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Garment Steamer Market

Market Study on Garment Steamer Market: PMR Foresees Various Opportunities for Brands in the Upcoming Years, Analysing the Rising Consumer Preference for Wrinkle-Free Clothing, Technological Advancements Enhancing Product Efficiency, and Increasing Awareness Regarding Sustainable Garment Care Practices

A Detailed Analysis of the Garment Steamer Market Based on Increasing Demand for Convenient and Efficient Clothing Care Solutions

Garment Steamer Market Outlook

The global garment steamer market is forecast to expand at a CAGR of 6.2% and thereby increase from an expected value of US$3.9 Bn in 2024, to US$6 Bn by the end of 2031.


Key Insights

Garment Steamer Market (2024E)

US$3.9 Bn

Projected Market Value (2031F)

US$6.0 Bn

Global Market Growth Rate (CAGR 2024 to 2031)


Historical Market Growth Rate (CAGR 2019 to 2024)


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Market Introduction and Definition

The garment steamer market is witnessing a notable surge in demand, spurred by the growing need for efficient and convenient clothing care solutions worldwide. Garment steamers have emerged as indispensable appliances in households, hotels, and garment industries owing to their ability to remove wrinkles and refresh clothing with ease and speed. Unlike traditional irons, garment steamers offer a gentle yet effective way to eliminate wrinkles without the risk of damaging delicate fabrics, making them increasingly popular among consumers seeking to extend the lifespan of their garments.

One of the key features driving the adoption of garment steamers is their versatility, as they can be used on a wide range of fabrics including cotton, silk, wool, and synthetic materials. Furthermore, technological advancements in the industry have led to the development of steamers with enhanced features such as adjustable steam settings, quick heat-up times, and ergonomic designs, catering to the diverse needs of consumers.

In the consumer goods industry, the garment steamer market holds significant importance as it addresses the evolving preferences of consumers for convenient and eco-friendly clothing care solutions. Additionally, the market's growth is fueled by increasing awareness regarding sustainable living practices and the desire for hassle-free garment maintenance, positioning garment steamers as essential tools for modern lifestyles.

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Market Growth Drivers

Technological Advancements Enhancing Efficiency

Technological advancements play a pivotal role in driving the growth of the garment steamer market by continually improving the efficiency and effectiveness of these devices. Manufacturers are investing in research and development to introduce innovative features such as adjustable steam settings, rapid heat-up times, and ergonomic designs. These advancements not only enhance the user experience but also increase the versatility of garment steamers, allowing them to cater to a wider range of fabrics and garment types.

For instance, the integration of smart features such as automatic shut-off and customizable steam levels adds convenience and safety for users. Furthermore, advancements in steam generation mechanisms and nozzle designs result in more powerful and consistent steam output, ensuring better wrinkle removal and garment rejuvenation. Overall, technological innovations drive consumer adoption and market growth by offering improved performance and functionality in garment steaming solutions.

Rising Consumer Preference for Eco-Friendly Solutions

The increasing awareness of environmental sustainability is a significant growth driver for the garment steamer market as consumers seek eco-friendly alternatives to traditional clothing care methods.

Garment steamers offer a greener solution compared to conventional irons, as they utilize only water and heat to remove wrinkles without the need for harsh chemicals or excessive energy consumption. This eco-friendly aspect resonates with environmentally conscious consumers who prioritize sustainability in their purchasing decisions.

Additionally, garment steamers contribute to prolonging the lifespan of clothing by reducing the need for dry cleaning and ironing, which not only saves time and money but also reduces the environmental impact associated with garment care. As sustainability continues to be a key trend influencing consumer behavior, the demand for eco-friendly garment steaming solutions is expected to drive market growth significantly.

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Market Restraints

High Initial Investment Costs

One significant growth restraint affecting the garment steamer market is the high initial investment costs associated with purchasing these appliances. Compared to traditional irons, garment steamers often come with a higher price tag due to their advanced features, technological innovations, and durability. This can deter price-sensitive consumers from opting for garment steamers, especially in regions with lower disposable incomes or limited awareness about the benefits of these devices.

Additionally, commercial users such as small businesses and garment manufacturers may find it challenging to justify the upfront expenditure for outfitting their operations with garment steaming equipment, especially if they have budget constraints or prioritize other investments. The perceived high cost of entry may hinder market penetration and limit the adoption of garment steamers among certain consumer segments, thus restraining the overall growth of the market.

