Global Market Study on Vanilla Beans: High Demand for Vanilla Flavored Products Across Industries Surging Demand

Vanilla Bean  Market
  • Published On : Apr-2020 |
  • Pages : 420 Pages |
  • Format : Vanilla Bean  Market Vanilla Bean  Market Vanilla Bean  Market Vanilla Bean  Market

The production of natural vanilla beans is labor-intensive and time-consuming, and the crop is grown in specific regions only. Demand for vanilla exceeds the supply of natural vanilla beans. To meet this demand for natural vanilla, existing players in the vanilla bean market are carrying out various initiatives in vanilla bean growing regions such as Madagascar, Tahiti, Mexico, and Tonga, to help farmers increase production. Increasing vanilla bean production would become a favorable market scenario for the vanilla bean market. Moreover, vanilla is currently one of the most demanded flavors in the food & beverage industry. Therefore, to meet this demand, increasing the production of vanilla beans is necessary.

  • For instance, Touton S.A. has joined the ‘Sustainable Vanilla Initiative’, which brings together multinational companies and NGOs that are involved in the vanilla supply-chain at various nodes to ensure adequate supply of vanilla in the future, along with stimulating economic growth in countries that produce vanilla.

Growing Preference for Organic and Chemical-free Food Products

Millennials are looking for high-quality products that do not compromise on flavors and mouthfeel. The demand for natural vanilla beans for the production of pure natural vanilla extract is increasing, owing to the benefits of organic and non-GMO food ingredients. Additionally, organic food products are also gaining traction across the world, which has further increased the demand for organic vanilla beans in the market.

  • Madagascar Vanilla Company produces and exports vanilla beans that are organically certified, traditionally cured, and free from chemicals and pesticides.
  • The Madagascar region, which is responsible for 80% supply of vanilla beans, does not use chemicals and fertilizers for growing these beans throughout the region - an initiative taken by the government.

Shifting Consumer Preference toward Natural Flavors

The way that consumers are perceiving natural food ingredients can be seen in their purchasing patterns, which are changing continuously with time. The adequacy of natural products is the most affecting factor for the expansion of the natural flavors market. Customer preferences have been influenced, owing to increasing consumer inclination toward food that does not contain artificial ingredients and chemical ingredients. This has led to increasing customer inclination toward natural flavors, thus increasing the demand for natural vanilla beans.

  • SAMBIRANO AROMATIC provides a wide range of natural Madagascar vanilla beans with an increased shelf life of the powders of vanilla beans of 12 months, thus keeping up with the demand for natural flavors.

Latin America and East Asia are Potential Growth Markets for Vanilla Bean Manufacturers

Latin America and East Asia are expected to register the highest growth rates in the global vanilla bean market during the forecast period of 2020-2030. Latin American consumers are increasingly moving toward chemical-free food products, which is further augmenting the use of natural vanilla beans in food products in the region. In East Asia, the demand for vanilla flavor is growing due to rising consumption of Western food products.

Europe and North America are dominating the vanilla bean market with a major market value share. The major contributing factor is the higher utilization rate of vanilla in food products in these regions. In North America, vanilla is one of the major spices that is commonly used in food products. European food manufacturers along with cosmetic manufacturers as well have been using vanilla for a long time.

Anticipated COVID-19 Impact on Vanilla Bean Market

The unfortunate spread of COVID-19 disease is affecting the global economy, and every industry is currently facing unwanted consequences due to this global pandemic. The food & beverage industry is also strongly fighting this frightful situation, and balancing supply and demand measures for substantial growth of the industry. Vanilla bean production has been hit by the COVID-19 outbreak, as vanilla bean cultivation from plants has been affected due to a dip in production. Since vanilla beans are produced and imported from limited countries, this may affect the supply chain. The demand for vanilla beans has also plummeted in the food & beverage industry. Reduced consumption of away-from-home food is also a considerable factor that could restraint market growth, as the major vanilla bean buyers are foodservice providers and food manufacturers. Additionally, use of processed vanilla in cosmetics and personal care products could fall, as cosmetic manufacturers have also reduced their production output. 

As the virus spreads and lockdowns increase, there are seemingly countless ways the food system will be tested and strained in the coming months and quarters. However, after the end of this global pandemic, the production of vanilla beans is projected to face a rise that subsequently benefits the vanilla bean market. The COVID-19 disease outbreak is expected have a moderate impact on the global vanilla bean market. The cyclical production of vanilla will not be impacted by the COVID-19 crisis; the impact will be mainly in the supply chain for raw material supplies to vanilla processors and exporters supplying the product across the globe.

Analysts’ Viewpoint

The global vanilla bean market is witnessing substantial growth, with East Asia and Latin America projected to offer lucrative opportunities during the forecast period of 2020-2030. Increasing the use of natural vanilla flavor in cosmetics along with the pharmaceutical industry is the contributing factor to the growth of the global vanilla bean market in the near future.

