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Deodorant and Antiperspirant Ingredients Market

Global Market Study on Deodorant and Antiperspirant Ingredients: Demand for Natural Fragrances to Witness Incline

Deodorant & Antiperspirant Ingredients Market by Product Type (Deodorants and Antiperspirant)

Global Deodorant & Antiperspirant Ingredients Market Snapshot

According to Persistence Market Research's most recent market report, the global market for Deodorant & Antiperspirant Ingredients will reach US$ 32,866.8 Mn in 2023. The market for Deodorant & Antiperspirant Ingredients is expected to reach US$ 54,048.6 Mn in value by 2033 with a steady growth rate of 5.1%.

Deodorant & Antiperspirant Ingredients Sales (2022A)

US$ 31,302 Mn

Deodorant & Antiperspirant Ingredients Demand (2023E)

US$ 32,866.8 Mn

Deodorant & Antiperspirant Ingredients Market Projections (2033F)

US$ 54,048.6 Mn

Value CAGR (2023-2033)

5.1%

Collective Value Share: Top 3 Countries (2023E)

38 – 43%

Deodorant is a material that is used to the body to avoid body odor, which is mostly driven on by the bacterial degradation of sweat in significant body parts like the armpits, feet, and other regions of the body. Deodorants are thought of as a subclass of antiperspirants. Ingredients in deodorants and antiperspirants can safely and efficiently reduce perspiration and body odor emanating from various body areas.

Antiperspirants influence the body's odor as well as the sweat glands, which lessens perspiration. Deodorants can also be administered to the feet and other body parts as body spray, but antiperspirants are often applied to the underarms of the body. Contrary to popular belief, deodorants and antiperspirants serve different purposes and have different applications.

Antiperspirants work in two separate ways to reduce perspiration and body odor. First of all, it stops sweat from getting to the skin's surface, and secondly, it gets rid of the germs that create body odor because a significant component of it is an antibacterial agent. Deodorants, on the other hand, do not have the ability to stop sweating; instead, they solely include antimicrobial agents that stop body odor from emanating from various regions of the body. Deodorants and antiperspirants have one thing in common: they both include aromas that work to keep bodily odor at bay.

Deodorants and antiperspirants both include a variety of substances that can reduce perspiration, keeping the user feeling clean and fresh all day. A few of the components used to make deodorants and antiperspirants, which help keep perspiration and body odor away from the body, include alcohol, aluminum salts, antimicrobials, scents, and skin conditioners.

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Historical (2017-22) v/s Forecast (2023-33) Market Outlook for Deodorant & Antiperspirant Ingredients Market

According to latest market study conducted by Persistence Market Research, robust growth in per capita income and spending of the population across the globe has been witnessed. According to World Bank, world GDP per capita was pegged at US$ 5,427.4 Th in 2001 which has almost doubled to US$ 10,825.7 Th in 2017. Since then, the parameter has grown significantly to reach a value of US$ 12,262.9 Th in 2021. Such extraordinary growth in per capita world GDP has promoted the per capita spending across the globe. With increase in per-capita spending, demand for various pharmaceutical and personal care products has witnessed extraordinary growth over the historical assessment period of 2017 – 2021.

Over the same time frame, sales of deodorants and antiperspirant ingredients has witnessed a major setback in 2020 owing to the outbreak of COVID-19 virus. Supply was hampered hurriedly owing to disruptions in supply chain caused by nationwide lockdowns, travel restrictions and complete halt on production activities. However, with the increasing governmental initiatives such as vaccination drives, increasing investments in economic recovery, and various others the demand was back on track by early 2021.

On the other hand, with increasing demand for personal care products, demand for deodorants and antiperspirant ingredients is anticipated to witness robust growth opportunities during the upcoming assessment period of 2023-2033.

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Market Dynamics

Propensity towards Pocket Friendly Deodorants from Expensive Perfumes Is Propelling the Demand

Deodorant and antiperspirants are among the fastest growing products in terms of demand amongst the various personal care products. The annual average growth rate of these products has increased by over 5.4% between 2017 and 2021 in terms of volume.

Deodorants and antiperspirants register highest sales among the various products in the fragrances category, owing to factors such as anti-bacterial protection and long-lasting freshness etc. Personal grooming products such as perfumes and fragrances are being substituted by deodorants, especially due to increasing demand for these products among the younger generation. In addition, sales of perfumes has witnessed a slide in recent years, as deodorants are gaining preference among consumers. Lower prices of deodorant and antiperspirant products as compared to perfumes is one of the major factors driving sales of deodorant products. For Instance,

High Quality Ingredients Catalyzing Global Deodorant and Antiperspirant Demand.

