Cricket Protein Powders Market Size, Share, Trends, Growth, and Regional Forecasts 2025 - 2032

Cricket Protein Powders Market Size and Share Analysis

The global cricket protein powders market is estimated to grow from US$ 130.1 million in 2025 to US$ 275.3 million by 2032. The market is projected to record a CAGR of 11.3% during the forecast period from 2025 to 2032.

The consumer appetite for cricket protein is rising due to its high protein content and sustainability. Crickets are an environmentally benign source of protein, as they consume 90% less land, 80% less feed, and emit 80% fewer greenhouse gases.

Protix, a leading producer of insect protein, for example, introduced cricket-based protein powders in October 2023, aiming to enhance functional food applications. The U.S. Food and Drug Administration (FDA) also approved cricket powder for human consumption in the U.S. in June 2023, addressing regulatory challenges. High demand for sustainable protein solutions in energy bars, snacks, and pet food indicates exponential growth potential.

Key Industry Highlights

• Consumers are increasingly seeking sustainable protein alternatives with a lower environmental impact compared to traditional protein sources.
• The focus is on promoting the nutritional benefits of cricket protein, renowned for its high protein content and complete amino acid profile.
• Growing preference for vegetarian and flexitarian diets has led to a surging demand for new protein sources.
• Insect protein powder is estimated to craft the consumer base in fields such as sports nutrition and dietary supplements.
• In 2025, regular form is projected to attain a market share of 75% due to its neutral taste and rising use in multiple products.
• Based on nature, the conventional segment is set to account for a market share of 82% in 2025 due to ease in production.
• North America is anticipated to generate a market share of 42.7% in 2025, backed by developments in food technology.
• Europe is likely to hold a market share of 33% in 2025 with the rising adoption of flexitarian and plant-based diets.

Market Attributes	Key Insights
Cricket Protein Powder Market Size (2025E)	US$ 130.1 Mn
Market Value Forecast (2032F)	US$ 275.3 Mn
Projected Growth (CAGR 2025 to 2032)	11.3%
Historical Market Growth (CAGR 2019 to 2024)	8.7%

Innovations in Food Technology to Offer Novel Opportunities in North America

In 2025, North America is set to control around 42.7% of the global cricket protein powders market. This is owing to developments in food technology, fitness fads, and rising consumer awareness of sustainable protein sources.

North America's cricket protein market is anticipated to register a CAGR of 9.2% from 2025 to 2032, driven by its increasing acceptance in mainstream food and beverage applications. The U.S. plays a pivotal role, with companies like Aspire Food Group and Exo Protein extending operations and launching new products. For instance,

• Aspire Food Group opened a cricket farming facility in Texas in October 2024 to meet growing demand.

Increased research and development and consumer education campaigns are driving market penetration.

Adoption of Flexitarian Diets in Europe to Open the Door to Success

In 2025, Europe is likely to hold around 33% of the global market share, driven by consumer demand for sustainable protein alternatives and an increase in flexitarian and plant-based diets. Europe is supporting sustainable food production, with countries such as the U.K., Germany, and the Netherlands leading the way in the use of cricket protein in food and drinks, owing to government efforts and laws.

Europe is further anticipated to record a CAGR of 8.5% between 2025 and 2032. Companies in the region are focusing on developing innovative products like cricket protein bars and snacks to meet the rising demand for health-conscious and sustainable food. For instance,

• In January 2024, Bug Foundation in the Netherlands launched a new line of cricket-based protein products to meet rising consumer demand.

Consumers to Opt for Regular Flavored Protein Powder due to High Versatility

In 2025, regular cricket protein powder is projected to lead the global market, accounting for 75% share. This is due to its high versatility and ability to blend with various food and beverages. Its neutral taste makes it ideal for sports nutrition, baked goods, protein bars, and shakes. Innovations in processing technology are enhancing the texture and usability of regular-flavored protein powders. For instance,

• In October 2024, Aspire Food Group, a U.S.-based firm, launched a novel cricket protein powder line, which is optimized for blending into smoothies and snacks.

Growing demand for clean-label and sustainable products has solidified regular flavor as a staple in cricket protein formulations.

Conventional Cricket Protein Powder to Dominate Amid Ease of Production

In 2025, the conventional cricket protein powder segment is set to hold an 82% market share. This is due to its cost-effective production methods, widespread availability, and ease of integration into several food and beverage applications.

