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Men's Grooming Products Market

Global Market Study on Men's Grooming Products: Demand for Natural & Organic Products Rising Rapidly

Men’s Grooming Products Market by Product Type (Shave Care, Skin Care, Hair Care, Toiletries, Fragrances and Others)

Men’s Grooming Products Market Snapshot

According to Persistence Market Research, the men’s grooming products market generated a revenue of US$ 63,140.3 Mn in 2022. The demand for men’s grooming products will accelerate, with the top market players holding a prominent share of the men’s grooming products market in 2022. The global market for men’s grooming products is expected to reach US$ 139,588.4 Mn by 2033, growing at a ~ 7.5% CAGR from 2023 to 2033.

Attributes Key Insights

Global Men’s Grooming Products Market Size (2022A)

US$ 63,140.3 Mn

Global Men’s Grooming Products Market Size (2023E)

US$ 67,727.4 Mn

Projected Men’s Grooming Products Market Value (2033F)

US$ 139,588.4 Mn

Value CAGR (2023-2033)

~ 7.5%

Collective Value Share: Top 3 Countries (2022)


Men’s Grooming Products are gaining popularity all around the world. The ability to maintain one's appearance, which encompasses all body parts and helps one have a favorable self-image in society, is known as personal grooming. It determines a person's intellect, maturity, intelligence, and professionalism. In order to satisfy these needs and desires, a number of businesses are concentrating on offering distinctive personal care products with a value proposition for consumers.

Men's grooming includes a wide range of products, including those for shaving, skin care, and hair care. Hair spray, hair smells, and beard wax are just a few of the grooming products that have undergone rapid development and invention, offering the market enormous growth potential.

Furthermore, Personal grooming is to maintain basic hygiene and cleanliness of body components. The development of this business is mostly due to men's growing beauty consciousness.

Many more unique growth factors have been thoroughly examined, and Persistence Market Research's study also includes a full assessment of some of the significant difficulties for men’s grooming products.

The study also contains a detailed regional analysis, which shows that North America controls the majority of the market for men’s grooming products. The study also provides a comprehensive COVID-19 impact analysis to help readers make well-informed business decisions for the present and future.

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Men’s Grooming Products Market Analysis from 2017 to 2022 Vs Market Outlook for 2023 to 2033

Between 2017 and 2022, demand for men’s grooming products recorded a 5.7% rise. There is an increasing population of the male workforce that are conscious of their skin and body, which is attributed to changing lifestyle among the general populace globally. Demand for products that simplify daily personal care routines among men is increasing worldwide. Multi-functional products are gaining popularity among consumers as it offers UV protection, moisturizing, and cleansing benefits.

According to an study, majority of the U.S. consumers that buy personal care products prefer multiple functional products that provides benefits such as anti-aging and sun protection.

Various studies have indicated uneven skin tone, increase in aging effects, and skin cancer is caused to increasing pollution and depletion of the ozone layer. Most dermatologists recommend individuals to apply oil free moisturizer over the skin that keeps the skin hydrated. Thus, manufacturers are developing novel moisturizer skin care products with different ingredients to target the right audience.

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Why is Increasing Popularity of Online Retailing Good for Market Growth?

Massive online marketing campaigns and promotions reflect the restructured retail environment, where e-Commerce and technical behemoths have altered consumer purchasing habits and the retailing arena. The online retailing industry is expanding, which has resulted in a growth trajectory for consumer good products. Online commerce is more convenient for both buyers and merchants.

The online channel is a place where all businesses house their items with easy segmentation for clients to find the best product. Online sites also allow clients to compare the characteristics they have customized. Furthermore, user reviews are provided to help future customers comprehend the product feedback.

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What is the Potential of Product Innovation in Developing New Products?

With technology breakthroughs accelerating, businesses are implementing cutting-edge production methodologies to improve productivity and output while also instilling excellent manufacturing standards and product innovation. Product positioning and customer-specific category specification has been a source of worry for the manufacturer. However, the simple introduction of extra functionalities within the product is increasingly raising its demand from customers.

In the retail industry, design innovation is on the rise. Innovations in grooming products are expected to influence the men’s grooming products market. Consumers are interested in items that bring simplicity, convenience, and speed to their normal routine, whether they be product improvements, design innovations, feature additions, or smart feature add-ons.

