Global Microbiome Skincare Products Market Outlook
A healthy skin microbiome protects from pathogens, damage and dryness, and also lead to more radiant and healthy skin. As a matter of fact, the best skincare practice involves limiting the amount of anti-bacterial skincare products and not over-cleansing skin. Additionally, using prebiotic- and probiotic-rich products can have a beneficial effect on our skin by keeping it moisturized and delaying signs of aging. An increasing number of industrials have seized this market opportunity and developed care products adapted to the skin microbiome.
The global microbiome skincare products market has embraced distinct approaches, targeting the skin microbiome on three different fronts: probiotics, prebiotics, and postbiotics. Skin’s microbiome can easily become unstable owing to a number of internal or external factors including pollution, sun damage, and irritating skin care products. Probiotics and prebiotics can provide beneficial effects to the skin as these are targeted to favor those cutaneous microbial species which are believed to be good for our skin. In both cases, the intention is to balance skin microbiota to enhance it. help protect against infection, aid in wound healing, limit exposure to allergens and UV radiation, minimize oxidative damage, and help keep the skin barrier intact and well hydrated.
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Global Microbiome Skincare Products Market: Market Dynamics
Drivers for Microbiome Skincare Products Market
The overuse of traditional personal care products is partly to blame for disrupting the skin’s balanced pH. Anti-bacterial cosmetic products result in taking away skin’s microbiome, including the so-called friendly bacteria, which is a first line of defense for the human body. The mere fact that enhancing and reinforcing this skin flora and microbiota is relevant to a majority of population’s specific skin care concerns; thus driving the demand for microbiome skincare products market. Probiotic skincare, from moisturisers to one-off treatments, can provide benefits to all skin types however there is evidence to suggest they are particularly beneficial to those with chronic inflammation. In cases where people suffer from acne, or skin conditions like rosacea and eczema, probiotics can yield calmer skin and better control over breakouts.
Another major path-breaking factor driving the global microbiome skincare products market is the growing appreciation by consumers for a multi-prone health & wellness regimen to feel and look good. Starting with face mists and cleansers to serums and moisturizers, there is a plethora of probiotics-infused beauty products available in the market today.
Trends for Microbiome Skincare Products Market
Younger US women more inclined to trial probiotic and fermented skincare. A staggering 72% of consumers are interested in using products that feature probiotics that help to repair the skin barrier, rising to over 8 in 10 men and women aged 18-34. A quarter of US iGens want to trial fermented ingredients in skin care, so brands should consider linking probiotics and fermentation together to entice younger consumers to trial probiotic products. A sizeable amount of attention has been drawn by the addition of food waste derivatives in leveraging healthy ingredients like amino acids, peptides and antioxidants.
Commercializing a skin microbiome personalized assistant to track skin changes and advise on products has many hurdles ahead, but will have a receptive audience waiting for it. Microbiome therapeutics and diagnostics have found a seat in precision and personalized medicine, and hold a place in the future to transform management and treatment of dermatological disease.
Opportunities for Microbiome Skincare Products Market
An inclination towards organic ingredients coupled with the success of probiotics in the food and beverage industry has spurred demand for probiotic skincare. This delivers huge opportunities for the cosmetics and personal care industry; providing a great growth opportunity for the global microbiome skincare products market. Young men are keen to use probiotic skin care, yet the number of male-specific products lags behind those aimed at females. This target can be reached by promoting the use of probiotics in skin care through comical, entertaining digital marketing campaigns. Currently in the US, as many as one in four consumers use facial products that contain probiotic microorganisms, and the number is even higher among millennials.
Challenges for Microbiome Skincare Products Market
The microbiome skincare products market is gathering a lot of eyes, mostly with numerous players taking their first strides into the market. However, the microbiome skincare products market is still in its infancy and needs to overcome some key challenges before being able to make the jump from a trend to an established vertical. A major drawback is that claims and messaging are non-standardized and are often unclear. Different players will use different terms to refer to the same principles or even the same term to refer to different ingredients.
One challenge in the development of these skincare products is that each person may have a different need in terms of their skin microflora and that it is also inherently different in different body parts. Strong clinical evidence is also lacking around a lot of the claims being put forward by the companies in this space. Studies either are not made publicly available, do not have the power or design to support certain claims, or are simply skipped by some companies before putting a product on the market with a series of positive claims.
For marketers, a lack of standardisation around claims muddies the waters when it comes to messaging. With the industry still in its infancy, this is matched with a lack of strong clinical evidence to back up such claims, meaning professionals at all stages of new product development need to consider and overcome this if they want to instill trust in their customer base. There is a need for more validated, standardised, randomised control trials (RCT) studying the mechanism of action in probiotics research within the global microbiome skincare products market.
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Global Microbiome Skincare Products Market: Market Segmentation
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Global Microbiome Skincare Products Market: Key Players
The key players in the cosmetics industry, such as BASF, Unilever and L’Oréal, are already taking full advantage of the skin microbiome trend. The key players from pharmaceutical industry have entered into this space which clearly indicates that this trend will only continue to grow in popularity. AOBiome is a leading startup from US skin microbiome market, and is a pioneer in the development of products that modulate the skin microbiome by chemical reactions. Some of the key companies in the global microbiome skincare products market include ESSE Skincare, L'Oreal, Unilever, Estee Lauder Companies, Aurelia Skincare, Tula Life, and LaFlore Probiotic Skincare.
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Microbiome Skincare Products Market: Regional Outlook
In Asia one of the prime skin care requirements is products that are good for skin sensitivity and related issues, which give a reason to believe that microbiome focused products, could have potential in the region. APAC, of course, is the single largest market for probiotics in beauty products, accounting for a major share of current global demand.
In the U.S., the FDA is in the process of analyzing scientific data to clear up the safety of probiotics and post-biotics. DSM are amongst handful of firms looking into the benefits of this strain as its skin bioactive Pentavitin (US only) targets Staphylococcus epidermidis ?present in the scalp microbiome to hydrate the area and reduce dry skin. DSM Another of its product is Syn-Up product (US only) – a peptide ingredient that addresses dry skin conditions and skin redness by interacting with the skin microbiome.