Deodorant and Antiperspirant Ingredients Market

Global Market Study on Deodorant and Antiperspirant Ingredients: Demand for Natural Fragrances to Witness Incline

Deodorant Antiperspirant Ingredients Market Segmented By Aerosol Antiperspirants, Roll-on Antiperspirants, Sticks or Solid Antiperspirant Analysis with Alcohol, Aluminum Salts, Antimicrobials, Base and Carrier Substances, Fragrances, Conditioner and Moisturizer

Market Snapshot

Updated data from the revised deodorant and antiperspirant ingredients market intelligence report suggests that the industry is expected to rise at a robust CAGR of 5.5%. This revised analysis by Persistence Market Research places the current market worth at US$ 23 Bn, which is expected to increase 1.7X by 2031.

The market in Germany for deodorant and antiperspirant ingredients is anticipated to rise at a healthy CAGR of around 6% through 2031.

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Companies

  • Unilever Company.
  • Procter & Gamble.
  • L’Oreal Company.
  • Avon Product Inc.
  • Shiseido.
  • CavinKare Pvt. Ltd.
  • Henkel AG & Company KGaA.
  • Beiersdorf AG.
  • Godrej Consumer Products Ltd.
  • Other.

Key Points Covered in Deodorant and Antiperspirant Ingredients Industry Survey:

  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, country-wise, and region-wise analysis
  • Competition mapping and benchmarking
  • Brand share and market share analysis
  • Key product innovations and regulatory climate
  • COVID-19 impact on sales of deodorant and antiperspirant ingredients and how to navigate
  • Recommendation on key winning strategies

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Deodorant and Antiperspirant Ingredients Industry Evolution

With personal hygiene gaining more importance, the need for organic and natural ingredient-based products has increased substantially. Adverse effects and skin allergies caused by to the use of chemicals in personal care and cosmetic products have also seen a rise, and this has propelled the popularity of natural ingredients.

  • Secret recently announced the launch of its first-ever clinical-level sweat and odor protection with skin conditioners and a soft-touch applicator by the name Secret DERMA+ Antiperspirant. The product is very similar to a skincare product and helps combat issues such as underarm shave irritation like redness, bumps, dry skin, etc.

Eco-friendly and natural deodorants have gained impetus in recent times, but there is still some skepticism around their effectiveness as they just neutralize odor and do not prevent sweating. Prices of natural deodorants are also higher than conventional ones, and this is also a major factor affecting demand for natural deodorants.

  • Beautycounter, a brand known for its commitment to natural ingredients, launched its Clean Deo with natural ingredients and sustainable packaging in January of 2021. The deodorant is available in 3 scents, namely, coconut, lavender, and rose.

deodorant-and-antiperspirant-ingredients-market

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Market Overview

The global deodorant and antiperspirant ingredients market is estimated to be worth US$ 23.2 Bn in 2021, and is projected to rise at a healthy CAGR by the end of the year 2031. Alcohol is expected to lead the global market as a prominent ingredient, acquiring a major chunk of the market.

High demand for different fragrances account for its growing prominence in the market as an important ingredient. The antimicrobial ingredients are expected to generate lucrative opportunities in the market by the end of the years 2031.

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The COVID-19 Effect

The COVID-19 pandemic has negatively influenced demand for deodorant and antiperspirant ingredients. Restrictions on movement and the growing self-quarantine culture have led to a steep decline in the use of these products. The market is expected to resume its normal business after the end of the COIVD-19 pandemic with relaxations on lockdowns on movement.

Which Region Rules the Boost?

Europe is projected to stay at the forefront in the global market during the forecast period led by North America and the Asia Pacific. The market is driven by the growing demand for safe alternatives.

Accelerating Demand for Deodorant Antiperspirant Ingredients

Antimicrobials and fragrances used in deodorants help to reduce unpleasant body odor caused due to a growth of microbes; whereas antiperspirants are used to reduce perspiration through the use of pore-blocking agents such as aluminum or other alternatives.

The increase in per capita disposable income among consumers across the globe and particularly in developing markets is resulting in increasing demand for deodorant and antiperspirant products on a year-over-year basis.

Furthermore, deodorants and antiperspirants are among the fastest growing products in terms of volume demand amongst the various personal care products.

The surge in demand for deodorants and antiperspirants has catalyzed the deodorant and antiperspirant ingredients market. Over 20 different ingredients are used to manufacture deodorants and antiperspirants, of which the prominent ingredients include alcohol, conditioner and moisturizers, base and carrier substances, paraben and propellants, fragrances, antimicrobials, and aluminum.