Limited Portability, and Convenience Factors

Another significant growth restraint for the garment steamer market relates to limitations in portability and convenience factors associated with these appliances. While garment steamers offer a more efficient, and gentle alternative to traditional ironing, some consumers may find them less convenient to use, particularly in situations where mobility and space are important considerations.

Unlike handheld irons that are compact and easy to manoeuvre, garment steamers typically require more storage space and may be less portable, making them less suitable for travelers or individuals with limited storage capacity. Furthermore, the need to refill water tanks and wait for steam generation can be perceived as time-consuming compared to the instant heat-up capabilities of traditional irons. These convenience factors may pose challenges in attracting consumers who prioritize ease of use and portability, thereby limiting the market's growth potential.

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Rising Demand for Home Garment Care Solutions

As consumers continue to prioritize convenience and efficiency in household chores, there is a notable opportunity for the garment steamer market to capitalize on the growing demand for home garment care solutions. With an increasing number of households embracing busier lifestyles, there is a rising need for appliances that streamline the process of clothing maintenance without compromising on results. Garment steamers offer a convenient and effective way to remove wrinkles and refresh clothing, providing an alternative to traditional ironing that is gentler on fabrics and less time-consuming.

Manufacturers can seize this opportunity by developing compact and user-friendly garment steamers tailored for home use, incorporating features such as quick heat-up times, adjustable steam settings, and ergonomic designs to enhance the consumer experience. Additionally, marketing campaigns emphasizing the benefits of garment steamers in simplifying household chores and prolonging the lifespan of clothing can further drive adoption among homeowners, presenting a lucrative opportunity for market expansion.

Growing Adoption in Commercial and Industrial Sectors

Beyond household applications, there is a significant opportunity for the garment steamer market to expand its presence in commercial and industrial sectors, including hospitality, retail, and garment manufacturing industries. Businesses in these sectors rely on garment steamers for a variety of applications, such as refreshing linens in hotels, maintaining product displays in retail stores, and preparing garments for sale in clothing factories. As businesses increasingly prioritize efficiency, quality, and sustainability in their operations, garment steamers offer a versatile solution for maintaining textiles and garments without the need for harsh chemicals or extensive labor.

Manufacturers can capitalize on this opportunity by developing specialized garment steamers tailored to the unique needs of commercial and industrial users, such as high-capacity models with robust construction and advanced steam generation capabilities. By targeting these sectors with tailored products and solutions, the garment steamer market can unlock significant growth opportunities and establish itself as an indispensable tool for various industries worldwide.

Analyst's Overview

The overall growth outlook for the garment steamer market is highly promising, both in the short and long term. In the short term, factors such as increasing consumer awareness regarding garment care, technological advancements, and the rising demand for convenient clothing maintenance solutions are driving market expansion. Consumers are increasingly turning to garment steamers as they offer a faster, gentler, and more eco-friendly alternative to traditional irons. Moreover, the versatility of garment steamers, with their ability to handle a wide range of fabrics and garment types, further contributes to their growing popularity.

Looking ahead to the long term, the garment steamer market is poised for sustained growth due to several enduring trends. These include the ongoing emphasis on sustainability and eco-conscious consumerism, which aligns with the environmentally friendly nature of garment steamers. Additionally, as urbanization and busy lifestyles become more prevalent worldwide, the demand for time-saving household appliances like garment steamers is expected to continue rising.

Furthermore, the expansion of garment steamer usage beyond household applications into commercial and industrial sectors presents new avenues for market growth in the long term. Overall, with its combination of convenience, efficiency, and sustainability, the garment steamer market is positioned for robust growth in both the short and long term.

Supply-side Dynamics

The garment steamer market is influenced by several key supply dynamics that shape its landscape. One significant factor is the concentration of manufacturers and suppliers within specific regions, particularly in countries known for their expertise in appliance manufacturing such as China, South Korea, and Taiwan. These regions serve as hubs for garment steamer production, benefiting from established supply chains, skilled labor, and access to raw materials.

Furthermore, advancements in manufacturing technologies and production processes have enabled suppliers to enhance the efficiency and scalability of garment steamer production. Automation and robotics play a crucial role in streamlining manufacturing processes, reducing production costs, and ensuring consistent product quality.

Additionally, the availability of raw materials such as plastics, metals, and electronic components influences supply dynamics within the market. Fluctuations in raw material prices, geopolitical factors, and environmental regulations can impact production costs and supply chain stability.

Moreover, partnerships and collaborations between manufacturers, distributors, and retailers contribute to supply chain efficiency and market access. Strategic alliances allow suppliers to leverage each other's strengths, expand market reach, and meet diverse consumer demands effectively.

