Is the Changing Consumers’ Perception Shaping a New Future?
The beauty and personal care industry is undergoing a revolution with rapidly changing consumers’ perception towards various products. Consumers show interest to know more about the product, its ingredients, and its benefits. This increased interest from consumers has generated awareness about harmful chemicals used in conventional personal care products and paved the way for the natural and organic personal care products market.
It is estimated that ~59% of consumers believe their personal care products are unsafe. Also, ~56% of consumers generally know the ingredients used in their personal care products, and ~92% consumers believe in having stringent guidelines on the use of ingredients in personal care products.
Moreover, consumers are also becoming more conscious about animal welfare by avoiding personal care products that killed some animal, which has profoundly impacted the shopping habits of consumers. The growing number of health-conscious consumers is fuelling the growth of the natural and organic personal care products market.
In 2018, L’Oréal Professionnel launched a new line of 100% plant-based and vegan salon hair dyes called Botan?a in Western Europe. It consists of three primary ingredients such as Henna leaves, Cassia, and Indigo leaves. With the introduction of this hair dye, L’Oréal Professionnel highlights the best combination of scientific research and nature, enabling the creation of a huge palette of shades to tailor the consumer requirements.
Predominant awareness among consumers on environmental issues has set the sub-zero waste as a prominent trend in the beauty and personal care industry. The beauty and personal care (BPC) industry players are focused on shifting to a whole new paradigm to approach zero waste and sustainability, especially in the packaging of products.
For instance, the French cosmetics brand named La Bouche Rouge Paris highlights the reusable or refillable luxury lipstick packaging, which is made of leather.
Moreover, many of the established brands such as L’Oreal, Unilever, and Lush Cosmetics are massively focusing on the impact of packaging, sales of personal care products, and consumers’ sentiments regarding these factors. Consumers demand reusable, recyclable, and compact packaging for their personal care products to enhance sustainability. Meanwhile, packaging suppliers are developing new alternatives to invest in eco-friendly processes and products.
Find Out More about the Report Coverage
- The Estée Lauder Companies Inc.
- L’Oréal SA
- Weleda AG
- Burt’s Bees
- Arbonne International, LLC
- KORRES S.A. – Natural Products
- Avon Products, Inc.
- Bare Escentuals Beauty, Inc.
- Coty Inc.
North America’s Fist-mover Advantage of Premiumization of Natural and Organic Personal Care Products
It is evaluated that the BPC industry has a significant market in North America. However, the market is set to increase with the introduction of natural and organic personal care products. Consumers perceive the use of natural and organic ingredients in their personal care products as a high standard of living as organic personal care products are relatively expensive.
Consumers in North America are estimated to have high willingness to pay more for natural and organic products. It is evaluated that premium natural and organic personal care products are gaining popularity in North America. ~50% of the American women are reported to look out for premium natural and organic personal care products, and this percentage is estimated to increase significantly.
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Top Suppliers and Manufacturers to Herald the Natural and Organic Personal Care Products Market Growth
The natural and organic personal care products market is anticipated to be moderately concentrated. With few top market players covering the global natural and organic personal care products market, there are many regional and local market players. The global market players are expected to bring in new technologies to manufacture natural and organic personal care products.
Besides, the local and regional market players are estimated to innovate new formulations and ingredients regarding the local natural resources. However, the global companies are expected to be prominently investing in R&D.
The market players have continued to dominate the changing landscape of the natural and organic personal care products market with their expertise in a diverse range of products. Strategic partnerships and mergers and acquisitions will be the key factors to enhance the product offerings and customer base.
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A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market.
A brief overview of changing the landscape of the natural and organic personal care products market has led our analysts to conclude that, the market is exponentially gaining popularity.
The demand from developing countries as well as developed countries holds a specific prominent share of the natural and organic personal care products market. Demand for premium and luxury natural and organic personal care products is increasing from developed regions such as North America and Europe.
On the other hand, developing countries are estimated to hold a significant share in the natural and organic personal care products market. Experiencing the trending demand for natural and organic personal care products, market players are now keen to invest in formulating new natural ingredients and developing the technology further, and tackle the technical challenges posed to increase the durability of natural and organic products.
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Natural and Organic Personal Care Products Market: Segmentation
PMR’s research study on the global natural and organic personal care products market offers a detailed market taxonomy, wherein the key segments have been discussed in detail. The segmentation of the natural and organic personal care products has been offered on the basis of product type and distribution channel. Every segments have been analyzed in detail, and data pertaining to the growth of each segment has been included in the study.
By Product Type
By Distribution Channel
The natural and organic personal care products market research report includes a competitive landscape that provides a dashboard view of the key competitors operating in the market.
Some of the market players profiled in this section include The Estée Lauder Companies Inc., L’Oréal SA, Weleda AG, Burt’s Bees, Arbonne International, LLC, KORRES S.A. – Natural Products, Avon Products, Inc., Bare Escentuals Beauty, Inc., Coty Inc., and AVEENO.
Natural and Organic Personal Care Products Market: Key Questions Answered
The research study offers inclusive insights about the growth of the market in the most comprehensible manner for the better understanding of users. The key insights offered in the natural and organic personal care products market answer some of the salient questions that assist stakeholders in gauging all the emerging possibilities.
- How rapidly changing consumers’ perspective acts as major growth engines for the natural and organic personal care products market?
- How does e-commerce boost the natural and organic personal care products market growth?
- What are the key trends that are constantly shaping the natural and organic personal care products market growth?
- Which are the prominent regions offering plentiful opportunities for the market?
- What are the differential strategies adopted by key players to command a significant chunk of the global market share?