Manufacturers of deodorants and antiperspirants have been utilizing recently created and efficient chemicals to improve the performance of these products, which has been successful in reviving the mature and stagnant North American and European markets. Deodorants and antiperspirants contain ingredients like cyclomethicone and dimithicone, which serve as good emollients and carrier substances. For Instance,

  • Nivea Whitening deodorant, a popular brand marketed by Beiersdorf, contains cyclomethicone to offer skin smoothening and whitening effects

Leading chemical businesses that produce chemicals for antiperspirants and deodorants have started developing compounds that have no negative effects on the human body. Similar to Dow Corning, due to the advantages this component offers, including skin nourishing, Dow Corning makes silicone elastomers for use in deodorants and antiperspirants. For Instnace,

  • Dow Corning manufactures Cyclomethicone under trade name Dow Corning ST - Cyclomethicone 5- NF

Growing Concerns Towards Harmful Effects Of Aggressive Ingredients May Hamper The Sales Over The Forecast Period

One of the main Ingredients in antiperspirants is aluminum salt because it prevents perspiration, which reduces bacterial development and body odor. The use of antiperspirants that include aluminum salt results in the deposition of aluminum salts on skin pores, which may be somewhat hazardous. Additionally, a rise in consumer knowledge of health and safety issues might in the near future reduce the need for such antiperspirants. In the past, this has had a little impact on deodorants and antiperspirants sales throughout the world.

Additionally, the propellants and volatile organic chemicals included in deodorants and antiperspirant sprays deplete the ozone layer, which disrupts the ecosystem. It has been recommended that these drugs only be used in little amounts. As a result, choosing substitute ingredients is a difficulty for mid- and low-scale businesses. These producers are likewise concerned about prices because of competing goods.

Aluminum zirconium and aluminum chlorohydrate are examples of substances that might harm or discolor clothing and fibers. Due to the aforementioned reasons, producers of deodorants and antiperspirants are required to provide substitutes for aluminum salts. Production and sales are being hampered by these constraints.

Targeting All Age Group Of Consumers Can Create Robust Growth Opportunities

Young adults between the ages of 15 and 25 have primarily been the target market for deodorant and antiperspirant manufacturing firms. Since 21.7% of the population is between the ages of 15 and 25, there is a significant market opportunity in other age groups of customers for deodorant and antiperspirant products.

Different age groups may have different preferences for deodorant products. Younger people could just be more attracted to a smell, whereas older consumers favor goods with softer scents and features like bacterial prevention. Similar to this, the substances used in deodorant products for different age groups vary since children's skin is more sensitive and they perspire at a different pace than adults or the elderly. Because this opportunity has the potential to influence how the deodorant and antiperspirant markets develop in the years to come, ingredient producers for both deodorants and antiperspirants need to take a new look at it.

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Country-wise Insights

What Is the Growth Outlook of the Deodorant & Antiperspirant Ingredients Market in the East Asia Region?

China holds a decisive share of the East Asian deodorant and antiperspirant ingredients market owing to its huge population, which accounts for around 18% of the world's consumers of cosmetics and personal care products. The country's market is expanding as a result of rapid industrialization, population growth, rising consumer disposable income, low-cost manufacturing and processing, as well as an increase in foreign investment. Deodorant & Antiperspirant Ingredients market in the area is being supported by rising manufacturing industry growth in Japan and South Korea as well as rising customer desire for these products.

What is the market scenario of Deodorant & Antiperspirant Ingredients in the United States?

United States of America accounts for a dominating market share of 24.1% in the global deodorants and antiperspirant market. Extraordinary growth in country’s per capita spending over the few years especially across household and personal care sectors is promoting the sales of various personal care proudcts including deodorants and antiperspirants in the country.

Customer perception and socialization have contributed to the rise in hygiene awareness brought on by lifestyle changes and a higher level of living. The American deodorant market is mostly being driven by the healthy living movement. A pleasant smell is an indication of good hygiene and manners. Deodorants are frequently used by consumers to preserve their personal cleanliness, which increases consumption. As a result, businesses are releasing affordable and useful items for the middle-income group. The primary companies provide clinically tested solutions that remain effective for more than 24 hours on the body in response to the growing customer desire to look presentable, sweat-free, and odor-free for 24 hours. The growth in the usage of natural deodorants by youths and athletes, as well as the development in hygiene awareness among.

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Category-wise Insights

Which form is mostly preferred by end-users for Deodorants and Antiperspirants?

Deodorants and Antiperspirants are usually preferred in aerosol form owing to ease of application and storage. Aerosols are anticiatped to hold more than 70% of the market share in global deodorants and antiperspirants market. However, Roll on and solids are also anticipated to grow substantially over the forecast period.

