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Psyllium Husk Powder Market

Growing Demand in Food and Beverage Industry Profiting Psyllium Husk Powder Market Growth

Psyllium Husk Powder Market by Nature (Organic and Conventional)

Psyllium Husk Powder Outlook (2023 to 2033)

The Psyllium Husk Powder value in the global market is estimated US$ 1,02,652.2 ‘000 for 2023 and is anticipated to reach US$ 1,67,027.1 ‘000 by end of 2033. The market is expected to increase at value CAGR of 6.4% over the forecast period, owing to increasing use of psyllium in the premium pharmaceutical applications.

Psyllium Husk Powder Size (2023E)

US$ 1,02,652.2 ‘000

Projected Sales of Psyllium husk powder (2033F)

US$ 1,67,027.1 ‘000

Value CAGR (2023 to 2033)

6.4 %

Value Share of Top 4 Countries (2022E)

38.9%

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Psyllium husk powder Consumption Analysis (2018 to 2022) Vs. Market Estimations (2023 to 2033)

In the historical period of assessment, the global psyllium husk powder generated sales of approximately about US$ 74,202.7 ‘000 for 2018 and showed growth rate of 4.8% to reach the valuation of US$ 95,761.3 ‘000 by end of 2022. Furthermore, during 2018 to 2022, the market witnessed strong demand for psyllium husk powder in dietary supplement industry.

Psyllium powder is derived from the seeds of the Plantago plant, commonly known as Plantago ovata. The powder contains high amount of fibre and is an edible prebiotic, which has numerous health benefits. India is the only largest producer of psyllium husk accounting more than 90% of market share in the psyllium husk production. The majority of the demand for psyllium husk powder comes from North America followed by Europe.

Psyllium husk have some exceptional medicinal properties as it is used as laxative and it makes the bowel movements much easier.Moreover, health-conscious consumers form the dominating markets, are including psyllium husk powder in their regular diet to help promote regularity and overall digestive health.

In the forecast period, the demand for psyllium husk powder is predicted to grow at rapid rate of around 6.4%, owing to rising demand for powder in the pharmaceutical industry. The market in 2033 is likely to incur the sales of around US$ 1,67,027.1 ‘000.

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What are the Key Trends in the Market for Psyllium husk powder?

Increasing Demand for Psyllium husk powder Among Cardiovascular Patients

Herbal supplements are usually used for staying healthy and to treat health conditions. The increasing awareness towards preventive healthcare and surging spending on the wellness and health, especially in the developing economies has positively impacted the herbal supplements market. These supplements supports the digestive system by maintaining cholesterol levels, and reducing stress. The increasing penetration of herbal supplements owing to the increased demand for natural products is fueling development of the herbal supplements market.

The on-going trend of preventive healthcare among the geriatric population has led to increased demand of herbal supplements in this segment. Customers are inculcating psyllium husk powder as herbal dietary supplement for treating constipation and helping bowel movement.

“Increased Demand for Natural Laxatives among Customers”

Chronic constipation is a point of focus for modern clinical gastroenterology practice across the globe. Constipation is one of the most common conditions diagnosed in clinical practice, and many people across the world suffer from it due to their sedentary lifestyle, a lack of physical activity, and low intake of fiber. The growing concern over constipation and gut health has led experts to develop natural solutions to overcome this disorder. Psyllium husk powder is a natural plant-based product that is effective in treating constipation since it exhibits laxative properties.

Psyllium husk powder is a natural laxative, which functions by increasing the stool size and aids in maintaining the gut health. This has induced a growth outlook for the psyllium husk powder market as manufacturers from the pharmaceutical sector are utilizing these natural products for developing medicines to relieve constipation.

Source Naturals, Inc. provides all natural psyllium husk powder for reducing coronary heart disease, supporting healthy digestive system, and encouraging healthy bowel movements.

“Government Support for Increasing Production of Psyllium to Support Market Growth”

India is the largest producer and exporter of psyllium and psyllium-based products in the world. The production of psyllium supports government by bringing in foreign currency, which aligns the government to support farming of psyllium crop. Psyllium crop is a risky crop and depends on climatic conditions. So efforts are taken to maintain the increased production of psyllium for increased revenue. The government helps farmers with productivity management, water management, and post-harvest management to increase the production of the crop. The increasing penetration of government in the psyllium trade will positively impact the market and may act as a catalyst in the impending years.

The Rajasthan Agriculture Competitiveness Project in India received funding from the World Bank for encouraging farming activities in Rajasthan and helping the farmers increase production with different management programs.

“Climatic and Production Risk to Hamper Supply of Psyllium Husk Powder”

The psyllium crop is a high risk crop, as the entire crop gets damaged in case of bad weather. The cost of input in producing psyllium is very high along with being a labor intensive farming, which eventually increases the price of the crop. The harvested seeds need to be kept away from moisture for processing the best psyllium husk powder but non-availability of processing hub where the majority of the crop is grown in Rajasthan affects the production.

The changing weather conditions affects the availability of the crop. Scanty and erratic rainfall affects the production. Manufacturers of psyllium husk powder are dependent on the availability of the psyllium seed for processing but if the crop is destroyed it affects the supply of psyllium husk powder with price volatility hampering the sales for psyllium husk powder.

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Country-wise insights

What is the North America outlook in the global psyllium husk powder market?

North America accounts for the highest value share of above 40% in the global psyllium husk powder market, since the U.S. is the leading importer of psyllium, which harness it to formulate value-added end use products.

What is demand outlook for Psyllium husk powder in the Middle East & Africa market?

