Frizz Control Shampoo Market

Market Study on Frizz Control Shampoo: PMR Indicates a Host of Opportunities for Brands, Analysing the Growing Demand for Specialized Hair Products, Growing Consumer Focus on Hair Care, and Increasing Awareness About Anti-frizz Solutions

A Detailed Analysis of the Frizz Control Shampoo Market Based on Escalating Consumer Demand for Effective Hair Care Solutions, Heightened Emphasis on Anti-Frizz Properties, and Introduction of Product Formulations

Report ID: PMRREP34005

Number of Pages: 166

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: February-2024

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Frizz Control Shampoo Market

The global frizz control shampoo market is forecast to expand at a CAGR of 7.1% and thereby increase from a value of US$2.7 Bn in 2023, to US$4.4 Bn by the end of 2030.


Key Insights

Frizz Control Shampoo Market Size (2023E)

US$2.7 Bn

Projected Market Value (2030F)

US$4.4 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

The frizz control shampoo market pertains to the industry involved in the production, distribution, and sale of hair care products specifically formulated to manage and control frizz in hair. Frizz control shampoos are designed to address issues related to unruly and frizzy hair by incorporating ingredients that smooth and hydrate the hair cuticle. These products are popular among consumers seeking solutions for sleek, manageable, and well-groomed hair.

The market is influenced by factors such as consumer demand for effective frizz management, changing beauty trends, innovations in formulations, and marketing strategies emphasizing the benefits of frizz control. The frizz control shampoo market is experiencing growth due to several factors. Increasing consumer awareness about hair care, coupled with the desire for smooth and manageable hair, drives the demand for frizz control shampoos.

Evolving beauty standards and fashion trends also contribute to the market's growth, as consumers seek products that align with current preferences for sleek and well-groomed hair. Ongoing innovations in formulations, incorporating advanced ingredients for effective frizz management, attract consumers looking for efficient solutions. Marketing efforts emphasizing the benefits of frizz control further fuel the market's expansion. As a result, the frizz control shampoo market is positioned to continue growing as it meets the evolving needs and preferences of consumers worldwide.

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Market Growth Drivers

Rising consumer Demand

Rising consumer demand is a driving force behind the growth of the frizz control shampoo market. Consumers increasingly seek hair care solutions that address the specific concern of frizz, desiring smoother and more manageable hair. As beauty standards evolve, there is a heightened emphasis on well-groomed and sleek hair, amplifying the demand for frizz control shampoos. This demand is further propelled by an expanding global population that is becoming more conscious of personal grooming and appearance.

Manufacturers respond to this trend by developing innovative formulations and marketing strategies that cater to the specific needs of consumers, contributing to the sustained growth of the frizz control shampoo market in response to the heightened consumer interest in effective frizz management. The growing awareness of hair health is a key driver behind the frizz control shampoo market's expansion. Consumers are increasingly recognizing the importance of maintaining healthy and well-groomed hair. As part of this awareness, individuals seek specialized solutions like frizz control shampoos to address specific hair concerns.

The prevalence of information on hair care, promoted through various channels, including social media and beauty influencers, has contributed to heightened consciousness about the detrimental effects of frizz on hair health. Consequently, consumers are inclined to choose frizz control shampoos as an integral component of their hair care routines, fostering the market's growth. This awareness-driven demand aligns with the market's response to meet the evolving expectations of consumers who prioritize overall hair health and appearance.

Market Research Methodology

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Market Restraints

Competition form Popular Alternatives

Competition from alternatives significantly impacts the frizz control shampoo market performance. The market faces challenges from various alternative hair care products, including leave-in treatments, serums, and other specialized solutions addressing frizz management. Consumers have diverse preferences, and the availability of alternative products provides them with choices beyond traditional shampoos.

The evolving trends in natural and DIY hair care methods contribute to the competitive landscape. The effectiveness and ease of use of alternative products can divert consumer attention away from frizz control shampoos. Manufacturers must navigate this competitive environment by continuously innovating, emphasizing the unique benefits of their products, and adapting to changing consumer demands to maintain and enhance the frizz control shampoo market's performance.


Growing Emphasis on Sustainable and Natural Products

The emphasis on sustainable and natural products presents a significant opportunity for the frizz control shampoo market. Consumers increasingly prioritize eco-friendly options and seek products with minimal environmental impact. The demand for sustainable and natural frizz control shampoos is driven by environmental consciousness and a desire for healthier, chemical-free alternatives.

