Growing emphasis on grooming and self-maintenance along with technological advancements are collectively transforming the hair care industry. Surge in electrification and digitization are creating growth avenues for hair care appliances market. Men spending on hair care constitute a major consumer segment, significantly surging demand for different hair care appliances such as hair straighteners and hair dryers.
Moreover, growth in consumer awareness regarding different benefits such as faster speed, higher efficiency and greater convenience is further accelerating the demand for electric hair care appliances, bolstering the market growth.
Enhanced Convenience Boosting Personal Hair Care Appliances
Professional application of hair care appliances is projected to continue its market lead with grater revenue share, owing to high reliance on conventional hair care appliances. However, personal or home-care application of these appliances is witnessing substantial surge on grounds of greater convenience.
Different electrical hair care appliances including trimmers and shaving devices are reviving the consumer experience in personal hair care segment, generating a plethora of opportunities for market players in hair care appliances landscape. Personal hair care products are demanded by all age groups irrespective of gender on back of portability and time efficiency.
East and South Asia to Attain Prominence in Hair Care Appliances Market
North America along with Europe is estimated to maintain its market lead with about half of total revenue share. Despite this majority shareholding, these regions are projected to lose stakes over a time period to rapidly developing regions of East Asia and South Asia.
Digitalization is emerging as a major growth determinant in Asian regions, enabling market players to launch new products to capture greater market share. Promulgating use of ecommerce channels by price sensitive Asian population is also shaping the growth trajectory of hair care appliances in Asian regions.
Inclination towards Energy-efficient Devices Spurring Demand
Energy-efficient and low power consuming products are witnessing high demand in market owing to greater cost-efficiency. Manufactures of such devices get further impetus from favorable initiatives from governments and energy associations. For instance, European Union’s Ecodesign Directive strictly discourages use of high energy consuming hair care appliances such as hair drying and hair shaving devices.
Online sales channels are emerging as mainstream distribution channels, allowing ease of sale as well as purchase. Growing demand of these online channels are positively influencing the variety of product offerings, propelling the hair care appliances market growth.
Competition Landscape of Hair Care Appliances Market
Digital channels have substantially lowered the entry barriers in hair care appliances ecosystem, intensifying the competitive landscape. Manufacturers are developing energy efficient aesthetic premium appliances to satiate the growing demand amongst domestic white collar workers, expanding their customer base.
Ken and Austin Russo, a leading hair appliances company, launched new hair appliance brand named Style Craft. Besides adhering to stringent government power consumption regulations, the company established its foray in the lightweight
and power-efficient hair appliances segment, significantly magnifying its brand image. Smart hair care appliances are generating profitable avenues in market, broadening the horizon for innovations in hair care appliances market.
Hair Care Appliances Market – Scope of the Report
Persistence Market Research (PMR) recently published a new research analysis on the global hair appliances market for the assessment period of 2019-2029. The report provides a detailed insight on evolving market dynamics such as drives, opportunities and trends, along with the information regarding hair appliances market structure. This research report on hair appliances represents exclusive facts and figures about the growth trajectory of hair appliances market during forecast period.
A comprehensive analysis of different key indicators of market growth such as compounded annual growth rate (CAGR), year-on-year (YOY) growth of market, supply chain and value chain analysis have been presented in PMR’s study. This information assists the readers in understanding quantitative development projections of the hair appliances market over the forecast period.
The study is relevant for different stakeholders in hair appliances market including manufacturers, suppliers, distributers and investors, as it can help them to understand strategies for growth in hair appliances market. Moreover, new market entrants can also leverage the provided information to expand their bases in hair appliances market.
The report highlights facts & figures associated with various microeconomic and macroeconomic factors which influence the growth of hair appliances market. The study further throws light on actionable insights on historical and current trends molding the growth of hair appliances market. Moreover, the performance journey of hair appliances market can be analyzed by regional players and new entrants to make business decisions and gain prominence in market.
Key Segments of Hair Appliances Market
PMR’s study on hair appliances market is divided into four major segments – type, mobility, application and region. Detail analysis of every segment along with the data pertaining to growth of each segment is included in the study.
Hair Appliances Market: Key Questions Answered in Report
Hair Appliances Market: Research Methodology
An exclusive research methodology is employed to conduct comprehensive research on developments in hair appliances, to reach conclusions about growth factors driving the future of hair appliances market. Analysts ensure precision and reliability of these conclusions in a two-step process comprising of primary research followed by secondary research. During this evaluation process, analysts take reference from various authentic sources including government websites, white papers, trade journals and OEM websites. The compressive information acquired during primary and secondary research is validated by prominent companies operating in the market to testify the accuracy and reliability of PMR’s projection on growth prospects in the hair appliances market.