigorous certification approvals along with strict monitoring. Certification confirms compliance with production standards, and enables traceability of all products to their sources.

Increasing consumer demand for eco-friendly personal care products has prompted companies such as Garnier, Henkel, and Amore Pacific to enter into the natural and organic personal care products market and develop new and advanced products. Manufacturers are continuously launching organic personal care products with clinical backing in order to expand their customer base. Rising number of innovative personal care products with antioxidant properties, including those with herbal extracts are expected to fuel the demand for natural and organic personal care products over the forecast period. The target audience for personal care manufacturing companies – currently and in the recent past – has primarily been the young-adult population ranging between 15 to 25 years of age. However, considering that 15 to 25-year olds account for approximately 21.7% of the total global population, vast potential opportunity lies untapped in other age groups of consumers.

With increasing purchases of organic and natural products via the Internet, manufacturers are realizing the potential of e-Commerce and increasing the availability of products through this channel. This trend is expected to further increase over the forecast period, in both developed and developing countries.  Demand for organic and natural personal care products is witnessing significant growth in developed as well as developing countries, especially via the Internet, which is further supported by increasing adoption of smartphones and supporting apps across the globe.

The report analyses the market share of the natural and organic personal care products market on the basis of application, distribution channel, and region. A section of the report highlights region-wise natural and organic personal care products demand. It provides a market outlook for 2018–2028 and sets the forecast within the context of the natural and organic personal care products ecosystem, including the new technological developments as well as product offerings in the global natural and organic personal care products market. This study discusses key regional trends contributing to the growth of the natural and organic personal care products market globally, as well as analyzes the degree to which drivers are influencing the market globally. Key regions assessed in this report include North America, Latin America, Europe, APAC, and Middle East & Africa.

In the final section of the report, a competitive landscape has been included to provide report audiences with a dashboard view. Key categories of providers covered in the report are natural and organic personal care products suppliers and key players. Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings, and recent developments in the natural and organic personal care products space.

Key Segments Covered

By Application

  • Skin Care
  • Hair Care
  • Oral Care
  • Cosmetics
  • Others (Deodorants, Toiletries and Feminine Hygiene Products)

By Distribution Channel

  • Hypermarkets/Supermarkets
  • Specialist Stores
  • Drug Stores
  • Online Retail
  • Direct Sales

In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyze the market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities. Also, another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global natural and organic personal care products market.

Key Regions/Countries Covered

  • North America
  • Europe
  • Latin America
  • APAC
  • MEA

In the personal care products market, product availability and retail shelf space play a critical role in creating demand for the product. Distribution is a key success factor in any market. Increasing consumer demand for green products is resulting in manufacturers shifting from niche distribution channels to mainstream mass retailers. Mass merchandisers such as Walmart Stores, Inc. and Target Brands, Inc. are introducing natural and organic personal care products in their current product line. Moreover, supermarkets such as Loblaw Companies Limited and Safeway Inc. are also expanding their product range. This has resulted in a sharp increase in the sales of organic personal care products in the recent past.

Revenue generated from the natural and organic personal care products market was valued at US$ 12,115.6 Mn in 2017 and is expected to increase at a CAGR of 8.3% over the forecast period. The global natural and organic personal care products market is expected to be valued at US$ 29,507.5 Mn by the end of 2028.

Drivers & Restraints

Increasing consumer demand for eco-friendly personal care products has prompted companies such as Garnier, Henkel, and Amore Pacific to enter into the natural and organic personal care products market and develop new and advanced products. Manufacturers are continuously launching organic personal care products with clinical backing in order to expand their customer base. Rising number of innovative personal care products with antioxidant properties, including those with herbal extracts are expected to fuel the demand for natural and organic personal care products over the forecast period.

Moreover, increasing number of working individuals in countries across the globe is resulting in increasing spending capacity, which in turn is leading to increased sales of quality products. This is further resulting in increasing demand for better quality products such as natural and organic personal care products globally. Increasing aging female population is driving demand for various anti-aging products such as creams, moisturizers, and anti hair fall products. Moreover, increasing spending power of women aged 25 and above is another factor driving sales of natural and organic personal care products. This is attributed to higher willingness of women consumers in this age group to spend on premium quality personal care products. The target audience for personal care manufacturing companies – currently and in the recent past – has primarily been the young-adult population ranging between 15 to 25 years of age. However, considering that 15 to 25-year olds account for approximately 21.7% of the total global population, vast potential opportunity lies untapped in other age groups of consumers.

However, organic and natural personal care products are premium priced and are comparatively costlier than synthetic personal care products. This major factor is acting as a restraint to the growth of the global organic personal care market. Key factors affecting the prices of organic personal care products include a cost-intensive product certification process, high and volatile prices of key raw materials, and labor-intensive production processes.

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Global Natural and Organic Personal Care Products Market Analysis by Region

On the basis of region, the market in North America dominated the global natural and organic personal care products market in 2017. North America is expected to gain significant market share in revenue terms by 2028 end. North America is also the fastest growing regional market with a CAGR of 9.1% during the forecast period 2018 – 2028.

Company Profile

  • The Estée Lauder Companies Inc.
  • L’Oréal SA
  • Weleda AG
  • Burt’s Bees
  • Arbonne International, LLC
  • KORRES S.A. – Natural Products
  • Avon Products, Inc.
  • Bare Escentuals Beauty, Inc.
  • Coty Inc.
  • AVEENO
  • Others.
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