In 2023, the Middle East & Africa market incurred the sales of around US$ 2,830.5 ’000 in psyllium husk powder market. The consumption is anticipated to grow by 4.7% over the forecast period and is expected to reach the valuation of US$ 4,442 ’000 by end of 2033.

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Category-wise insights

What is demand outlook for Psyllium husk powder in the dietary supplement industry?

Psyllium husk powder is gaining high traction in the dietary supplements industry, attributed to high nutritional quotient and its medicinal properties. The demand for psyllium husk powder in dietary industry is computed at US$ 23,734.4 ‘000 for 2023. The increasing preference towards plant-based dietary supplements has already channelized the demand for highly nutritious plant-based products such as psyllium husk powder in the global market.

Why sales of psyllium husk powder is high in business-to-business channel?

Based on distribution channel, the market is segmented into business-to-business and business to consumer. The business-to-business channel holds the highest value share of above 70% and marks the revenue of around US$ 92,058.1 ‘000 in 2023. The multiple as well as versatile functionality of psyllium husk powder has gained the traction of end use industry players particularly from food and beverage, dietary supplements, and pharmaceuticals, which has significantly spurred the demand for psyllium husk powder across the globe.

Competitive Dashboard

The key players in the global psyllium husk powder market are becoming more export oriented as the demand for psyllium husk powder is increasing in dietary supplements. Leading market players are focused on expanding the product portfolio and establishing the strategic alliance to increase the market share in the global market.

Furthermore, the manufacturers in the global psyllium husk powder market are also more focused on incorporating modern technology in the production of psyllium husk powder for efficient production and provide quality products to multiple end use industries. The players has also acquiring the quality certificates and are strictly adhering to industry standards norms.

  • R C ENTERPRISE has achieved many certifications to ensure premium quality and safe psyllium husk powder for consumers in order to increase the customer base. The company adheres to the Good Manufacturing Practices (cGMP), ISO 22000: 2005 certificate for food safety, ISO 9001: 2008 + HACCP for quality management system, BRC, Kosher, HALAL, and USDA Organic.
  • Protexin aims to improve and continuously innovative its products through research and development. The company has collaborated with many leading hospitals, universities, and research centers around the world for carrying out the ongoing research programs of the company.
  • JYOT Overseas Pvt. Ltd. is focused on providing organic psyllium products at competitive prices for attracting customers. With increased demand for organic products in the U.S. and Europe, the company provides its organic psyllium products at reasonable prices for increased sales.
  • Source Naturals, Inc. utilizes advanced technology for serving customers with the best quality and safe psyllium husk powder products. The in-house quality control team and laboratory uses the most appropriate classical and modern analytical assessment techniques.

Psyllium husk powder Industry Report Scope

Attribute

Details

Forecast period

2023 to 2033

Historical data available for

2018 to 2022

Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Nature
  • Purity
  • Application
  • Distribution Channel

Key companies profiled

  • Now Foods.
  • Rajganga Agro Product Pvt.Ltd
  • Balisana Isabgol
  • Swanson
  • NUTRICOST
  • JYOT Overseas Pvt. Ltd
  • Satnam Psyllium Industries
  • Urvesh Psyllium Industries Limited
  • Gayatri Psyllium Industries
  • Spectrum Chemical Manufacturing Corp
  • Protexin
  • Rama Gum Industries Limited
  • ARIZONE INTERNATIONAL LLP
  • Shree Mahalaxmi psyllium Pvt. Ltd.
  • Jyotindra International
  • Shaanxi GTL Biotech Co.,Ltd.
  • R C ENTERPRISE.
  • K V Agro
  • Viva Naturals.
  • Shubh Psyllium Industrie

Report coverage

  • Market forecast
  • Company share analysis
  • Competition intelligence
  • DROT analysis
  • Market dynamics and challenges
  • Strategic growth initiatives

Customization & pricing

Available upon request

Psyllium husk powder Industry Research by Category

By Nature:

  • Organic
  • Conventional

By Purity:

  • 99% Pure
  • 98% Pure
  • 95% Pure
  • 85% Pure

By End Use:

  • Food & Beverage
  • Dietary Supplements
  • Pharmaceuticals
  • Retail/Household

By Distribution Channel:

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Pharmacy/Drug Stores
    • Online Retail

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • NOW Foods
  • Rajganga Agro Product Pvt.Ltd
  • Balisana Isabgol
  • Swanson
  • NUTRICOST
  • JYOT Overseas Pvt. Ltd
  • Satnam Psyllium Industries
  • Urvesh Psyllium Industries Limited
  • Gayatri Psyllium Industries
  • Spectrum Chemical Manufacturing Corp
  • Protexin
  • Rama Gum Industries Limited
  • ARIZONE INTERNATIONAL LLP
  • Shree Mahalaxmi psyllium Pvt. Ltd.
  • Jyotindra International
  • Shaanxi GTL Biotech Co.,Ltd.
  • R C ENTERPRISE.
  • K V Agro
  • Viva Naturals.
  • Shubh Psyllium Industrie

- Frequently Asked Questions -

The global market for Psyllium husk powder has a value of US$ 1,02,652.2 ‘000 in 2023.

The global market for Psyllium husk powder has a value CAGR of 4.8% from 2018-2022.

The global market for Psyllium husk powder has a value of US$ 1,67,027.1 ‘000 in 2033.

The global market for Psyllium husk powder has a value CAGR of 6.4% from 2023-2033.

NOW Foods, NUTRICOST and JYOT Overseas Pvt. Ltdare some of the major players operating in the global Psyllium Husk Powder.

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