Overall, these supply dynamics, including manufacturing capabilities, technological advancements, raw material availability, and industry collaborations, collectively shape the garment steamer market, driving innovation, efficiency, and competitiveness within the industry.

Market Segmentation

Which Product Type has Substantial Demand in the Garment Steamer Market?

Manufacturers are striving to cater to consumer preferences by developing user-friendly and portable garment steamers, particularly handheld models. These devices offer straightforward operation, easy maintenance, and lightweight designs, enhancing their appeal to customers seeking convenience and efficiency in clothing care. The handheld/portable category is poised for rapid growth, expected to exhibit a robust CAGR of 6.6% during the forecast period.

Which of the End Use Categories Surge Ahead in Garment Steamer Market?

The household/residential category, driven by growing millennial demographics and heightened consumer awareness, is poised to witness substantial growth, with a projected CAGR exceeding 6.5% during the forecast period. As disposable incomes rise and interest in compact and technologically advanced home appliances surges, there's a notable uptick in the adoption of garment steamers.

With consumers placing increasing value on product quality and brand reputation, manufacturers are poised to capitalize on this trend by offering innovative and user-friendly solutions tailored to the residential market. This surge in demand reflects a broader shift towards convenient and efficient garment care solutions, positioning the household category as a significant contributor to the overall expansion of the garment steamer market.

Top Regional Markets

How is the Market for Garment Steamer Faring in the USA?

The North American garment steamer market is experiencing significant growth, largely driven by the US, which commands a substantial share. Factors such as rising disposable incomes, an expanding working-age population, and a growing preference for garment steamers over traditional irons are fueling market expansion across the region. Garment steamers, renowned for their ability to swiftly remove wrinkles, allergens, and odors from clothing using high-temperature steam, are witnessing heightened demand in the US market. Additionally, there is a notable trend towards portable, handheld steamers, particularly favored by travelers.

North America is poised to emerge as one of the most lucrative markets during the forecast period. The US is expected to dominate the North American market, contributing to over 75.2% of the market share by 2023. This underscores the significant influence of the US market in driving the growth and development of the garment steamer industry in the region.

How Does Germany Play a Vital Role in Growth of the Market?

The demand for garment steamers in Europe is on the rise, driven by the increasing popularity of eco-friendly appliances. Germany is especially anticipated to play a significant role, accounting for over 19.9% of the market share in Europe by 2023. This prominence is attributed to Germany's status as a key market for garment steamers, supported by the substantial presence of leading industry players in the region.

Today's consumers in Europe, particularly in Germany, prioritize environmentally friendly products in the home appliance sector. There is a growing awareness of environmental responsibility and energy efficiency, leading consumers to seek out appliances that align with these values. Moreover, there is a strong preference for products made from recyclable or sustainable materials, reflecting a broader societal concern for environmental preservation.

As a result, the demand for garment steamers, known for their eco-friendly operation and energy-efficient performance, is expected to surge in Germany and across Europe. Manufacturers catering to this trend by offering sustainable and environmentally conscious garment steaming solutions are likely to capitalize on this growing market opportunity.

Competitive Intelligence and Business Strategy

In the realm of the garment steamer market industry, several significant companies have emerged as leaders, driving innovation, and shaping the competitive landscape. Notable players include Philips, Rowenta, Conair Corporation, Jiffy Steamer, and SharkNinja. These companies employ various unique competitive strategies to maintain their positions in the market.

For instance, Philips focuses on continuous product innovation, introducing advanced features and technologies to stay ahead of the competition. Rowenta emphasizes brand reputation and quality craftsmanship, appealing to discerning consumers seeking reliability and performance. Conair Corporation adopts a diverse product portfolio approach, catering to different consumer segments with a range of garment steamer models at various price points. Jiffy Steamer stands out with its focus on industrial-grade garment steamers, targeting commercial and industrial clients. Meanwhile, SharkNinja leverages aggressive marketing campaigns and strategic partnerships to expand its market reach and gain market share.

The key competitive advantages for these market leaders lie in their brand recognition, product innovation, distribution networks, and customer loyalty. These factors enable them to command premium pricing, attract a loyal customer base, and maintain a strong market presence. In the long term, the competitive landscape is expected to witness further consolidation as leading players continue to invest in research and development, expand their product offerings, and explore new market opportunities. Additionally, emerging trends such as sustainability and smart technology integration may reshape competition, providing opportunities for both established players and new entrants to differentiate themselves and capture market share.