Conventional cricket protein powder finds extensive use in snacks, dietary supplements, and sports nutrition products. It appeals to a broad consumer base seeking affordable yet nutrient-dense protein alternatives.

Insect farming and processing technologies have boosted growth of the cricket protein segment, with companies extending production facilities to meet global demand. Government support in North America and Europe is facilitating research and development into cricket-based products, enhancing market penetration.

Cricket Protein Powders Market Introduction and Trend Analysis

Growing consumer interest in sustainable and environmentally friendly protein substitutes, especially among vegetarians and flexitarians, is driving demand for cricket protein powder. Cricket protein, rich in essential amino acids, vitamins, and minerals, has found applications in sports nutrition, dietary supplements, and functional foods. For example,

• Crickets provide 60 to 70% protein per gram, while requiring 90% less water and 80% less feed compared to traditional livestock.

Innovations in the food and beverage industry are driving market growth across the globe. For instance,

• In August 2023, Entomo Farms, a firm from Canada, introduced cricket protein snack bars aimed at health-conscious consumers.
• Europe’s EFSA approved cricket powder for human consumption in February 2023, signaling increasing regulatory support.

Insect farming technologies like vertical farming and automated processing are improving production efficiency and taste, thereby pushing consumer acceptance in Western markets.

Historical Growth and Course Ahead

The global cricket powder market recorded a CAGR of 8.7% in the historical period from 2019 to 2024. Demand for cricket protein powders is anticipated to rise gradually as more people become aware of its advantages. As manufacturers raise money for growth plans, the market is anticipated to gain from the rising need for alternative protein sources.

As demand for nutrient-dense, sustainable, and health-promoting cricket protein rises, investors are supporting start-ups. The market is anticipated to gain from the trend of eating more protein, and rising production worldwide might result in lower pricing.

Insect-based start-ups are flourishing in Latin America’s nations, suggesting that the industry may be rising. The market is anticipated to be driven by increased consumption of cricket protein powder as consumer food tastes continue to be dominated by health and nutrition. For example,

• In January 2024, Golden Cricket, an Austin-based firm, joined the cricket protein powder industry.

Demand for insect protein powders is estimated to record a considerable CAGR of 11.3% during the forecast period between 2025 and 2032.

Market Growth Drivers

Preference for Insect-based Protein to Skyrocket among Athletes

The high-quality protein, essential amino acids, omega-3 and omega-6 fatty acids, and micronutrients like iron, calcium, and B12 found in cricket protein powder make it a popular choice for sports nutrition. This is because it offers a nutrient-dense and sustainable substitute for conventional protein sources. For instance,

• In 2025, the sports nutrition segment is projected to account for 35% of the cricket protein market share, fueled by high demand for eco-friendly and clean-label supplements.
• In September 2023, Aspire Food Group and Exo launched cricket protein-based shakes and bars, focusing on enhanced taste and functionality.

Since cricket protein takes less land, water, and energy to manufacture compared to whey or plant-based proteins, it is becoming popular among athletes.

Rising Demand for Sustainable Diet Influences Significant Consumer Base 

The use of cricket protein powder is rising in popularity as customers across the world look for sustainable dietary options. For example,

• Cricket farming emits up to 100 times less greenhouse gases and uses 50 times less water compared to broiler chicken production, making it a highly eco-friendly protein source.

Cricket protein is in line with these ideals, providing a remedy for ailments like asthma and thyroid disorders connected to poor air and water quality. For instance,

• A survey published in October 2023 found that 67% of millennials and Gen Z customers choose businesses that address environmental concerns.

The promotion of cricket-based goods by Entomo Farms and Chapul as wholesome and eco-friendly is making these well known. This suggests a change in the way that people across the world consume protein.

Market Restraining Factors

High Production Cost and Consumer Hesitancy to Hamper Acceptance 

Strategic marketing efforts and educational initiatives are required to redefine mindsets and cultural biases to overcome consumer reluctance and acceptance of cricket protein powder. Profitability and competitive pricing in the market depend on controlling the high manufacturing costs.

Achieving economies of scale, enhancing agricultural methods, and streamlining production procedures are a few strategies. Initiatives to reduce costs are also necessary to assure competitive prices in the market and lessen the effect of production-related issues on total profitability.