Competitive Landscape

Consumers are increasingly trending towards deodorant and antiperspirant products with attractive packaging. This trend has enabled deodorant manufacturing companies to offer deodorant and antiperspirant products with new, innovative, and attractive packaging.

  • Unilever Company, has invested substantially to open a new production line at its Leeds factory – which is the largest deodorant factory in Europe – and its global deodorant R&D facility, where the company developed a ‘re-engineered spray system’. The company has begun rolling out a new ‘Green Aerosol’ product design that has cut the carbon footprint of an aerosol spray by 25% per can.
  • In early 2013, Procter and Gamble used a patented Betacyclodextrin (BCD) technology for its deodorant brand Secret Clinical Strength. This technology uses odor-neutralizing molecules that helps to reduce body odor.

These new products have been gaining popularity among consumers globally, owing to features such smaller size and better spray performance. In addition, the new-look cans use on average 25% less aluminum, and 53% more cans fit onto a pallet so fewer lorries are required, meaning a cut in transport emissions.

All of such developments has been tracked by Persistence Market Research in its latest market study.

Scope of Report

Attribute

Details

Forecast Period

2023-2033

Historical Data Available for

2017-2022

Market Analysis

  • USD Million for Value
  • Units for Volume

Key Countries Covered

  • U.S.
  • Canada
  • Brazil
  • Mexico
  • Germany
  • Italy
  • France
  • U.K.
  • Spain
  • BENELUX
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • ANZ
  • GCC Countries
  • Turkey
  • Northern Africa
  • South Africa

Key Segments Covered

  • Product Type
  • Form
  • Ingredient Type
  • Region

Key Companies Profiled

  • Unilever Company
  • Procter & Gamble Company
  • L’Oreal Company
  • Godrej Consumer Products Ltd.
  • Beiersdorf AG
  • Avon Products Inc.
  • Henkel AG & Company KGaA
  • CavinKare Pvt. Ltd.
  • Others

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available Upon Request

Deodorant & Antiperspirant Ingredients Market Segmentation

By Product Type, the Deodorant & Antiperspirant Ingredients market is segmented as:

  • Deodorants
    • Aerosol
    • Roll On
    • Sticks and Solids
  • Antiperspirants
    • Aerosol
    • Roll On
    • Sticks and Solids
    • Cream & Wipes

By Form, the Deodorant & Antiperspirant Ingredients market is segmented as:

  • Aerosol
    • Alcohol
    • Aluminum
    • Antimicrobials
    • Fragrances
    • Conditioner and Moisturiser
    • Base Substance
    • Parabens and Propellants
    • Others
  • Roll On
    • Alcohol
    • Aluminum
    • Antimicrobials
    • Fragrances
    • Conditioner and Moisturiser
    • Base Substance
    • Parabens and Propellants
    • Others
  • Sticks and Solids
    • Alcohol
    • Aluminum
    • Antimicrobials
    • Fragrances
    • Conditioner and Moisturiser
    • Base Substance
    • Parabens and Propellants
    • Others
  • Cream and Wipes
    • Alcohol
    • Antimicrobials
    • Fragrances
    • Conditioner and Moisturiser
    • Base substances
    • Parabens and Propellants
    • Others

By Ingredient Type, the Deodorant & Antiperspirant Ingredients market is segmented as:

  • Alcohol
  • Aluminum
  • Antimicrobials
  • Fragrances
  • Conditioner and Moisturiser
  • Base Substance
  • Parabens and Propellants
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

- Companies Covered in This Report -

  • Unilever Company
  • Procter & Gamble Company
  • L’Oreal Company
  • Godrej Consumer Products Ltd.
  • Beiersdorf AG
  • Avon Products Inc.
  • Henkel AG & Company KGaA
  • CavinKare Pvt. Ltd.

- Frequently Asked Questions -

The global market of Deodorant & Antiperspirant Ingredients is estimated to reach a valuation of US$ 32,866.8 Mn in 2023.

The Deodorant & Antiperspirant Ingredients demand is anticipated to witness a growth rate of 5.1% over the forecast period of 2023 and 2033 in terms of value.

According to PMR analysis, Unilever Company, Procter & Gamble Company, L’Oreal Company, Godrej Consumer Products Ltd., Beiersdorf AG, Avon Products Inc., Henkel AG & Company KGaA, CavinKare Pvt. Ltd., and various others.

Key players in the global Deodorant & Antiperspirant Ingredients market are expected to account for about 40 - 45% of the overall market share.

The top countries driving the global Deodorant & Antiperspirant Ingredients demand are the China, U.S., Germany.

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