Psyllium Husk Powder Market

Global Market Study on Psyllium Husk Powder: Increasing Formulation & Production of Innovative Psyllium Husk Supplements to Steer Market Growth

Psyllium Husk Powder Market Segmented By Organic, Conventional Nature in Food & Beverages, Dietary Supplements, Pharmaceuticals, Retail/ Household


Innovation has been a steady means in the growth & development of the dietary supplement industry, as well as in the expansion of business opportunities for manufacturers, as it has game-changing potential. New product development along with existing products in a constant innovation cycle for more health benefits is also influencing consumers to try new innovative supplements.

Furthermore, increasing use of traditional and natural ingredients for supplement manufacturing is also a considerable factor for the rise in the launch of new innovative dietary supplements for attracting customers, thereby expanding the psyllium husk powder market size.

  • For instance, Sarvoday Sat Isabgol Factory provides different fruit flavors of psyllium husk supplements for application in the horse feed industry. The psyllium husk improves digestion and health in horses and also adds flavor to the feed.

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  • NOW Foods
  • Rajganga Agro Product Pvt.Ltd
  • Balisana Isabgol
  • Swanson
  • JYOT Overseas Pvt. Ltd
  • Satnam Psyllium Industries
  • Urvesh Psyllium Industries Limited
  • Gayatri Psyllium Industries
  • Spectrum Chemical Manufacturing Corp
  • Protexin
  • Rama Gum Industries Limited
  • Shree Mahalaxmi psyllium Pvt. Ltd.
  • Jyotindra International 
  • Shaanxi GTL Biotech Co.,Ltd. 
  • K V Agro
  • Viva Naturals.
  • Shubh Psyllium Industrie

Psyllium Husk Powder Market Trends

Application of Psyllium Husk Powder in Different Industries - Opportunity for Increased Sales: Companies are changing their perspective by focusing on widening applications, and introducing products to capture the domestic as well as international market with the same product line that can be used for different applications for increased sales opportunities.

Psyllium husk powder has found application in different food & beverage, pharmaceutical, animal feed, dietary supplement, cosmetic, and industrial applications. Psyllium husk products can be used as wonder products in food items to improve their fiber content. Pharmaceutical companies are supplying psyllium in capsules for treating colon diseases.

In the animal feed industry, psyllium husk powder is used to improve the digestive health of animals; as a dietary supplement, it improves bowel movement. Psyllium husk powder is used for the construction of pathways, courts, car parks, cycle paths, schoolyards, and all other path surfacing used in garden designs for preventing soil erosion.

It also acts as a good base and moisturizer in cosmetic products. With the same product, diversification of portfolio is possible, thus, marking increased sales opportunity for manufacturers involved in the psyllium husk powder market.

Shifting Customer Preference for Herbal Supplements: Herbal supplements are usually used for staying healthy and to treat certain health conditions. Increasing awareness toward preventive healthcare and surging spending on wellness and health, especially in developing economies, have impacted the market for herbal supplements.

Herbal supplements regulate the digestive system, help maintain cholesterol levels, and reduces stress. Increasing penetration of herbal supplements owing to rising demand for natural products is fueling the development of the herbal supplements market.

The on-going trend of preventive healthcare among the geriatric population has led to increased demand for herbal supplements. Customers are consuming psyllium husk powder as a herbal dietary supplement for treating constipation and aiding bowel movement.

  • For instance, according to Nutrition Business Journal, herbal supplement sales in USA experienced a record growth of 9.4% in 2018 as compared to 2017.

psyllium husk powder market

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Regional Outlook of Psyllium Husk Powder Market

North America and Europe hold more than 60% of the global psyllium husk powder market share, attributable to the high number of end users in these two regions. In North America, consumption of dietary supplements has been showing the highest growth over the past few years, which has led to an increase in the use of functional ingredients, including psyllium husk powder.

Moreover, supplement manufacturers in North America are also progressively utilizing psyllium husk powder in herbal supplements, which is further formulating a better market opportunity for the psyllium husk powder market in the region.

European countries are exhibiting strong trends related to health and wellness, functional food, and others. These trends are supporting the use of health beneficial ingredients such as psyllium husk powder.

Moreover, psyllium husk powder is used in other industries such as the food and beverages, pharmaceuticals, and others. As the healthy eating habits of European consumer is growing, demand for supplements and healthy food products is projected to rise, which is further offering a beneficial set-up to the psyllium husk powder market in the region.

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Covid-19 Impact on Psyllium Husk Powder Market

The COVID-19 pandemic has created a downfall in the economic growth of numerous countries, and major industries are facing a slowdown in business. Psyllium husk powder is a functional ingredient that is majorly used in multiple end-use industries, being a vital ingredient. The use of psyllium husk powder is high in dietary supplements, which has been one of the most benefitted industries during the pandemic.

Due to the disease outbreak, people are increasingly consuming dietary supplements to boost their immunity and increase nutritional. This has further led to an unexpected rise in the sales of supplements. This is among the major beneficial factors for the growth of the psyllium husk powder market.

However, supply-chain disruptions and difficulty in raw material procurement are some of the obstacles being faced by the manufacturers of psyllium husk powder during the pandemic.

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Analysts’ Viewpoint

The global psyllium husk powder market is anticipated to exhibit significant growth, with South Asia and East Asia projected to offer beneficial opportunities during the forecast period of 2020-2030. Increasing use psyllium husk powder in various end-use industries is a considerable factor for the growth of the global psyllium husk powder market in the foreseeable future.

Leading market players such as NOW Foods, Viva Naturals, Balisana Isabgol, and others are focusing on acquisitions and offering products as per consumer demand to strengthen their position in the global psyllium husk powder market. Strategic partnerships and improvement in quality are other strategies being adopted by key players to gain a competitive edge in the global psyllium husk powder market.

Key Segments of Global Psyllium Husk Powder Market


PMR’s report on the global psyllium husk powder market offers information divided into five segments - nature, purity, application, distribution channel, and region.


  • Organic
  • Conventional


  • 99% Pure
  • 98% Pure


  • Food & Beverages
  • Dietary Supplements

Distribution Channel

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retail
  • 95% Pure
  • 85% Pure


  • North America
  • Latin America
  • Pharmaceuticals
  • Retail/ Household
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Questions Answered in PMR’s Global Psyllium Husk Powder Market

  • Which region will hold the highest market share in the global psyllium husk powder market during the forecast period?
  • Which region is experiencing the highest growth (CAGR)?
  • Which factors are impacting the global psyllium husk powder market?
  • What are the global trends impacting the psyllium husk powder market?
  • What strategies must emerging players adopt to capture opportunities in various regions in the psyllium husk powder market?
  • What is the market structure of the global psyllium husk powder market?

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