One of the biggest issues related with health is obesity, which the whole world is facing today. The gradual increase in the no. of obese is in turn creating a greater market demand for healthy foods. Also, people suffering from diabetes are also quickly opting for healthier foods. The global market for low-calorie food in 2013 registered revenues worth US$ 7,418.6 million, which are anticipated to raise up to US$ 10,414.7 million by the end of 2019. Over the forecast period 2013-2019, the global market for low-calorie food will expand at a CAGR of 5.9%.
Key Market Dynamics
Some of the factors driving the global market for low-calorie food include the growing prevalence of obesity and diabetes across the globe. Change in lifestyle very common, sedentary as well as stressful today which in turn compel consumers to opt for healthier foods that are low in calories. Now, most of the consumers are aware of health risks related with consumption of sugary drinks and foods that have high-calorie content and thus showing increase in market demand for products that are promoting physical health with the help of added nutritional benefits and by the usage of low-calorie ingredients.
Since most low-calorie and healthier foods need special ingredients, their prices are much higher in comparison with other convenience foods. And this is consider as the key restraint of the global market for low-calorie diet. Another restraining factor is that the producer specific to low-calorie and health foods are comparatively newer than the producers of convenience foods in the markets. This is due to their weak market distribution chains and production lines. Therefore, in the global market for low-calorie food, major players are restricted to developed economies because costlier foods can be afford by the consumers of these regions.
The global low-calorie food market is categorized into application type and product type. Based on application type, the segmentation of the global low-calorie food market is fragmented as healthcare, food, beverages, and tabletop. Based on product type, the segmentation of the global market for low-calorie food is done into stevia, aspartame, cyclamate, sucralose, and saccharin. Among these, the segment of aspartame is used widely as artificial sweeteners. Also, the increasing preferences of consumers towards natural products have generated a huge market demand for stevia. Moreover, owing to escalating popularity of stevia as 100 percent natural sweetener, there is a strong competition between other high-intensity sweeteners viz. saccharin, aspartame, and sucralose.
Based on geographical region, the global market for low-calorie food is segmented into Europe, North America, APAC and Rest of the World. Among these, the US market is expected to be largest in the global market for low-calorie food after the countries in Europe region. Also, the developing countries in the APAC region are projected to show higher growth in the coming five years.
Key Market Players
Major companies operating in the global market for low-calorie food include Nestle S.A., Coca-Cola Company, Ajinomoto Co., Bernard Food Industries, Cargill, PepsiCo Inc., Groupe Danone, McNeil Nutritionals, among others.
Obesity has become one of the most serious health problems in the world in recent times. High obesity rate among children is a major concern for parents. Obesity is also a major concern in adults, as is the rising number of diabetes cases globally. Urban population is more concerned about their lifestyle as compared to rural population. The lifestyle of urban population is more fast-paced. Fast-paced lifestyle along with an aspiration to stay fit attracts people to low-calorie food.
Persistence Market Research’s recently published report on the global low-calorie food market provides an extensive assessment of the market, evaluating the growth prospects for a six-year forecast period 2013-2019. It comprises key trends and restraints impacting the overall market growth, recent trends and upcoming opportunities, market segmentation, regional analysis, and key players vying for the leading market position. Starting with an overview of the global low-calorie food market, the report further analyzes the factors that positively and negatively influence the demand for low-calorie food. It provides deep insights into why low-calorie food is expected to gain higher traction in developing markets, and what are the deterring factors that will affect the market growth over the forecast period, 2014-2020. Latest trends and opportunities sections of the report highlight the most valuable data to recognize the most lucrative opportunities for the market growth.
Segmentation of the global market for low-calorie food focuses on various healthcare information systems. The geographical analysis of the global market examines the market status in key regions viz. Europe, North America, APAC and Rest of the World. The market report elaborates on why developing markets may witness robust growth and outpace the long-term leader during the forecast period. The next section of the report includes all the leading companies competing in the market for a leading position. Strong presence of global players and established local brands makes the landscape extremely competitive. The report throws light on the growth pattern, revenues, and upcoming opportunities for each of the players.
To deduce the global low-calorie food market size, the report considers various aspects based on secondary research. Furthermore, key data points such as region-wise split and market split by product and application type and qualitative inputs from primary respondents have been incorporated to arrive at appropriate market estimates. The forecast presented in the report assesses the total revenue generated and expected revenue contribution in the global low-calorie food market. The report begins with sizing the market in terms of value and volume for the base year, which forms the basis for forecasting how the market is anticipated to take shape in the near future. Given the characteristics of the market, gathered data is triangulated via different analysis based on supply side and demand side drivers and other key dynamics of the global low-calorie food market. To develop the market forecast, Persistence Market Research has also conducted a factor analysis to understand the impact of various forces/factors on the target market. The report provides forecasts not only in terms of CAGR but also presents a detailed analysis based on key parameters such as Year-on-Year (Y-o-Y) growth to understand market predictability and to identify the right opportunities.
Another key feature of this report is an analysis of the global low-calorie food market and the corresponding revenue forecast in terms of absolute dollar opportunity, usually overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales perspective in the global low-calorie food market. Further, to understand key segments in terms of their growth and overall global low-calorie food market performance, Persistence Market Research has developed a market attractiveness index to help providers identify existing market opportunities in the global low-calorie food market.
Some of the major companies operating in the low-calorie food market: