The night cream market is primarily driven by demand from the older population and increasing adoption of skincare products by consumers. According to the United Nations, there are 703 million people aged 65 or older in 2019, and this number is expected to reach 1.5 billion by 2050.
In the global night cream market, the use of products containing synthetic ingredients such as petroleum-based chemicals, aluminum salts phthalates, parabens, and aluminum salts is declining due to increasing awareness of the side-effects of using such products.
However, the positive perception of natural or organic skincare and cosmetic products contributes to the demand for night cream products with anti-aging, skin lightening, and efficient moisturizing properties.
Naturally-derived ingredients such as green tea extract and aloe vera have been identified as the preferred ingredients among consumers, as products with these ingredients repair damaged skin and also inhibit skin aging.
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- Shiseido Co. Ltd.
- Solstice Holding
- Estee Lauder Companies
- Clinique Laboratories
- L'Oreal S.A.
- Procter & Gamble
- Unilever PLC
- VLCC Health Care
- Himalaya Global Holdings
- Beiersdorf AG
- Avon Inc.
- Burt's Bees
Moisturizing & Nourishing Night Creams Remain Bestsellers
The moisturizing & nourishing creams segment held most of the value share in 2018 in the global night cream market. This is attributable to the fact that, nourishing cream provides moisture to dry parts of the face, improving skin texture and blood circulation.
Benefits associated with the use of moisturizing & nourishing creams have made the segment a top revenue contributor to the global night cream market. Moreover, frequent launches by manufacturers also boost the sales of moisturizing & nourishing night creams.
For instance, Tatcha, LLC, a Japan-based beauty company, launched Luminous night cream made from purple rice, Okinawan algae blend, and hyaluronic acid, in 2019. In the same year, La Roche-Posay launched an ultra-night face moisturizer offering hydration and soothing benefits.
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Manufacturers to Leverage Increasing Popularity of Online Platforms
While the penetration of night cream products in online stores is high, physical stores or offline channels contribute the highest value share in the global night cream market at present. Offline stores, including supermarkets/hypermarkets, specialty stores, and drug stores & pharmacies hold majority of the market share, owing to their higher presence as compared to online channels.
However, the presence of big brands such as Walmart and Amazon has led to increasing consumer confidence toward online shopping. Moreover, the availability of a wide variety of products from different vendors, lower prices as compared to offline stores, product comparison, secure payment, easy return policy, and doorstep delivery are factors that are boosting the sales of night creams through online channels.
Increasing consumer inclination and high confidence in e-Commerce platforms are estimated to create substantial opportunities for online sellers. Manufacturers that strive to increase their consumer base can use this channel to increase sales as well as improve their position in the global night cream market.
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Night Cream Market: Competition and Regional Overview
The global night cream market represents a fairly consolidated competition landscape, where a majority of key players maintain strategic focus on product development and frequent product launches. In Dec. 2019, Murad Skincare launched a youth renewal night cream that provides a lightweight finish along with a rich texture.
North America is the second-largest region in the global night cream market. Frequent skincare product launches, high product awareness, along with significant concentration of international players in this region account for higher sales of night cream products in North America.
The South Asia & Pacific market is anticipated to register the highest growth rate among all regions, owing to the large consumer base, coupled with growing awareness of skincare products and increasing use of e-Commerce platforms for shopping in this region.
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A brief overview of the changing landscape of the night cream market has led our analysts to conclude that, the market is set for decent growth over the period of forecast. Key manufacturers in the night cream market, such as L’Oréal, Shiseido Co. Ltd., and Estee Lauder are prioritizing innovation and new formulation developments, such as vesicular delivery systems and emulsion delivery systems, to gain a competitive edge in the market. Most companies are currently focusing on deep moisturizing applications, where anti-aging and anti-wrinkle have been identified as the key application areas for success in the foreseeable future.
Night Cream Market: Segmentation
PMR’s report on the global night cream market offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The night cream market is segmented on the basis of product, source, price, sales channel, and region. Every segment has been analyzed in detail, and data pertaining to the growth of each segment has been included in the report.
The night cream market research report includes a competitive landscape that provides a dashboard view of the key competitors operating in the market. Some of the market players included in this section are Shiseido Co. Ltd., Solstice Holding, Estee Lauder Companies, Clinique Laboratories, L'Oreal S.A., Procter & Gamble, Unilever PLC, VLCC Health Care, Himalaya Global Holdings, Beiersdorf AG, Lancome, Avon Inc., Clarins, CeraVe, Burt's Bees, and others.
Night Cream Market: Key Questions Answered in Report
The research study on the night cream market offers inclusive insights about the growth of the market in the most comprehensive manner. Key insights offered in the night cream market report answer some of the most salient questions that assist stakeholders in gauging all the emerging possibilities.
- How is the rapidly changing business environment impacting the growth of the night cream market?
- What are the key trends that are constantly shaping the growth of the night cream market?
- Which are the prominent regions that offer plentiful opportunities for players in the night cream market?
- What are the differential strategies adopted by key players to hold a significant share in the global night cream market?