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How the Limited Retail Shelf Space Of Products Challenging the Growth Trajectory of Men’s Grooming Products Market?

Shelf space is an essential asset of retailers for multiple purposes such as display products, enhance visibility, and to make comparison among other brands easy. Additionally, it helps to attract consumer attention and build a stronger supplier and customer relationship. Limited retail space available for men’s grooming products is expected to hamper growth of the global market in the near future. Retail outlets offer multiple brands in all categories with over 20 different brands competing with each other in a limited shelf space.

The comparatively smaller space dedicated for men personal care products in comparison to women personal care products is one of the barriers for new entrants to occupy adequate shelf space in retail stores.

Some grooming products are not suitable for certain skin types. Continuous usage of face care products may damage the skin, leading to drier skin and increasing signs of aging. Some of grooming products such as aerosol cream contains surfactants chemicals, which restraint hydrating compounds to penetrate into the skin, which may result in various side effects such as allergic reaction and chemical burns

One of the elements anticipated to restrain the expansion of the men's grooming products market in the near future is the growing knowledge of the related adverse effects with regard to grooming creams and other personal care products, such as skin reactions, itching, and burns. While there are products for different skin types for women's faces, there are none for men's grooming.

Country-wise Analysis

Why Sales in the U.S. Market are increasing?

The U.S. is expected to register a market value share of ~ 21.3% in global market.

In recent years, the traditional emphasis on shaving in men's grooming goods in the country has given way to a broader approach on personal care. Sales of beard wax/beard fixers and beard trimmers are increasing nationwide as a result of customers changing their shaving habits in response to a rising preference for a trimmed beard over a totally shaven look.

Men are increasingly using various cosmetic products attributed to popular media culture and the depiction of 'lumberjack', where one sports a rugged look with an impressive beard and a slick short, back and side’s haircut, or messy hair. The market is presently flooded with sophisticated products which enhance their appearance.

How is the U.K. Market Proliferating?

The U.K. is expected to grow at a CAGR of 3.8% during 2023 to 2033. The market for grooming goods in the states in the UK is driven by the desire of the male population in the UK to seem presentable at work, and this psychological notion plays a big role in driving the market in the nation.

In the workplace, grooming and shaving have long been linked to professionalism and a self-assured demeanour. Because of this, people have started using shaving creams, which help to achieve a smoother shave with less irritation and moisturise the skin. Additionally, it reduces skin temperature and softens beard before shaving, improving the blades' lifespan.

Furthermore, Customers prefer personal grooming products that don't require them to visit barbershops frequently, which stimulates the market because residents of native states often don't have a lot of free time after work due to their hectic lifestyles.

Will China’s Regional Brands Maintain their Dominance in the Market?

China is expected to register a CAGR of 9.4% during the forecast period. Grooming is closely tied to remaining clean and looking their best in their natural state for the average Chinese male.

This shows that there is opportunity to get better in the Chinese market through knowledge and product endorsement. As a result, China will continue to be a lucrative market for men’s grooming products in East Asia.

How is India Men’s Grooming Products Faring in Current Scenario?

India is expected to grow at a CAGR of 8.7% during 2023 to 2033. With the widespread adoption of natural grooming products and increasing internet penetration and rising adoption of e-Commerce, are factors expected to fuel revenue growth of the market, owing to growing number of customers using digital technology for mobile transactions and purchasing of various products online.

Natural grooming products are the products which are made up of using natural ingredient which are mostly made up of plant based material and consumer also aware about health consciousness regard to grooming products is one of the major reasons for men to opt for natural and organic personal care products.

Companies are creating unique products with natural ingredients to cater to this underserved market, which is anticipated to increase demand for men's grooming products in the near future.

Category-wise Insights

Which Men’s Grooming Category Dominates the Market?

The market of men's grooming products has a significant demand for the shaving care category based on product and value. The category of shaving care includes products like shaving cream, shaving gel, trimmers, razors, and blades. The need for beard care products is being driven up by the growing fashion trend of clean-shaven males, which makes them appear more professional and well-groomed.