Key Market Opportunities

Bakery and Snacks Industry to Boost Usage of Insect Protein Powder

As evidence of its widespread use of this sustainable protein source, the bakery and snacks sub-segment is set to hold 32.4% of the worldwide cricket protein powders market share in 2025. Health-conscious customers are drawn to cricket protein's high nutritional content, which includes vital amino acids, vitamins, and minerals. As a result, protein-enriched baked goods and functional snacks have become more popular. For example,

• A leading innovator in the worldwide cricket protein industry, Entomo Farms, a Canada-based company, launched granola bars enriched with cricket protein in November 2023. These bars quickly gained appeal in North America’s marketplaces.
• Eat Grub, a Europe-based snack brand, introduced cricket-based chips in October 2023, catering to health and fitness enthusiasts, showcasing the industry's commitment to sustainable, nutritious, and eco-friendly product development.

Start-ups Invest in Research Activities to Extend Global Presence

In order to increase market share and bolster sustainability, insect protein firms are accelerating growth via research and development, collaborations, and acquisitions. They are also tackling issues with flavor, texture, and functioning. For instance,

• In November 2023, Ynsect, an insect protein pioneer from France, announced a US$ 160 Mn investment to enhance insect farming technologies, thereby focusing on cricket and mealworm protein.
• Aspire Food Group partnered with Nestlé in October 2023 to co-develop cricket-based snacks targeting health-conscious consumers in Europe and North America.
• Protix, a Netherlands-based company, acquired a majority stake in Canada's Enterra in December 2023, bolstering its worldwide presence and demonstrating its commitment to increasing production, product quality, and global insect protein acceptance.

Competitive Landscape for the Cricket Protein Powders Market

The cricket protein powders market is competitive and dynamic, with well-established enterprises and forward-thinking start-ups. Competition increases as customers learn about sustainable protein sources and nutrient-dense substitutes. Improvements in supply chain efficiency, innovative product creation, and successful branding tactics are important elements that contribute to the dynamic economy.

Key market players create unique recipes and taste profiles to differentiate themselves from competitors. They offer diverse product variations to meet dietary needs and preferences. Through creative promotional tactics and understanding consumer demand, they aim to attract health-conscious individuals seeking protein-rich options that align with their lifestyles, capturing their attention.

Key Industry Developments:  

• In March 2025, Singapore-based start-up Altimate Nutrition launched its cricket protein bars through both offline and online retail channels, while simultaneously pursuing distribution partnerships and expanding its direct-to-consumer (DTC) sales strategy to strengthen market reach and consumer engagement.
• In October 2023, Tyson Foods and Protix partnered to create an insect protein facility in the U.S., converting food manufacturing byproducts into high-quality insect proteins and lipids.
• In September 2023, Cricket One, an edible insect start-up in Vietnam, opened Asia's largest cricket processing facility, processing 1,000 metric tons annually. The company targets human and pet food markets with cricket protein powders, textured meat, snacks, and supplements.
• In April 2023, the Singapore Food Agency (SFA) approved 16 insect species for human consumption, aiming to make insect food mainstream through snacks and protein bars.

Global Cricket Protein Powder Market Report Scope

Report Attributes	Details
Historical Data/Actuals	2019 – 2024
Forecast Period	2025 – 2032
Market Analysis	Value: US$ Mn
Geographical Coverage	North America  Europe  East Asia  South Asia and Oceania  Latin America  Middle East and Africa
Segmental Coverage	Nature Form End User Distribution Channel Region
Competitive Analysis	Cricket Flours LLC Entomo Farms Chapul Cricket Protein Exo Inc. True Nutrition JR Unique Foods Ltd. Live Longer Global Bugs Asia Co., Ltd. Chirps Chips The Cricket Hop Co. Ltd Crik Nutrition Protanica Co. Ltd. Others
Report Highlights	Market Forecast and Trends  Competitive Intelligence & Share Analysis   Growth Factors and Challenges  Strategic Growth Initiatives  Pricing Analysis Future Opportunities and Revenue Pockets  Industry Market Analysis Tools  ?
Customization and Pricing	Available upon request

Global Cricket Protein Powder Market Segmentation

By Nature

• Organic
• Conventional

By Form

• Regular
• Flavored
  • Vanilla
  • Chocolate
  • Others

By End User

• Household
• Industrial
  • Bakery and Snacks
  • Soup and Sauces
  • Salads and Dressings
  • Dessert and Smoothies
  • Dietary Supplements
  • Others

By Distribution Channel

• Business to Business
• Business to Consumer
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retailers

By Region 

• North America 
• Europe 
• East Asia 
• South Asia and Oceania 
• Latin America
• Middle East and Africa 

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