Key Recent Developments

Introduction of Smart Garment Steamers

Companies in the garment steamer market have started integrating smart technology into their products. These smart steamers come equipped with features like app connectivity, automatic shut-off, and customizable steam settings. Users can control and monitor the steaming process remotely, enhancing convenience and efficiency.

Impact on Market

The introduction of smart garment steamers revolutionizes the industry, offering consumers more control and flexibility in their garment care routines. With features like remote operation and customizable settings, these steamers cater to modern lifestyles, appealing to tech-savvy consumers. This innovation is expected to drive market growth by attracting a wider consumer base and encouraging repeat purchases due to enhanced user experience and convenience. Additionally, it fosters competition among manufacturers to continuously improve and innovate their product offerings.

Eco-Friendly Steamers with Sustainable Materials

In response to growing environmental concerns, companies are developing garment steamers using eco-friendly materials and manufacturing processes. These steamers prioritize sustainability by utilizing recycled plastics, eco-conscious packaging, and energy-efficient components.

Impact on Market

The introduction of eco-friendly garment steamers reflects a shifting consumer preference towards sustainable products. With increasing awareness of environmental issues, consumers are actively seeking eco-conscious alternatives. Companies embracing sustainability not only appeal to environmentally conscious consumers but also contribute to reducing their carbon footprint. This trend is likely to attract a loyal customer base, enhance brand reputation, and drive market growth as sustainability becomes a key consideration in purchasing decisions.

Integration of Anti-Bacterial Technology

To address hygiene concerns, garment steamer manufacturers are integrating anti-bacterial technology into their products. These steamers utilize UV-C light or anti-microbial coatings to eliminate bacteria and germs, ensuring clean and sanitized garments.

Impact on Market

The incorporation of anti-bacterial technology in garment steamers meets the growing demand for hygiene-conscious products, particularly in light of recent global health crises. Consumers prioritize cleanliness and sanitation in their garment care routines, making anti-bacterial steamers an attractive choice. This development enhances consumer confidence, especially for those with sensitive skin or allergies. Moreover, it opens up opportunities for market differentiation and premium pricing, as consumers perceive added value in products offering enhanced hygiene features.

Garment Steamer Market Report Scope:



Forecast Period

2024 to 2031

Historical Data Available for

2019 to 2024

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Key Countries Covered

  • United States
  • Canada
  •  Brazil,
  • Mexico
  • Chile
  • United Kingdom,
  • Germany
  • Italy
  • France
  • Spain
  • Russia
  • Malaysia, Indonesia
  • South Korea
  • Australia
  • New Zealand

Key Market Segments Covered

  • Product Type
  • End Use
  • Power
  • Water Tank Capacity
  • Material
  • Sales Channel
  • Region

Key Companies Profiled

  • Groupe SEB
  • Conair Corporation
  • Pure Enrichment Company
  • Reliable Corporation
  • 4VOO
  • Koninklijke Philips N.V.
  • Electrolux AB
  • Panasonic Corp.
  • Hamilton Beach Brands Holding Company
  • Spectrum Brands

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

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Garment Steamer Market Segmentation

By Product Type:

  • Handheld/Portable
  • Upright/Non-Portable

By End Use:

  • Household/Residential
  • Commercial

By Power:

  • Below 750 Watt
  • 750-1000 Watt
  • 1000-1500 Watt
  • 1500-2500 Watt
  • 2500 Watt & above

By Water Tank Capacity:

  • Below 500 ml
  • 500-1 Litre
  • 1-2 Litre
  • 2-3 Litre
  • 3-4 Litre
  • 4 Litre & above

By Material:

  • Plastic
  • Metal
  • Antilock Braking System (ABS)
  • Aluminium
  • Stainless Steal
  • Cast Iron
  • Ceramic

By Sales Channel:

  • Direct
  • Indirect

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

- Companies Covered in This Report -

- Frequently Asked Questions -

The global garment steamer market was valued at approximately US$3.9 billion by the end of 2024.

Garment steamers use steam to remove wrinkles and freshen fabrics without direct contact, while traditional irons use heat and pressure to flatten wrinkles.

Asia Pacific, particularly China, and North America are the leading regions in the global garment steamer market, with significant manufacturing and consumer demand.

Garment steamers are faster, gentler on fabrics, and more versatile, allowing for easier wrinkle removal on delicate fabrics and hard-to-reach areas like curtains and upholstery.

Factors such as increasing consumer preference for convenient and efficient garment care solutions, rising demand for portable and travel-friendly steamers, and the growing popularity of eco-friendly and chemical-free fabric care options are driving market growth.

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