Us Mens Underwear And Womens Lingerie Market

U.S. Market Study on Men's Underwear and Women's Lingerie: Online Sales to Increase Rapidly Over Coming Years

Market Snapshot

According to Persistence Market Research’s industry analysis on the U.S. market for men’s underwear and women’s lingerie, the market is anticipated to progress at a robust CAGR of 6.9% through 2031. This industry survey has projected a market value of US$ 21 Bn in 2021, which is predicted to increase nearly 2X by the end of 2031.

Ralph Lauren Corporation, American Eagle Outfitters Inc., and Jockey International Inc. together account for 1/4 of the U.S. men’s underwear and women’s lingerie market share.

Find Out More about the Report Coverage

Companies

  • Victoria’s Secret (L Brands).
  • Calvin Klein.
  • Fruit of the Loom (Berkshire Hathaway).
  • Hanky Panky.
  • Cass and Company.
  • Commando LLC.
  • Other.

Key Points Covered in U.S. Men’s Underwear and Women’s Lingerie Industry Survey:

  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, country-wise, and region-wise analysis
  • Competition mapping and benchmarking
  • Brand share and market share analysis
  • Key product innovations and regulatory climate
  • COVID-19 Impact on U.S. men’s underwear and women’s lingerie sales and how to navigate
  • Recommendation on key winning strategies

Customize this Report

Explore Intelligence Tailored to Your Business Goals.

Men’s Underwear and Women’s Lingerie Industry Heading into a New Direction

Trends in the innerwear industry are evolving as fashion is changing from its traditional approach of binary nature of just male and female. The fashion industry is now deconstructing the gendered dress code and evolving into something the world has never seen.

  • One such instance comes in the form of Urbody, a non-binary undergarments brand recently launched in March 2021. The brand is built around the idea of new changing societal norms regarding gender. The brand is aiming to normalize gender inclusivity that is always talked about. While this idea is not completely new, Urbody does seem to have a very strong determination to break the binary approach in fashion.
  • Rihanna, a pop icon, has also launched her first men’s underwear line, which was portrayed on the Savage x Fenty website by plus size men models. This move by Savage x Fenty made huge headlines as many users on Twitter shared and appreciated the representation of plus size men, which is an uncommon sight to see in the fashion industry.

Just as Savage x Fenty and Urbody are changing the fashion trends with their unique approach, we are expecting to see some more brands follow suit over the next years.

us-mens-underwear-and-womens-lingerie-market

Market Research Methodology - Perfected through Years of Diligence

A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market.

Get actionable insights on Ship Repair And Maintenance Services Market

Market Overview

Underwear or intimate apparel is normally worn next to the skin or under other clothing. The five general types of underwear include regular briefs, boxer briefs, boxer shorts, trunks, and thongs. Lingerie is undergarments worn by women, and in some cases by men, and serve to enhance appearance and appeal and are considered highly fashionable. Five types of lingerie include brassiere, panty, sleepwear, shapewear, and daywear.

The U.S. men’s underwear and women’s lingerie market is expected to witness significant growth over the forecast period, owing to rising personal income in U.S. households, propagation of modern retail formats such as supermarkets, discount stores, and pharmacy stores; change in lifestyle, and rising awareness regarding health & fitness and personal hygiene among men and women in the country.

On the other hand, high competition due to a presence of a relatively high number of global and local intimate apparel manufacturers is expected to be the major restraining factor for the growth of U.S. men’s underwear and women’s lingerie market during the forecast period.

Online store segment is expected to exhibit the fastest CAGR over the forecast period. By the end of 2021, the online store segment is expected to gain 530 BPS compared to other types of distribution channels in the U.S. women’s lingerie market.

Increasing adoption of smartphones and e-Commerce apps is anticipated to drive market growth. Consumers are inclining towards purchasing these products from online stores due to benefits such as online discounts etc. offered by e-Retailers. This is another factor expected to further fuel adoption of this channel while shopping during the forecast period.

On the basis of category, U.S. men’s underwear market comprises of regular briefs, boxer briefs, boxer shorts, trunks, and thongs. Steady demand for boxer shorts is anticipated to drive the growth of the men’s underwear market in the country.

The lingerie market in the U.S. is segmented on the basis of product type into brassiere, panty, and others. Brassiere segment revenue contribution is expected to expand at the highest CAGR from 2021 to 2031.

The U.S. men’s underwear and women’s lingerie market report also includes company profiles and competitive landscape of key market players. It covers strategies adopted by key players, recent developments, and the brief description of products.

Explore Persistence Market Research’s expertise in promulgation of the business !

Men’s Underwear Market Segmentation:

By Category

  • Regular Briefs
  • Boxer Briefs
  • Boxer Shorts
  • Trunks
  • Thongs

By Size

  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • XXXL

By Price Range

  • Premium
  • Mid
  • Low

By Age Group

  • Age-group 15–25
  • Age-group 26–35
  • Age-group 36–45
  • Age-group 46–55
  • Age-group 56–65
  • Age-group 65+

By Distribution Channel

  • Mass Merchants
  • Mono-brand Outlets
  • Pharmacy Stores
  • Online Stores
  • Others

Women’s Lingerie Market Segmentation:

By Product Type

  • Brassieres
  • Panties
  • Others (Shapewear, Daywear, and Sleepwear)

By Size

  • Large
  • Medium
  • Small
  • Plus

By Price Range

  • Premium
  • Mid
  • Low

By Age Group

  • Age-group 15–25
  • Age-group 26–35
  • Age-group 36–45
  • Age-group 46–55
  • Age-group 56–65
  • Age-group 65+

By Distribution Channel

  • Mass Merchants
  • Mono-brand Outlets
  • Pharmacy Stores
  • Online Stores
  • Others

FAQs Answered in Market Study

  • How much is the U.S. men’s underwear and women’s lingerie market worth in 2021?

    The U.S. men’s underwear and women’s lingerie’s current market valuation is approximately US$ 21 Bn.

  • What are the U.S. men’s underwear and women’s lingerie market metrics for 2031?

    The U.S. men’s underwear and women’s lingerie industry is expected to reach a valuation worth US$ 41 Bn by 2031.

  • What was the expansion rate in terms of CAGR for the past 5 years?

    The market expanded at a CAGR of 5.2% over the past 5 years.

  • What is the market share held by top 3 players in the U.S.?

    Ralph Lauren Corporation holds 12%, American Eagle Outfitters Inc. holds a share of 9.2%, and Jockey International Inc. holds 4% for the U.S. men’s underwear and women’s lingerie market.

  • What is the expected CAGR for sales of men’s underwear and women’s lingerie over the decade?

    The U.S. men’s underwear and women’s lingerie market is expected to progress at a CAGR of 6.9% over the decade.

  • Who are the key exporters of men’s underwear and women’s lingerie?

    Nankai Transport International, Ol USA LLC, Latin Freight International, and Kataya Group LLC are prime exporters of men’s underwear and women’s lingerie.

  • What is guiding the demand for men’s underwear and women’s lingerie in the United States?

    Increasing spending on fashion products due to rise in income and increasing availability of a wide range of products is directing the demand for men’s underwear and women’s lingerie in the U.S.

Media Release

Our Clients

Our Clients