Deodorant and Antiperspirant Ingredients Market: A Glance through the Numbers

The global deodorant and antiperspirant ingredients market accounts for nearly US$ 23 Bn in 2021, which is expected to increase to US$ 39.7 Bn by 2031, registering a CAGR of 5.5% over the forecast period. Among all the ingredients, alcohol is estimated to account for the largest share in terms of value, accounting for approximately 1/4 of the global deodorant and antiperspirant ingredient market in 2021.

Moreover, in terms of growth rate during the forecast period, fragrances as an ingredient in deodorants and antiperspirants is projected to reflect higher than average CAGR.

Concerns About Use of Aluminum

Concerns among consumers regarding the use of aluminum in antiperspirants is hampering preference and demand for generic antiperspirants products. Aluminum salt is one of the key Ingredients used in antiperspirants as it inhibits sweating, thus restraining bacterial growth and body odor.

Usage of antiperspirants that contain aluminum salt leads to deposition of aluminum salts over pores of the skin, which could be harmful to a certain extent. Moreover, growing awareness regarding health and safety among consumers globally could restrain demand for such antiperspirants in the near future.

Preventive Measures by OEMs

Keeping in mind the associated risk of skin damage and diseases such as cancer due to a usage of aluminum and alcohol, companies are currently reducing the use of these ingredients in antiperspirants and opting for other alternatives such as caffeine, sodium bicarbonate, and aluminum potassium sulphate. A detailed analysis of attractiveness in each ingredient type has been highlighted in the report.

Market Competitors

Established players profiled in the global market include L’Oreal Company., Henkel AG & Company KGaA., Unilever Company, Godrej Consumer Products Ltd., Procter & Gamble, Avon Product Inc., Shiseido, CavinKare Pvt. Ltd., and Beiersdorf AG.

Media Release

- FAQs -

The U.S., China, India, and Brazil are at the forefront of the deodorant and antiperspirant ingredients industry in terms of production.
The deodorant and antiperspirant ingredients market in Japan is valued at approximately US$ 697 Mn at present.
The global deodorant and antiperspirant ingredients market accounts for a worth of US$ 23 Bn at present.
High cost of natural ingredient-based deodorants, urbanization in emerging nations, variety of fragrances, and companies offering value for money in terms of quantity are major factors sculpting demand for deodorant and antiperspirant ingredients.
L'Oréal, Unilever Company, Procter & Gamble, Avon Products Inc., and Beiersdorf together hold a share of approximately 55% of the global market.
The U.S., China, Japan, India, and Brazil are majorly driving demand for deodorant and antiperspirant ingredients.
Rising demand for natural products and increase in popularity of products with skin nourishment are trends that are influencing the deodorant and antiperspirant ingredients space.
The market in Germany is anticipated to rise at a CAGR of close to 6%, making it a lucrative market in the European region.
The North American market for deodorant and antiperspirant ingredients is expected to rise at a CAGR of 4.8% in terms of value.
The industry is anticipated to expand at a CAGR of 5.5% over the decade and attain a value of nearly US$ 39.7 Bn in 2031.
The U.S., China, India, and Brazil are at the forefront of the deodorant and antiperspirant ingredients industry in terms of production.
The deodorant and antiperspirant ingredients market in Japan is valued at approximately US$ 697 Mn at present.
The global deodorant and antiperspirant ingredients market accounts for a worth of US$ 23 Bn at present.
High cost of natural ingredient-based deodorants, urbanization in emerging nations, variety of fragrances, and companies offering value for money in terms of quantity are major factors sculpting demand for deodorant and antiperspirant ingredients.
L'Oréal, Unilever Company, Procter & Gamble, Avon Products Inc., and Beiersdorf together hold a share of approximately 55% of the global market.
The U.S., China, Japan, India, and Brazil are majorly driving demand for deodorant and antiperspirant ingredients.
Rising demand for natural products and increase in popularity of products with skin nourishment are trends that are influencing the deodorant and antiperspirant ingredients space.
The market in Germany is anticipated to rise at a CAGR of close to 6%, making it a lucrative market in the European region.
The North American market for deodorant and antiperspirant ingredients is expected to rise at a CAGR of 4.8% in terms of value.
The industry is anticipated to expand at a CAGR of 5.5% over the decade and attain a value of nearly US$ 39.7 Bn in 2031.

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