Leading market players such as Amadeus Trading Co., The Madagascar Vanilla Company, Boston Vanilla Bean Company, and others are focusing on increasing trading practices and reinforcing their distribution networks to strengthen their positions in the global vanilla bean market. Increasing production capacity and improvement in quality are other strategies being adopted by key players to gain a competitive edge in the global vanilla bean market.

Vanilla Bean Market: Report Scope

The latest market report by Persistence Market Research on the global vanilla bean market evaluates the opportunities and current market scenario, providing insights and updates about the corresponding segments involved in the global vanilla bean market for the forecast period of 2020-2030. The report provides detailed assessment of key market dynamics and comprehensive information about the structure of the global vanilla bean market. This market study contains exclusive insights into how the global vanilla bean market is anticipated to grow during the forecast period of 2020-2030.

The primary objective of the global vanilla bean market report is to provide insights regarding opportunities in the market that are supporting the transformation of global businesses associated with vanilla beans. It is very important to consider that, in an ever-wavering economy, we provide estimated (Y-o-Y) year-on-year growth rate in addition to the compound annual growth rate (CAGR) for overall forecasts, to enable readers to better understand the analysis and evaluation of the global vanilla bean market, and to discover lucrative opportunities in the market.

This report also provides an estimate of the global vanilla bean market size and corresponding revenue forecasts carried out in terms of absolute $ opportunity. It also offers actionable insights based on future trends in the vanilla bean market. Furthermore, new and emerging players in the global vanilla bean market can make use of the information presented in the study for effective business decisions, which will provide momentum to their businesses as well as the global vanilla bean market.

The study is relevant for manufacturers, suppliers, distributors, and investors in the global vanilla bean market. All stakeholders in the global vanilla bean market, as well as industry experts, researchers, journalists, and business researchers can leverage the information and data represented in PMR’s report.

Key Segments of Global Vanilla bean Market

PMR’s report on the global vanilla bean market offers information divided into seven segments - nature, grade, type, origin, end use, distribution channel, and region.





End Use

Distribution Channel


  • Organic
  • Grade A
  • Raw
  • Bourbon
  • Food
    • Confectionery
    • Bakery
    • Desserts
    • Cheese & Spreads
    • Baby Food
    • Powder Premixes
    • Pet Food
  • Business to Business
  • North America
  • Conventional
  • Grade B
  • Processed
  • Mexican
  • Beverages
    • Alcoholic Beverages
    • Non-alcoholic Beverages
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Retail
    • Online Retail
  • Latin America
  • Indonesian
  • Cosmetics & Personal Care
  • Europe
  • Ugandan
  • Pharmaceuticals
  • South Asia
  • Tahitian
  • Household/Retail
  • East Asia
  • Others
  • Oceania
  • Middle East & Africa

Key Questions Answered in PMR’s Global Vanilla bean Market

  • Which region will hold the highest market share in the global vanilla bean market during the forecast period?
  • Which region is experiencing the highest growth (CAGR)?
  • Which factors are impacting the global vanilla bean market?
  • What are the global trends impacting the vanilla bean market?
  • What strategies must emerging players adopt to capture opportunities in various regions in the vanilla bean market?
  • What is the market structure of the global vanilla bean market?

Global Vanilla bean Market: Research Methodology

Persistence Market Research is committed to providing unbiased market research solutions to its clients. PMR follows a robust methodology for the deduction of data included in this report. A unique research methodology is utilized to conduct extensive research on the global vanilla bean market and reach conclusions about the future growth factors of the vanilla bean market. PMR’s research methodology comprises primary research methods coupled with secondary research methods, which ensure the accuracy and reliability of the conclusions in this report.

A demand-side approach is followed to estimate the sales of target products, followed by an in-depth supply-side assessment of value generated, key trends, and events over a predefined period. This methodology is based on standard market structures, methods, and definitions that are based on inputs from local sources in over seven regions - North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East & Africa, which PMR considers for segmenting the global market. Statistics, characteristics, and variances are collected at a regional level, aggregated at the same level, and then synthesized at a worldwide level to create global market measurements. Our main sources of research include:

  • Primary Research
  • Secondary Research
  • Trade Research
  • Social Media Research

Companies covered in Vanilla Bean Market Report

  • Amadeus Trading Co.
  • Madagascar Vanilla Company
  • Neilsen-Massey Vanillas Inc.
  • Boston Vanilla Bean Company
  • Touton S.A.
  • Apex Flavors, Inc.
  • Locchead Manufacturing Co.
  • McCormick & Company, Inc
  • Daintree vanilla & Spice 
  • Shank's Extracts, Inc
  • Charles H. Baldwin & Sons
  • Cook Flavoring Company
  • Heilala Vanilla 
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