Manufacturers can capitalize on this trend by incorporating plant-based ingredients, eco-friendly packaging, and cruelty-free formulations. Offering transparent information about sourcing and production processes can enhance consumer trust. As sustainability becomes a key consideration in purchasing decisions, the market can align with these values, attract environmentally conscious consumers, and foster long-term brand loyalty in the frizz control shampoo market.

Targeted marketing and branding represent a significant opportunity for the frizz control shampoo market. Customized marketing strategies can cater to specific consumer segments, addressing diverse hair care needs and preferences. By understanding and appealing to distinct demographics, such as different hair textures or styling requirements, brands can create a more personal connection with consumers.

Effective branding that communicates unique selling propositions, benefits, and solutions for specific frizz-related concerns can differentiate products in a crowded market. This approach allows for the development of niche products and encourages consumer loyalty. As consumers become more discerning in their choices, targeted marketing and branding strategies enable the frizz control shampoo market to capture specific market segments and enhance overall competitiveness in the industry.

Analyst’s Viewpoint

The future of the frizz control shampoo market appears promising, driven by evolving consumer preferences and the continuous pursuit of innovative formulations. Anticipated trends include a surge in demand for sustainable, natural, and organic frizz control shampoos, aligning with the growing eco-consciousness of consumers. Customization and targeted marketing strategies are expected to play a pivotal role, addressing diverse hair care needs, and catering to specific demographic segments.

Technological advancements in formulation development, incorporating advanced ingredients for enhanced frizz management, will likely shape the market landscape. Moreover, the expansion of the market into untapped regions, coupled with strategic partnerships and e-commerce growth, is expected to contribute to the frizz control shampoo market's sustained growth, ensuring it remains responsive to dynamic consumer preferences and industry trends.

Supply-side Dynamics

The demand-supply dynamics in the frizz control shampoo market are influenced by evolving consumer preferences for natural, sustainable products. The current pricing structure reflects the balance between premium formulations and market competitiveness. Pricing will influence long-term growth, with affordability and value for money becoming key considerations.

Major trends driving competition include innovations in eco-friendly formulations, targeted marketing, and customization. The supply chain involves raw material sourcing, manufacturing, distribution through various channels like supermarkets and e-Commerce, and retail sales. Manufacturers need to ensure transparency in the supply chain, address environmental concerns, and maintain agility to adapt to changing trends, shaping the competitive landscape of the frizz control shampoo market.

Market Segmentation

Which is the Prominent Segment by Nature?

Organic Products Spearhead Sales as Consumer Preference for Natural and Chemical-Free Solutions Grows High

The dominance of organic nature in the frizz control shampoo market can be attributed to the growing consumer preference for natural and chemical-free hair care solutions. Organic frizz control shampoos, made from plant-based ingredients, appeal to those seeking gentle yet effective products. The organic nature assures users of a cleaner and environmentally friendly option, aligning with the global trend towards sustainable and eco-conscious choices.

In addition, organic ingredients are perceived as milder, reducing the risk of adverse reactions, making them suitable for various hair types, including sensitive scalps. As consumers increasingly prioritize health and sustainability, the market demand for organic frizz control shampoos is propelled, contributing to its significant share in the industry.

What is the Key Segment Based on Gender?

Men Take the Charge in Line with a Booming Hair Grooming Trend

The dominance of the male gender in the frizz control shampoo market is influenced by changing grooming trends and an increasing focus on personal care among men. Traditionally, hair care products, including frizz control shampoos, were associated more with women's grooming routines. However, evolving societal norms and a growing awareness of men's grooming needs have led to a surge in male consumers seeking specialized hair care solutions.

Men are now more conscious of managing frizz and maintaining healthy-looking hair. As a result, manufacturers are developing and marketing frizz control shampoos tailored to meet the specific requirements of male hair, contributing to the substantial market share held by the male gender in the frizz control shampoo market.

Which is the Most Widely Preferred Packaging Type?

Bottle Packaging Wins Preference on the Back of Convenience, and Preservation Benefits

Bottle packaging has captured the largest market share in the frizz control shampoo market due to its convenience, practicality, and preservation benefits. Bottles provide a secure and easily dispensable format for frizz control shampoos, ensuring controlled usage and minimizing product wastage. The transparent nature of bottles allows consumers to assess the remaining quantity, aiding in repurchase decisions.

Additionally, bottles are often made from materials that protect the integrity of the formula, preventing exposure to external elements that may affect the efficacy of the frizz control shampoo. The versatility of bottle packaging, ranging from travel-sized to larger containers, caters to diverse consumer needs, solidifying its dominance in the market for frizz control shampoo packaging.

Which is the Dominant Category by End Use?