Shave care products in terms of product type registered a market value share of 41.6% in 2022. Intensifying research and development efforts are being made by several significant market participants in order to provide premium men's grooming products. Sales of men's grooming products are increasing as a result of increased product developments that foster a fiercely competitive industry. The market for men's grooming products has increased as a result of innovative product models, product diversity, and rising consumer desire for premium brands.

How is Sales Channel Vital in Driving Demand?

Efficient distribution and marketing techniques have the potential to catalyze the fortunes of any product sector or market. As a result, men’s grooming products must be placed within the proper distribution route. While some companies have benefited from working with companies that already have focused distribution, it is critical to examine the sophistication of the product and match it with a supporting market.

As a result, the consumer-purchasing pattern has changed due to which the online retailers are focusing on providing innovative men’s grooming products at discounted prices. E-commerce/Online retailing segment is expected to grow at a CAGR of 11.5%.

Competition Landscape

On a global level, the market for men’s grooming products is moderately competitive, with many producers competing for market supremacy. Men’s grooming manufacturers have experienced a number of expansion strategies used by market rivals during the past few years, including acquisitions, mergers, and partnerships.

Manufacturers are also using sustainability as a strategy to expand their market share. As more consumers choose businesses with a green label and charitable undertakings, marketing strategies and brand habits are anticipated to change in favor of eco-friendly goods, boosting product sales.

Mens Grooming Products Market Report Scope

Attribute Details

Forecast Period


Historical Data Available for


Market Analysis

  • US$ Mn for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Segments Covered

  • Product Type
  • Price Range
  • Distribution Channel
  • Region

Key Companies Profiled

  • Procter & Gamble Co
  • ITC Limited
  • Johnson & Johnson Private Limited
  • Unilever PLC
  • Coty, Inc.
  • L'Oréal S.A
  • Edgewell Personal Care Co
  • Beiersdorf AG
  • Colgate-Palmolive Company
  • Kao Corporation
  • Estee Lauder Companies, Inc.
  • Reckitt Benckiser
  • Others

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Segments Covered in Men’s Grooming Industry Research

By Product Type

  • Shave Care
    • Shaving Cream
    • Shaving Gel
    • Razors & Blades
    • After Shave Care
      • Lotion
      • Splash/Gel
      • Balm
  • Skin care
    • Anti-aging
    • Face Wash
    • Moisturizers
      • Oil-free
      • Emulsion
      • Multi-purpose
  • Hair Care
    • Shampoo
    • Conditioner
    • Styling Products
      • Pomade
      • Putties & Clay
      • Cream
      • Wax
      • Gel
  • Toiletries
    • Soap
    • Shower & Wash
  • Fragrances
    • Antiperspirants & Deodorants
    • Perfumes
    • Colognes
  • Others

By Price Range

  • Premium
  • Mid
  • Low

By Distribution Channel

  • Hypermarkets/Supermarkets
  • Salon/Grooming Clubs
  • Drug Stores
  • E-commerce/Online
  • Retail Stores

By Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

- Companies Covered in This Report -

  • Procter & Gamble Co
  • ITC Limited
  • Johnson & Johnson Private Limited
  • Unilever PLC
  • Coty, Inc.
  • L’Oreal S.A
  • Edgewell Personal Care Co
  • Beiersdorf AG
  • Colgate-Palmolive Company
  • Kao Corporation
  • Estee Lauder Companies, Inc.
  • Reckitt Benckiser

- Frequently Asked Questions -

The global men’s grooming products market is valued at US$ 63,140.3 Mn as of 2022.

Men’s grooming products are projected to increase at 7.5% CAGR and is expected to be valued at around US$ 139,588.4 Mn by 2033 end.

Procter & Gamble Co, ITC Limited, Johnson & Johnson Private Limited, Unilever PLC, Coty, Inc.,  L'Oréal S.A, Edgewell Personal Care Co, Beiersdorf AG, Colgate-Palmolive Company, Kao Corporation, Estee Lauder Companies, Inc., and Reckitt Benckiser among others.

Top 5 countries driving most of the demand for men’s grooming products are the U.S., Germany, India, China, and GCC Countries.

China, U.S., France and Germany are major producers and exporters of men’s grooming products.

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