Capitalizing on consumer trends such as the growing popularity of ready-to-drink (RTD) cocktails or the increasing uptake for high strength premixes has enabled beverage producers to reap high profits. The demand for RTD/high strength premixes continues to gain traction with the proactive consumption of easy-to-make alcoholic beverages registered across the globe.
Even in their down time, consumers are seeking convenience, which has compelled several companies to fuel their presence in the RTD/high strength premix business. Moreover, organizations handling the drinking needs of large hordes of consumers (during social events) have been actively using RTD/high strength premixes to cater to the increasing number of partygoers.
However, complexities arising in large-scale production of RTD/high strength premixes has become a key concern for the market players. Moreover, the quality of these premixes largely depends on the packaging solution used to store them. Companies in the global RTD/high strength premixes market are compelled to create strategic tie-ups with packaging partners, which entails high capital expenditure. Persistence Market Research’s new report has addressed such factors while developing the forecast on the global RTD/high strength premixes market.
According to the report findings, the global market for RTD/high strength premixes is poised to expand at a sub-par CAGR of 4.5% during the forecast period, 2017-2026. The report estimates that by the end of 2026, nearly US$ 6000 Mn liters of RTD/high strength premixes will be sold across the globe.
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- Suntory Holdings Ltd
- Diageo Plc
- Kirin Holdings Co Ltd
- Anheuser-Busch InBev NV
- Mark Anthony Brands Ltd
- Asahi Group Holdings Ltd
- Brown-Forman Corp
- Takara Holdings Inc
- Pernod Ricard Groupe
- Bacardi & Co Ltd
- Shanghai Bacchus Liquor Co Ltd
- Castel Groupe
- Phusion Projects LLC
- Halewood International Ltd
- Oenon Holdings Inc
Demand for Spirit-based RTDs to Remain Predominantly High throughout the Forecast Period
The report has analyzed a variety of RTD/high strength premixes, among which spirit-based RTDs are expected to witness highest traction in terms of global demand. In 2017, over 1800 Mn Liters of spirit-based RTDs are estimated to have been sold in the global market. The report further reveals that high strength premixes will register fastest sales in the global market over the forecast period. By the end of 2026, over US$ 1000 Mn liters of high strength premixes are likely to be sold in the global RTD/high strength premixes market.
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Specialty Stores to Represent Largest Sales Channel
Global sales of RTD/high strength premixes will be majorly accounted by the specialty stores. The report has estimated that in 2017, more than two-fifth of revenues procured in the global RTD/high strength premixes market were amassed from specialty store sales. Duty-free stores will also register high sales of RTD/high strength premixes, while online sales of RTD/high strength premixes will reflect the highest CAGR of 8.7%.
A regional analysis provided in the report reveals that Japan is the largest consumer of RTD/high strength premixes in the world. The RTD/high strength premixes market in Japan reached an estimated US$ 1400 Mn liters in 2017, and is poised to expand robustly over the forecast period. North America and Europe are also expected to be at the forefront of global expansion of the RTD/high strength premixes market in the upcoming years.
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The report has profiled leading producers of RTD/high strength premixes, which include Suntory Holdings Ltd., Diageo Plc., Kirin Holdings Co Ltd., Anheuser-Busch InBev NV, Mark Anthony Brands Ltd., Asahi Group Holdings Ltd., Brown-Forman Corp, Takara Holdings Inc, Pernod Ricard Groupe, Bacardi & Co Ltd, Shanghai Bacchus Liquor Co Ltd., Castel Groupe, Phusion Projects LLC, Halewood International Ltd., and Oenon Holdings Inc. These companies are expected to remain active in the global RTD/high strength premixes market expansion through 2026.
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