Increasing rate of obesity and chronic diseases related to poor nutrition and high calorie intake has spawned an increase in demand for healthy and low-calorie foods. This research analysis by Persistence Market Research places the low-calorie food market to be valued at around US$ 11.6 Bn in 2021, and predicts it to increase 1.7X by the end of the decade.
Analysts have predicted the global low-calorie food industry to expand at a healthy CAGR of nearly 6% over the next ten years.
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Some of the major companies operating in the low-calorie food market:
Key Points Covered in Low-Calorie Food Industry Survey:
- Market Estimates and Forecasts (2016-2031)
- Key Drivers and Restraints Shaping Market Growth
- Segment-wise, Country-wise, and Region-wise Analysis
- Competition Mapping and Benchmarking
- Brand Share and Market Share Analysis
- Key Product Innovations and Regulatory Climate
- COVID-19 Impact on Low-Calorie Food Sales and How to Navigate
- Recommendation on Key Winning Strategies
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New Launches Shaping Demand for Low-Calorie Foods
With rising number of diseases related to the consumption of high-calorie foods and increasing sedentary lifestyle, low-calorie foods have gained popularity, which has proven to help consumers keep their calorie intake in check.
- Bellwether Farms will be launching in-demand plain sheep milk yogurt in a new larger 24 ounce container in partnership with the Whole Foods market. The yogurt is naturally probiotic with active cultures along with 100% A2 protein. The yogurt has gained popularity as it aids digestion and is also lactose intolerance-friendly.
This new distribution across the United States will surely be met with competition from other low-calorie foods.
Growing trend of healthy and low-calorie foods has spawned a completely new market with immense possibilities to grow, and this potential is also being realized by farmers along with big names in the industry.
- One such instance is of Liam and Colm Lynam brothers from an Irish county named Offaly, who have started their own line of oat drinks by the name of 'Oats in the City'.” This came to fruition when farmers were looking to create a new income stream during the 2020 pandemic.
Such new ventures the market for low-calorie foods is expected to drive market growth at a decent pace over the coming years.
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One of the biggest issues related with health is obesity, which the whole world is facing today. The gradual increase in the no. of obese is in turn creating a greater market demand for healthy foods. Also, people suffering from diabetes are also quickly opting for healthier foods.
The global market for low-calorie food in 2021 is estimated to rake in revenue worth US$ 11.6 Bn, which is anticipated to rise up to approximately US$ 20.7 Bn by the end of 2021. Over the forecast period of 2021-2031, the market is expected to expand at a CAGR of nearly 6%.
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Key Market Dynamics
Some of the factors driving the global market for low-calorie food include the growing prevalence of obesity and diabetes across the globe. Change in lifestyle very common, sedentary as well as stressful today which in turn compel consumers to opt for healthier foods that are low in calories.
Now, most of the consumers are aware of health risks related with consumption of sugary drinks and foods that have high-calorie content and thus showing increase in market demand for products that are promoting physical health with the help of added nutritional benefits and by the usage of low-calorie ingredients.
Since most low-calorie and healthier foods need special ingredients, their prices are much higher in comparison with other convenience foods. And this is consider as the key restraint of the global market for low-calorie diet. Another restraining factor is that the producer specific to low-calorie and health foods are comparatively newer than the producers of convenience foods in the markets.
This is due to their weak market distribution chains and production lines. Therefore, in the global market for low-calorie food, major players are restricted to developed economies because costlier foods can be afford by the consumers of these regions.
The global low-calorie food market is categorized into application type and product type. Based on application type, the segmentation of the global low-calorie food market is fragmented as healthcare, food, beverages, and tabletop. Based on product type, the segmentation of the global market for low-calorie food is done into stevia, aspartame, cyclamate, sucralose, and saccharin.
Among these, the segment of aspartame is used widely as artificial sweeteners. Also, the increasing preferences of consumers towards natural products have generated a huge market demand for stevia. Moreover, owing to escalating popularity of stevia as 100 percent natural sweetener, there is a strong competition between other high-intensity sweeteners viz. saccharin, aspartame, and sucralose.
Based on geographical region, the global market for low-calorie food is segmented into Europe, North America, APAC and Rest of the World. Among these, the US market is expected to be largest in the global market for low-calorie food after the countries in Europe region. Also, the developing countries in the APAC region are projected to show higher growth in the coming ten years.
Key Market Players
Major companies operating in the global market for low-calorie food include Nestle S.A., Coca-Cola Company, Ajinomoto Co., Bernard Food Industries, Cargill, PepsiCo Inc., Groupe Danone, McNeil Nutritionals, among others.
FAQs Answered in Market Study
- What does the industry analysis say about leading players in the low-calorie food marketplace?
The analysis suggests that the top 5 players - PepsiCo, Nestle, DuPont, Cargill, Incorporated, Danone S.A., and Bernard Food Industry collectively hold nearly 40% global market share.
- Which trends are anticipated to be prevalent in the low-calorie food market?
Rising consumer focus on health and wellness, increasing number of consumers preferring foods that promote physical health, and preference for plant-based foods for their low-calorie content are prominent trends in the industry.
- At what pace is the low-calorie food industry anticipated to progress over the decade?
The global low-calorie food market is expected to expand at a healthy CAGR of nearly 6% over the next ten years.
- In terms of CAGR, how did the market perform over the past 5 years?
The global low-calorie food industry exhibited a steady CAGR of 4.2% from 2016 to 2020.
- What is the revenue forecast through the end of the decade?
By 2031, low-calorie food revenue is expected to be worth nearly US$ 20.7 Bn.
- What statistics are listed in the report for low-calorie food in 2021?
The low-calorie food industry survey estimates market value to be approximately US$ 11.6 Bn by the end of 2021.
- Which factors are expected to shape demand for low-calorie food?
Increasing urbanization in developing nations, rising demand for low-calorie foods due to rise in obesity and chronic diseases, increasing demand for minimally processed foods and functional snacks, and adoption of healthy diets are major demand factors.