Household Sector Leads Other End-use Segments

Household end-users have captured the largest market share in the frizz control shampoo market due to several factors. Frizz control shampoos are often purchased for regular and consistent use as part of daily hair care routines, making households the primary consumers. Families and individuals seek effective solutions to manage frizz and maintain healthy hair, contributing to a continuous demand for these products.

The convenience of purchasing larger quantities for shared household use, coupled with the necessity for routine hair care among family members, enhances the prominence of households as major consumers. The habitual nature of incorporating frizz control shampoos into daily grooming regimens further solidifies the dominance of household end users in the market.

Top Regional Markets

North America Marches Ahead

The dominance of North America in the frizz control shampoo market's largest market share can be attributed to several factors. The region has a well-established beauty and personal care industry with a strong emphasis on hair care. Consumers in North America are often early adopters of beauty trends and place a high value on grooming routines.

The diverse hair types and textures among the population create a demand for specialized hair care products like frizz control shampoos. Robust marketing strategies, a high level of disposable income, and the presence of key market players contribute to the popularity of frizz control shampoos in North America, making it a leading market for these products.

Specialized Hair Care Trend

The Asia Pacific region is experiencing the highest CAGR in the frizz control shampoo market due to several factors. The region's expanding population, increasing urbanization, and rising disposable incomes contribute to a growing awareness of personal grooming and beauty standards. As a result, there is an upsurge in demand for specialized hair care products, including frizz control shampoos.

The diverse hair textures across the population create a substantial market for products addressing specific hair concerns. Additionally, the influence of global beauty trends, coupled with effective marketing strategies and product accessibility through various retail channels, fuels the rapid growth of the frizz control shampoo market in the Asia Pacific region.

Competitive Intelligence and Business Strategy

The competitive landscape of the frizz control shampoo market is marked by the presence of key players such as L'Oreal, Procter & Gamble, Unilever, and Johnson & Johnson. These companies dominate through brand recognition, extensive product portfolios, and global market reach. Intense competition drives continuous innovation in formulations, marketing strategies, and product differentiation.

Niche and organic brands also contribute to the diverse competitive scenario, capitalizing on the growing demand for natural and specialized hair care solutions. Strategic alliances, acquisitions, and product launches are prevalent strategies to enhance market presence. The frizz control shampoo market's competitive dynamics are shaped by responsiveness to changing consumer preferences, technological advancements, and sustainable practices in product development and marketing.

Key Recent Developments

New Product Launch

"REIN introduced its anti-dandruff shampoo in the Australian market, catering to consumers who prioritize both performance and aesthetics. According to the company, the shampoo is crafted with natural extracts and oils, aiming to provide moisture and repair for the hair."

Market Impact: The entry of REIN's anti-dandruff shampoo into the Australian market, targeting consumers who value both performance and aesthetics, may have a notable impact on the frizz control shampoo market. This introduction, formulated with natural extracts and oils for hair moisture and repair, suggests a potential shift in consumer preferences. The market could witness increased competition as consumers explore alternatives that offer both functional benefits and aesthetic appeal in the realm of frizz control shampoos.

Frizz Control Shampoo Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Nature
  • Gender
  • Packaging Type
  • End Use
  • Region

Key Companies Profiled

  • L'Oréal S.A.
  • Procter & Gamble
  • Unilever
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Johnson & Johnson
  • Estée Lauder Companies
  • Coty, Inc.
  • Beiersdorf AG
  • Shiseido Co., Ltd.

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Frizz Control Shampoo Market Research Segmentation

By Nature:

  • Natural
  • Conventional

By Gender:

  • Female
  • Male

By Packaging Type:

  • Bottles
  • Sachets/Pouches
  • Tubes
  • Dispenser

By End Use:

  • Household
  • Hair Care Services

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

For report customisation and delivery information contact our sales representative.

Companies Covered in This Report

  • L'Oréal S.A.
  • Procter & Gamble
  • Unilever
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Johnson & Johnson
  • Estée Lauder Companies
  • Coty, Inc.
  • Beiersdorf AG
  • Shiseido Co., Ltd.

Frequently Asked Questions

The market is anticipated to grow at a CAGR of 7.1% during the projected period.

The global frizz control shampoo market was valued at US$2.7 billion in 2023.

The US held the largest market share in 2023.

Some of the prominent players in the market include L'Oréal S.A., Procter & Gamble, Unilever, Henkel AG & Co. KGaA, Kao Corporation, Johnson & Johnson, Estée Lauder Companies, Coty, Inc., Beiersdorf AG, and Shiseido Co., Ltd.

Conventional shampoo sales are expected to grow at the fastest CAGR during the forecast period.

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